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With more than millions of business profiles on Instagram, this social media platform is a prime hub for businesses and hence, Instagram marketing is a necessity in any campaigns.
Along with that noisy sound, how do you know that your business will get heard? The simplest answer would be by having a killer Instagram marketing plan! Since Instagram is mainly a visual platform, having an effective set of Instagram marketing strategies will help you gain a strong foothold over your competitors. Read on to find out some of the best ways through which you can boost your Instagram business.
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A good strategy for achieving Instagram success is to create a presence on the platform for customers, followers, and fans. You can do this by creating an official account for your business, or you can hire an experienced Instagram marketing agency to build a brand ambassador account that will act as your spokesperson and reach out to your target audience across different social networks. Remember that a strong Instagram presence does not come for free. It requires you to invest in different platforms and paid strategies such as pay-per-click advertising, video marketing, and even testing and tracking your competitors’ strategies.
A smart and highly recommended strategy that many businesses are opting for is hiring an Instagram marketer who can leverage the visual platform to promote your business profiles and drive traffic to them.
Moreover, this is especially helpful when you have multiple business profiles that need promoting and do not have an official Instagram account. The Instagram marketer will build one for you, promote your business and further empower you by offering customized content to promote your brand. This is one of the most effective Instagram marketing strategies and can help you achieve instant results!
Need more traffic? Get help getting targeted leads, traffic, and sales. If you are looking for a relatively untapped market, then Instagram could be an ideal place to do business since it can allow you to reach people who are most likely to become your customers.
Suppose you desire to drive organic growth to your business and generate substantial online profit through the medium of social media. In that case, you should develop a workable strategy for Instagram marketing. It is important to follow these rules to get the most benefit out of your marketing efforts. This article will guide you on the right path with 20 recommendations and tactics you can use right now to improve your Instagram marketing strategy.
Instagram provides its users with three types of accounts: personal, creator and business.
The first one, which has a self-explanatory name, should be chosen by those who are just using Instagram as a way of connecting with friends and families. However, the creator account is, used by influencers and other types of content creators.
On the other hand, a business account is what you need to be taken more seriously. This makes you look more upright and reputable, as well as other benefits that you need to derive.
Here are some of its major plus points:
Have you ever wondered when to share your content in addition to what to share? Keep in mind that creating content and good post timing depends on how much you know your target audience.
Data analysis can help you with the following things about your audience:
150 characters may not seem too many, but its impact on your audience’s first impression is more than that.
Here are the features you can include to convey your brand personality.
For most brands, it is advisable to use your logo as your profile photo. Not only does this make your account easier to get recognized, but it also provides you with credibility.
Instagram’s novel approach to marketing with visual contents as the key role on this platform could be joyful but puzzling at times.
Mind you; compelling visual content is not all about being eye-catching. Your content needs to make your audience intrigued by the story or the idea behind your content.
What are content pillars, and how can you manage to consider them when sharing a post?
Firstly, here are some examples that could be considered as your content pillars:
Secondly, it is important to plan your content at least weekly. To do so, you can either use Instagram creator studio or other professional tools such as AiSchedul, which has the potential to offer a lot more features.
It is of great importance to measure your content habits. You probably have a wide range of different posts, photo posts, video posts, IGTV previews, and carousel posts, to name a few. One of the main questions you need to ask yourself is with regards to the strategies that work better when writing captions.
2200 characters provide a valuable space that should be used wisely. Here are some brilliant ideas to be included in your captions:
In this paragraph, we discuss why hashtags are considered as one of the most effective ways to increase your organic reach if you track them carefully. In order to be relevant as well as using popular hashtags, you can simply follow these metrics.
There is not an exact number of hashtags you use, as recent research has shown that 7 hashtags could work as well as 30 hashtags; what matters is the right use of them which generates public engagement.
Here are 3 tips to build the right hashtag strategy.
One of the most important things that you wish to happen is the engagement rate at its peak. You need to make a conversation and have your followers engage with your content by liking, commenting, or paying attention to your CTA (Call-To-Action) buttons. However, that’s not possible unless you engage as well.
