The world of AI is exploding, and it can be tough to keep up with all the latest breakthroughs and innovations. This time, AI has made its way through influencers.
It could be a little tricky to find AI influencers, but if you search the right way through Influencer marketing platforms and social media, you can easily find them.
In this blog, I’ll dive deep into the top AI influencers on platforms like Instagram, TikTok, and YouTube. Let’s review our AI influencers list:
Table of Contents
Top AI Influencers on Instagram
Most of the famous AI influencers are active on Instagram. Therefore, we’ll check this platform first:
Miquela (@lilmiquela) – 2.5M Followers
Miquela Sousa, known as Lil Miquela or simply Miquela, is a fictional character and social media influencer created by the Los Angeles-based tech company Brud.
Launched in 2016, she presents herself as a 19-year-old robot of Brazilian-American heritage living in Los Angeles.
Miquela has gained significant popularity as a music influencer, model, and advocate for social causes, collaborating with major brands like Calvin Klein and Prada.
- Instagram Followers: 2.5M
- Engagement Rate: Hidden
- Average Reels Play: 283K
- Average Likes: Hidden
- Average Comments: 42
- Niche: Lifestyle, Music, Fashion
- YouTube: 274K Subscribers
- TikTok: (@lilmiquela) | 3.4M Followers
- Twitter: (@lilmiquela) | 29.3K Followers
38% of her followers are from the United States, and 6.8% are from the UK.
Lu do Magalu (@magazineluiza) – 7.6M Followers
Lu do Magalu is a prominent virtual influencer and digital content creator associated with Magazine Luiza (Magalu), one of Brazil’s largest retail companies.
She was first introduced in 2003 as a digital personality aimed at enhancing the online shopping experience, evolving significantly over the years into a major figure in digital marketing.
View this post on Instagram
- Instagram Followers: 7.6M
- Engagement Rate: 0.01%
- Average Reels Play: 166K
- Average Likes: 916
- Average Comments: 128
- Niche: Influencing, E-commerce
- YouTube: 2.9M Subscribers
- TikTok: (@magazineluiza) | 7.3M Followers
- Twitter: –
99% of her followers are from Brazil.
Barbie (@barbie) – 3.6M Followers
Barbie, the iconic doll, has evolved into a significant AI influencer with a robust social media presence. This transformation is part of a broader marketing strategy that leverages digital technology and user-generated content to engage audiences and promote various brands.
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- Instagram Followers: 3.6M
- Engagement Rate: 0.37%
- Average Reels Play: 190K
- Average Likes: 13.4K
- Average Comments: 189
- Niche: Fashion, Beauty
- YouTube: 12.6M Subscribers
- TikTok: (@barbie) | 2.1M Followers
- Twitter: –
20% of her followers are from the United States, and 13% are from Brazil.
Shudu Gram (@shudu.gram) – 238K Followers
Shudu Gram is recognized as the world’s first digital supermodel and a prominent AI influencer. Created by British photographer Cameron-James Wilson in April 2017, Shudu is a computer-generated character designed to embody the aesthetics of high fashion while advocating for diversity in the modeling industry.
View this post on Instagram
- Instagram Followers: 238K
- Engagement Rate: 2.5%
- Average Reels Play: 283K
- Average Likes: 5.7K
- Average Comments: 49
- Niche: Lifestyle, Music, Fashion
- YouTube: –
- TikTok: –
- Twitter: –
25% of her followers are from the United States, and 11% are from the UK.
Noonoouri (@noonoouri) – 497K Followers
Noonoouri is a virtual influencer and AI pop star, created by German designer Joerg Zuber in 2018.
She is characterized by her cartoon-like appearance and vibrant blue hair, embodying a 19-year-old fashionista from Munich, Germany.
- Instagram Followers: 497K
- Engagement Rate: 1.54%
- Average Reels Play: 135K
- Average Likes: 6.5K
- Average Comments: 107
- Niche: Fashion, Beauty, Music
- YouTube: 3.4K Subscribers
- TikTok: (@realnoonoouri) | 82.8K Followers
- Twitter: –
13% of her followers are from the United States, and 26% are from Brazil.
Lil Wavi (@lil_wavi) – 11.2K Followers
Lil Wavi, known as @lil_wavi, is a virtual influencer and digital character created by Wolf Groom in 2018. Based in London, England, he embodies the aesthetics of high fashion streetwear and has quickly gained recognition within the virtual influencer community.
