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Offering your Instagram followers a coupon code is a perfect way to attract more customers and raise your engagement. Instagram users, like everyone, love to purchase at a reasonable price. So, this could be really helpful to turn your followers and visitors to customers. In this article, we are going to show you how you can offer coupon codes on your Instagram.
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Instagram is one of the fastest-growing social networks. It has more users than Twitter, and it’s competing with Facebook. Nowadays, Instagram is not just a regular social network for just sharing photos, it has a leading role in digital marketing. According to a recent study, 72% of Instagram users claimed to purchase products after seeing content on Instagram. The most popular categories were clothing, makeup, and shoes. So, Instagram users are the perfect audience for digital marketing. Offering discount coupons for your business is a powerful way to turn your account visitors to followers. Here, we’re going to talk about different types of coupon codes and how to offer them.
There are too many kinds of coupon codes that here are the most common ones:
The most common way to offer coupons is through percentage-based discount coupons. It can be from small amounts like 5% to 50%
The next most popular way is free shipping. As we all know, sometimes shippings can cost a lot. you can even combine free shipping with smaller amounts of discounts.
The next way is a free gift; you can set a minimum amount for your customers that if they buy that much, they win a free gift from the same or different category. This way, you can also manage poor selling and slow-moving items.
The last one is to make a welcome offer for your costumer’s first purchase. This way, you encourage your visitors to make their first purchase and become customers.
Up to here, we talked about different types of coupons, and why you should use them. Now, we are going to find out how we should offer Instagram coupon codes.
Most Instagram users don’t read captions and are just scrollers of their home page; this is not good for your Instagram engagement either. If you don’t know about Instagram engagement, you can read about it here. So, you have to find a way to take your follower’s attention to your post and then your profile. Here are some steps that will help you in offering your coupons.
A discount post could be a photo of your products with strong colors. On the post, you can add a text to announce the discount. Creating a small video to introduce the products with exciting music is another idea to invite your followers to engage in the sale. If you want your post to catch eyes, use colorful and attractive photos. Also, sharing these posts on special occasions, like Mother’s Day or Father’s Day, can be more effective.
Hashtags are used to track trends and engage with communities that are really important to maximize your reach. According to a recent study, using 11 or more hashtags can increase engagement by 42%, compared to using none. If you want to build your community strong, use at least ten. If you don’t want your caption too messy, you can use hashtags in a comment.
By giving the offer just in a specific limited time, you are making your coupon unique, and it encourages your customers to buy more and turn one-time purchases into permanent buyers. If your Instagram coupons are only valid for 24hours, you can even use Instagram story to announce your discount.
Engagement of your Instagram account is important. In the new Instagram algorithm, as your engagement rises, your posts will be shown to more users on Instagram’s explore. To encourage your followers, you can set special offers for them to check your website. This way, you have helped both your Instagram engagement and your website views. Moreover, You can add a link in your Instagram bio straight to your website and ask users to sign up for their discount coupons. Here, you can learn how to make more use of your Instagram bio.
AiSchedul is a platform that helps you manage your Instagram account. There are so many features that AiSchedul provides for you. One of them is organizing giveaways on your page automatically and choosing the winners randomly. You just need to follow these easy steps.
If you want to use this and so many other features on AiSchedul such as story and post scheduler, Bio-Link, mention tracker, etc sign up now.
As we talked through this article, by spending a small amount of your money at the beginning, you can attract many customers and develop your business. We showed you some ideas for offering coupon codes on your page, you can also be creative and come up with new ones. If you have any other ideas, let us in the comment section.