There are thousands of makeup influencers on various platforms., Among all these options, it’s hard to find out which one is the best for collaboration. I have searched through influencer marketing platforms, and I’ve rounded up some of the top makeup influencers with the most followers and engagement rates to help you boost your brand. Let’s review them.
Table of Contents
Top Makeup Influencers on Instagram
First, let’s start with beauty influencers on Instagram:
Jeffree Star (Jeffreestar) – 13.6M Followers
Our first suggestion is Jeffree Star, a well-known and one of the top male makeup influencers ever. He is known for his honest reviews of products, and users trust him when he approves or disapproves of a product.
He also owns his makeup brand ‘Jeffree Star Cosmetics,’ a brand famous for its vibrant and high-quality makeup products.
- Followers: 13.6 Million
- Engagement Rate: Hidden (Estimated below 0.08)
- Niche: Makeup, Beauty
Her videos receive 1.5M views, 115K likes, and 512K comments on average. 46% of his followers are from The United States, and 7% are from The UK.
Jeffree initially gained fame on MySpace, where he shared his music and fashion designs. He then gained popularity little by little in music. In 2014, Jeffree founded Jeffree Star Cosmetics, which quickly became a major beauty industry player.
He is also active on other social media like TikTok and YouTube. As of now, Jeffree Star has approximately 7.3 million followers on TikTok and 15.7 million subscribers on YouTube. His YouTube channel has an engagement rate of approximately 3.94%.
Jeffree Star has collaborated with several notable brands including Morphe, Shane Dawson, and Killer Merch.
Suitable Brands for Collaboration:
Given Jeffree Star’s influence and unique style, several types of brands would be suitable for collaboration with him:
- Beauty Brands
- Lifestyle Brands
- Fashion Brands
- Vegan and Cruelty-Free Brands
Nikkie de Jager (@nikkietutorials) – 19M
Nikkie de Jager, better known as NikkieTutorials, is a renowned Dutch makeup artist and beauty YouTuber. She gained widespread recognition in 2015 with her viral YouTube video “The Power of Makeup,” which inspired many to share their makeup transformations.
- Followers: 19 Million
- Engagement Rate: 1.17%
- Niche: Makeup, Beauty
Her videos receive 5.1M views, 521K likes, and 722K comments on average. 30% of his followers are from The United States, and 7% are from Brazil.
Nikkie has collaborated with several major brands, including Marc Jacobs Beauty, where she served as the Global Beauty Adviser. She has received numerous awards, including the “YouTube Guru” at the Shorty Awards and the “Choice Fashion/Beauty Web Star” at the Teen Choice Awards.
Suitable Brands for Collaboration:
Several types of brands would be suitable for collaboration with her:
- Beauty Brands
- Skincare Brands
- Lifestyle Brands
- Fashion Brands
Christen Dominique (@christendominique) – 2.3M
Christen Dominique is a well-known beauty influencer, YouTuber, and entrepreneur. Christen gained popularity through her YouTube channel, where she shares makeup tutorials, beauty tips, and product reviews. Her channel, which she started in 2009, now has over 4.76 million subscribers.
- Followers: 19 Million
- Engagement Rate: 3.34%
- Niche: Makeup, Beauty
Her videos receive 271K views, 3.9K likes, and 106 comments on average. 59% of his followers are from The United States, and 3% are from Brazil.
Christen has collaborated with several beauty brands and influencers throughout her career. Her collaborations often feature limited-edition products and exclusive collections that reflect her unique style and expertise.
Suitable Brands for Collaboration:
Given her niche, several types of brands would be suitable for collaboration with Christen Dominique:
- Beauty Brands
- Skincare Brands
- Lifestyle Brands
- Fashion Brands
Manny Gutierrez (MannyMUA733) – 4M Followers
Manny Gutierrez, known professionally as Manny MUA, is a prominent makeup artist, YouTuber, and entrepreneur. Manny started his YouTube channel in 2014, where he shares makeup tutorials, product reviews, and beauty tips. His channel has over 4.84 million subscribers and 563 million views.
- Followers: 4 Million
- Engagement Rate: 9.57%
- Niche: Makeup, Beauty
Her videos receive 216K views, 15.6K likes, and 216 comments on average. 67% of his followers are from The United States, and 5.5% are from The UK.
Manny has collaborated with several major brands, including:
- Makeup Geek: Eyeshadow palette
- Morphe Cosmetics: Eyeshadow palette
- OFRA Cosmetics: Lip products
- Jeffree Star Cosmetics: Highlighters and lipsticks
Suitable Brands for Collaboration:
Given his niche, several types of brands would be suitable for collaboration with Manny Gutierrez:
- Beauty Brands
- Lifestyle Brands
- Fashion Brands
JACLYN TORREY (@jaclynhill) – 8.8 Followers
Jaclyn Torrey, formerly known as Jaclyn Hill, is a prominent American influencer, YouTuber, and entrepreneur.
