Instagram direct messages have increased in popularity to 375 million users, and that number continues to grow every day. 2020 brought people closer to social media, and people started working from home. As businesses and brands rely more on working online and from home, Instagram became essential for contacting customers and growing your sales. Online [...]
Instagram is all about content. Content can make or break your Instagram account. High-quality, consistent content receives higher engagement. This in turn results in your posts being shown to more users, and your account gaining traction. On the other hand, poor quality content can result in losing followers and your content being shown less. Unfortunately, [...]
E-commerce and Instagram eCommerce are significant and growing parts of global retail. Online sales accounted for 18% of worldwide retail sales in 2021, a figure that is forecasted to reach 22% by 2023 (Statista, 2021). The stats agree: even in these uncertain times, e-commerce is thriving. In fact, the global state of affairs appears to [...]
Today, digital content is everywhere. For your content to stand out, quality and consistency are key. On Instagram, this means posting solid content on the regular. And that means you need a plan. Enter the content calendar. A content calendar is a resource used to coordinate digital marketing efforts. Content calendars unite the planning, organization, [...]
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