Leading fitness influencers do more than workouts—they build vibrant communities, offering valuable tips, inspiring motivation, and specialized routines to engage and motivate their audience. In this article, I’ll spotlight 15 top fitness influencers brands love collaborating with and uncover what makes them stand out in this dynamic space. So, if you’re searching for relatable gym influencers who seamlessly combine expertise with charisma, you’re in the right place.
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Table of Contents
15 Top Influencers You Need to Know (Quick Overview)
Here’s a summary of famous Fitness Influencers featured in this post:
| Top Fitness Influencers | Contact Email Address |
| 1- Caleb Marshall (@thefitnessmarshall) | thefitnessmarshall@gmail.com |
| 2- Simeon Panda (@simeonpanda) | enquiries@simeonpanda.com |
| 3- Anllela Sagra (@anllela_sagra) | info@anllelasagrafitness.com |
| 4- Anna Victoria (@annavictoria) | info@annavictoria.com |
| 5- Lucy Davis (@lucydavis_fit) | lucydavis_fit@contact.com |
| 6- Demi Bagby (@demibagby) | demibagby@contact.com |
| 7- Jeff Nippard (@jeffnippard) | jeff@jeffnippard.com |
| 8- Chloe Ting (@chloeting) | info@chloeting.com |
| 9- Pamela Reif (@pamela_rf) | contact@naturallypam.com |
| 10- Jessamyn Stanley (@mynameisjessamyn) | info@theunderbelly.com |
| 11- Kayla Itsines (@kayla_itsines) | kayla@sweat.com |
| 12- Shaili Chikara (@shaili_chikara) | shaili.chikara@contact.com |
| 13- Jason Christo (@jchristofitness) | jasonchristo@contact.com |
| 14- Stefana Avara (@stefana.avara) | stefana@definingactive.com |
| 15- Joe Wicks (@thebodycoach) | joe@thebodycoach.com |
Popular Gym Influencers on Instagram
Let’s start by highlighting the top fitness influencers on Instagram who inspire millions with their workout routines and motivational content.
1. Caleb Marshall (@thefitnessmarshall)
Caleb Marshall, known as The Fitness Marshall, combines cardio and entertainment in his high-energy dance workouts. With an energetic personality and inclusive approach, Caleb celebrates diversity, ensuring everyone feels welcome on the dance floor. His YouTube channel has 6.5 million subscribers and boasts over 2 billion views. Beyond fitness, he’s the creator of Active Booty, an inclusive activewear line designed for all body shapes and sizes, reflecting his mission to make fitness accessible and enjoyable for everyone.
Caleb gained fame as one of the leading male fitness influencers on Instagram by turning workouts into fun, party-like experiences. His easy-to-follow dance routines and catchy music set him apart from other fitness influencers. Collaborations with American Eagle, YouTube, and Samsung show his diverse abilities. Brands looking to connect with a broad and engaged audience will find Caleb a perfect fit.
- Niche: Dance fitness and activewear
- Engagement rate: 7.5%
- Followers: 816K followers
- Contact: thefitnessmarshall@gmail.com
2. Simeon Panda (@simeonpanda)
Simeon Panda, a globally renowned fitness entrepreneur and professional bodybuilder, has redefined fitness inspiration. Featured by Forbes as one of the top 10 influencers in fitness, Simeon built his empire through exceptional dedication to health and wellness. He founded fitness brands Just Lift and Elimin8 and is celebrated for his motivational content and positive approach. Simeon’s influence extends beyond fitness, as he regularly judges international bodybuilding shows and speaks at global seminars.
On Instagram, Simeon stands out among black fitness influencers with his extraordinary physique, entrepreneurial success, and motivational content. Brands like Gymshark, Gold’s Gym, and MyProtein have collaborated with him, while premium fitness, health, and apparel brands are ideal partners.
- Niche: Fitness, bodybuilding, motivation
- Engagement rate: 0.34%
- Instagram Followers: 8M followers
- Contact: enquiries@simeonpanda.com
3. ANLLELA SAGRA (@anllela_sagra)
Anllela Sagra, a Colombian fitness model and trainer, is one of the top female fitness influencers on social media. Starting as a fashion model, she transitioned into fitness after discovering her passion for weightlifting. Known for her toned physique and motivational content, Anllela inspires millions with her story of resilience and dedication to health. She has worked with brands like 1UpNutrition and created popular fitness programs like the Transformation Program and Booty Blaster.
