If you are overwhelmed with thousands of fashion influencers on social media and influencer marketing platforms and don’t know which one to choose, you are in the right place. In this blog, I’ve gathered the top 15 fashion influencers on social media to boost your business. Let’s review them:
Table of Contents
Top Fashion Influencers On Instagram
First, let’s start with fashion influencers on Instagram:
Emma Chamberlain (@emmachamberlain) – 14.9M Followers
Emma Chamberlain is a well-known American influencer and internet personality. She gained fame through her unique and relatable vlogs on YouTube. She launched her YouTube channel in 2017 and quickly rose to prominence, winning the 2018 Streamy Award for Breakout Creator.
- Followers: 14.9 Million
- Engagement Rate: 4.22
- Niche: lifestyle, fashion, and coffee culture
Her videos receive 6.2M views, 630K likes, and 882 comments on average. 61% of her followers are from The United States, and 6% are from the UK. Her content strongly resonates with Gen Z audiences.
Emma has collaborated with several high-profile brands, including Louis Vuitton, Cartier, Levi’s, Calvin Klein, and Lancôme.
Suitable brands for collaboration:
Given her niche and audience, brands that align with Emma’s values and interests would be:
- Fashion and Beauty
- Sustainable and Ethical Products
- Lifestyle and Home Goods
- Food and Beverage
Danielle Bernstein (@weworewhat) – 3.3M Followers
Danielle Bernstein is a well-known American fashion influencer, entrepreneur, and the founder of the fashion blog and brand WeWoreWhat. She became famous through her blog and brand, which she started in 2011 while she was a sophomore in college.
- Followers: 3.3 Million
- Engagement Rate: 0.23%
- Niche: fashion, lifestyle, and entrepreneurship
Her videos receive an average of 261K views, 11.6K likes, and 46 comments. 34% of her followers are from the United States, and 4% are from Brazil.
Danielle has collaborated with numerous high-profile brands, including Onia, Joe’s Jeans, and Macy’s.
Suitable brands for collaboration:
Given her niche and audience, brands that align with Danielle’s fashion-forward and entrepreneurial spirit would be:
- High Fashion and Designer Brands
- Contemporary Fashion
- Beauty and Skincare
- Lifestyle and Home Goods
Irene Kim (@) – 2.9M Followers
Irene Kim, also known by her online alias Ireneisgood, is a Korean-American model, fashion influencer, and TV personality. She is known for her bold fashion choices, multi-colored hair, and ability to blend Western and Korean fashion trends.
- Followers: 2.9 Million
- Engagement Rate: 0.39%
- Niche: fashion, lifestyle, and beauty
Her videos receive 78K views, 11.26K likes, and 52 comments on average. 10% of her followers are from The United States, and 10% are from South Korea.
Irene Kim has promoted various products in her videos, including skin care products (Estée Lauder and La Mer) and foods like Korean Buldak sauce.
Suitable brands for collaboration:
Given her niche and audience, brands that align with Irene’s vibrant spirit would be:
- Luxury Fashion
- Beauty and Skincare
- Lifestyle and Accessories
Camila Coelho (@camilacoelho) – 10.2M Followers
Camila Coelho is a Brazilian-American fashion and beauty influencer, YouTuber, and entrepreneur. Camila’s rise to fame began with her YouTube beauty tutorials, which resonated with a wide audience due to her expertise and engaging personality.
- Followers: 10.2 Million
- Engagement Rate: 0.97%
- Niche: fashion, lifestyle, and beauty
Her videos receive 1M views, 99K likes, and 287 comments on average. 53% of her followers are from Brazil, and 10% are from the United States.
Camila has collaborated with numerous high-profile brands, including Dior, Lancôme, Revolve, and Ulta Beauty.
Suitable brands for collaboration:
Given her niche and audience, brands that align with Camila’s content are:
- Luxury Fashion
- Beauty and Skincare
- Lifestyle and Accessories
Suggested Post: Top Makeup Influencers
Chiara Ferragni (@chiaraferragni) – 28.6M Followers
Chiara Ferragni is an influential Italian blogger, businesswoman, fashion designer, and model. She gained fame through her fashion blog, The Blonde Salad, which she started in 2009. Her unique style and engaging content quickly gained popularity, making her one of the most influential fashion bloggers.
