If you are an Instagram user, you have definitely noticed some posts that will offer rewards and prizes. Nowadays, most of the popular brandings and companies have joined Instagram to attract more people all around the world. Actually, contests by big companies that offer big prizes can be pretended as an advertising strategy that is used by companies for so many reasons. This strategy is called the Instagram Loop Giveaway.
But how do loop giveaways work? Can they really help you to get thousands of followers over a night? And also how much it costs to start a loop giveaway on Instagram? If you are concerned about all these things and want to grow your Instagram engagement rate as fast as possible, keep reading to find out the answers and also the best way to start one of them.
What is an Instagram Loop Giveaway?
An Instagram loop giveaway can be defined as a partner marketing strategy. Actually, it is a giveaway that involves more than one Instagram account. In addition, it is usually a partnership between an influencer and a brand. But what is the purpose of Instagram loop giveaways?
Obviously, the aim behind these giveaways is to increase the number of followers and Instagram interactions which results in a higher Instagram engagement rate. Brands and influencers that participate in these partnerships will both get benefits from this action, so it is a win-win deal! To enter the Instagram loop giveaways, users must follow both (or even all) the accounts that are involved in the action and also send comments and like the contents.
Actually, the number of accounts that participate in a loop giveaway can vary. However, there must be at least two accounts to get the best possible result. Honestly, the more participants, the stronger the giveaway will be.
Celebrity Giveaways on Instagram
Kylie Jenner, an American media personality, declared a giveaway in May 2019. She announced that one of her followers would have the chance to win 9 luxury bags plus $20,000 in one of her Instagram posts (deleted afterward). This made celebrity loop giveaway activities on Instagram enter into a new level. To take the chance to win the prizes one should follow every account that Scott Disick was following on Instagram, which was totally 70 brand accounts at that time.
This post was sponsored by a company named Curated Businesses. They declared the brands which took part in the giveaway post, received over 200,000 new followers, ascending in web traffic and a sharp increase in online sales.
Moreover, Curated Businesses have sponsored many other celebrity-fronted posts including Kourtney Kardashian, Kris Jenner, Khloe Kardashian, Nadia Bartlet & Rebecca Judd, and Emily Skye.
The interesting fact about all of the celebrities and influencers using loop giveaway on Instagram is that they have either deleted their posts or edited their post captions.
Apart from Kardashians, Jake Paul and his Youtube team 10 used an Instagram loop giveaway post for a prize worth $100,000.
Kyle Richards, associated with Big Crowd Media which also has the same activity featuring other influencers, joined this popular party of Instagram loop giveaway.
How much does an Instagram loop giveaway cost?
To be honest, there are not any certain limits for the Instagram loop giveaway costs. The prices can vary and actually it depends on so many factors. In the following, we take a closer look at some of the most important factors and explain how they affect the loop giveaway prices.
1. The influencer/brand you are working with
Undoubtedly, who you want to work with in starting an Instagram loop giveaway is one of the most important factors. If you are on the brand side who is actually running the contest and sponsoring the Instagram loop giveaway, you have to pay a specific price to your partner which can be another brand or an influencer. The prices on this part also vary. And depend on the number of followers that they have and they can impact! For instance, Jenner charges up to 1M$ for a single Instagram post which is a really high cost.
2. The amount/type of prizes
Another factor that may affect your costs is the amount and also the type of prizes you are offering to people. As you may know, you can offer sales coupons or some sample products. In case you are offering coupons, you can save more money, but it also depends on the number of coupons you give to the winners. Moreover, if you want to send people products for free, you have to care about the prices of the products and also the number of them too.
3. The approximate number of followers you want to reach
This one is the most important factor at all because it affects the other two factors directly. Actually, the number of people you want to attract determines your costs because if you want to get millions of followers in a single Instagram loop giveaway, you have to find a partner who has millions of followers itself, and you are sure that they can influence at least 1 million people to take part in the contest. Hence, before trying anything, calculate your demand and act intellectually.
And now, let’s see if an Instagram loop giveaway is a good way to attract people or not?
Do Instagram loop giveaways really help you attract more people?
It depends! Honestly, there is no guarantee that an Instagram loop giveaway gives you the result you are waiting for. Actually, there is always the probability that these giveaways fail. Sometimes, some reasons may cause the fast loss of new followers right after the end of the contest. For instance, bad product quality, choosing an inappropriate co-worker, bad posts qualities and other factors. Here, your business fails and all the prices you have paid will be just wasted.
So, whenever you are about to start an Instagram loop giveaway, you have to make sure that all the factors that are participated in affecting your success are in the right hands and you will not waste your time and money. But what can you do to get the best possible results? Let’s see!
How to succeed in an Instagram giveaway?
Fortunately, there are some tasks you can do in order to make sure that your Instagram loop giveaway is not going to fail. For example, one of the most and also the easiest things you can try is to use appropriate, related, and best giveaway hashtags. In this way, you can let more people see your posts and participate in the contest. So, don’t forget to use them!
Another thing you can try is to use an amazing tool to create posts, schedule them and also automate the post and reward process. In the following, we introduce one of the best and most user-friendly tools to use in order to get better results from Instagram loop giveaways. So, keep reading to find a way to succeed!
An amazing tool to create, post and also reward people on Instagram loop giveaways is AiSchedul. AiSchedul is an Instagram based platform that will let you schedule posts and stories, repost content, create all-in-one links and also create influencer box posts. But let’s see how it helps you and how it works.
How does AiSchedul help you in the Instagram loop giveaways?
Actually, AiSchedul is a tool that automates the process of sending posts at the best time possible, finding the winners, and also contact them to give the prizes. Hence, you can optimize your time and focus on creating high-quality posts instead of checking the rules you have set for winning person by person.
But how to work with this amazing tool? Let’s find out!
How to post and reward using AiSchedul?
To post and reward on Instagram automatically using AiSchedul, follow these steps:
Step 2) Then, enter your email address, set a password and hot the register button. If you already have an AiSchedul account, just skip this step and login to your account.
Step 3) Now, add your Instagram account(s) to AiSchedul, and tap on the manage account button on the dashboard or tap on “Post & Reward” from the menu bar on the left side of the page. Note that you can add as many accounts as you want!
Step 4) After that, click on the “Schedule to Reward” button.
Step 5) Now, upload the photo(s) you want to share as the announcement. In addition, by filling in the boxes below the photo, you can define the rules to join the contest. Moreover, edit the DM that will be sent automatically to the participants.
Step 6) Then, edit the caption, choose HashTags to be posted on the first comment, set the date and time and also choose the accounts you want to share the posts on. Now, just hit the “Schedule Post” button and sit and watch the process.
That’s all! You have saved a great deal of time and all the things will be done automatically!
To sum it up, Instagram loop giveaways are made to let you introduce your products to people through partner marketing, get more attractions on Instagram, and also increase the number of your customers. However, it happens that all you do just fail because of the bad performance. Also, creating posts, posting content, checking people to find the winner and contacting the winner takes a great deal of time. Therefore, AiSchedul is here to help you with these problems and let you get the best possible results. So, give it a try and enjoy your success!