Canada is a powerhouse of talent, and Canadian influencers are a standout example. This article highlights twenty top Canadian influencers and offers insights into how they’ve grown their massive followings and what makes them so appealing to their audiences.
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Table of Contents
20 Top Canadian Influencers (Quick Overview)
Here’s a quick overview of the top 20 Canadian influencers discussed here:
| Michelle A (@messnamedmichelle) | Kris Collins (@kallmekris) |
| Michelle Raymond (@michelles_empire) | Josh Richards (@joshrichards) |
| Taylor Pischke (@taylor_pischke) | Luke Davidson (@lukedavidson_) |
| Shay Mitchell (@shaymitchell) | Samantha & Madeleine (@caleontwins) |
| Chris Bumstead (@cbum) | JB (@jbalwaysfresh) |
| Sarah Nicole Landry (@thebirdspapaya) | Lilly Singh (IISuperwomanII) |
| Tiffy Chen (@tiffy.cooks) | Simply Nailogical (Simply Nailogical) |
| Grece Ghanem (@greceghanem) | Evan Fong (VanossGaming) |
| Jillian Harris (@jillian.harris) | Adelaine Morin (Adelaines Camera Roll) |
| Wali Shah (@lifeaswali) | Molly Burke (Molly Burke) |
Top Canadian Influencers on Instagram
Our journey begins with the top Canadian influencers on Instagram, showcasing talent across various niches. Let’s dive in.
1- Michelle A (@messnamedmichelle)
Michelle is a rising star among Canadian female influencers. She specializes in lifestyle, humor, and personal experiences. Her Instagram page, filled with relatable content and authentic storytelling, has gained her thousands of loyal followers. Michelle’s popularity stems from her ability to connect with a broad audience through her candid posts and witty humor.
Brands in fashion, beauty, wellness, and lifestyle can collaborate with her to reach a highly engaged demographic that values authenticity and fun.
Niche: Lifestyle and Travel
Engagement rate: 7.43% (Instagram average 1.47%)
Followers: 4.6k followers
2- Michelle Raymond (@michelles_empire)
Michelle, a passionate young Canadian influencer, has built a strong presence on Instagram with her creative makeup looks, skincare, and fashion content. Her relatability, such as documenting her weight loss journey, connects deeply with her followers.
She regularly partners with brands like @flattummyco and skincare companies. Beauty, skincare, and wellness brands can collaborate with Michelle to tap into her engaged audience, who values body positivity and mental health advocacy.
Niche: beauty, skincare, fashion, and body positivity
Engagement rate: 8.55% (Instagram average 1.47%)
Followers: 98.5k followers
3- Taylor Pischke (@taylor_pischke)
Taylor is a top Canadian influencer on Instagram who has captivated a loyal following with her unique blend of sports excellence and a down-to-earth lifestyle. As a seven-time Canadian national title holder in volleyball and a microbiologist, Taylor’s influence grows from her active lifestyle, love for animals, and genuine personality.
Brands in sports, food, and skincare can collaborate with Taylor to engage her 50k+ followers.
Niche: Sports, wellness, and lifestyle
Engagement Rate: 7.52%
Followers: 57.4k followers
4- Shay Mitchell (@shaymitchell)
Shay is a Canadian actress and entrepreneur best known for her role as Emily Fields on the hit TV show Pretty Little Liars. With over 30 million followers on Instagram, she gained popularity for her stunning travel content, lifestyle posts, and behind-the-scenes glimpses. Fashion, beauty, and travel brands can collaborate with Shay to reach her highly engaged audience.
Niche: lifestyle, beauty, travel, and fashion
Followers: 35.9M followers
5- Chris Bumstead (@cbum)
Chris is a famous Canadian influencer and professional bodybuilder, best known for his impressive physique and success in the Classic Physique category at Mr. Olympia. With over 25 million followers, Chris gained fame on Instagram by sharing workout routines, fitness tips, and his passion for bodybuilding.
Brands in fitness, nutrition, and lifestyle can collaborate with Chris to engage his loyal audience, which values authenticity, health, and performance.