- Followers: 28.6 Million
- Engagement Rate: 1.58%
- Niche: fashion, lifestyle, and beauty
Her videos receive 6.5M views, 502K likes, and 1K comments on average. 42% of her followers are from Italy, and 5% are from the United States.
Chiara has collaborated with high-profile fashion and beauty brands, including Guess, Steve Madden, and Pantene.
Suitable brands for collaboration:
Given her niche and audience, brands that align with Chiara’s content are:
- Luxury Fashion
- Beauty and Skincare
- Lifestyle and Accessories
Best Fashion Influencers On TikTok
Now, let’s move to TikTok and check out some active fashion influencers on this platform:
Leonie Hanne (@leoniehanne) – 1.7M Followers
Leonie Hanne is a German fashion influencer, blogger, model, and social media entrepreneur. Leonie’s rise to fame began with her blog, Ohh Couture, which launched in 2014.
- Followers: 1.7 Million
- Engagement Rate: 7.78%
- Niche: fashion, lifestyle, and travel
Her videos receive an average of 193K views, 7K likes, and 69 comments. 10% of her followers are from Germany, and 5% are from the UK. Leonie Hanne has garnered a total of 53.9 million likes on TikTok.
Leonie has collaborated with numerous high-profile brands, including:
- Fashion: Louis Vuitton, Dior, Fendi, and Tommy Hilfiger
- La Mer and Givenchy
- Accessories: Cartier, Pandora, and Swarovski
Suitable brands for collaboration:
Given her niche and audience, brands that align with Chiara’s content are:
- Travel
- Luxury Fashion
- Beauty and Skincare
- Lifestyle and Accessories
Brittany Xavier (@brittany.xavier) – 5.2M Followers
Brittany Xavier is a prominent American fashion and lifestyle influencer, blogger, and entrepreneur. She began her career with her blog, Thrifts and Threads, which she launched in 2013.
- Followers: 5.2 Million
- Engagement Rate: 4.80%
- Niche: fashion, lifestyle, and travel
Her videos receive 202K views, 11K likes, and 22 comments on average. 35% of her followers are from the United States, and 6% are from the UK. Brittany Xavier has garnered a total of 427 million likes on TikTok.
Brands Promoted: Brittany has collaborated with numerous high-profile brands, including:
- Fashion: Dior, Givenchy, and Revolve
- Beauty: Lancôme, Estée Lauder, and Olay
- Lifestyle: Dyson and Four Seasons Hotels
Suitable brands for collaboration:
Given her niche and audience, brands that align with Brittany’s content are:
- Travel
- Luxury Fashion
- Beauty and Skincare
- Lifestyle and Accessories
Hannah Harrell (@hannahharrell) – 3.4M Followers
Hannah Harrell is a popular social media influencer known for engaging content on platforms like TikTok, Instagram, and YouTube. She has gained popularity for her “Get Ready With Me” videos, trendy fashion content, and dance videos.
Her Instagram account boasts more than 750,000 followers, and she uses her YouTube channel to share lifestyle, makeup, and shopping vlogs.
- Followers: 3.4Million
- Engagement Rate: 12.44%
- Niche: fashion, lifestyle
Her videos receive 314K views, 42K likes, and 76 comments on average. 65% of her followers are from the United States, and 5% are from the UK. Hannah Harrell has garnered a total of 262 million likes on TikTok.
Hannah has collaborated with several prominent brands, including:
- American Eagle
- Coach
- Dior Beauty
- thredUP
Suitable Brands for Collaboration
Given her niche in fashion and lifestyle, brands that align well with her content include:
- Fashion and Apparel: Zara, H&M, Urban Outfitters
- Beauty and Cosmetics: Sephora, Glossier, Fenty Beauty
- Lifestyle and Accessories: Anthropologie, Free People, ASOS
Nava Rose (@the.navarose) – 5.6M Followers
Nava Rose, also known as Alexa Jade, is a popular social media influencer known for her fashion, DIY, and lifestyle content. She has a significant presence on platforms like TikTok, YouTube, and Instagram.
Nava Rose initially gained popularity on YouTube with her fashion and DIY videos. She expanded her presence to TikTok, where her fashion and DIY videos quickly gained traction, further boosting her popularity.
