14 Best Influencer Marketing Platforms & Software in 2025

Using the best influencer marketing platforms helps brands connect seamlessly with creators who align with their values and goals. These influencer marketing software solutions streamline everything from influencer discovery to campaign management and performance tracking.

However, with so many influencer marketing platforms available, how do you choose the one that truly meets your goals and budget? While many platforms promise impressive results, only some deliver on their promises. Choosing the right influencers, managing campaigns, and tracking performance are common challenges brands face. This article will guide you through these obstacles, helping you identify the best influencer marketing platforms to meet your needs.

14 Top Influencer Marketing Platforms & Software 

Here are the fourteen best influencer marketing platforms in 2025. 

1. Ainfluencer

Ainfluencer is a free influencer marketing platform that excels at connecting influencers to brands without charging fees. With its 100% free access, businesses can seamlessly connect with Instagram and TikTok influencers. Ainfluencer’s AI-powered matching ensures that brands find the right influencers for their campaigns, saving time and effort. The platform also offers secure, transparent transactions and comprehensive campaign management. As the best influencer marketing platform, Ainfluencer empowers brands to build long-term partnerships.

Brands can use Ainfluencer’s advanced AI-powered engine to find creators by location, niche, and more, making it a top choice among Influencer platforms.

Ainfluencer tops the list of influencer marketing platforms for its 100% free, AI-powered marketplace. It offers unmatched value with zero fees for brands and influencers, direct communication, and transparent processes. With advanced Influencer marketing analytics and easy-to-use features, it simplifies Influencer marketing on Instagram, YouTube, and TikTok.

Watch the video below to see how Ainfluencer works: 

Best suited for small and mid-sized businesses. 

Price:  Ainfluencer is 100% Free. 

Influencer Pool Size: over 5M active influencers on Instagram, YouTube, and TikTok

Ainfluencer Key Features

• Free, Unlimited Campaign Creation: Ainfluencer is 100% free. It allows brands to run unlimited campaigns and receive free offers from creators. 
• Offering Mobile Apps: Ainfluencer’s app allows users to explore active campaigns and submit their offers seamlessly. 
• Very Comprehensive Database and Influencer List: Ainfluencer offers a vast and comprehensive influencer network with over 1 million creators on Instagram and TikTok. This extensive database includes influencers with follower counts ranging from 5,000 to 30 million. Brands can explore past collaborations, audience insights, and reviews, helping them make informed choices.
• Easy Communication: The platform offers a chat box, an excellent influencer outreach software for communicating and sharing details. Additionally, Influencers can reach out to over 30,000 paid campaigns worldwide. 
• Advanced Filtering: Brands can easily search for Influencers with a robust set of filters, including influencer gender, country, language, and more.
• No Limit on Invitations: Brands can send as many invitations as they want, all free. 
• Influencer Search Tool: It offers the best influencer marketing tools, such as Influencer search tools, to find any type of influencer (from nano to micro and macro) you are looking for.
• Secure Payments:  Ainfluencer provides secure in-app payments, eliminating the need to follow up on deposits or balances for your influencer partnership program.
• E-commerce Integration: Ainfluencer seamlessly integrates with Shopify, enabling real-time campaign tracking and sales optimization.
• Content Creation and Collaboration: The platform offers various collaboration opportunities, including content creation, publishing, promotional activities, and affiliate marketing programs.
• In-depth Campaign Analytics: Ainfluencer is among the best influencer management tools, offering campaign view stats for tracking progress. 

Ainfluencer Pros & Cons  

Read More: Ainfluencer Review

2. Upfluence 

As a leading digital marketing platform, Upfluence delivers a powerful influencer marketing solution for brands seeking impactful campaigns. With discovery, outreach, and analytics tools, Upfluence is ideal for e-commerce businesses.

With a unique focus on e-commerce brands, Upfluence offers seamless integration with tools like Shopify and WooCommerce. Its comprehensive features position it as one of the best influencer relationship management platforms, enabling brands to leverage the power of influencers and drive sales efficiently.

