The global market for influencer marketing is nearly $15 billion, and has grown by more than double since 2019. As you could imagine with these numbers, influencer marketing is becoming very popular and we don’t see this stopping anytime soon.
Utilizing influencers to help you sell/market a product or service can be incredibly fruitful and yield some great results. While influencers can exist on any app, Instagram is certainly among the most popular.
While it’s possible to build an entire Instagram marketing strategy around influencers, it isn’t always easy or straightforward. Thankfully, we’re here to help. This article is going to go over some tips and things to keep in mind to help build a successful strategy featuring influencers.
Find the Right Influencer
The first step to a successful influencer marketing strategy on Instagram is to find the right influencer. The influencer should be related to your industry, and have fans or followers that are likely to be interested in your product or service. For that, you can use a powerful influencer marketing platform that will allow you to find the right influencer for your business. By the way, if you want to use influencer marketing for your brand promotion, you can find influencers by scaping Google.
So if you sell fitness products or supplements, someone who is a fitness Instagram star will likely have better results for you than someone who created gardening content. Once you have chosen the right one, collaborate on content that allows your product or service to be shown off in the best light. Or, if make custom oil paintings from photos and want to promote those, you can reach out to influencers in the design sphere.
Also, while you want to have a say in the content they produce, be sure to give them the freedom to do what they want. Many creators will want to use apps like Facetune to fine-tune or edit the content they post featuring your brand, product, or service, and they should be allowed this freedom.
If you try to control everything and dictate the whole piece of content, many influencers will be reluctant to work with you. Another option to find influencers is with the help of email marketing. By building a proper email collection of your industry influencers, you will appear more professional and build long-lasting relationships with them.
Don’t Only Consider Big Names
When looking for an influencer, many companies will only consider working with the big names. While they can yield good results, they can also cost a ton of money. Instead, consider working with micro-influencers. They are influencers with smaller communities, but are still seen as authorities in their space and can certainly help you market a product or service.
Not only are these influencers more affordable for you to work with, but many also have a more personal and real connection with their audiences. This can often lead to better conversion rates and help gain more dedicated customers. Also, for the price of one major influencer, you could potentially work with several micro-influencers, and reach even more people with messaging about your product or service.
Always Track Your Metrics
In order to have a successful strategy, it is vital to always track your metrics. Without doing this, you will have no idea how fruitful your efforts have been. You need to track things like brand mentions, engagement, traffic from social, conversions, and impressions.
Moreover, you can also track whether you had any visitors from your website to your Instagram. Let’s say you own a blog and use WordPress as a content management system. You may be using the best-managed WordPress hosting, but if you don’t include social media buttons after each content piece, you can’t expect good traffic from your website. These can give you a good idea of how well a partnership is going.
This can help you see what is working and delivering you results, and what is simply costing you money. Once you know the metrics and results, you can make the necessary changes to improve. Without tracking metrics, you could be wasting a ton of money and not even know about it until it’s too late.
We hope this article has been able to help you learn how to build a successful Instagram marketing strategy around influencers. Influencer marketing isn’t going anywhere and will continue to be a popular way to market products and services for years to come.