Niche: Fitness, bodybuilding, and health
Engagement Rate: 5.86%
Followers: 25.9M followers
6- Sarah Nicole Landry (@thebirdspapaya)
Sarah, known as The Birds Papaya, is a prominent Canadian lifestyle influencer who gained a massive following through her candid storytelling and body confidence advocacy. She has resonated deeply with her audience by sharing her struggles with motherhood and self-love. Wellness, body positivity, motherhood, and fashion brands can collaborate with Sarah to connect with her engaged, loyal community.
Niche: Body positivity, self-love, motherhood, and lifestyle.
Engagement Rate: 1.26%
Followers: 990.4k
7- Tiffy Chen (@tiffy.cooks)
Tiffy, one of the top Canadian influencers, has gained many followers with her easy-to-make Asian recipes featured on her popular Instagram and TikTok accounts. By sharing authentic food stories and simple cooking tips, Tiffy has grown a loyal following. Her approachable, relatable style and passion for food make her an ideal partner on Instagram for food brands, kitchen appliances, and lifestyle collaborations.
Niche: Food and cooking, specifically Asian cuisine.
Engagement Rate: 2.91%
Followers: 2.1M followers
8- Grece Ghanem (@greceghanem)
Grece Ghanem, a 59-year-old fashion influencer from Montreal, has become a sensation for her unique and stylish approach to fashion. After joining Instagram in 2015, her curated photos caught attention, subverting expectations of how older women should dress. With 1.8M followers, she partners with top brands like By Terry and Mango. As one of the Top Canadian influencers, Grece appeals to lifestyle, fashion, and age-inclusive brands.
Niche: Fashion
Engagement Rate: 0.71%
Followers: 1.8M
9- Jillian Harris (@jillian.harris)
Jillian, a Canadian TV personality, gained a massive following through her appearances on The Bachelor and Love It or List It Vancouver. Her expertise in interior design and personal lifestyle content resonated with fans, making her one of the top Canadian bloggers and influencers. Brands like Smash + Tess, Joe Fresh, and Canadian Tire can collaborate with her to design and create lifestyle products.
Niche: Interior design, home improvement, and lifestyle content.
Engagement Rate: 0.31%
Followers: 1.4M followers
10- Wali Shah (@lifeaswali)
Wali Shah, a Poet Laureate and motivational speaker, has gained a massive following on Instagram through his powerful poetry on social change. His inspiring performances at events like WeDay and TED Talks resonate with a diverse audience, making him one of the most influential young Canadian influencers. Brands focused on youth empowerment, social causes, or education can collaborate with him for impactful Influencer campaigns.
Niche: Social change, youth empowerment, and artistic expression
Engagement Rate: 0.54%
Followers: 34.1K followers
Famous Canadian Influencers on TikTok
Now, let’s explore five famous Canadian influencers who have significantly impacted TikTok and captured audiences with their creativity and unique content.
1. Kris Collins (@kallmekris)
Kris Collins, aka KallMeKris, is a Canadian comedian who gained immense popularity on TikTok for her comedic skits and character-driven content. She turned a pandemic hobby into a thriving social media empire, amassing over 50 million followers on TikTok, making her one of the top Canadian influencers on TikTok. Brands like Amazon, Pantene, and Lionsgate have already partnered with her, and others in lifestyle, fashion, and entertainment could greatly benefit from collaborations.
2. Josh Richards (@joshrichards)
Josh is among young Canadian influencers on TikTok, with a massive following of 25.7 million. Born in Toronto, he first captured attention with his engaging lip-sync videos, dance choreography, and comedy skits. His popularity grew as he expanded into the business, founding TalentX and partnering with Triller. Known for his dynamic sports content and vibrant personality, Josh’s brand collaborations are especially ideal for lifestyle, energy drinks, and entertainment-focused brands.