Best suited for E-commerce businesses 

Price:  

Pricing starts at approximately $478 per month for basic plans, with advanced options beginning around $2,000, depending on features and user requirements. Exact costs vary based on business needs, so potential users are encouraged to contact Upfluence.

Influencer Pool Size: over 3 million influencers

Upfluence Key Features

• Comprehensive Influencer Network: Upfluence provides access to a vast database of influencers across all major platforms, from nano to macro influencers.
• Unlimited Campaign Management: This platform allows seamless management of multiple influencer campaigns with features like outreach, tracking, and payments in one place.
• Advanced Filters for Influencer Search: Upfluence enables brands to refine searches using over 20 filters, including keywords, platform, follower size, location, and demographics.
• Integrations with E-Commerce Tools: As one of the leading influencer collaboration platforms, Upfluence integrates with Shopify, WooCommerce, and Klaviyo to identify influential customers within your network.
• Streamlined Payments: The Influencer marketing software manages contracts and processes payments securely.
• Affiliate Management System: It generates discount codes and tracks affiliate performance effortlessly, all commission-free.
• Social Listening and Analytics: The platform monitors hashtags, competitors, and campaign performance to track trends and optimize results.

Upfluence Pros & Cons 

3. Grin

Grin is one of the best influencer marketing platforms for creators and brands. It offers a fully customizable approach tailored to each company’s unique needs. It’s ideal for direct-to-consumer e-commerce businesses, providing tools to streamline influencer collaborations and drive measurable success.

It includes features for managing influencer relationships, such as negotiation and contract management. Grin also offers analytics and reporting tools, making it one of the top influencer engagement tools for evaluating campaign performance and impact.

Best Suited for E-commerce Businesses 

Price:  

Grin’s pricing starts at $10,000+ per month, offering access to a creator network, FB/IG integration, and tools to scale influencer marketing. Costs vary based on program size. Schedule a call with the platform for precise information on Grin’s pricing.

Grin Key Features  

• Influencer Discovery Tools: Grin’s Creator Search feature helps users find influencers aligned with their niche using filters like location, language, and gender. Despite its extensive database, some users reported unexpected removals of this feature, causing disruptions to their marketing efforts.
• Influencer Analysis: Grin offers a credibility tool to detect fake influencers by analyzing TikTok or YouTube profiles via URL.
• Reporting:  The reporting tool on this platform enables brands to measure ROI and track progress. 
• Influencer Relationship Management: Grin provides tools to manage influencer relationships, allowing users to communicate, negotiate contracts, and monitor interactions seamlessly through the platform. 
• Grin for Creators: This feature, designed specifically for creators and influencers, aims to help them grow and secure better offers. As a new addition to the platform for influencers, its effectiveness remains to be seen over time.
• Influencer Gifting Platform: Since some brands would like to send influencers gifts or free products to promote, Grin offers a platform to simplify the process of sending and receiving gifts between brands and creators. 

Grin Pros and Cons

4. Brandwatch

Brandwatch stands out as a leading influencer marketing platform by combining influencer marketing software with powerful analytics and social media tools. It supports platforms like YouTube, TikTok, and Instagram, offering seamless integration with ‘Consumer Intelligence’ for market insights and ‘Social Media Management’ for engagement and performance tracking.

Influencer Pool Size: Over 5,000 Influencers on TikTok, YouTube, and Instagram.

Best Suited for: Large-scale and enterprise-level organizations

Price: Brandwatch pricing starts at just $750 for smaller businesses.

Brandwatch Key Features 

• Tracking Campaigns Progress: Brandwatch stands out among influencer analytics platforms by tracking influencer performance and providing real-time reports, ensuring campaign success.
•  Covering Different Influencer Marketing Channels: It excels among influencer platforms by supporting TikTok, Instagram, YouTube, and more. This broad coverage ensures that your brand message effectively connects with audiences across diverse social channels.
• Campaign Reporting: Influencer platforms are enhanced through features such as real-time reporting, campaign tracking, and automated insights. 

