Instagram stats for 2021

Important Instagram Stats You Need To Know In 2021

Instagram has witnessed sweeping changes over the past decade, as it has succeeded in finding its place in online marketing and becoming the number one choice for brands and influencers. This has not been achieved easily though. Their team has rolled out an unceasing list of features to promote your products or service creatively, introduced data analysis to guide you through building your strategy, and many other options that well and truly stand out in the world of Instagram marketing.  Moreover, there are still other details to take into account while creating your marketing strategy, and one of them is Instagram stats. 

Here we are going to discuss the most important Instagram stats in 2021 that will play an effective role in your marketing strategy. 

From the stats, you are going to learn more extra, show how promising Instagram has become for businesses. sign up for free here to have AiSchedul show your best potentials on Instagram. 

What are the different types of Instagram stats?

Keep in mind that knowing Instagram specific statistics help you with the strategy you develop which eventually leads to the success of your business. Here are 6 different types of stats you need to consider. 

  • User stats 
  • Usage stats 
  • Stories stats 
  • Business stats 
  • Ad stats 
  • Video stats 

User stats

What are Instagram User Stats? 

Over 1 billion people are using Instagram every month. to know your target audience; first, you need to know who is using Instagram? 

User stats are an effective tool to learn about your audience. 

  • Age and gender – Currently, 51% of the users are females and 49% males. This counts as a close tie. Over 50% of the users are younger than 34 years old, and 5% of them are under 12. 
  • Demographics – Instagram is very popular with Americans; however, over 88% of users are outside the US. Here are the top 5 countries that have the largest number of users around the globe.  
  1. The US
  2. India 
  3. Brazil 
  4. Indonesia 
  5. Russia 

Instagram also had 17% user growth in Western Europe last year. 

  • Reach – As one of the vital elements to Instagram analysis, every brand naturally tries to reach more users on Instagram. Here are the most successful countries with reach. 
  1. Kazakhstan 
  2. Brunei 
  3. Iceland
  4. Kuwait
  5. Turkey 

Instagram 'Usage Statistics'

What are Instagram Usage statistics? 

Having learned who uses Instagram, it’s time to learn how Instagram is used. 

    • Spent time per day – Instagram’s users spend time on Instagram 13.8%  more than last year. While it was predicted to only increase 1.5%, Instagram has seen the highest growth in users spending time compared to other platforms by reaching 30 minutes per day.   
  • Spent time on business accounts – Statistics show that over 200 million people visit at least one business profile daily. 130 million of these people tap on shopping posts every month.  
  •  Explore – more than 50% of users use explore monthly. 11% use Instagram to get news.   
  • Meme – interestingly, more than 1 million posts per day use the word “meme”. 

Instagram 'Stories Statistics'

What are Instagram stories statistics? 

 500 million people share stories every day. 4 million of them are businesses. As over 90% of accounts follow at least one business profile, it is no surprise that stories have become an important feature in Instagram marketing. 

  • Generate interest – 58% of users have become more interested in extra brands promoting their products in stories. 50% of users also said that they decided to purchase a product after seeing it in stories. 
  • Entertainment – Alongside business promotions with an 86% completion rate, entertainment account stories have a 90% completion rate. 

What are business stats? 

Instagram has become a significant discovery sales funnel that over 83% of users find new products on the platform. Businesses at least post once a day while they have a 1.46% growth in their followers count. 

  • Engagement rate – For photo posts, the average engagement rate is 1.3%, for carousel posts, it is 0.86% and video posts 0.76%. 
  • #fashion – 55% of fashion customers have finalized their purchase. 
  • Ads – 55% of shoppers expressed their interest in a brand after seeing an ad. 

What are ad statistics?

Instagram ads have reached 83 million young people and have shown the potential to reach 1.16 billion users consists of 19% adult users. 

  • Income – Instagram earned over $18.16 billion last year in 2020, which is $13.86 billion more than its preceding year.
  • Stories ads – they improve your CTA (Call-To-Action) results up to 89%. Stories ads with central text work 75% of the time better than stories without a text. 
What are video statistics?
  • IGTV – IGTV videos are viewed on the explore page 4 times more than photos. 
  • Instagram Reelsreels rocket up the engagement rate up to 67%. 
  • How-to videos – How-to videos, also known as tutorial videos, are considered the most popular form of videos on Instagram. 


Instagram is not a platform to just share content without planning. Understanding data analysis, features and statistics are required to enable you to develop the right strategy for your business. 

Many businesses have turned to AI generator tools to make sure that their planning is going to be accurate and effective. 

One recommended generator tool is AiSchedul, which does a whole host of pre-Plannings for you.

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