Yes, that’s right. Don’t expect your audience to take care if you ignore their comments or direct messages, and never interact with them.
The following are some major factors that play a significant role in increasing your engagement rate:
Minimalism promotes what is most valuable for us and removes any other extra things considered a distraction. This is a perfect attitude in our fast-paced lifestyles to guarantee that almost no one misses what you shared.
In addition to the great idea behind Instagram stories, you are provided with exciting features to get more exposure. The following is a step-by-step guide to make Instagram stories like a professional:
Step #1 – Create a story.
Step #2 – Use stickers. You can search for hashtags, locations, gifs, and many more stickers that boost up the quality of your content. For example, building anticipation for a product launch with the Countdown sticker is an effective tool for Instagram marketing.
Step #3 – Use highlights. A collection of your stories will help new followers not to miss much and old followers revisit their favorite old content.
Affiliate marketing is when your influencer places a link to your product on their profile, and when someone buys that product using the link, they get a discount and your influencer gets a commission. Using a promo code and taking advantage of your influencer’s lifestyle are common strategies.
One of the greatest impacts it has on your audience is to make them feel they have VIP access to your brand.
Instagram Live offers a whole host of potential ways to connect with fans in a real-time way. This creates a good opportunity to engage with your audience and show the human side of your company.
The first step is to have a business profile to set up an Instagram Shop. This feature allows you to set up your online store on Instagram.
130 million Instagram users tap on shopping posts every month, so there is a promising potential for having your audience finalizing their purchase. You can tag shopping products in posts, Stories, and IGTV.
The 15-second videos allow you to edit sound, text, special effects, and tags to make your videos as engaging as possible. You can share reels in your stories, send them directly to specific users, or simply add them to your reels tab.
As mentioned earlier, using data analysis helps you with many different things. It leads to having a better understanding of your audience, which eventually sets out what you can share and when is the best time to do that.
Have someone with lots of followers review your product, campaign your market or simply use what you sell.
That is to say, influencers of any kind – mega, macro, micro, or nano – are great assets to promote your business. As you can work with their different types depending on your niche, and have different compensation methods, it is highly unlikely to meet with failure in finding the right partner.
These factors are also important to consider before choosing an influencer.
The best way to improve your results is to learn from the highest and lowest points in your strategy. What is the way of doing so more promising than analyzing data effectively?
In fact, this is the key for professionals to run their business successfully. You already know their role in recognizing your audience, developing a good timing strategy, and optimizing your content discoverability, but they have an unceasing list of other benefits.
Here is how you can find data analysis useful in some areas of your marketing:
Sharing a link to direct your audience towards your desired destination is an effective tool in Instagram marketing.
Here is how it works:
This is normally a link to your official website.
If you are verified or have more than 10k followers, you can easily access this outstanding feature. Otherwise, you will only access it when you share an IGTV video, and use the swipe-up feature to link to that particular video.
Since this will not appear as a blue clickable item, you need to shorten your link so that it is easy to remember for your audience.
At first, you need to create a product catalog, preferably on Facebook, and then follow the instructions to enable product tagging, and sharing a link.
If you use the right strategy for using IGTV videos, They are arguably the most useful tool you have for Instagram marketing, and most importantly, there are many ways you can use IGTV videos. Here are some ideas that will boost your engagement with IGTV:
Tutorials have always had huge and loyal fans who take your content seriously.
Behind-the-scenes and such like videos attract a lot of attention while allowing many people to see the human side of your company.
This is a good idea for both live videos and then IGTV. This helps you build up a closer relationship with your audience.
Daily, weekly, or even monthly episodes build up some sort of loyalty among your viewers.
In conclusion, these tips are not all you need for Instagram marketing. You need to gain experience and learn from those who are already running a thriving business on Instagram.
What’s more, you also need a tool to help you with managing all the stuff. As recommended before, AiSchedul could be very helpful and effective as an all-in-one tool. It helps you generate the right hashtags, manage your content on your feeds, stories, or IGTV and plan them to be shared automatically after guiding you through considering every important detail.
Sign up for free and explore the features before you start to get puzzled with all the tasks you need to do single-handedly.