Instagram giveaway captions to use

Instagram Giveaway Captions: 8 Fail-Proof Ideas for Success

Today, most brands, agencies, companies, individual marketers, and also creators use Instagram to grow their business and get more sales. To bring about IG success and growth, users can use the many opportunities brought forth by the app. And undoubtedly, one of them is  hosting an Instagram Giveaway! Yet for this to be effective, you need to know how to write your Instagram giveaway captions.

Running Instagram giveaways lets you reach a wider range of audience, raise brand awareness, and get more sales. But as you may know, captions have an important role in whatever you are sharing, including Instagram giveaway posts. 

In the following, we will mention the best tool to help you make the most of your giveaway and introduce some of the best Instagram giveaway captions to generate the most favorable outcome.

Want to automate your Instagram giveaways and reap the benefits? Click here

Why Is It Necessary to Use Instagram Giveaway Captions

A picture might be worth a thousand words, but it doesn’t make the role of giveaway captions fade into insignificance. In fact, one of the first Instagram giveaway rules is to make the 2200-character captions for the giveaway work to your advantage.

Your Instagram giveaway caption will help you clarify the terms and conditions as well as push your followers to take action. Here is how:

  • You can clear up your Instagram giveaway rules
  • You can specify gift box captions for Instagram.
  • A simple giveaway description in addition to an intriguing offer can generate an amazing engagement rate, targeting a wider range of audiences other than solely your followers. 

Hence, Instagram giveaway captions are inseparable from your Instagram giveaway posts! 

But, how to run a giveaway on Instagram that guarantees success? We’ll find out soon enough! 

How Do Instagram Giveaways Work?

Creative Instagram giveaway ideas show the human side of your business, how you care about your customers, or how generous you could be in the eyes of your audience. On top of that, you can use an Instagram giveaway to gain followers and bring your brand to more attention. 

The steps below are your ultimate solution for how to run a giveaway on Instagram effectively. 

  1. Make sure to set a goal before you even start your Instagram giveaway wording.
  2. Set out your Instagram contest rules template clearly.
  3. Write a giveaway caption that appeals to your audience and leaves no questions unanswered.
  4. Determine a clear deadline for your Insta giveaway. 
  5. Have a fair giveaway winner picker, and announce the names of the winners publicly so everybody will know who they were.

Consequently, a tool to manage your Instagram raffle could come in handy. And you want to know what’s the most reliable Instagram giveaway automation? AiSchedul!   

While its post and reward feature, enables you to create a contest from scratch, AiSchedul Instagram giveaway picker makes it easy to host Instagram giveaways that give you the flexibility to pick anywhere from 1 to 5 winners and substitute winners.

Once you learn all about the dos and don’ts of the Instagram giveaway captions in the following, AiSchedul will enable you to fulfill your expectations of the whole process and the results. 

How to Use AiSchedul Instagram Giveaway Picker to Pick the Winners Randomly

Instagram Giveaway Picker - AiSchedul

AiSchedul Giveaway Picker

Let’s be honest; you can’t sift through thousands of participants who have complied with the rules specified in your Instagram giveaway caption. There are too many of them, but there is only one of you! That’s why after writing the caption for your IG giveaway post, you need a random Instagram winner generator.  

AiSchedul’s giveaway picker tool makes it easy to select random winners among hundreds of entrants on Instagram. The tool is fast and effective, making it the ideal solution for Instagram promotion and marketing campaigns.

This giveaway picker also offers a post and reward tool to design customized giveaways on Instagram, contact the qualified users who won a prize and schedule your giveaway to post at a specific time.

Let’s see how you can use it.

When you create an account on AiSchedul and connect your Instagram account to it, you will be directed to your Dashboard. The Giveaway Picker can be found in the top bar.

giveaway picker of AiSchedul

Instagram giveaway picker

In the first box, enter the URL of your giveaway post (any new or existing post). In the second box, enter the name.

AiSchedul Instagram giveaway picker

giveaway picker on AiSchedul

Consider selecting a winner using a specific hashtag or a minimum number of mentions in the comments. At any rate, specify the rules you have already mentioned in your giveaway Insta post.