- Followers: 8.8 Million
- Engagement Rate: 1.29%
- Niche: Makeup, Beauty
Her videos receive 1.2M views, 100K likes, and 993 comments on average. 56% of his followers are from The United States, and 5% are from The UK.
Jaclyn started her YouTube channel in 2011, which has grown to over 5.64 million subscribers and 615 million views. Her channel is known for its celebrity makeup tutorials and collaborations.
Jaclyn is also active on TikTok under the handle @jacattack, where she has 971.3K followers and 30 million likes.
She has collaborated with several major brands, including BECCA Cosmetics and Morphe. Her highlighter “Champagne Pop” with BECCA sold over 25,000 units within 20 minutes of its release.
Suitable Brands for Collaboration:
Given her niche, brands that would be suitable for collaboration with her are:
- Beauty Brands
- Skincare Brands
- Lifestyle Brands
- Fashion Brands
Best Makeup Influencers on TikTok
Now let’s check out some beauty influencers on TikTok, where people are most searching for makeup and beauty:
James Charles – 39.4M Followers
Our first suggestion as a top male makeup influencer on TikTok is James Charles. He started his career as a local makeup artist in his hometown of Bethlehem, New York, and gained widespread recognition after a tweet featuring his makeup went viral in 2016.
- Followers: 13.6 Million
- Engagement Rate: 9.62%
- Niche: Makeup, Beauty
His videos receive 3.3M views, 304K likes, and 1.7K comments on average. 30% of his followers are from The United States, and 8% are from Mexico.
He is also very popular on YouTube. James started his YouTube channel in 2015, where he posts makeup tutorials, product reviews, and beauty challenges. His channel has amassed over 23.9 million subscribers and 4.4 billion views.
He has collaborated with several brands, including Morphe Cosmetics, with whom he released an eyeshadow palette and a makeup line.
Suitable Brands for Collaboration:
Several types of brands would be suitable for collaboration with James Charles:
- Makeup and Beauty Brands
- Lifestyle Brands
- Fashion Brands
Meredith Duxbury (@meredithduxbury) – 18.4M Followers
Meredith Duxbury is a popular beauty influencer and content creator active on TikTok, Instagram, and YouTube, but she’s mostly active on TikTok, where she’s popular the most.
- Followers: 18.4 Million
- Engagement Rate: 5.83%
- Niche: Makeup, Beauty
Her videos receive 547K views, 29K likes, and 129 comments on average. 22% of his followers are from The United States, and 8% are from Mexico. She has an overall of 748M likes on TikTok.
She also has a YouTube channel with over 1.42 million subscribers, where she shares more in-depth beauty and lifestyle content.
Meredith has promoted a wide range of beauty products, including:
- Physicians Formula Butter Bronzer
- Tarte Sugar Rush Sugar Coat Lipstick
- Maybelline Fit Me Matte + Poreless Liquid Foundation
- NYX Jumbo Eye Pencil in “Milk”
Suitable Brands for Collaboration
Given Meredith’s influence and expertise, several types of brands would be suitable for collaboration with her:
- Beauty Brands
- Skincare Brands
- Lifestyle Brands
- Fashion Brands
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Mari Maria (@marimaria) – 26.3M Followers
Mari Maria, whose real name is Mariana Maria de Souza, is a popular Brazilian beauty influencer and entrepreneur. She gained fame through her engaging makeup tutorials and beauty content on social media platforms.
- Followers: 26.3 Million
- Engagement Rate: 8.80%
- Niche: Makeup, Beauty
Her videos receive 558K views, 49.5K likes, and 391 comments on average. 79% of her followers are from Brazil, and 2% are from the United States.
She is also active on Instagram (over 21.8 million followers) and YouTube. Mari Maria started her YouTube channel in 2014, where she shares makeup tutorials, beauty tips, and product reviews. Her channel has over 10.4 million subscribers.
Mari Maria has promoted a wide range of beauty products, including:
- Physicians Formula Butter Bronzer
- Tarte Sugar Rush Sugar Coat Lipstick
- Maybelline Fit Me Matte + Poreless Liquid Foundation
- NYX Jumbo Eye Pencil in “Milk”
- Kiss Lashes
- e.l.f. Cosmetics
- Givenchy and Miu Miu
Suitable Brands for Collaboration
Considering Mari’s niche, several types of brands would be suitable for collaboration with her:
- Beauty Brands
- Skincare Brands
- Lifestyle Brands
- Fashion Brands
Emmy Combs (@emmycombss) – 10.9M Followers
Emmy Combs is a well-known makeup artist, licensed cosmetologist, and social media influencer. She has gained significant popularity for her engaging beauty content and her inspiring journey with alopecia, which causes hair loss.
