One thing we know about family influencers is that their content is usually very entertaining. They usually share fun activities and challenges with their followers which gives them a great opportunity to promote various products.
Now, among all these family influencers on social media, which ones are best to collaborate with? Which ones are the most popular? Find out all the answers in this blog.
Table of Contents
Top Family Influencers on Instagram
First, let’s check out some of the popular family influencers on Instagram. Based on my research in social media and influencer marketing platforms, here are some of the best family influencers on Instagram:
Savannah Rose LaBrant & Cole LaBrant (@sav.labrant) – 7.1M Followers
Savannah Rose LaBrant and Cole LaBrant are a popular social media couple known for their family-oriented content. They share their moments as a family of six.
- Instagram Followers: 7.1M
- Engagement Rate: 6.45%
- Niche: Family, Lifestyle
- YouTube: 12.9M subscribers
- TikTok: 30.2M Followers
Her videos receive an average of 10M plays, 455K likes, and 1.4K comments. 61% of her followers are from the United States, and 5% are from the UK.
Savannah Rose LaBrant and Cole LaBrant have collaborated with several well-known brands, integrating products into their family-oriented content. Some include:
- Vivrelle: A luxury accessories rental service
- Target: They have featured various Target products in their videos
- Walmart: Promoted family and household items
- Coca-Cola: Included in their fun and engaging content
- Netflix: Collaborated on entertainment-related promotions
Suitable Brands for Collaboration:
Given their niche in family vlogging and daily life content, the following types of brands would be suitable for collaboration with the LaBrant family:
- Parenting and Baby Products
- Home and Lifestyle
- Fashion and Beauty
- Entertainment and Media
- Food and Beverage
Olivia J Owen (@livjowen) – 826K Followers
Olivia J Owen is a social media personality and content creator who has gained popularity for her relatable family content. She is known for sharing her life as a mother of seven children, providing a glimpse into the daily challenges and joys of parenting.
- Instagram Followers: 826K
- Engagement Rate: 2.35%
- Niche: Family, Lifestyle
- YouTube: 556K subscribers
- TikTok: 926K Followers
Her videos receive an average of 839K plays, 19K likes, and 313 comments. 18% of her followers are from the United States, and 12% are from Brazil.
Olivia has collaborated with brands such as Bluey and parenting products. Based on her niche, suitable brands for collaboration with her would be:
- Parenting and Baby Products
- Home and Lifestyle
- Fashion and Beauty
- Entertainment and Media
- Food and Beverage
Kaylla Spencer (@kayllaf_spencer) – 225K Followers
Kaylla is a social media influencer and content creator known for her family lifestyle content. She shares her life as a mother of five, providing a relatable and engaging look into her daily routines and parenting experiences.
- Instagram Followers: 225K
- Engagement Rate: 0.98%
- Niche: Family, Lifestyle
- YouTube: 41K subscribers
- TikTok: 446K Followers
Her videos receive an average of 34K plays, 2.2K likes, and 39 comments. 63% of her followers are from the United States.
Kaylla has collaborated with brands such as Aerie and Peloton. Based on this information, suitable brands for collaboration with her would be:
- Parenting and Baby Products
- Home and Lifestyle
- Fashion and Beauty
- Entertainment and Media
- Food and Beverage
- Health
Cindy Camponovo (@cidndycamponovo) – 262K
The next popular family influencer on our list is Cidny Camponovo. As a family and mom influencer, she gained popularity on TikTok, where she shares insights into her life with her husband, Massimiliano, and their daughter, Penelope.
- Instagram Followers: 262K
- Engagement Rate: 11.29%
- Niche: Family, Lifestyle
- YouTube: 45K subscribers
- TikTok: 460K Followers
Her videos receive an average of 50K plays, 50K likes, and 200 comments. 40% of her followers are from the United States.
Cindy has promoted many products in her videos. For example, Cindy featured a Bluey-themed cake for her daughter’s birthday, showcasing the popular children’s brand.
Suitable Brands for Collaboration:
- Parenting and Baby Products
- Home and Lifestyle
- Fashion and Beauty
- Entertainment and Media
- Food and Beverage
- Health
Kat Kamalani (@katkamalani) – 425K Followers
Our last family influencer on Instagram is Kat Kamalani. She shares her life with her husband, Keloni, and their children, showing what it’s like living in Hawaii with her family.
- Instagram Followers: 425K
- Engagement Rate: 3.26%
- Niche: Family, Lifestyle
- YouTube: 747K subscribers
- TikTok: 1M Followers
Her videos receive an average of 160K plays, 16K likes, and 181 comments. 50% of her followers are from the United States, and 5% are from Brazil.