Her unique journey from fashion to fitness sets her apart, making her a role model in the gym world. Ideal collaborators include fitness brands, activewear lines, and wellness companies.
- Niche: Fitness and bodybuilding
- Engagement rate: 2.5%
- Followers: 26.8M followers
- Contact (Email): info@anllelasagrafitness.com
4. Anna Victoria (@annavictoria)
Anna is a prominent fitness influencer and entrepreneur known for her dedication to helping women live healthier and happier lives. Starting her journey in 2012, Anna faced personal health challenges that motivated her to learn about nutrition and fitness. She created the Fit Body App, which has helped thousands of women achieve their fitness goals since 2015. Unlike other fitness influencers who often emphasize aesthetics, she emphasizes self-love and balance. She has collaborated with brands like Lululemon and MyProtein, making her an ideal partner for health-focused brands that align with her mission of empowering women.
- Niche: Fitness & Wellness
- Engagement rate: 3.5%
- Followers: 1 million
- Contact (Email): info@annavictoria.com
5. Lucy Davis (@lucydavis_fit)
Lucy Davis, a former professional swimmer from the UK, has transformed into one of the most prominent UK fitness influencers. Her journey from international swimming to weightlifting and hybrid fitness competitions sets her apart in the fitness world.
She has achieved a world record in HYROX and completed ultra-marathons, earning her a dedicated Instagram following. Lucy’s ability to inspire through her fitness routines, nutrition advice, and motivational content distinguishes her as a sought-after influencer in the gym community.
Lucy’s collaborations with fitness-focused brands like BPN Supplements, Peak Sleep, and athletic apparel lines have solidified her position as a trusted name in the industry. Her strong engagement with her audience can benefit fitness apparel, gym equipment, and health supplement brands.
- Niche: Hybrid fitness, endurance training, and lifestyle inspiration
- Engagement rate: 4.7%
- Followers: 767K followers
- Contact (Email): lucydavis_fit@contact.com
Best Fitness Influencers on TikTok
Now, let’s meet some of the most famous TikTok fitness influencers who are extremely popular on this platform.
Demi Bagby (@demibagby)
Demi Bagby is one of the hottest female fitness influencers. She is known for her incredible journey, from overcoming a life-changing spinal injury to becoming a globally recognized CrossFit athlete, bodybuilder, and social media icon. Her content, showcasing calisthenics, parkour, and acrobatics, has earned her over 14 million TikTok followers and 2.6 million Instagram fans. Demi inspires millions with her energy, resilience, and positive fitness message.
Her collaborations with brands like Gymshark, Red Bull, and Celsius Energy align perfectly with her fitness-focused audience. Ideal partners for Demi would include athletic apparel, fitness equipment, and health supplement brands.
- Niche: CrossFit, calisthenics, and lifestyle inspiration
- Engagement rate: 4.9%
- Contact (Email): demibagby@contact.com
- Followers: TikTok – 14M, Instagram – 2.6M
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Shaili Chikara (@shaili_chikara)
Shaili Chikara, one of the leading Indian fitness influencers, is a certified master trainer, nutritionist, and powerlifter. Known as “Lady Bahubali,” she has won accolades like the WOMAN LEADER CITATION and a gold medal in state-level powerlifting. Her engaging TikTok and Instagram content, which showcases her fitness journey, traditional Indian culture, and family life, has set her apart in the fitness world. Brands like MyProtein, Fitkin, and Urban Tribe have collaborated with her to promote wellness and fitness across India.
- Niche: Fitness, wellness, and traditional lifestyle
- Engagement rate: 5.2%
- Followers: TikTok – 5M, Instagram – 600K
- Contact (Email): shaili.chikara@contact.com
Diabetic Fitness Coach (@jchristofitness)
Jason is a type 1 diabetic bodybuilder and fitness coach making waves as one of TikTok’s standout male fitness influencers. His content combines fitness advice with expert guidance on managing diabetes, helping him connect with a unique and dedicated audience. His TikTok videos, which showcase safe workout routines for diabetics and motivational tips, have earned him a loyal following.