- Instagram Followers: 11K
- Engagement Rate: –
- Average Reels Play: 135K
- Average Likes: 6.5K
- Average Comments: 107
- Niche: Fashion
- YouTube: –
- TikTok: –
- Twitter: –
Zoe Dvir (@zoedvir) – 24.6K Followers
Zoe Dvir is another AI influencer and digital model from Tel Aviv, Israel, who has gained recognition for her multifaceted persona and advocacy work.
Created by the Israeli company Zoe01, she debuted on social media in January 2019 and has quickly established herself in the digital fashion landscape.
- Instagram Followers: 11K
- Engagement Rate: 0.84%
- Average Reels Play: 2.6K
- Average Likes: 208
- Average Comments: 14
- Niche: Fashion
- YouTube: –
- TikTok: –
- Twitter: –
Rozy (@rozy.oh)
Rozy is recognized as South Korea’s first virtual influencer. Created by the Seoul-based company Sidus Studio X, she debuted on Instagram in August 2020 and quickly gained popularity for her engaging content and relatable persona.
View this post on Instagram
- Niche: Lifestyle
- Engagement Rate: 2.5%
- TikTok: –
- Average Views: –
- Total Views: –
- Instagram: (@rozy.oh) | 178K Followers
Her followers are mainly from the US.
Maya (@maya.gram) – 72K Followers
Maya is a Southeast Asian AI influencer created by collaborating with UM Studios and Ensemble Worldwide.
She was introduced to the public in 2023 and has quickly gained traction as a digital personality representing the vibrant culture and values of the Southeast Asian region.
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- Niche: Lifestyle, AI
- Engagement Rate: 2.3%
- TikTok Followers: 72K
- Average Play: 18K
- Average Likes: 1.3K
- Average Comments: 12
- Instagram: (@mayaaa.gram) – 7K Followers
Dagny (@dagny) – 10K Followers
Dagny Gram, known as @dagny.gram, is an AI influencer and digital character who first appeared on social media on March 21, 2019.
Originating from Weymouth, Dorset, England, Dagny is designed to embody the concept of a “digital superhuman,” showcasing a blend of fashion, lifestyle, and technology.
View this post on Instagram
- Niche: Lifestyle, Technology
- Engagement Rate: –
- TikTok: –
- Instagram: (@dagny.gram) | 10K Followers
- Pinterest: –
Aitana Lopez
Aitana Lopez is a 25-year-old Spanish AI model created by the design agency The Clueless, led by designer Rubén Cruz.
She is characterized by her vibrant pink hair and embodies a persona that blends elements of fitness, gaming, and cosplay.
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- Niche: Fitness, Gaming, Cosplay
- Engagement Rate: 4.29%
- TikTok: (@aiitanaloopez) | 2K
- Average Views: 43K
- Total Views: 1.53M
- Instagram: (@fit_aitana) | 347K Followers
- Pinterest: –
Top AI Influencers on TikTok
I found a couple of AI influencers on influencer marketplaces who are active on TikTok, let’s review them:
Imma (@imma.tokyo) – 466K Followers
Imma is a pioneering AI influencer and model from Japan, created by the Tokyo-based company Aww Inc.
She debuted on Instagram in 2018 and has become a significant figure in the fashion industry, recognized for her unique style and digital persona.
- Niche: Fashion, Lifestyle
- Engagement Rate: 0.84%
- TikTok Followers: 466K
- Average Play: 82K
- Average Likes: 1.3K
- Average Comments: 12
- YouTube: 330 Subscribers
- Instagram: (@imma.gram) | 394K Followers
- Pinterest: –
33% of her followers are from Brazil, and 10% are from Thailand.
Bermuda (@bermudaisbae) – 45K Followers
Bermuda is a notable AI influencer and digital model who has made a significant impact in the realm of social media and digital marketing.
Created by the agency Brud, Bermuda emerged around the same time as other prominent virtual influencers like Lil Miquela and Blawko.
- Niche: Lifestyle
- Engagement Rate: 5.25%
- TikTok Followers: 45K
- Average Play: 409K
- Average Likes: 27.3K
- Average Comments: 185
- YouTube: 330 Subscribers
- Instagram: (@bermudaisbae) | 218K Followers
- Pinterest: –
55% of her followers are from the United States, and 6% are from the UK.