- Followers: 3.4Million
- Engagement Rate: 10.4%
- Niche: fashion, lifestyle
Her videos receive 580K views, 45K likes, and 130 comments on average. 43% of her followers are from the United States, and 4% are from the Philippines. Nava Rose has garnered a total of 255 million likes on TikTok.
Nava Rose has promoted various products and brands, including:
- Fashion and Apparel: thredUP, Casetify
- Beauty and Cosmetics: Various makeup brands featured in her tutorials
- Lifestyle and Accessories: Sustainable and affordable fashion items
Suitable Brands for Collaboration
Given her niche, brands that align well with Nava Rose’s content include:
- Fashion and Apparel: Urban Outfitters, Free People, ASOS
- Beauty and Cosmetics: Glossier, Sephora, Fenty Beauty
- Sustainable Brands: Reformation, Everlane, Patagonia
Famous Fashion Influencers On YouTube
Lastly, here are the top fashion influencers on YouTube:
Tess Christine (@TessChristine) – 2.28M Followers
Tess Christine is a well-known YouTuber and social media influencer who has built a significant following through her engaging content on fashion, beauty, and lifestyle.
She started her YouTube channel in April 2011. Some of her popular series include “Outfit of the Week” (OOTW) and travel vlogs, where she shares her experiences from different destinations worldwide.
Tess Christine gained popularity through her consistent, high-quality content that resonates with her audience.
- Subscribers: 635K
- Engagement Rate: 4.26%
- Niche: Beauty, Fashion, Lifestyle
Her videos typically receive an average of 43K views. The majority of her viewers are based in the United States. Her total views on the platform are 111.3 million.
Tess Christine has collaborated with various brands, including:
- Fabletics: Promoted their activewear through her channel.
- Casetify: Featured their phone cases in her videos.
- Dior Beauty: Highlighted their beauty products in her makeup tutorials.
Suitable Brands for Collaboration
Given her niche, brands that align well with Tess Christine’s content include:
- Fashion and Apparel
- Beauty and Cosmetics
- Lifestyle and Accessories
Patricia Bright (@PatriciaBright) – 2.75M Followers
Patricia Bright is a well-known YouTuber, beauty and fashion influencer, and entrepreneur. She has built a significant following through her engaging content on YouTube and other social media platforms.
- Subscribers: 2.75K
- Engagement Rate: 3.77%
- Niche: Beauty, Fashion, Lifestyle
Her videos typically receive an average of 100K views. The majority of her viewers are based in the United States. Her total views on the platform are 336 million.
Patricia Bright started her YouTube channel in 2009, initially posting videos under the name “BritPopPrincess.” Her engaging personality, combined with her expertise in beauty and fashion, helped her quickly gain a following.
Patricia has collaborated with numerous brands, promoting a variety of products, including:
- Beauty and Cosmetics: L’Oréal, Dior Beauty
- Fashion and Apparel: ASOS, Boohoo
- Lifestyle and Accessories: Sky UK, Casetify
Suitable Brands for Collaboration
Given her niche, brands that align well with Patricia’s content include:
- Fashion and Apparel
- Beauty and Cosmetics
- Lifestyle and Accessories
Freddy My Love (@FreddyMyLove) – 1.2M Followers
Freddy My Love, also known as Freddy Cousin-Brown, is a British YouTuber and social media influencer known for her fashion, beauty, and lifestyle content.
She started her YouTube channel in December 2014 and has since built a significant following on platforms like YouTube and Instagram.
- Subscribers: 1.2M
- Engagement Rate: 6.65%
- Niche: Beauty, Fashion, Lifestyle
Her videos typically receive an average of 39K views. The majority of her viewers are based in the United States. Her total views on the platform are 128 million. One of her early viral videos was her “Everyday Makeup Routine,” which garnered over 1.4 million views.
Freddy My Love has collaborated with several brands, promoting products that align with her fashion and lifestyle niche. Some of the brands she has worked with include:
- Charlotte Tilbury: Promoted their beauty products in her videos
- Casetify: Featured their phone cases
- Various Fashion Brands: Showcased clothing and accessories from brands like Zara and H&M
Suitable Brands for Collaboration
Given her niche, brands that align well with Freddy’s content include:
- Fashion and Apparel
- Beauty and Cosmetics
- Lifestyle and Accessories
Jenn Im (@imjennim) – 3.28M Followers
Jenn Im is a well-known YouTuber, fashion designer, and social media influencer. She has built a significant following through her engaging content on fashion, beauty, and lifestyle.