He has collaborated with health-focused brands like Dexcom and Insulin Nation. Jason’s ideal partners include diabetes care companies, fitness apparel brands, and nutrition supplement businesses.
- Niche: Fitness and diabetes coaching
- Engagement rate: 6.2%
- Followers: 384K TikTok followers
- Contact (Email): jasonchristo@contact.com
Kayla_itsines
Kayla Itsines, one of the most influential women fitness influencers, is an Australian personal trainer, author, and entrepreneur. She gained fame through her Bikini Body Guides (BBG) and her workout app, Sweat, which became the highest-grossing fitness app 2016. Known for her high-intensity workout programs and a global community of followers, Kayla inspires millions of women to achieve their fitness goals.
@kayla_itsines Can't stop, won't stop 😏 5-minute abs #abs#abworkout#5minuteworkout ♬ original sound – Kayla Itsines
Collaborations with brands like Apple, Adidas, and Pan Macmillan highlight her impact. Ideal partners include fitness apparel, health supplements, and tech companies focused on fitness innovation.
- Niche: High-intensity training and women’s fitness
- Engagement rate: 3.8%
- Followers: 85K TikTok Followers
- Contact (Email): kayla@sweat.com
Stefana Avara
Stefana Avara, a rising star among female fitness influencers, is a personal trainer, business owner, and social media creator. She gained fame on TikTok by promoting body positivity and designing workouts that empower women to build strength and confidence. Through her business, Defining Active LLC, Stefana reaches over 200 monthly clients and has sold fitness guides in 23 countries. Her content inspires a global audience by showcasing fitness as a holistic journey rather than just weight loss.
Stefana partnered with brands like Body Armor, Daily Harvest, and Neutrogena. Ideal collaborators include fitness apparel, wellness brands, and inclusive activewear companies looking to amplify their message.
- Niche: Body positivity and women’s fitness
- Engagement rate: 6.5%
- Contact (Email): stefana@definingactive.com
- Followers: 949.4K TikTok Followers
Top Fitness Influencers on YouTube
In this section, I will introduce you to the most influential fitness influencers on YouTube, so stay tuned!
Joe Wicks (British Fitness Coach and TV Show Host)
Joe Wicks, famously known as The Body Coach, is a British fitness coach and one of the most influential YouTube fitness influencers. His rise began with 15-second Instagram recipe videos and became a global brand. Joe’s success skyrocketed during the pandemic with his “PE with Joe” YouTube series, helping millions stay active. His Lean in 15 cookbooks and fitness programs, including HIIT workouts, have further cemented his impact in the fitness world.
Brands like Adidas, Blue Peter, and Uncle Ben have collaborated with Joe, showcasing his influence. Joe’s ideal partners include health tech companies, fitness apparel companies, and nutrition brands seeking a global audience.
- Niche: HIIT workouts and holistic fitness
- Engagement rate: 4.2%
- Followers: 384M YouTube Followers
- Contact (Email): joe@thebodycoach.com
Jeff Nippard
Jeff Nippard, a Canadian natural bodybuilder and powerlifter, is recognized as one of YouTube’s best male fitness influencers. With over 5M subscribers, he combines his Bachelor’s degree in biochemistry with a decade of fitness expertise to deliver evidence-based content. His channel features muscle-building tips, myth debunking, and detailed workout plans, making fitness science accessible to all.
Jeff has partnered with brands like Gymshark, PEScience, and Rogue Fitness. Ideal collaborators include fitness apparel, nutrition supplements, and scientific fitness tools.
- Niche: Evidence-based fitness and natural bodybuilding
- Followers: 6.2M subscribers on YouTube
- Contact (Email): jeff@jeffnippard.com
Pamela Reif
Pamela Reif, one of the most renowned German fitness influencers, has transformed her passion for health and wellness into a global empire. With 9.38 million YouTube subscribers and 8.9 million Instagram followers, she inspires millions with workout videos, nutrition tips, and lifestyle content. Her entrepreneurial ventures include Naturally Pam, a food brand offering snacks and supplements, and successful fitness books like Strong & Beautiful. Pamela’s engaging content and business acumen landed her Forbes’ “30 Under 30 DACH” top spot in 2020.