Brandwatch Pros & Cons 

Read More: Best Influencer Marketplaces for Influencer Marketing Strategy

5. CreatorIQ

Founded in 2014 by Igor Vaks, CreatorIQ is one of the most advanced influencer marketing platforms, connecting brands with influencers and social media content creators. With AI-powered discovery, unified management tools, and actionable insights, it helps brands streamline Influencer campaigns, maximize impact, and drive conversions effectively.

Best Ideal For brands and agencies aiming to manage and scale extensive influencer marketing campaigns.

CreatorIQ’s pricing starts at $36,000 annually, making it ideal for large influencer campaigns but less suited for startups or small businesses seeking cost-effective solutions.

CreatorIQ Features

• Creator Management: It simplifies campaign management by offering tools to categorize influencers based on key criteria. As a leading influencer marketplace, brands can organize, track, and collaborate effectively with creators.
• Analytics and Reporting: The platform offers advanced analytics to track campaign performance, making it a reliable influencer marketplace. While effective, some users suggest that the reporting features could be improved to enhance accuracy for better ROI measurement.
• Influencer Campaign Management: It streamlines campaign creation and tracking, offering templates and content management features. As a top influencer marketplace, it helps brands effectively organize and display user-generated content.

CreatorIQ Pros and Cons: 

6. Captive8

Captiv8 is an innovative platform revolutionizing how brands connect with influencers. Recognized as the top Influencer marketing platform, it offers advanced tools for discovery, social commerce, affiliate marketing, and performance tracking. Captiv8 streamlines campaigns, empowering brands to drive measurable success.

Captive Pricing: Captiv8 offers flexible pricing tailored to your company’s needs. Packages start around $2,000 monthly, including advanced analytics and tools for managing influencers. 

Ideal for Large brands and agencies

Captive Key Features 

• Influencer Discovery and Search Tool: Effortlessly discover influencers on platforms like Instagram, YouTube, TikTok, Facebook, Pinterest, Snapchat, Twitter, and Twitch. Apply filters to refine your search by engagement rates, personal details, past brand collaborations, and audience demographics. Additionally, enhance your results with AI-powered tools and lookalike features to effectively scale your influencer marketing efforts.
• Influencer Campaign Management & Reporting: Control every step, from content creation to streamlined communication workflows. Build and share detailed campaign briefs and agreements directly with creators. Utilize robust reporting features, real-time analytics, and API integrations to track KPIs, monitor revenue, and optimize performance effortlessly. 

Captive8 Pros & Cons 

7. Aspire

Aspire, formerly known as AspireIQ, offers powerful tools to ensure maximum value from Influencer collaborations. The platform simplifies building long-term relationships with creators, making it ideal for sustainable growth in digital campaigns. With Aspire, brands can easily manage partnerships while benefiting from its user-friendly interface and robust features. 

Aspire Pricing: 

Aspire does not provide transparent pricing. Instead, the platform customizes its pricing to align with your business’s needs, requiring direct contact with the Aspire team.

Ideal for: E-commerce Brands, Consumer Brands, and Marketing Agencies 

Aspire Key Features

• Automated Influencer Discovery and Outreach: The platform automates tasks like Influencer discovery and outreach. 
• Influencer Management Platform: Its user-friendly interface makes it easy to manage your campaign Influencer relationships in one place. Additionally, Aspire makes it easier to send briefs or proposals while automating payments to influencers.
• Influencer Content Management: This feature makes organizing and reviewing influencer content simple, ensuring it aligns with your standards before it is publicly shared.
• Conversion Rate Optimization (CRO): Aspire integrates your influencer marketing with your sales platforms to identify what’s effective and pinpoint areas for improvement.

Aspire Pros & Cons  

8. Influencity 

Influencity has established itself as a leading influencer marketing platform. With its intuitive dashboard and access to over 200 million content creators, Influencity provides robust campaign management tools. The platform supports 2,000 brands across 17 countries, making it a top choice.

Ideal for: 

Pricing: Influencity offers flexible pricing to accommodate businesses of all sizes. Four pricing editions, ranging from $98 to $998 per month, provide options for different needs.

