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An Instagram contest is one of the features that is successfully combined with creativity to increase your engagement rate and reach a wider audience.
However, it might seem challenging when it comes to running it with the best possible results.
In particular, you need to consider the rules of your contest, selecting the winners fairly, and many more details that play a significant role in helping you gain the attention you deserve.
In this article, you will learn how to run a successful Instagram contest, and we will introduce you to the best tool that can help you create one.
Table of Contents
An Instagram contest is a great idea to reach new followers and draw people’s attention to your profile. While it looks like an ordinary post, you set some rules in your caption that increases your engagement, and if people follow the rules, they will win giveaways and awards in return.
Having generous giveaways can always improve your relationship with your followers and help you reach new people. However, the most important part of creating a successful Instagram contest is probably to set rules successfully. The following is a step-by-step guide to setting an Instagram contest rule.
First, you need to know what do you wish to achieve at the end of your contest. For instance, if it’s about advertising a new product, your contest can focus on tagging people; or if you want to gain new followers, you can place the focus on having your post be shared or followed by new people.
Secondly, People who enter the contest need to know what they have to do, how long the contest lasts, how the winners will be selected, and their prizes.
The key to success is to keep the rules as simple as possible so that everyone can easily enter the contest.
Utilizing effective and relative hashtags in your posts of any kind is always helpful, and an Instagram contest is not an exception to gain more recognition, exposure, and engagement.
Also, you can watch this YouTube video to completely understand about running a successful Instagram contest.
Also, using a management tool is what many marketers and creators rely on. AiSchedul is a great tool that provides you with such features. Here is how to use the AiSchedul hashtag generator tool.
Here are the top ten giveaway hashtags on Instagram:
Customizing a professional template that is professionally designed helps you reach your goal a lot easier.
Here are the top Instagram contest templates.
If you have aimed to create excitement before the launch of a new product, you can ask the entries to share your countdown to their stories, tag or mention a friend to win a discount or anything else that suits your niche best.
Asking your audience to send you images or videos related to your products and services and making a social gallery with user-generated content can develop your marketing strategy. At the same time, you can let your audience choose the winner to increase the engagement rate.
Take a photo of the prize and post it to create the biggest excitement and set your rules such as like-to-enter, tag/comment-to-enter, or share-to-enter.
This Instagram contest template uses a story to pull in entries that include a “vote” sticker. There are different ways to generate excitement by adopting a vote.
The process of picking a winner fairly from all those giveaway contest participants is not as easy as it may seem. You have to check all the entrants to make sure if they are qualified to win (qualified entrants are those who have followed all the contest rules, including leaving comments, liking the post, following your account, tagging friends, and whatever the rules are).
After that, it’s time to pick the winner. Picking the winner manually is kind of impossible and unfair. So you need an app to give you a hand in the process of picking the winner.
Wait! You don’t need a separate app since AiSchedul provides you with a giveaway picker feature as well.
So the easiest way to randomly pick winners from your likes, followers, comments, etc., is the AiSchedul giveaway picker.
As mentioned earlier, there is a lot to do so that you can run a successful contest. Hence, why don’t you think of getting some help?
On top of that, many brands and creators have taken to using a management tool so their strategy and consistency are improved.
The following is a step-by-step guide to how to run an Instagram contest successfully with AiSchedul.
As a successful management tool, AiSchedul allows you to plan your content for the future, create an Instagram contest, generate hashtags. Additionally, you can use monitoring and analytic tools in the “Listen and Repost” tab to assess your performance using hashtags, mentions, saved media, and your account, and share multiple links to your bio.
You can use all features above and many more for free, or you can purchase two other packages with fewer and no limitations at all, only for $7 and $23 per month.
An Instagram contest is one of the most creative ways to make people engage with your posts as long as it is done right. To run a successful Instagram contest, you need to consider the best ways to set rules, select the winner and create excitement.