- Subscribers: 3.28M
- Engagement Rate: 3.14%
- Niche: Beauty, Fashion, Lifestyle
Her videos typically receive an average of 43K views. The majority of her viewers are based in the United States. Her total views on the platform are 360 million.
Jenn Im started her YouTube channel, originally named “ClothesEncounters,” in 2010 while she was living in Los Angeles.
Her focus on affordable fashion and her engaging personality quickly gained her a fanbase. Over the years, she expanded her content to include beauty and lifestyle topics, further increasing her popularity.
Jenn Im has collaborated with numerous brands, promoting a variety of products, including:
- Beauty and Cosmetics: ColourPop, Clinique
- Fashion and Apparel: Calvin Klein, Levi’s, Macy’s
- Lifestyle and Accessories: Brooklinen, BetterHelp
Suitable Brands for Collaboration
Given her niche, brands that align well with Jenn Im’s content include:
- Fashion and Apparel
- Beauty and Cosmetics
- Lifestyle and Accessories
Valeria Loren (@thevaleloren) – 107K Followers
Valeria Loren is a beauty guru and social media influencer known for her engaging content on YouTube and Instagram. She started her YouTube channel in May 2014.
- Subscribers: 107K
- Engagement Rate: 3.14%
- Niche: Beauty, Fashion, Lifestyle
Her videos typically receive an average of 1K views. The majority of her viewers are based in the United States. Her total views on the platform are 5 million.
Valeria Loren has collaborated with several brands, promoting products that align with her beauty and lifestyle niche. Some of the brands she has worked with include:
- COVERGIRL
- Various Beauty Brands
Suitable Brands for Collaboration
Given her niche, brands that align well with Jenn Im’s content include:
- Fashion and Apparel
- Beauty and Cosmetics
- Lifestyle and Accessories
Still Haven’t Found The Fashion Influencer You’re Looking For?
If you’re still looking for the right influencer but haven’t found it, there is one more solution. There are many influencer marketing platforms out there, and you could use them to find the best fit for your business. My suggestion is Ainfluencer.
What is Ainfluencer?
Ainfluencer is a free, do-it-yourself (DIY) influencer marketplace designed to streamline influencer marketing. The platform offers a secure and user-friendly environment where brands can easily discover and collaborate with influencers.
Let’s check out its features:
- Ainfluencer is entirely free for both brands and influencers.
- Both brands and influencers can send unlimited invitations for collaboration.
- The platform features a vast database of 1M influencers, from nano to mega influencers.
- Brands can use smart filters to narrow down their search. You can use criteria such as age, location, audience, language, follower quality, collaboration cost, etc.
- Brands and influencers can have direct communication within the built-in chat in the app.
- Even if you can’t decide which influencer to choose, AI will suggest the best influencers based on your business and needs.
- After you have secured an influencer, you can rest assured about the payment and the quality of your campaign. Ainfluencer ensures secure and transparent payments, protecting both brands and influencers from fraud.
- During your campaign, Ainfluencer has you covered with analytics and in-depth reporting.
- Want the best tracking during your campaigns? Ainfluencer offers E-commerce integrity. You can sync with Shopify and Google Analytics to easily track influencer campaign performance.
Wrapping Up Top Fashion Influencers
Fashion influencers have become the heartbeat of the style world, setting trends and inspiring millions with their unique flair.
The 15 influencers we’ve spotlighted in this blog are true icons, each bringing their own twist to the fashion scene. From daily outfit inspiration to the latest trends, they offer a treasure trove of style tips and creative ideas.
Remember you can always search in influencer marketing platforms like Ainfluencer to find the influencer that meets your criteria.
FAQs
Here are some frequently asked questions about this subject:
Q1. Who Is The Most Famous Fashion Influencer?
Chiara Ferragni is one of the most famous fashion influencers.
Q2. Who Is a Fashion Icon in 2024?
Alia Bhatt and Jennie Kim were notable fashion icons in 2024.
Q3. What Is The Meaning of Fashion Influencer?
A fashion influencer is a personality with a large social media following who creates fashion-centric content and influences their audience’s purchasing decisions.
Q4. Who Is The Highest-Paid Fashion Blogger?
Chiara Ferragni is one of the highest-paid fashion bloggers.