Influencity Key Features

• Influencer Discovery: It enables users to explore a vast database of over 200 million influencers across platforms like YouTube, TikTok, and Instagram.
• Influencer Campaign Management 
• Communication Management 
• Campaign Reporting
• Effective payment

Influencity Pros & Cons 

9. Influencer Hero

Built for growth-driven brands, Influencer Hero stands out among top influencer marketing platforms by blending AI-powered discovery with full CRM, affiliate, and gifting features. It offers deep filtering, seamless Shopify integration, and automated outreach. Real-time analytics track clicks, conversions, and ROI. Flexible pricing suits startups and global D2C teams. 

Influencer Hero Key Features 

Here are the key features that make Influencer Hero stand out:

• AI-powered discovery scans millions of creators with pinpoint filters, then feeds top matches into a built-in CRM.
  
• That influencer management software layer auto-manages gifting, affiliate links, outreach workflows, and Shopify order sync.
  
• Live dashboards track impressions, clicks, conversions, and ROI in real time.
  
• Plans start at $249–$384/month with unlimited influencer campaigns—ideal for startups and D2C teams.
  
• White-label reporting, UTM and pixel integrations, plus agency-level tools support scalable client work.
  
• Guided onboarding and top-tier support, reflected in a 4.9 Shopify rating.

Influencer Hero Pros and Cons 

Read More: Influencer Hero Reviews 

10. HypeAuditor

With AI-enhanced discovery for 206 M+ creator profiles, Hypeauditor offers refined influencer marketing solutions tailored to discerning businesses. In-depth analytics span Instagram, TikTok, YouTube, Twitch, and X (Twitter), including fraud detection, brand affinity, and audience insights. Campaign tracking lies in one sleek dashboard, streamlining media planning and performance monitoring—delivering transparency and efficiency for data-driven teams.

Ideal for brands of all sizes—from agile startups to global enterprises—HypeAuditor excels in market analysis, offering competitor campaign insights and emerging trend reports. Agencies can benefit from white-label features and client-ready analytics. By blending robust influencer marketing solutions with user-friendly workflows, this influencer marketing platform empowers businesses to scale campaigns confidently and optimize ROI.

HypeAuditor Key Features 

• With AI fraud detection, the platform flags fake followers and suspicious engagement in seconds.
• Inside its vast influencer network of 206 M+ creators, precise filters surface partners by audience, brand affinity, and authenticity.
  
• Cross-channel analytics provide insights into demographics, locations, and brand affinities across Instagram, TikTok, YouTube, Twitch, and X.
  
• Real-time campaign dashboards track reach, clicks, sales, and ROI, empowering data-driven decisions.
  
• Competitor and market analysis tools reveal rivals’ creator mixes and trending content to refine strategy.
  
• White-label reports, API access, and Data Studio connectors streamline agency workflows and client reporting.

HypeAuditor Pros & Cons 

11. Impact.com 

Impact streamlines workflows for brands by combining affiliate, referral, and influencer platforms in one comprehensive interface. Brands can discover influencers and content creators, automate contract management, handle payments, and amplify content—all within a unified partnership ecosystem.

 It’s robust analytics track performance across channels and devices. AI-backed fraud detection ensures partner quality. Ideal for data-driven marketing teams, it suits small businesses to large enterprises seeking comprehensive performance tools.

Pricing scales from startup-friendly tiers to full-featured enterprise plans. While not the cheapest option, it offers clear ROI through optimization, automation, and attribution. Its flexibility and depth make it a smart investment for brands seeking growth through influencer partnerships.

 Impact Key Features 

Here are the key features of Impact.com:

• With its unified platform, brands gain access to one of the best platforms for influencers, content creators, and affiliates all under one roof.
  
• Advanced creator discovery taps an opt‑in marketplace of 80 K+ vetted influencers with detailed filtering.
  
• Automated contract workflows support flat‑fee, CPA, gifting, and hybrid models with fast payouts.
  