With the ‘Select Unique Users’ setting activated, participants are not allowed to mention the same user twice or more in the comments. And, when you activate the ‘Eliminate Duplicate Comments’ setting, the users are counted and not the number of various comments posted by the same user.

After you’ve set up your giveaway and entered the ‘Giveaway End Date,’ you can sit back and relax. The AiSchedul giveaway picker will take care of the winner selection for you.

Try AiSchedul giveaway picker now

AiSchedul Instagram Giveaway Picker Pricing

aischedul giveaway picker pricing

giveaway picker pricing


Pricing for the Instagram giveaway picker is based on the number of contests and comments reviewed included in the packages. For instance, Annual subscribers receive unlimited contests and up to 2000 comments reviewed per contest for an affordable price.

Pick a package and sign up now!

How to use AiSchedul Post And Reward Tool as an Instagram Giveaway Generator? 

AiSchedul is a golden opportunity you can’t afford to miss; because its many and various features provide you with a pragmatic approach to growing your account in addition to creating an Instagram giveaway text you can schedule it to post at a particular date and time.

In the following, we’ll walk through a step-by-step guide to it.

Aischedul homepage


  • Now, click on ‘Add Instagram account.’ 
  • Once you have added all of your Instagram accounts, choose the one you wish to work with, and click on ‘Access.’  
aischedul dashboard

aischedul dashboard

  • Next, go to the ‘Posts and Scheduling’ tab and select ‘Post and Reward.’
Post scheduling feature

AiSchedul post and reward

  • Then, click on the ‘Schedule a contest’ button.
Post and reward

schedule a contest with AiSchedul

  • Now, you can take different approaches to your content uploads. First, you can drag and drop images or videos. Secondly, you can place a link in the ‘convert YouTube’ box to directly post a Youtube video to your feed without any download requirements. Last but not least, you can choose to discover 1000s of images from ‘Unsplash’ and find what suits your Instagram giveaway best.
Post and reward

upload Instagram giveaway on AiSchedul

  • After that, set the rules for your contest. Again, you have a variety of rules to set.

Choosing ‘comment,’ entries will be asked to tag a number of people by your choice, use a certain giveaway hashtag, and/or follow you. Otherwise, they should tag you in a post (content).

rules to send reward

Set Instagram giveaway rules

  • Turning to send DMs in bulk, you can create a preset direct message to be automatically sent to qualified users.
  • Moving on to your content, here, you need to be able to write catchy giveaway captions. However, instead of simply using giveaway captions copy and paste, we will discuss all you need to know about the giveaway caption template, giveaway caption ideas, and giveaway alert captions. Hence, leave your giveaway wording in the caption to the rest of this article.
  • Subsequently, search and add relevant hashtags to your post, and add a location to optimize the efficiency of your post.
Choose hashtags for your Instagram giveaway captions

add hashtags to your Instagram giveaway caption

  • Finally, according to your preference, select ‘post now’ to publish your Instagram giveaway immediately, or choose to post your content in the future and set your social calendar. AiSchedul will automatically post it to your Instagram.
schedule your Instagram giveaway

Schedule your Instagram giveaway

So, wait no more and Delegate your Instagram giveaway to AiSchedul.

How to Write an Effective Instagram giveaway caption

Instagram giveaway captions

Instagram giveaway captions

Your IG giveaway post will only be complete with the right giveaway caption. When you are running an Instagram contest, you need to share some important information in your Instagram giveaway caption to make everything as clear as possible. This way, those who are interested won’t be confused about how they can enter the contest.

To be precise, your Instagram giveaway caption must contain:

  • The contest rules, such as the number of people that users must tag, who to follow, and other conditions you have defined to help people enter the contest
  • The prizes you are offering the giveaway winners
  • The number of winners 
  • The deadline for your Instagram giveaway
  • And also the reason or the occasion of the contest.

Another important point is to release Instagram of all responsibility. According to Instagram promotion guidelines, your Instagram giveaway caption must acknowledge that Instagram is by no means associated with this post.

Now, let’s see some of the best Instagram giveaway captions that can be used. 

Top 8 Instagram giveaway captions

Now, we are going to see some of the most successful Instagram giveaway caption templates that enhance your contest. Actually, there are different types of  Instagram giveaway captions to copy and paste that you can use, and in the following, we will discuss their general forms and give some examples. So, keep reading to get better results. 