- Followers: 10.9 Million
- Engagement Rate: 4.52%
- Niche: Makeup, Beauty
Her videos receive 544K views, 31.3K likes, and 220 comments on average. 37% of her followers are from the United States, and 8% are from Brazil. She has 320.7 million likes on the platform.
She is also active on Instagram and YouTube. Her YouTube channel features a variety of content, including makeup tutorials, vlogs, and personal stories about living with alopecia. She has over 7.22 million subscribers.
Emmy has collaborated with various beauty brands, promoting products that align with her expertise and audience’s interests. Some of the brands she has worked with include:
- Kiss Lashes: Promoting their lash products.
- e.l.f. Cosmetics: Featuring their makeup products in her tutorials
Suitable Brands for Collaboration
Based on her history of collaborations, several types of brands would be suitable for collaboration with Emmy Combs:
- Beauty Brands
- Skincare Brands
- Lifestyle Brands
- Fashion Brands
Bretmanrock (@bretmanrock) – 17.7M Followers
Bretman Rock is a Filipino-American beauty influencer, social media personality, and entrepreneur. He rose to fame through his humorous and engaging makeup tutorials on YouTube and Vine, with one of his contouring videos going viral in 2015.
- Followers: 17.7Million
- Engagement Rate: 10.29%
- Niche: Makeup, Beauty
His videos receive 2.5M views, 249K likes, and 1K comments on average. 47% of his followers are from the United States, and 20% are from the Philippines. He has 320.7 million likes on the platform. His overall likes are 637M on the platform.
He is also active on Instagram and YouTube as mentioned; his channel has over 8.87 million subscribers and 572 million views.
Bretman has promoted a wide range of beauty and lifestyle products, including:
- Morphe x Bretman Rock Babe in Paradise Highlighter Palette
- Wet n Wild Jungle Rock Collection.
- ColourPop Cosmetics
- Nike Athletic Wear
Suitable Brands for Collaboration
Based on Bretman’s history of collaborations, here are brands that are suitable to work with him:
- Beauty Brands
- Fashion Brands
- Skincare Brands
- Lifestyle Brands
Top Makeup Influencers on YouTube
Now let’s move to YouTube, where most makeup influencers are active in sharing their long makeup tutorials:
Desi Perkins
Desi Perkins is a well-known beauty influencer, YouTuber, and entrepreneur. She started her YouTube channel in 2013 and shares makeup tutorials, beauty tips, and lifestyle content.
- Subscribers: 3.17M
- Engagement Rate: 3.94%
- Niche: Beauty, Makeup
Her videos typically receive an average of 1.4 million views. Desi’s audience primarily consists of beauty and lifestyle enthusiasts, particularly women aged 18-34. The majority of her viewers are based in the United States.
Besides YouTube, Desi is active on Instagram and TikTok, where she continues to share beauty content and connect with her audience. She has over 4.3 million followers on Instagram and 581.1K followers on TikTok.
Desi Perkins has collaborated with several notable brands throughout her career, such as Quay Australia (Sunglasses collection), Benefit Cosmetics, L’Oréal, and Olay skincare.
Suitable Brands for Collaboration:
Given her history of collaborations, several types of brands would be suitable for collaboration with Desi Perkins:
- Beauty Brands
- Skincare Brands
- Lifestyle Brands
- Fashion Brands
CARLI BYBEL
Carli Bybel is a well-known beauty influencer who is, recognized for her extensive work on YouTube and social media. Carli started her YouTube channel, CarliBel55, in 2011. Carli went viral with her “Megan Fox Makeup Tutorial,” which accumulated over 4 million views in three years.
- Subscribers: 6.06M
- Engagement Rate: 3.46%
- Niche: Beauty, Makeup
Her videos typically receive an average of 123K views. The majority of her viewers are based in the United States. Her total views on YouTube are 673M.
Over the years, Carli has collaborated with several brands and launched her products. She has promoted products from brands like Garnier, Chynna Dolls Swim, and Polite Society Beauty.
Suitable Brands for Collaboration:
Given her history of collaborations, several types of brands would be suitable for collaboration with Carli Bybel:
- Beauty Brands
- Skincare Brands
- Lifestyle Brands
- Fashion Brands
Jaclyn Hill
Jaclyn Hill in another popular beauty influencer. She began her career as a freelance makeup artist and worked at a MAC Cosmetics store. Her clients encouraged her to start making YouTube videos. She launched her YouTube channel, JaclynHill1, in 2011. Her channel quickly gained popularity for its celebrity-inspired makeup tutorials.
