11 Best Influencer Marketing Agencies in the UK

When it comes to growing your brand, choosing the right influencer marketing agency UK can feel overwhelming. There are many agencies in the market, so how do you know which agency will actually help grow your brand?

That’s why I’ve done the research for you. I’ve put together a list of 11 best influencer marketing agencies in the UK, so you can easily compare and find the one that fits your needs. Let’s dive in!

List of Top Influencer Marketing Agencies UK 

Here’s a quick list of the best influencer marketing agencies in the UK to consider:

1. Ainfluencer
2. ButterMilk
3. Purple Goat
4. NewGen (formerly Kairos Media)
5. Ritual Network
6. Disrupt
7. Socially Powerful
8. Urban Nerds Collective
9. Instrumental
10. Social Chain
11. The Social Shepherds

Now that you know what makes a top agency, let’s dive deeper into the best ones out there.

1. Ainfluencer (Global Platform with a Strong UK Creator Base)

Ainfluencer is a free, AI-powered influencer marketing platform that helps brands connect with TikTok and Instagram influencers. While it’s not based in the UK, it features thousands of UK influencers and is a powerful alternative to traditional agencies.

Instead of relying on a middleman, brands can create campaigns, browse a marketplace of over 5 million influencers, and receive direct proposals. Ainfluencer’s smart filters, built-in messaging, escrow payments, and real-time analytics make it easy to manage campaigns from start to finish.

Ainfluencer Services

1. Influencer Discovery: Smart filters to find the right UK and global influencers by niche, audience, and engagement.
   
2. Campaign Management: Create, publish, and manage campaigns with built-in chat, briefs, and tracking tools.
   
3. Analytics & Reporting: Real-time performance data with customizable reports to measure ROI.
   
4. Secure Payments: Our escrow system ensures safe and transparent transactions with influencers.
   
5. Support & Resources: 24/7 customer support to guide your influencer marketing strategy.

Best For:
Small to mid-sized businesses, startups, or any brand looking for a flexible and budget-friendly way to work with UK influencers.

2. ButterMilk 

ButterMilk is an influencer marketing agency in London that helps brands connect with audiences through the leading creators. It specializes in crafting engaging influencer campaigns that resonate with audiences and amplify your brand’s story.

ButterMilk Services

1. Brand Fans: Turning loyal customers into brand advocates.
   
2. Creator Campaigns: One-off projects with creators to spark attention.
   
3. Creator Programmes: Long-term partnerships to build lasting impact.
   
4. Paid Amplification: Boosting content reach through targeted ads.

3. Purple Goat 

Purple Goat is an award-winning and one of the top influencer agencies in the UK. It is an influencer marketing agency that focuses on disability and inclusion. They were named The Drum’s ‘Diversity and Inclusion Company of the Year’ in 2022 and have worked with big brands like Virgin Media, Tesco, Meta, and Starling Bank.

Their goal is to make marketing more representative while also helping brands get great results on social media.

Purple Goat Services 

1. Influencer Marketing: Inclusive creator partnerships to reach diverse audiences.
   
2. Brand Strategy & Consultancy: Expert advice to shape brand direction and growth.
   
3. Social-First Media Production: Creative content made to stand out on social platforms.
   
4. Insights & Consumer Research: Deep understanding of audience needs and behavior.
   
5. Paid Social Ad Campaigns: Targeted ads to boost visibility and results.
   
6. DEI Consulting Services: Guidance to build more inclusive and accessible campaigns.

4. NewGen (Former Kairos Media) 

NewGen, previously known as Kairos Media, is one of the global social media influencer marketing agencies in the UK. They focused on bridging the gap between new-generation brands, creators, and audiences. 

This UK influencer agency has teamed up with big brands like Pringles, Activision, Nestlé, and more recently, PepsiCo, Porsche

NewGen Agency Services

1. Influencer Campaign Strategy & Management: Planning and running influencer campaigns from start to finish.
   
2. Content Creation: Branded content made to engage and perform online.
   
3. Campaign Performance Analytics: Data and insights to measure campaign success.
   
4. Gaming Influencer Partnerships: Collaborations with gaming creators to reach gamer audiences.

5. Ritual Network

Ritual Network is a world-leading YouTube talent management and influencer marketing agency in the United Kingdom. They operate globally, focusing on platforms such as YouTube and TikTok. 

