With over 1 billion active monthly users, Instagram is the platform of choice for consumers and organizations alike (TechCrunch, 2018). That’s a lot of eyes, and a whole lot of posts. As digital marketers know, this represents the central challenge of Instagram: how to get content in front of the right people. This post discusses [...]

Social media is an integral part of digital marketing, and most organizations have multiple social networks. Having a number of different social channels is smart. Among other benefits, a range of profiles lets brands caters their tone to each platform's specific audience. These days, Instagram is one of the most popular social networks worldwide. Favored [...]

Building an email list is a vital part of any business's marketing plan. Emails are a valuable asset. When customers give you their email, they're offering you an all-access pass to their inbox. Through opting in, they've indicated their interest in what you have to offer and agreed to receive your content. That means your [...]