- Subscribers: 5.5M
- Engagement Rate: 4.49%
- Niche: Beauty, Makeup
Her videos typically receive an average of 329K views. 58% of her followers are from the United States, and 6% are from Canada. Her total views are 615 million on the platform.
She has collaborated with brands such as BECCA Cosmetics and Morphe Cosmetics.
Suitable Brands for Collaboration:
Based on her niche, here are brands that are suitable to work with her:
- Beauty Brands
- Skincare Brands
- Lifestyle Brands
- Fashion Brands
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Mikayla Makeup
Almost reaching the end of our list, Mikayla Jane Nogueira is another YouTuber makeup influencer. Mikayla started posting beauty and makeup content on Tumblr and YouTube in 2013. However, she gained significant attention on TikTok during the COVID-19 pandemic in March 2020.
- Subscribers: 635K
- Engagement Rate: 3.94%
- Niche: Beauty, Makeup
Her videos typically receive an average of 106K views. The majority of her viewers are based in the United States. Her total views on the platform are 296 million.
She has collaborated with several major beauty brands, including Maybelline and Made by Mitchell.
Suitable Brands for Collaboration:
Based on her niche, here are brands that are suitable to work with her:
- Beauty Brands
- Skincare Brands
- Lifestyle Brands
- Fashion Brands
Kat Longoria
Our last makeup influencer is Kat Longoria. Her YouTube channel features a mix of ASMR, makeup tutorials, and viral video compilations.
- Subscribers: 4.91M
- Engagement Rate: 11.8%
- Niche: Beauty, Makeup
Her videos typically receive an average of 106K views. The majority of her viewers are based in the United States. Her total views on the platform are 296 million.
Kat Longoria is also known for her TikTok account, with over 6.3 million followers and 181.5 million likes. Kat’s videos often go viral due to their unique and creative makeup transformations. For example, her “Full Glam Makeup with SHEGLAM” video on TikTok has over 28.5 million views.
Kat Longoria has promoted a variety of beauty and makeup products, including SHEGLAM, ColourPop Cosmetics, and SHEIN Beauty.
Suitable Brands for Collaboration:
Based on her niche, here are brands that are suitable to work with her:
- Beauty Brands
- Skincare Brands
- Lifestyle Brands
- Fashion Brands
How to Find The Best Makeup Influencers?
The best way to find influencers for your business is to get help from an influencer marketing platform. My suggestion is Ainfluencer.
Ainfluencer uses an AI-powered influencer marketplace to make influencer discovery hassle-free for you. With a vast database of over 1 million influencers on Instagram and TikTok, you can find influencers of all sizes, from micro-influencers to mega-influencers.
The platform also provides advanced filtering options to narrow down the search. Brands can filter influencers based on criteria such as:
- Location
- Language
- Audience
- Size
- Gender
- Age
- Follower Quality
- Collaboration Cost
Ainfluencer Features
Here is a short review of Ainfluencer’s features:
- 100% Free: The platform is free to use for both influencers and businesses.
- Unlimited Smart Invitations: Send unlimited offers to potential collaborators.
- Real-time Communication: Seamlessly communicate with influencers through built-in chat.
- Targeted Influencer Discovery: AI helps find the most relevant influencers for your campaigns.
- Content Brief Templates: Use customizable templates to provide clear instructions to influencers.
- Secure Payment: Ainfluencer ensures secure and transparent payments, protecting both brands and influencers from fraud.
- Comprehensive Analytics: Ainfluencer offers key metrics like reach, engagement, and conversions and provides detailed audience insights
- E-commerce Integration: You can sync with Shopify and Google Analytics to track influencer campaign performance more easily
Wrapping Up Makeup Influencers
And that is the top 15 makeup influencers that can change your business. If you didn’t find the one you’re looking for in this blog, you can always search through social media or influencer marketplaces like Ainflunecer to find the influencer you want.
FAQs
Here are some frequently asked questions about this topic:
Q1. Who Is The Top Makeup Influencer?
As of 2024, Huda Kattan is considered one of the top makeup influencers.
Q2. Who Is The Most Influential Makeup Artist?
Pat McGrath is widely regarded as the most influential makeup artist in the world.
Q3. Who Is The British Makeup Influencer on TikTok?
Sophdoeslife is a popular British makeup influencer on TikTok.
Q4. How to Find Makeup Influencers?
You can find makeup influencers using influencer discovery tools like Ainfluencer, exploring social media platforms with relevant hashtags, and checking beauty blogs and directories.