They’re YouTube-certified and help creators team up with brands for campaigns. They’ve worked with well-known names like Coca-Cola, Warner Bros, and The National Lottery.

Ritual Network Services

1. Campaign Creation: Designing social campaigns to engage the audience.
   
2. Creator Selection & Outreach: Finding and connecting with the right influencers.
   
3. Campaign Tracking and Measurement: Monitoring results to see what works best.
   
4. ContentID Protection: Safeguarding original content from unauthorized use.

6. Disrupt 

Our next top influencer marketing agency in the UK is Disrupt. This company is a global influencer marketing agency headquartered in London. Disrupt has worked with well-known brands like LG, Disney+, and Vinted, using audience data and cultural trends to shape their campaigns. They were listed in Hello Partner’s Top 30 Global Influencer Marketing Agencies for 2024. 

This UK-based influencer marketing agency has worked with brands like LG, Disney+, and Vinted, using audience data and trends to shape campaigns. They’re part of the Tomorrow Group, alongside Found and Braidr.

Disrupt Services

1. Influencer Selection & Relations: Choosing the right creators and building strong partnerships.
   
2. Influencer Seeding & Gifting: Sending products to creators to spark organic content.
   
3. Campaign Management and Reporting: Full support and clear updates from start to finish.
   
4. Paid Social: Targeted ads to boost reach, engagement, and sales.

7. Socially Powerful 

Socially Powerful is a global social media influencer marketing agency in the UK (London) founded in 2017. They are pioneers in the influencer marketing industry, with offices in the UK, USA, Europe, China, and Dubai. 

The TikTok marketing agency is known for its technology-driven approach to simplifying social media complexities and creating authentic brand relationships.

Socially Powerful Services

1. Influencer Marketing: Creator partnerships to build trust and reach online.
   
2. Paid Social Agency: Targeted ad campaigns across social platforms.
   
3. Social Strategy: Clear plans to grow and guide social media presence.
   
4. Social Media Community Management: Daily support to engage and grow follower communities.
   
5. Video Production: High-quality videos made to capture attention online.
   
6. Social Commerce: Social media tools that help drive direct sales.

8. Urban Nerds Collective

Urban Nerds Collective, also known as NERDS Collective, is a youth and fashion influencer marketing agency in London, UK. 

Founded in 2013 by Luke Hodson, they are known for their proprietary research platform, Frontline, which provides deep insights into Gen-Z street culture consumers.

Urban Nerds Collective Services 

1. Influencer Engagement: Partnerships with creators to reach new audiences.
   
2. Insights & Strategy: Smart planning based on culture, data, and trends.
   
3. Content Creation: Creative visuals, videos, and stories made for youth culture.
   
4. Social Amplification: Boosting content across social channels for more reach.

9. Instrumental 

The next is a top influencer marketing agency in the UK that helps brands with strategy, creative ideas, design, and content creation.

Founded in 2009 and rebranded in 2022, they specialize in helping companies scale with HubSpot and offer a range of services from print and digital solutions to social media and content development.

Instrumental Agency Services 

1. Social Media & Content Marketing: Posts and content that connect with the right audience.
   
2. Customer Journey: A full view of how people move from interest to purchase.
   
3. Inbound Marketing: Helpful content that brings customers to the brand.
   
4. ABM Campaigns: Focused marketing for key business accounts.
   
5. Search Engine Optimization: Website improvements to rank higher on Google.
   
6. Paid Media: Ads that drive traffic and get quick results.
   
7. Email Marketing: Emails that keep people informed and engaged.

10. SocialChain

SocialChain is a leading social media and influencer marketing agency in the UK that focuses on building stronger connections between people and brands. 

They are part of the Brave Bison universe, a digital media, marketing, and technology company. SocialChain specializes in creating authentic and impactful campaigns by leveraging the power of influencers and social media platforms.