Kat’s collaborations include:
- Knot + Spool: Kat collaborated with Knot + Spool to create a Ribbon Set™ design, perfect for Halloween
- Clean Supplements: She promotes clean supplements and shares her favorite products in this category
Suitable Brands for Collaboration:
- Parenting and Baby Products
- Home and Lifestyle
- Fashion and Beauty
- Food and Beverage
- Health
- Home Decore
- Clean Supplements
Top Family Influencers on TikTok
Now let’s move to TikTok and check out some family influencers on this platform that I found on Influencer marketplaces:
Nic Suarez (@in_the_nic_of_time) – 7.4M Followers
As the first famous TikTok family influencer, we have Nic Suarez. He is not a father or husband; he is the child of the family. He usually creates fun videos with his siblings and parents.
- Followers: 7.4M
- Engagement Rate: 8.51%
- Niche: Family, Entertainment
- YouTube: 243K subscribers
- Instagram: (@in_the_nic_of_time) | 576K Followers
His videos receive an average of 1.4M plays, 113K likes, and 488 comments. 44% of his followers are from the United States, and 6% are from the Philippines. His overall likes on the platform are 373M.
Nic usually promotes fashion, tech, and lifestyle brands. Based on this information and his niche, suitable brands to collab with him would be:
- Fashion and Accessories
- Tech and Gadgets
- Lifestyle and Fitness
- Entertainment and Media
- Food and Beverage
Steph & Lachie (@lewplustwo) – 1.6M Followers
Steph and Lachie are a popular social media couple known for their family-oriented content. They share their life with their children, providing a glimpse into their daily routines, adventures, and fun moments.
- Followers: 1.6M
- Engagement Rate: 16.88%
- Niche: Family, Lifestyle
- YouTube: –
- Instagram: @lewplustwo | 140K Followers
Their videos receive an average of 993K plays, 145K likes, and 417 comments. 20% of their followers are from the United States, and 8% are from Brazil. Their overall likes on the platform are 110M.
Steph and Lachie have collaborated with brands such as Amazon and parenting products. Based on their niche, suitable for collaboration with them would be:
- Parenting and Baby Products
- Home and Lifestyle
- Fashion and Beauty
- Entertainment and Media
- Food and Beverage
Klem Family – 3.4M Followers
The Klem Family is a famous family on social media known for their entertaining challenge videos and family-oriented content. They rose to fame on both YouTube and TikTok, where they share fun and engaging videos with their followers.
- Followers: 7.4M
- Engagement Rate: 5.02%
- Niche: Family, Entertainment
- YouTube: 6.9M subscribers
- Instagram: @theklemfamily | 870K Followers
Their videos receive an average of 1.4M plays, 70K likes, and 300 comments. 40% of their followers are from the United States, and 4% are from Brazil. Their overall likes on the platform are 316M.
The Klem Family has collaborated with various brands, integrating their products into their family-oriented content. Some of the brands they have worked with include:
- Nerf
- Hasbro games
- Nintendo gaming consoles
Suitable Brands for Collaboration
Given their niche in family vlogging and daily life content, the following types of brands would be suitable for collaboration with the Klem Family:
- Home and Lifestyle
- Entertainment and Media
- Food and Beverage
The D’Amelio Family (@dameliofamilyofficial) – 14M Followers
The D’Amelio family consists of sisters Charli and Dixie D’Amelio, along with their parents, Marc and Heidi D’Amelio. They gained fame primarily through TikTok, where Charli and Dixie became some of the platform’s first viral stars.
- Followers: 14M
- Engagement Rate: 3.90%
- Niche: Family
- YouTube: 1.4M subscribers
- Instagram: @dameliofamilyofficial | 637K Followers
Her videos receive an average of 132K plays, 4.7K likes, and 38 comments. 26% of their followers are from the United States, and 6% are from Brazil. Their overall likes on the platform are 343M.
The D’Amelio family has collaborated with numerous well-known brands, leveraging their massive social media following. Here are some notable examples:
- Hollister
- Dunkin’ Donuts
- Morph
- Pura Vida
- Hulu
Suitable Brands for Collaboration
Given their niche in family vlogging, lifestyle, and entertainment, the following types of brands would be suitable for collaboration with the D’Amelio family:
- Fashion and Beauty
- Food and Beverage
- Entertainment and Media
- Tech and Gadgets
- Home and Lifestyle
Emilie (@emiliekiser) – 3M Followers
Emilie Kiser is another social media influencer known for sharing her daily life, family moments, and lifestyle content.
- Followers: 3M
- Engagement Rate: 14.93%
- Niche: Family, Entertainment
- YouTube: 94K subscribers
- Instagram: @emiliekiser | 856K Followers
Her videos receive an average of 798K plays, 108K likes, and 347 comments. 53% of her followers are from the United States, and 5% are from the UK. Her overall likes on the platform are 412M.
Emilie has collaborated with skincare, beauty, and lifestyle brands. Therefore, suitable brands for collaboration with her would be in the same category.
Top Family Influencers on YouTube
As our last category, let’s check out the most popular family influencers on YouTube:
Familia Diamond – 10.7M Subscribers
Familia Diamond is a popular family vlog account belonging to the Ortiz family. They gained fame on social media, particularly on YouTube and TikTok, thanks to their engaging and entertaining content.
