Why is Instagram Account Growth Important for Small Businesses? Best 2024 Guide

Why is Instagram Account Growth Important for Small Businesses Best 2024 Guide

Small businesses often find it difficult to reach their audience, whether due to limited resources or intense competition. Instagram account growth can be useful for such companies since they can connect with potential customers and increase brand awareness through organic audience interactions. 

But more than simply having an account is required. You also need to develop your profile to meet your business goals and use powerful Instagram tools to maximize your growth.

In this article, you’ll discover Instagram’s organic promotion methods and the benefits of social media presence. You will also find examples of content you can create for your followers. Read on!

6 Practical Tips for Instagram Account Growth

While there are numerous Instagram account growth strategies, not all of them are equally helpful. Moreover, some methods can harm your account and lead to shadowbanning. “Shadowbanned” means your profile is invisible to users. 

Harmful practices include using automated bots and banned hashtags, buying fake followers, and posting repetitive content.

Also Read: How to use Instagram stories to grow your business

The following tips can be safely used to promote your company on Instagram:

#1 Switch to a Business Profile to Have Access to Analytics

This feature provides insights into your audience demographics, engagement metrics, and content performance. Using this information, you can refine your strategies and maximize their impact.

#2 Develop a Compelling Brand Profile

This profile should reflect your unique identity, values, and mission. This includes filling out your bio with a description of your business, website, and contact information. Also, add a catchy profile picture to stand out from your competitors.

#3 High-Quality Content

Create and share high-quality photos and videos of your products or services with detailed descriptions, and use relevant hashtags for business growth. Try to maintain a cohesive aesthetic across all your visuals. This includes your color palette, fonts, and overall tone.

#4 Engage With Your Audience

Don’t just post and disappear. Respond to comments and messages, participate in conversations, and host interactive Q&A sessions. This fosters a sense of community and encourages loyalty among your followers.

#5 Collaborate With Relevant Influencers in Your Industry

Such partnerships expand your reach and tap into an established audience. The State of Influencer Marketing 2023 Report revealed that 82% of respondents believe the quality of customers acquired through influencer marketing campaigns surpasses that of other channels.

#6 Run Instagram Ads

This promotion tool offers precise targeting options to reach potential customers who are most likely to be interested in your brand. Utilize Meta Business Suite ad creation options to craft compelling visuals and messages that resonate with your potential consumers. Or, entrust the task to marketing professionals.

Benefits of an Instagram Presence for Small Companies

Having a strong presence on Instagram can be beneficial for the following reasons:

  • Enhanced brand awareness and visibility. Instagram can be a powerful tool to achieve marketing goals for small businesses. This social media is a primarily visual platform that allows companies to showcase their products or services through photos and videos. This can attract potential customers who may not be aware of your brand.
  • Personalized connections with customers. Instagram allows for real-time interactions. Businesses can gather valuable feedback, address concerns, and build meaningful relationships with their audience through comments, direct messages, and polls.
  • Cost-effectiveness. Unlike traditional advertising methods such as TV ads, Instagram offers an affordable marketing solution for small-sized companies. With organic content and targeted ads, businesses can reach a wide audience without significant cost.
  • Local reach. Instagram’s location-based features allow small businesses to target their marketing efforts toward local customers. By utilizing geotags and location-specific hashtags, businesses can reach the target audience in their immediate vicinity, increasing foot traffic and driving sales.
  • Real-time feedback and insights. Instagram provides valuable engagement insights. By analyzing metrics such as likes, comments, shares, and reach, you can understand what type of content resonates best with your target audience.

Instagram Content Ideas for Small Businesses

With over 2 billion active users, Instagram is a great place to share your brand story, showcase your products or services, and build relationships with your audience. But with so much content vying for attention, creating engaging posts can be challenging.

You can keep your brand growing on Instagram with these content ideas:

#1 Product photos and videos

Showcase your offerings in striking visuals that highlight their unique features and benefits. Use different angles, close-ups, and lifestyle shots to paint a vivid picture for your audience.

#2 Customer testimonials and reviews

Let your satisfied clients speak for you! Share positive feedback, case studies, and success stories to build trust and credibility.

#3 Behind-the-scenes videos

Share clips of your production process, team meetings, or company events. This helps humanize your brand and connect with followers on a deeper level.

#4 User-generated content (UGC)

Encourage your audience to share their experiences with your products or services by running contests, using branded hashtags, and reposting user-generated content. According to the Stackla survey, 79% of individuals indicated that UGC significantly impacts their purchasing decisions.

#5 Story polls and questions

Ask interactive questions, gather opinions, and encourage discussion through Instagram stories, polls, and questions. This keeps your audience engaged and provides insights into their preferences.

#6 Live videos

Host product demos or tutorials to connect with your audience in real-time. This allows for instant interaction and builds valuable relationships.

#7 Instagram reels

These short, dynamic videos offer endless creative possibilities. Use them to showcase your products, tell funny stories, and participate in trending challenges.


In the following, we’ll answer some frequently asked questions to give you a better understanding of Instagram account growth:

Q1. Who is the Highest-Paid Instagrammer?

According to the 2023 Instagram Rich List by Hopper HQ, the highest-paid influencer on Instagram is Cristiano Ronaldo, the famous Portuguese football player. He earns an average of $3.2 million per sponsored post. His massive following of over 600 million and global recognition contribute significantly to his earnings.

Q2. How Do Small Businesses Grow Instagram Followers?

Small-sized companies can boost their followers by:

  •     Cross-promoting their Instagram accounts on other social media platforms like Facebook, X (Twitter), and LinkedIn. Mention your Instagram handle on your website, business cards, social media pages, and email signatures;
  •     Designing a branded face filter that is visually appealing and relevant to your brand’s identity. Share it on your stories and encourage users to create content using the filter;
  •     Generating viral content, such as videos with trending music or interactive posts, can exponentially increase visibility.

Q3. How Can I Enhance My Instagram Account Growth?

To accelerate your business growth on Instagram, focus on:

  •     Optimizing your profile by emphasizing important information about your company and offerings. Add this data to your Instagram highlights and feature it in your feed;
  •     Engaging your audience through Instagram’s dynamic functions, such as stories and reels, to create interactive and shareable content;
  •     Staying informed about emerging trends and adapting them to your brand’s voice. Utilizing popular music, trending hashtags, and relevant challenges can increase visibility.


Instagram offers a unique and dynamic space where small businesses can reach new audiences, build a loyal community, and boost sales. With the right approach, the platform can be a powerful engine for growth. 

To establish a successful presence on Instagram, develop a strategic plan, build a strong brand profile, and create engaging content in various formats. 

Also, be aware of what the Instagram shadowban is and avoid practices that could trigger it.

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