Gone are the days when Instagram was used as a platform for instantly posting photos or showing short videos and was just gaining popularity. Today, it is one of the most popular social media channels. Hundreds of millions of people use it around the world every day.
Thanks to this popularity, Instagram has gone beyond purely private photos and posts, and has become a powerful tool for business. So, it can be an effective tool for improving the efficiency of your entrepreneurship. How exactly? By thoroughly analyzing your account statistics and helping you understand which strategies and content work for your audience.
Let’s first take a closer look at what Instagram analytics is.
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Instagram Analytics. The Details
First of all, this is a tool that allows you to track user interaction with your content. This includes tracking the number of likes, views, comments, and more. In Instagram for Business, you have access to free tools that allow you to analyze stories and posts. To access them, go to your business account and select a post or story.
#1 Track the Number of Your Followers
This parameter is essential to track because the number of followers helps you understand how successful your marketing strategy is. Growing your audience is a sign that your strategy is working. This is also an indicator that you are moving in the right direction. Go to the Audience tab to see how many followers you have and how this number is changing over time.
#2 Track Your Audience Activity
You can tell how effective your strategy is by the activity of your audience. That is, you should know when your followers are most likely to leave you likes and comments on Instagram. Knowing this will help you determine the best time to post your content. It is also worth noting that prompt and fast publishing is possible if your Mac is functioning well.
This is really important here, so don’t forget to keep your computer running smoothly. And knowing what hours of the day and days of the week your subscribers are most active, you can more easily attract their attention if you publish your content at that time.
#3 Track Involvement
User involvement with your content is another important metric. This includes the number of likes, views, and comments on your content. You can do such tracking for each individual post. Good involvement is an indicator of how much your audience is interested in your content. As soon as you notice that the number of likes or comments decreases from one post to another, it’s time to change your previous actions.
#4 Track Conversions
Conversions mean actions your followers take, such as going to your website and purchasing your service or product. Instagram analytics will help you track this and give you insight into how effective your marketing strategy is. Indeed, it is most effective only when your followers become your customers.
To track these metrics, connect your Instagram account with Google Analytics or another analytics platform. In addition, you will be able to see how many followers make purchases and what products or services they buy.
Using Instagram Analytics to Improve Your Business Performance on MacBook
After understanding what indicators Instagram analytics generally provides, you need to know how to connect it and why you need to link accounts.
A) How to Connect
Primarily, you need to have an Instagram Business account, as well as access to a Facebook page. If you haven’t done so already, go to the Instagram Business page and click Create a business account. You must also have access to the Facebook page where you are an administrator. This is necessary for your Instagram Business account to be linked to your Facebook page.
B) How to link your Instagram and Facebook accounts
- Log in to your Instagram for Business account
- Click on the profile icon in the upper right corner of the screen
- Click on the Settings icon in the upper right corner
- Scroll down and click on Accounts
- Click on Connect Facebook account
- Give permission for the accounts to be linked and select the Facebook page where you are an administrator
Once these accounts are linked, you will be able to view statistics.
How to Use Analytics
In the details of Instagram analytics described above, we have already reviewed important indicators in general. They included the number of followers, audience activity, engagement, and conversion.
In addition, you will be able to find out data about your followers within the limits of what is allowed, which will also help you analyze whether the strategy you have chosen is correct. At the same time, video statistics and more will be available.
Story Views and the Number of Followers
If you use Instagram Stories, this option allows you to track the success of them. You will have access to the number of views and interactions. The latter will include scrolling (back and forth) and responses to polls. Most brands grow on Instagram by increasing their audience, so it’s important to keep track of which actions lead to an increase in the number of followers and continue to use them.
Demographic Information about the Audience
In order to ensure that you don’t waste time creating a new content and get the most out of it, you need to clearly understand what kind of content your audience needs. That means understanding what types of content attract different groups and which groups of your audience are the most active. You can learn more about your audience by looking at demographic information such as age, gender, location, and interests.
Interaction with Posts
The number of likes or comments a post has received will show you how a particular post has attracted the attention of your users or, on the contrary, whether they didn’t like it very much. This way, you’ll be able to evaluate which types of content perform better. Knowing this, you can customize your future posts to make them more successful.
Other Useful Services and Programs
In addition to the above, there are other useful tools for analyzing Instagram data. Some of them provide even more advanced features than Instagram itself. This will allow you to more accurately customize your marketing strategy on the chosen social network.
#1 Iconosquare
This program is one of the most popular in terms of Instagram data analysis. Not only does it help you get detailed information about your followers and interactions with them, but it also helps you track the development of your account and shows you how it’s going over time. In addition, Iconosquare also provides information about the most popular hashtags. It also allows you to analyze your competitors on Instagram.
#2 Hootsuite
This service is also considered one of the most popular external services. It allows you to connect multiple Instagram accounts and track their activity. It also allows you to interact with your audience and manage posts. Hootsuite offers various necessary and useful tools for data analysis. These include influence analysis, audience interaction reports, and others.
Regardless of which tool you use, or if it’s more than one, the following is important. You need to analyze your Instagram data on a regular basis. And you should do it in order to use it for the benefit of your business.
Namely, to optimize your marketing strategies and make them beneficial to you, meaning effective. Using analytics, you can change your content or continue to use the methods that work best for your business. By applying analytics and drawing conclusions from it, you can grow your audience over time and offer them content that is relevant to them.
FAQ on How to Use Instagram Analytics to Improve Your Business Performance on Your MacBook
Q1. Why Is It Important to Track Involvement With Instagram Posts?
Interaction with posts is rightfully considered a key parameter in Instagram analytics. It allows you to understand how successfully you are communicating with your audience through your posts. By tracking this interaction, you understand which types of content are most popular among your audience and which are losing out. This way, you can change the latter and continue to use the successful ones to attract more followers and increase their engagement.
Q2. What Parameters Can I Track to Improve My Business Performance?
In addition to involvement with your posts and the time you post them, you can track the popularity of hashtags, conversions and video views, demographics of your audience, and more.
Q3. What Parameters Help to Identify the Most Popular Times for Posts?
There are two key ones. The time when your posts are most successful and the time when your followers are most active. Using Instagram analytics, you can track these parameters and determine the best time to post. This way, you can maximize involvement with your audience.
Q4. How Do I Determine the Popularity of Hashtags on My Instagram Account?
You can view the number of interactions with posts that include a specific hashtag. The number of posts that use a particular hashtag is also available. This will give you an idea of how popular a particular hashtag is on your account and how it affects audience engagement.
Q5. How Can I Track Conversions on My Instagram Account?
To do this successfully, connect your account to Facebook Ads Manager and set up ad campaigns. Facebook Ads Manager allows you to set goals and track their achievement. This way, you will understand how successful your campaign is. You can also track conversions on your website, product pages, and other places where you sell your products and services.
Q6. How Do I Know the Demographics of My Instagram Audience?
Open the Analytics page and go to the Audience section. Here you will find various parameters that will help you understand who exactly makes up your audience.
The most important ones are as follows:
- Age and Gender. You can see what proportion of your audience is male or female, as well as what age range prevails among your subscribers.
- Time of activity. Here you can see when your followers are most active. This will allow you to determine the best time to publish content.
- Geographic location. It allows you to find out from which regions or countries most people view your posts.