SocialChain Services

1. Social Audit: A full check of current social media performance.
   
2. Social Listening: Insights from what people say about the brand online.
   
3. Trend Analysis: Updates on what’s popular and changing in the market.
   
4. Insight & Strategy: Smart plans based on data and audience behavior.
   
5. Campaign Concepts & Execution: Creative ideas and full delivery of social campaigns.
   
6. Influencer Management & Collaboration: Connections with influencers to boost brand reach.
   
7. Community Management: Support for keeping followers engaged and active.
   
8. Paid Social: Targeted ads to reach the right people on social platforms.
   
9. Reporting & Optimization: Regular updates and changes to improve results.
   
10. Measurement Framework: Clear ways to track success and impact.
    
11. Innovative Program: Fresh ideas and unique methods to stay ahead online.

11. The Social Shepherd

The Social Shepherd is an award-winning social media influencer agency UK  that specializes in social-first strategies, influencer marketing, paid media, and creative campaigns. 

They focus on blending creativity and performance to help ambitious brands grow their social communities and achieve measurable results.

The Social Shepherd Services 

1. Social Strategy: A clear plan to help the brand grow on social media.
   
2. Channel & Community Management: Support for running social pages and talking to followers.
   
3. Social-First Content Creation: Posts made to work well on social platforms.
   
4. Social Listening & Insights: Info from online talks and trends to guide the brand.
   
5. Paid Social & Paid Search: Ads on social media and search engines to get more clicks and sales.
   
6. End-to-End Campaign Management: Full help from start to finish with social campaigns.
   
7. Reporting & Analysis: Easy-to-understand reports showing what’s working and what’s not.

What Makes an Influencer Marketing Agency Top?

With influencer marketing expected to hit $24 billion globally by 2024, choosing the right influencer marketing agency UK can make a huge difference for your brand.

Here’s what makes an agency stand out:

• Proven Expertise: Top agencies have years of experience running influencer campaigns across different industries and know what works for each brand type.
  
• Strong Influencer Network: They have access to a wide range of influencers, from micro influencers to celebrities, across platforms like Instagram, TikTok, YouTube, and more.
  
• Data & Analytics Focus: The best agencies use real-time data and performance analytics to track results, optimize campaigns, and improve ROI. On average, brands see around $5.78 return for every $1 spent on influencer marketing.
  
• Creative Campaign Strategy: Top influencer marketing agencies in the UK don’t just push out content. They build creative campaigns that fit each platform and feel natural to the audience.
  
• Platform Expertise: Whether it’s TikTok trends, YouTube storytelling, or Instagram Reels, they understand the strengths and formats of each social platform.
  
• Clear Reporting & Transparency: Top agencies provide honest communication, detailed reports, and explain exactly where your budget goes—no hidden surprises.
  
• Strong Focus on ROI: Their main goal is results such as boosting brand awareness, website traffic, leads, or direct sales.
  
• Flexibility & Scalability: The top influencer agencies can adjust strategies based on your goals and budget, handling small one-off projects or large multi-platform campaigns.

Influencer Marketing Agency UK: Conclusion 

The agencies in this list are known for mixing creative ideas with data, helping campaigns reach the right audience and show real results. Surely, each influencer marketing agency in the UK can help you grow.

Also, don’t forget that there are always other alternatives like Ainfluencer that let you take full control of your influencer campaigns and save your budget. 

FAQs 

Let’s review some FAQs about this topic:

Q1. Why Should I Choose an Influencer Marketing Agency In The UK? 

Choosing an influencer marketing agency in the UK means you’ll benefit from local expertise. These agencies understand the UK market, cultural trends, and audience behavior, which helps them create campaigns that feel more relevant and authentic.  

Q2. What Services Do Influencer Marketing Agencies In The UK Offer?

Influencer marketing agencies in the UK typically offer a full range of services, including influencer discovery and vetting, campaign planning, creative content production, and paid media support. They also handle communication with influencers, manage timelines, track performance metrics, and provide detailed reports to measure the return on investment.

Q3. How Do Influencer Marketing Agencies Select The Right Influencers?

Agencies use data analysis and industry expertise to find influencers who align with your brand’s values and target audience. They look at factors like engagement rates, follower demographics, content style, and past brand collaborations to make sure the influencer is a good fit for your campaign.