Top AI Influencers on YouTube
As our last platform, let’s review some AI influencers on YouTube:
Thalasya (@thalasya)
Thalasya, known as @thalasya_, is recognized as Indonesia’s first digital influencer and a prominent figure in virtual influencers.
Created by Magnavem Studio, she debuted on social media in 2018 and has since garnered a significant following, with nearly 500,000 followers on Instagram.
- Niche: Lifestyle, Music
- Engagement Rate: 1.13%
- TikTok: (@thalasyaa) | 490 Followers
- Average Views: 10K
- Total Views: –
- Instagram: (@thalasya_) | 454K Followers
Blawko (@blawko22)
Blawko is a prominent virtual influencer and digital model created by the company Brud in 2016. He is characterized by his distinctive streetwear style, tattoos, and a mask that often covers the lower half of his face, adding an air of mystery to his persona.
Blawko describes himself as a “digital model and sex symbol,” appealing to a younger audience with his edgy aesthetic and lifestyle content.
- Niche: Entertainment
- Engagement Rate: 5.25%
- YouTube: 4.6K Subscribers
- Instagram: –
- Pinterest: –
55% of her followers are from the United States, and 6% are from the UK.
How to Find The Best Influencers For My Brand?
As you saw, more and more AI influencers are signing up on social media, but their engagement rates are not very high so they might not be the best fit for collaborations.
However, if you’re confused and don’t know how to find the right influencer for your brand, I’m here to guide you!
Ainfluencer: World’s First DIY Influencer Marketplace
Ainfluencer is an innovative marketplace that bridges the gap between brands and influencers, making it easier than ever to create impactful marketing campaigns. Whether you’re a small startup or a well-established brand, Ainfluencer provides the tools you need to find, collaborate with, and manage influencers effectively.
Why Should You Use Ainfluencer?
- Extensive Influencer Network: Gain access to a diverse pool of influencers across various niches, including fashion, beauty, lifestyle, fitness, tech, and more. With millions of influencers at your fingertips, you can easily find the perfect match for your brand’s identity and goals.
- User-Friendly Platform: Ainfluencer’s intuitive interface allows you to search for influencers based on specific criteria such as follower count, engagement rate, and audience demographics. This streamlined process saves you time and ensures that you connect with influencers who truly resonate with your target market.
- Real-Time Analytics: Track the performance of your influencer campaigns with detailed analytics and reporting features. Understand what works and what doesn’t by analyzing metrics such as reach, engagement, and conversion rates. This data-driven approach empowers you to make informed decisions and optimize your campaigns for maximum impact.
- Cost-Effective Solutions: Ainfluencer is 100% free for brands, with no platform fees. You can launch unlimited campaigns and connect with over 1 million Instagram and TikTok influencers at no cost. Payments are securely handled via escrow, with a 20% fee deducted from influencer payouts—ensuring affordable, high-quality collaborations for businesses of all sizes.
- Seamless Collaboration: The platform simplifies the collaboration process by providing tools for communication, contract management, and payment processing. This means you can focus on creating compelling content while Ainfluencer takes care of the logistics.
Conclusion
In 2025, AI influencers are taking the digital world by storm. They’re changing how we interact online and how brands connect with audiences.
So, whether you’re into tech or just love scrolling through social media, keeping up with these AI influencers is a must. They’re definitely the ones to watch as they continue to shake things up in the digital space!
FAQs
Let’s see some frequently asked questions about this topic:
Q1. Who Is The Famous AI Influencer?
Lil Miquela is widely recognized as the most famous AI influencer, created by the startup Brud, with over 3 million followers on Instagram.
Q2. What Is an AI Influencer?
An AI influencer is a digital character or virtual model created using artificial intelligence and computer-generated imagery (CGI) to engage audiences on social media, often promoting brands and products.
Q3. Who Is The Highest-paid AI Influencer?
While specific earnings can vary, Lu do Magalu is considered one of the highest-paid AI influencers, with significant brand collaborations and a large following on Instagram.
Q4. Are AI Influencers Making Money?
Yes, AI influencers can make money through brand collaborations, sponsored content, and marketing campaigns, similar to traditional human influencers.
Q5. Are AI Influencers Real?
No, AI influencers are not real people; they are entirely digital personas created using artificial intelligence and computer-generated imagery (CGI) designed to engage with audiences on social media.