#1 Tag Friends Contest 

Instagram giveaway sample caption

Instagram giveaway caption

One of the most common Instagram giveaway captions that can be used is to ask your followers to tag their friends. Actually, one of the essential conditions of these giveaways must be the necessity of not tagging celebrities and business pages. 

The winner of this type of contest is the person who has tagged more people. However, note that in this case, you will have much to do in order to find the winner because you need to count and check all the tagged people! However, if you have an Instagram giveaway picker at your disposal,  you can leave the whole process to the tool!

In the picture above, you can see a sample of this type of giveaway caption that just has some limitations on the people who are tagged!

#2 Tag and Follow Giveaway Captions

Another good sample of Instagram giveaway captions is the one that asks people to follow you and other accounts you are concerned with and tag some of their friends. Just like the previous one, here you can set no limitations on the number of tagged people. However, here you can be more confident that the number of your followers will increase. 

In the picture below, you can see an example of this type of Instagram giveaway caption. 

Instagram giveaway captions

Instagram giveaway captions

#3 Tag, Like, and Follow Instagram Giveaways

Apart from the conditions you set on the previous contest type, you can have people like your post in order to enter the giveaway. Here, besides the number of your followers, you will grow your Instagram engagement rate, which results in more popularity. 

Here is an example of this one:

Instagram giveaway caption ideas

Instagram giveaway caption ideas

#4 The ‘Comment’ Giveaway Captions

Obviously, this is a level-up for the previous contest caption type that we have discussed. Using this type, your Instagram engagement rate increases more than the others. That happens because you also ask the people who participate, to write a comment below your post! Here is an example that has been done by @ashleyhawmakeup:

Instagram giveaway captions

Instagram giveaway captions

#5 The ‘Repost’ Giveaway Caption

In this one, apart from the things you ask people to do on the previous samples, you will ask them to reshare your post on their Story or feed! This will definitely help you with attracting more people because it can look like a word-of-mouth marketing strategy. So, your contest will have a better chance of success! Here is an example by @BooksWithBean:

giveaway captions

giveaway caption for repost

#6 Using Your Special Hashtag

Besides the above methods, you can increase your brand’s awareness by using a hashtag specific to your brand. You can ask the participants to use that hashtag in their comments, posts, or Stories. This way, your brand will be introduced to the new audience by that hashtag and your page will grow.

#7 ‘Caption This’ Instagram Giveaway Caption

One of the best Instagram giveaway caption ideas is to ask the participants to caption a photo. Using this method, your followers will have fun engaging with your content, and you will enjoy the high engagement rate! Yet, as fun and engaging as this giveaway caption might be, it won’t bring about follower growth because you’re not asking the entrants to share it with their friends or tag anyone!

#8 Loop Instagram Givaway Caption

In a loop giveaway, many Instagram accounts, including influencers, will take part, asking their followers in the giveaway caption to follow a number of accounts. This way, all the Instagram giveaways hosts will enjoy a rise in their follower count. Yet, the catch is that many users won’t stick around long enough to follow all those Instagram accounts. And if they do, they won’t be particularly interested in your content or what you have to offer! So, with such a giveaway, you always run the risk of losing the recently gained followers as soon as the giveaway is over. 

Instagram Giveaway Template Copy And Paste

The following Instagram giveaway examples will provide you with some inspiration for creating your own giveaway Instagram post.

Moreover, if you’re looking for a high-quality giveaway post to use on your Instagram account, take a look at these templates on PosterMyWall. You can also customize templates that you like to create your own unique giveaway.

Instagram giveaway template

Instagram giveaway post template


Instagram giveaway post tempolate from PosterMyWall

Source: PosterMyWall


Instagram giveaway post example

Instagram giveaway post example (source: PosterMyWall)

Instagram Giveaway Rules Copy And Paste

Before beginning your giveaway, be sure to read the Instagram promotion guidelines. These guidelines ensure that you offer clear contest rules, terms of eligibility, and privacy policies.