3. Luke Davidson (@lukedavidson_)
Luke Davidson is a rising star among young Canadian influencers on TikTok, known for his hilarious comedy skits and reaction videos. Hailing from Manitoba and now based in Alberta, he started his TikTok journey in 2019, gaining quick popularity with his relatable humor and engaging content. By early 2020, Luke had already made a name for himself. His content, often featuring trending hashtags, appeals to a broad audience. With over 15 million TikTok subscribers, he’s perfect for brand collaborations in the entertainment, lifestyle, and comedy sectors.
4. Samantha & Madeleine (@caleontwins)
Samantha and Madeleine, known as the Caleon Twins, are popular influencers from Canada. They gained fame with their lip-syncing, dancing, and comedic content on TikTok. Since starting in 2016, their relatable videos, often featuring fun family moments, have attracted millions of followers. Their engaging content and twin dynamic resonate with a broad audience, particularly in the Philippines. With partnerships from brands in entertainment and lifestyle, they are ideal collaborators for businesses in fashion, tech, and family-friendly products.
5. JB (@jbalwaysfresh)
JB (@jbalwaysfresh), a young barber from Toronto, has captivated audiences with his unique series “Cutting a Millionaire” on TikTok. His rise to fame began in 2020 when he showcased his barbering skills by cutting the hair of wealthy clients, quickly reaching millions of followers.
As one of the top Canadian social media influencers, JB’s blend of humor and high-profile cuts resonates with followers. Brands in lifestyle, fashion, and beauty can benefit from collaborating with him, as he’s already worked with popular figures like Ricky Berwick.
Best Canadian Influencers on YouTube
Now, let’s shift our focus to some of the most famous Canadian YouTubers who have gained massive followers through engaging content, creativity, and unique personalities on the platform.
1- Lilly Singh (Superwoman)
Lilly Singh, also known as “Superwoman,” is a renowned Canadian YouTuber, comedian, and advocate. Rising to fame with her YouTube channel IISuperwomanII, she gained millions of fans by creating relatable content highlighting her experiences as a South Asian woman. Known for her humor and activism, she’s among the top Canadian YouTubers to follow. Brands in tech, lifestyle, and diversity could collaborate with her to amplify their messages.
2- Simply Nailogical (Cristine Rotenberg)
Cristine, known as Simply Nailogical, is one of Canada’s most engaging and famous influencers. She built a massive following on YouTube with her unique nail art tutorials, especially after her viral “100+ Coats of Nail Polish” video. Her comedic style and personality drew millions to her channel. Beauty, fashion, and tech brands can collaborate with her to reach her dedicated audience.
3-Evan Fong (known as VanossGaming or Vanoss)
Evan Fong is a Canadian YouTuber, DJ, and music producer with a massive following on his gaming channel, VanossGaming. Boasting over 25.9 million YouTube subscribers, his content, which features hilarious gameplay montages, has made him one of YouTube’s top influencers. Fong also produced electronic music under the name Rynx and co-founded 3Blackdot. His influence spans across gaming, music, and entertainment, making him a key figure in modern digital content creation.
4-Adelaines Camera Roll (Adelaine Morin)
Adelaine, a top Canadian YouTube influencer, showcases everything from travel vlogs to everyday style tips. Adelaine’s authenticity and consistent engagement with her audience have helped her amass over 2.4M million subscribers. Canadian social media influencers like her excel in creating personal connections with their followers, making her an ideal collaborator for beauty, fashion, and lifestyle brands. Companies such as Sephora and Revolve have already partnered with Adelaine, leveraging her influence to drive trends. Adelaine is the perfect fit for brands targeting young, fashion-forward consumers.
5-Molly Burke
Molly Burke, a Canadian YouTube personality and motivational speaker, has built a massive following with nearly 2 million subscribers on her channel. Diagnosed with retinitis pigmentosa at age four, she shares her unique experiences with blindness, fashion, makeup, and daily life. As one of the most followed Canadian influencers, Molly advocates for disability rights and showcases her journey with her guide dogs. With appearances on The Daily Show and a popular audiobook, she’s become a powerful voice for inclusivity.
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Conclusion
Canada is home to a diverse range of influential voices, from lifestyle and fashion to wellness and entertainment. The top Canadian influencers featured here have built massive followings through authenticity, creativity, and consistency.
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