how to do a giveaway on instagram

How to Do a Giveaway on Instagram: Complete Guide in 2022

Have you ever wanted to run an Instagram giveaway? Do you know how to do a giveaway on Instagram? If you’re new to the concept or don’t know how to facilitate the process of a giveaway, no worries; you’re not alone!

Hosting a giveaway on Instagram helps you grow your audience as well as increase brand awareness and sales! Yet, the best part about hosting one is that it’s a win-win for both you and your followers! People will take part in your giveaways on Instagram because they would love to win, which means both you and your new fans get what you want.

Are you ready to learn about giveaways? Well, that’s what we’re here for. Here is a complete guide about how to run an Instagram giveaway. So, keep reading!

Note: If you’re looking for a reliable Instagram giveaway picker to schedule and automate the whole process for you, sign up for free on AiSchedul right now and enjoy!

Why Should You Host an Instagram Giveaway?

Instagram giveaways are used by many big brands as a powerful, actionable strategy for increasing community engagement and reaching new audiences.

Aside from 86% of top businesses that use Instagram to promote their products and services, over 39% of small businesses constantly increase their budget for Instagram promotions as the fastest-growing strategy. Why?

With over 1 billion active Instagrammers and 60% of these users who tend to find new products in-app, businesses of all sizes and niches see Instagram giveaways as an ideal opportunity to work towards the following goals.

  1. Build brand awareness
  2. Boost engagement rate
  3. Get more Instagram followers
  4. Build an email list as a lead magnet
  5. Encourage more influencers and ambassadors to collaborate with their brands
  6. Get more UGC (User-Generated Content)
  7. Increase sales       

Should you host a giveaway on Instagram, you can reach hundreds or thousands of followers. 

Continue reading this article to understand how to do a giveaway on Instagram.

How To Run An Instagram Giveaway

Now that you understand what an Instagram giveaway is and the benefits of running one for your brand, let’s look at how to run a successful giveaway IG post.  

#1. Choose a Goal for Your Instagram Contest

If you want to know how to do a giveaway on Instagram successfully, first of all, you should confirm your goals.
Having a clear goal for your giveaway allows you to tailor your strategy during the planning stages. It also assists you in measuring your results after the contest to see if the outcome aligns with your main goals.

Here is a list of top Instagram giveaway goals:

  • Running a giveaway on Instagram to increase your engagement rate
  • Getting more followers
  • Increasing your brand awareness
  • Boosting traffic to a specific webpage to expand your audience
  • Using UGC for your fans to have a big competition
  • Getting more comments and like 

So, you should measure how successfully your goals of running an Instagram giveaway are fulfilled.

#2. Choose The Right Prize

Your Instagram contest prize should be related to your company or brand. Don’t give away an iPad just to get people to come; it won’t bring in quality participants who will help your business. You should select a prize that is valuable enough to warrant the level of participation. The greater the value of the reward, the greater the participation and participants. But you should make sure that it’s highly relevant to your niche so that your giveaway only attracts your target audience.

You can ask them to take a photo of your product and share it on their accounts and tag your business account. Remember it is a big ask and warrants a larger prize.

Otherwise, ask your followers to publish an Instagram Story about your giveaway post and tag you there.

Moreover, another thing that warrants a low-value prize is to ask your audience to like and tag others on your Instagram giveaway posts.

Also, you should set the time limitation, for instance, let them be a part of your giveaway for up to 24 hours.

#3. Plan Your Instagram Contest

Once you’ve determined what your goals and prizes are, you are ready to make plan your giveaway instagram post. Choosing the right time to post your Instagram giveaways is the key to running a successful campaign.

Hence, in order not to miss this rare opportunity, you should seriously consider scheduling your instagram giveaway post. 

Today, there are reliable services like AiSchedul that offer such services. You can create your post, upload and edit your photo or video, write your giveaway caption, generate the right hashtags, and set the exact time you want to have it published. 

In this way, you can make sure that you will never miss a deadline again!       

#3. Pick A Good Instagram Hashtag

Hashtags are so important to be used in your caption so you can categorize your content. 

If you use a popular Instagram hashtag, your giveaway may appear in the explore channel. This will help you increase the visibility of your content and reach out to more Instagram users, in particular the ones who don’t follow you. 

Here are some popular giveaway hashtags







Also, you should consider creating your own branded hashtag to tie the contest to your company.

#4. Launch and Promote Your Instagram Contest

You can communicate your contest or giveaway in your contest post by using text in the image or graphic. This way, when people scroll through their Instagram feed, it won’t be dismissed as just another photo.


#5. Evaluate Instagram Contest Results

Track the results of all your contests to determine participation, increase in followers, website clicks, and other metrics. You can start comparing the data from each contest to see which types of prizes, times of year, content, and types of participation produce the best results for your business based on your specific goals.

