Instagram is all about content. Content can make or break your Instagram account. High-quality, consistent content receives higher engagement. This in turn results in your posts being shown to more users, and your account gaining traction. On the other hand, poor quality content can result in losing followers and your content being shown less. Unfortunately, [...]

E-commerce and Instagram eCommerce are significant and growing parts of global retail. Online sales accounted for 18% of worldwide retail sales in 2021, a figure that is forecasted to reach 22% by 2023 (Statista, 2021). The stats agree: even in these uncertain times, e-commerce is thriving. In fact, the global state of affairs appears to [...]

Today, digital content is everywhere. For your content to stand out, quality and consistency are key. On Instagram, this means posting solid content on the regular. And that means you need a plan. Enter the content calendar.  A content calendar is a resource used to coordinate digital marketing efforts. Content calendars unite the planning, organization, [...]

Fact: content is king in the world of digital marketing, so you would need a content calendar! Content quality and consistency can make– or break– a brand, and the reality is that without a content plan you’re definitely not getting the most out of your social marketing efforts. Regularly posting killer content on Instagram is [...]

With over 1 billion active monthly users, Instagram is the platform of choice for consumers and organizations alike (TechCrunch, 2018). That’s a lot of eyes, and a whole lot of posts. As digital marketers know, this represents the central challenge of Instagram: how to get content in front of the right people. This post discusses [...]

Social media is an integral part of digital marketing, and most organizations have multiple social networks. Having a number of different social channels is smart. Among other benefits, a range of profiles lets brands cater their tone to each platform's specific audience. These days, Instagram is one of the most popular social networks worldwide. Favored [...]

Building an email list is a vital part of any business's marketing plan. Emails are a valuable asset. When customers give you their email, they're offering you an all-access pass to their inbox. Through opting in, they've indicated their interest in what you have to offer and agreed to receive your content. That means that [...]