Pamela has collaborated with brands like Huawei, Nak-d, GHD, and The Rainforest Company, making her an ideal partner for fitness, fashion, and tech brands seeking to connect with her vibrant community.
- Niche: Fitness, lifestyle, and nutrition
- Followers: 10.2M YouTube subscribers
- Contact (Email): contact@naturallypam.com
Jessamyn Stanley
Jessamyn Stanley, a yoga teacher, author, and advocate for body positivity, has redefined what it means to practice yoga. With over 500,000 followers across social platforms, she shares empowering yoga routines, mindfulness practices, and insights on self-acceptance. Jessamyn gained fame for showcasing yoga as a curvy fitness influencer, emphasizing inclusivity and breaking stereotypes about body image in the wellness industry.
Her books, Every Body Yoga and Yoke: My Yoga of Self-Acceptance, inspire audiences globally, while her online yoga community, The Underbelly, offers a safe space for diverse practitioners. She has partnered with major brands like Lane Bryant, Motrin, and Kotex Fitness, making her an ideal collaborator for wellness, apparel, and lifestyle brands.
- Niche: Inclusive yoga and body positivity
- Engagement rate: 4.8%
- Contact (Email): info@theunderbelly.com
- Followers: 222K subscribers
Chloe Ting
She is among the leading Asian fitness influencers, renowned for her free workout programs and viral YouTube challenges. With over 25 million subscribers, her “Two Week Shred Challenge” and accessible fitness routines skyrocketed her to global fame, especially during the pandemic. Chloe’s engaging content combines low-impact options with effective results, making fitness approachable for all levels.
She has collaborated with brands like Walmart, launching an exclusive fitness equipment line. Ideal partners for Chloe include fitness apparel, health supplements, and wellness tech brands.
- Niche: Home fitness programs
- Contact (Email): info@chloeting.com
- Followers: 25.5M
How to Find Fitness Influencers? Meet Ainfluencer
The list could go on, but unfortunately, there isn’t enough space to cover all the top fitness influencers here. You may have different factors in mind, such as your budget, niche, preferred social media platform, and more. This makes finding the right fitness influencer for your brand challenging. So, what’s the solution?
Finding the perfect influencers for your brand is now effortless with Ainfluencer, the top Influencer marketplace. With a growing database of over 1 million active creators on Instagram and TikTok, Ainfluencer offers advanced filters like niche, location, and platform to match brands with the ideal influencers.
Ainfluencer’s AI-powered system ensures accurate pairings, while detailed analytics track engagement, reach, and conversions for maximum ROI. Ainfluencer also provides secure transactions, making influencer marketing cost-effective and stress-free. Best of all, Ainfluencer is 100% free for brands, revolutionizing how businesses connect with creators.
Conclusion
This post highlights some of the most popular top fitness influencers impacting social media. Collaborating with these influencers allows brands to expand their reach and build authentic connections with their audience. While I’ve featured exceptional figures, the fitness world brims with countless gym influencers shaping the digital landscape.
If you’re looking to discover top fitness influencers that perfectly align with your brand’s unique needs, Ainfluencer is the perfect platform to start. With its user-friendly interface, advanced AI, and smart filters, businesses can efficiently explore millions of verified influencers, ensuring high-converting social media campaigns. Best of all, Ainfluencer is free, helping brands maximize their marketing budget.
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FAQs
Q1. How Much Do Fitness Influencers Make in 2025?
In 2025, fitness influencers will continue seeing significant earning potential, varying income by follower count and engagement. Nano influencers (1,000–10,000 followers) earn $160–$700 per sponsored post, while top-tier creators can make $5,000 or more per campaign. Popular fitness influencers can earn millions annually by combining sponsorships, product lines, coaching, and fitness gear sales. This way, earnings depend on audience engagement, diversified income streams, and the ability to negotiate lucrative deals with brands.
Q2. How Many Fitness Influencers Are There on Instagram?
Instagram is a leading platform for fitness influencers, hosting an estimated 50,000 creators. According to Statista, these influencers represent around 3% of all categories. They share content ranging from workouts to wellness tips, making Instagram the go-to destination for fitness-focused inspiration and marketing campaigns.