• Real‑time analytics track impressions, clicks, conversions, cross-device attribution, and ROI.
  
• Integrated UGC library and content amplification tools enhance the reach of creator-generated content.
  
• Fraud protection and compliance safeguards ensure traffic quality and brand safety.
  
• White‑label reporting, API access, and custom dashboards streamline agency and enterprise needs. 

Impact.com (Pros and Cons)

12. Social Cat 

Social Cat gives brands an efficient and affordable option with its intuitive influencer marketing software. It offers robust campaign management tools, including gifted, paid, and affiliate collaborations—all streamlined with built‑in messaging, contract workflows, and secure payments. The platform features a vetted database of 500K influencers, ensuring quality partnerships, and combines content libraries with performance tracking across Instagram and TikTok. 

Catering primarily to small businesses, agencies, and startups, Social Cat delivers enterprise-level features—such as UGC licensing, multi-brand support, and team collaboration—at accessible price points ($99- $299/month). This makes it ideal for budget-conscious brands that want to scale influencer marketing campaigns without complex overhead.

Read More: Social Cat Review 

Social Cat Key Features 

• Brands access enriched influencer profiles that include performance data, collaboration histories, and peer reviews to make smart partnership decisions.
  
• Flexible campaign options encompass gifted, paid, and affiliate collaborations—ideal for various budgets and objectives.
  
• Smooth workflows are enabled by integrated messaging and contract tools that save time and promote clear communication with creators.
  
• A central content library stores licensed UGC for easy repurposing across socials.
  
• Designed for e-commerce, apps, and digital services, the platform connects seamlessly with Shopify and other tools, earning it a reputation as the best influencer marketing platform for scaling brands.

Social Cat Pros and Cons 

13. Creator.co

Creator.co equips brands with powerful influencer platform tools that streamline campaign execution and uncover the right creators. With AI‑driven discovery across over 250 M profiles on Instagram, TikTok, and YouTube, brands get precise audience targeting and rich metrics. A unified hub handles outreach, payments, content approvals, and ROI tracking. This Influencer marketing platform suits ambitious startups and mid-market teams seeking scalable performance. However, smaller brands should note that plans start at around $460 per month.

Scaling further, Creator.co offers full‑service influencer marketing support, connecting brands with expert campaign managers and flexible workflows. While pricing rises to $995–$3,995 per month for hands-on plans, the ROI potential through affiliate integration and deep analytics justifies the investment. It’s ideal for growth-focused businesses that value automation, insights, and multi-channel reach.

Creator.co Features 

• Among the best platforms for influencers and content creators, brands scan 300 M+ creators by niche, audience, and performance.

• Live dashboards display reach, sales, UTM data, and affiliate payouts for instant ROI insight.
  
• Pricing ranges from $460 DIY to $3.5 K concierge, adding giveaways, contests, and strategy support.
  
• Collaboration Hub lets creators opt in, fueling UGC libraries for ads and social reuse.
  
• WooCommerce and Shopify webhooks sync orders, inventory, and coupon tracking end-to-end.

Creator.co Pros and Cons 

14. Modash 

For data-driven teams, Modash.io offers a 350 M-creator database across Instagram, TikTok, and YouTube, plus fraud checks and an inbox. Essentials costs $299 after a 14-day trial, fitting midsize e-commerce brands needing scale without agency fees. 

Among top Instagram influencer platforms, Modash tracks posts, stories, coupon sales, spot audience overlap, and automates payouts. Its accuracy drives strong ROI for growth brands, yet entry pricing may deter lean startups and key campaign metrics.

Modash.io Key Features 

• AI-enhanced discovery leverages a massive database of over 250 million creator profiles across Instagram, TikTok, and YouTube.
  
• Deep influencer analytics include demographics, engagement rates, fake-follower detection, and past sponsorship insights.
  
• Campaign monitoring effortlessly aggregates posts, stories, affiliate sales, coupon redemptions, and UGC content.
  
• Shopify integration supports gifting, promo-code tracking, affiliate payouts, and seamless product syncing.
  