- Subscribers: 10.7M
- Engagement Rate: 2.2%
- Niche: Family, Entertainment
- Instagram: @familiadiamond | 1.5M Followers
- TikTok: @familiadiamond | 995K Followers
Their videos typically receive an average of 23 million views per month. The majority of her viewers are based in the United States and their total views on the platform amount to 3.47 billion.
They have collaborated with brands such as outdoor toys and equipment, as well as home decor furniture.
Suitable Brands for Collaboration:
- Technology and Gadgets
- Toys and Games
- Home and Lifestyle
- Fashion and Apparel
- Food and Beverages
The ACE Family – 18.2M Subscribers
The ACE Family is a popular YouTube channel featuring the McBroom-Paiz family. They started their channel in January 2016 and have since gained over 18 million subscribers.
- Subscribers: 18.2M
- Engagement Rate: 2.2%
- Niche: Family, Entertainment
- Instagram: @theacefamily | 886K Followers
- TikTok: @theacefamily | 6.6M Followers
Their videos typically receive an average of 750K views per month. Most of their viewers are based in the United States, and their total views on the platform is 4.58 Billion.
The ACE Family has promoted various products and brands in their videos. Here are a few examples:
- Best Fiends
- HelloFresh
- Clubhouse Media Group
Suitable Brands for Collaboration:
- Technology and Gadgets
- Toys and Games
- Home and Lifestyle
- Fashion and Apparel
- Food and Beverages
The Royalty Family – 28M Subscribers
The royalty family is by far the most famous family influencer on YouTube. They are known for engaging vlogs, comedy sketches, challenges, and other family-oriented content.
- Subscribers: 28M
- Engagement Rate: 1.27%
- Niche: Family, Entertainment
- Instagram: (@royaltyfamily) | 698K Followers
- TikTok: –
Their videos typically receive an average of 5.38M views per month. The majority of their viewers are based in the United States, and their total views on the platform is 9.3 Billion.
The Royalty Family has promoted various products and brands in their videos. Here are a few examples:
- The RealReal
- Best Fiends
- HelloFresh
Suitable Brands for Collaboration:
- Technology and Gadgets
- Toys and Games
- Home and Lifestyle
- Fashion and Apparel
- Food and Beverages
Javi’s Family Adventures – 1.8M Subscribers
Javi’s Family Adventures is a popular YouTube channel with fun and engaging content centered around family activities and adventures. The channel is run by Javi and his family, including his parents and his young aunty Mia.
- Subscribers: 1.8M
- Engagement Rate: 1.5%
- Niche: Family, Entertainment
- Instagram: –
- TikTok: @javisadventure | 72K
Their videos typically receive an average of 500K views per month. The majority of their viewers are based in the United States, and their total views on the platform is 1.2 Billion.
Javi’s Family Adventures has promoted various products and brands in their videos. Here are a few examples:
- Toys and Games
- Educational Products
- Family-Friendly Brands
Suitable Brands for Collaborations:
- Toys and Games
- Educational Products
- Home and Lifestyle
- Food and Beverages
How to Discover the Best Family Influencers on Social Media?
To find the ideal influencers for your business, consider using an influencer marketing platform like Ainfluencer. Ainfluencer is a marketplace boasting a vast database of over 1 million influencers on Instagram and TikTok, ranging from micro-influencers to mega-influencers.
With this AI-powered platform, you can utilize smart filters to refine your search based on location, language, audience size, gender, age, follower quality, and collaboration cost. Ainfluencer also offers numerous other features:
Ainfluencer Features
Here’s a brief overview of Ainfluencer’s features:
- 100% Free: The platform is free for both influencers and businesses.
- Unlimited Smart Invitations: Send unlimited offers to potential collaborators.
- Real-time Communication: Communicate seamlessly with influencers through built-in chat.
- Targeted Influencer Discovery: AI helps identify the most relevant influencers for your campaigns.
- Content Brief Templates: Use customizable templates to provide clear instructions to influencers.
- Secure Payment: Ensures secure and transparent payments, protecting both brands and influencers from fraud.
- Comprehensive Analytics: Offers key metrics like reach, engagement, and conversions, along with detailed audience insights.
- E-commerce Integration: Sync with Shopify and Google Analytics to easily track influencer campaign performance.
Conclusion
This is just a peek into the vibrant realm of leading family influencers. There are countless influencers eager to collaborate and transform your business positively! Simply explore influencer marketing platforms like Ainfluencer to discover the perfect match for your brand. Try Ainfluencer now for guaranteed results.
FAQs
Let’s answer some frequently asked questions about this topic:
Q1. What are Family Influencers?
Family influencers are social media personalities who share content about their family life, parenting, and daily activities.
Q2. Who Is The Best Family in Social Media?
The LaBrant Family is often considered one of the best families on social media due to their large following and engaging content.
Q3. Who Is The Most Popular TikTok Family?
The D’Amelio Family is the most popular TikTok family, with a combined followership of over 200 million.