In addition to being aware of the guidelines, you also need to inform participants of the giveaways. We recommend that you include the following rules in your contest or giveaway:

  • This giveaway is not sponsored, endorsed or administered by, or associated with Instagram in any way.
  • Do not forget to include the name of the company hosting the Instagram giveaway or contest.
  • Campaign dates, time zone, and any other important details.
  • Include any participation restrictions – such as age and location restrictions.
  • Write guidelines detailing how to enter the contest.
  • Details regarding the selection of the winner and prize claiming (when and how).

Below is an example of Instagram giveaway rules to copy and paste on your giveaway Instagram text:

“Per Instagram guidelines, I must state this giveaway is by no means sponsored, administered, or associated with Instagram inc. By participating, entrants acknowledge that they are 18+ years of age, agree to Instagram terms of use, and release Instagram of all responsibility”.

If you include this information on your Instagram giveaway captions, you can be sure that the participants are fully aware and won’t have any complaints! So, save these Instagram giveaway rules to copy and paste in the caption where necessary. 

Giveaway Winner Announcement Caption

If you want to announce your winner using Instagram, you can use a story or post to tag the person.  You may also want to follow up with the winner via direct message for more info about how to receive their prize.

giveaway winner caption

Instagram giveaway captions for winners

This is a giveaway winner caption to be inspired by:

Congratulations to XXXX, the winner of the XXXX contest! Please DM us to claim your prize.

We drew the winner randomly from the thousands of entries we received.

Thanks everyone! We really appreciate your support.

Don’t worry if you didn’t win. We’ll be running another contest very soon, so keep your eyes peeled on our profile for the news.

Click the link in our bio for more details.

[relevant hashtags]

And here is another giveaway winner announcement caption:

Congratulations, XXXX, the winner of the XXXX Giveaway contest!

His entry was randomly selected from over 2,500 participants, crowing him the winner! Thank you all who took part and helped make this contest a massive success. Keep an eye on our Instagram page for the next contest.

How to generate Instagram giveaway captions automatically

As you know, when you are running an Instagram loop giveaway, you have to share some specific content on some Instagram pages repeatedly. Actually, writing down the same award captions for Instagram on each account can take a lot of time.

Moreover, as humans are not flawless beings, repeating an action may cause some errors. Hence, it is better to use an Instagram tool that automatically schedules all your posts. 

In the above sections, we introduced you to AiSchedul, an Instagram-based platform that will almost automate the process of creating Instagram giveaway captions and help you with time-consuming considerations.

FAQs on Instagram Giveaway Captions

Now that you’re familiar with the right Instagram giveaway caption template and giveaway post ideas, it’s time to answer some other frequently asked questions. So, tune in!

1- How Do I Make My Giveaway Go Viral?

To run an effective giveaway, you should ensure that it reaches your target audience at the right time. So, first, schedule your Instagram giveaway with a reliable scheduling app. Then, try to promote the giveaway any chance you get. That is, you should publish Instagram stories about the giveaway, talk about the contest when you go live, and even promote the giveaway post to your target audience!

Make sure that your Instagram giveaway caption is ready and informative. Plus, you need to ensure that your giveaway rules match your objective so that your popular giveaway will produce the right results.

To run a smooth, productive giveaway, start with AiSchedul which enables you to schedule the giveaway post and automatically select the winners. 


2- Can Giveaways Hurt Your Instagram?

Yes, they can! If you don’t target your audience with your Instagram giveaway captions and rules, you will end up with many followers who were never interested in your content or service, but just a free product! So, make sure that your giveaway rules align with your goals. 

If you want a higher engagement rate, you shouldn’t just go for more followers, but more likes and comments as well. Or if you’d like to increase sales, you should give away a discount or your product so that those who join your community will be also interested in what you have to offer. 

Plus, make sure the giveaway doesn’t take too much of your time by having an Instagram giveaway automation at your fingertips. A reliable giveaway picker is AiSchedul. So, don’t miss out on the chance to sign up on this awesome giveaway picker!



Why is it so important to use the right Instagram giveaway captions? In this article, we talked about the points that you should consider in your Instagram giveaway copy.

Also, we discussed some successful examples to see different types of giveaways. More importantly, we introduced the AiSchedul platform that helps you automatically generate giveaway captions and also, organize the giveaway.

Using this platform, you will save a lot of time, and most of the steps will be automatically organized. Try AiSchedul giveaway tools now and see the results.

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