• Built-in inbox helps manage outreach and contracts directly within the platform, streamlining communications.
  
• Multiple pricing tiers (Essentials to Enterprise) with transparent limits, API access, SSO, and team seats.
  

These features make Modash a comprehensive, data-rich solution for brands needing precise targeting, robust analytics, and e-commerce support.

 Modash Pros & Cons 

Key Tips for Picking the Best Influencer Marketing Platforms & Software for Your Business 

Here’s a step-by-step guide to help you pick the best influencer marketing platform:

1. Define Your Goals:
   Start by determining what you want to achieve with your influencer marketing campaign. Whether it’s increasing brand awareness, driving traffic to your website, or boosting sales, having clear objectives will guide your platform selection.
2. Understand Your Audience:
   Identify your target audience’s demographics, preferences, and the social media platforms they use. This will help you find a platform with the right influencers that align with your audience.
3. Evaluate Features:
   Look for key features such as influencer discovery tools, campaign management options, and robust analytics. These tools will streamline your processes, enabling you to measure Influencer campaign success efficiently.
4. Track Performance in Real-Time:
   Choose a platform that offers real-time performance tracking and customizable reporting. This allows you to monitor campaign progress and adjust strategies on the go.
5. Ensure Security and Transparency:
   Ensure the platform follows stringent security measures to protect your data and maintains transparency about influencer collaborations and campaign results.
6. Consider Cost and Scalability:
   Evaluate the pricing structure to ensure it fits your budget. The best influencer marketing platform should also scale with your business as your influencer campaigns grow.

Following these steps ensures that the best influencer marketing platform aligns with your business goals and delivers optimal results.

Conclusion

In this guide, we’ve discussed the essential factors for choosing the best influencer marketing platform and software. Key elements include defining your goals, understanding your audience, evaluating features like influencer discovery tools, and ensuring real-time performance tracking. Transparency, security, and cost-effectiveness are crucial in selecting the right platform. These considerations will help you manage influencer campaigns more effectively, track progress, and optimize results.

When it comes to the best influencer marketing platforms, Ainfluencer stands out as the top choice. With its AI-powered engine, zero fees, and direct communication tools, Ainfluencer offers unmatched value, particularly for small and mid-sized businesses. The platform’s robust influencer network and advanced filtering options ensure that brands can connect with the right Influencers, making it the most effective option for influencer marketing success.

Top Influencer Marketing Platforms: FAQs

Q1. What Are Influencer Marketing Platforms? 

An influencer marketing platform connects brands with Influencers for collaborations. These tools are equipped with top influencer search tools, which help brands find relevant, strategic influencers, boost engagement, and drive sales.

Q2. What Is the Best Influencer Marketing Platform for Small Businesses?

For small businesses looking to maximize their marketing efforts, Ainfluencer is an ideal choice. This influencer marketplace offers a budget-friendly, DIY approach that enables businesses to connect with over 5 million influencers on platforms like Instagram, YouTube, and TikTok. AI-powered matching and secure, transparent transactions provide an easy, efficient way to run Influencer marketing campaigns without hidden fees or complicated processes. Ainfluencer’s user-friendly interface and no-cost structure make it a perfect solution for brands on a budget.

Q3. What Are the Benefits of Using an Influencer Marketing Platform for Businesses? 

An influencer marketing platform can significantly boost your brand’s reach and engagement. By leveraging a top influencer marketing platform, businesses can easily connect with the right influencers who align with their target audience. These platforms offer streamlined campaign management, data-driven insights, and cost-effective solutions to track performance, ensuring optimal ROI for brands.

Q4. What Are the Benefits of Using an Influencer Marketing Platform for Influencers? 

Using a reliable influencer marketing platform offers influencers numerous advantages, such as:

• Access to brand collaborations: Easily connect with potential brands.
• Easy communication: Manage discussions directly with brands.
• Better Influencer campaign management: Keep track of campaigns efficiently.
• Higher earnings potential: Get paid more for quality partnerships.
• Performance tracking: Analyze results and optimize strategies for future collaborations.