#6. Close Your Instagram Contest

When the time of your Instagram giveaway is up, you should tell your audience, you can edit your content and write in its caption, “contest CLOSED”.

Now that you know how to do a giveaway on Instagram make sure to follow the instructions so you can get your desired results.

However, this is not all you need to know about Instagram giveaway ideas and tools.

To make sure you will run a successful giveaway on Instagram, there are more tips and tricks to learn!  

How To Automate A Successful Giveaway on Instagram

Instagram giveaway contests may appear simple, but there is a significant difference between a good giveaway and a great one.

A great Instagram giveaway will help you achieve your overall marketing goals, reach your target audience, and reinforce your brand values.

But let’s be honest; if a giveaway takes too much of your time, it wouldn’t be effective. Imagine having to sift through thousands of entries to pick the giveaway winners! Even the thought of this process might make you regret hosting a giveaway. So, what can you do?!

The best way to do a giveaway on Instagram is to use a powerful Instagram giveaway tool that will automatically pick the winners for you!

Sign up on AiSchedul now!

The Best Giveaway Winner Picker: AiSchedul

If you want to run a giveaway on Instagram that is both efficient and effective, you should use a reliable third-party app.

People have widely commented that AiSchedul is the best way to do an instagram giveaway. 


AiSchedul Instagram management tool

AiSchedul is not just an Instagram giveaway picker. It has lots of features. By using this app, you will be the witness to boosting your engagement rate. So, you will reach the target audience and catch your goal on Instagram!

How To Do A Giveaway On Instagram with AiSchedul

So simple, and so helpful. Follow this step-by-step guide to understand how to run an Instagram giveaway:

  1. First, sign up for free on AiSchedul, and connect its dashboard to your Instagram account.
  2. Now, click ‘Access’ and select the ‘Post and scheduling’ tab.

3. Then, on your tab, open ‘Post & Reward’.

Giveaway picker

AiSchedul giveaway picker

4. Later, click ‘Schedule a Contest.’

5. Drag and drop your giveaway feed, whether it is photos or videos.

AiSchedul Schedule Instagram giveaway

AiSchedul Schedule Instagram giveaway

6. Moving on, if you choose a winner from the comments, you can require them to tag up to 9 people, use a custom hashtag, and follow you. So, if your giveaway is the UGC type of contest, open the ‘Content’ tab and condition them to tag you on their content.

7.  After that, type the DM you want to send to the winner automatically.

8. Now, write the caption and explain the rules there.

Instagram giveaway picker

Instagram giveaway picker

9. Use the AiSchedul hashtag generator tool to select the top hashtag.

10. After that, find the related hashtags for your niche.

11. Find your location.

12. Finally, If you want to post it in the future, select the date and schedule your post.

Instagram giveaway guide

Instagram giveaway guide

This is a simple way how to do a giveaway on instagram by using AiSchedul.

Use AiSchedul to reach your target audiences!

AiSchedul Features

  • Instagram giveaway picker
  • UGC feature for Instagram contest picker
  • Schedule Instagram posts, stories, and IGTVS
  • Mass delete Instagram posts
  • Social monitoring
  • Repost YouTube videos directly, without downloading needed
  • Hashtag generator tool and hashtag analytic tool
  • Story downloader

Best Time To Post Giveaway On Instagram

According to Hubspot, the best Instagram giveaway time is Sunday between 10 am and 2 pm.

Also, Wednesdays and Thursdays are good to run an Instagram giveaway successfully. 

Knowing the best time of posting your Instagram giveaway and how to do a giveaway on instagram is so important! Pay attention to it!

Instagram Giveaway Templates

Instagram giveaways vary in shape and size, but they all have one thing in common – an eye-catching photo that talks Instagrammers into taking part in your campaign. 

Luckily, there are many Instagram giveaway templates to be used or inspired by so you can create your own image.  


Take a quick look at most people who also asks about how to run a giveaway on Instagram.

#1. Is It Legal to Do a Giveaway on Instagram?

Yes, it is legal, but you shouldn’t break Instagram’s general rules in your content. So, make sure you’re aware of Instagram terms of use and guidelines before you host a giveaway.

#2. How Do You Do a Giveaway on Instagram 2022?

By using AiSchedul, you can easily run your Instagram giveaway!

#3 What Are the Best Instagram Giveaway Templates?

Instagram giveaways vary in shape and size, but they all have one thing in common – an eye-catching photo that talks Instagrammers into taking part in your campaign. 

Luckily, there are many Instagram giveaway templates to be used or inspired by so you can create your own image.  


All in all, you can read this complete guide on how to do a giveaway on Instagram to learn about the best ways to do it!

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