There are many ways to find a mom influencer on social media. You can spend hours searching for them, use influencer marketing platforms that have a database, or read a blog like ours.
In this blog post, I’ve rounded up 16 amazing mom influencers who excel at parenting and know how to connect with their audiences in genuine and engaging ways. Also, I’ll tell you how to find the best mom influencers on Instagram and TikTok. Let’s start.
Table of Contents
Mom Influencers on Instagram
Instagram is a good place if you’re looking for mom influencers. Here, I have introduced some of the best ones:
1. Kay Dudley (@kayandtayofficial)
Kay Dudley, a well-known influencer, collaborates with her husband, Taylor Dudley, to create comedy skits and challenges. Together, they post funny and relatable videos about their daily lives, including pregnancy habits and cravings.
They started their TikTok journey in 2016 and quickly gained a large following with their relatable and humorous videos. They actively post their content on Instagram as well.
Let’s review their account:
- Followers: 5.5 Million
- Engagement Rate: 2.14%
- Niche: Couple Comedy, Lifestyle
Almost half of their followers are from the United States, and their videos usually get 2M views on Instagram. They have almost twice as many followers on TikTok (+10M), so this number is higher on that platform.
One of their viral moments was when Tay secretly filmed Kay shopping at Target, which resonated with many viewers. This led to a later collaboration with Target.
The couple has also collaborated with other famous brands like Walmart, Coca-Cola, and Netflix.
Suitable Brands for Collaboration:
Given their niche and audience, brands that align well with their content include:
- Family and Parenting Products: Diapers, baby food, and family-friendly services.
- Home and Lifestyle: Furniture, home decor, and everyday household items.
- Fashion and Beauty: Clothing, accessories, and beauty products.
- Entertainment and Media: Streaming services, movies, and TV shows.
- Food and Beverage: Snacks, meal kits, and beverages.
2. Liana Jade (@liana_jadee)
Liana Jade Brooker is a popular Welsh TikTok star and social media influencer known for her singing, dancing, and fitness videos.
She also stands out as a mom influencer on Instagram. Julia shares her journey of motherhood and her entrepreneurial ventures with her followers. Let’s review her account:
- Followers: 1.5M
- Engagement Rate: 7.06%
- Niche: Family, Lifestyle
Her videos usually receive 1.4M views, 119K likes, and 213 comments. 64% of her followers are from the United Kingdom, and 12% of them are from the United States.
In addition to Instagram, Liana Jade is also active on TikTok and YouTube. She has over 9.8 million followers on TikTok and a significant following on YouTube.
Liana Jade started her influencer career by posting on Instagram in March 2014. She initially shared photos of her daily life and adventures.
However, she gained significant fame on TikTok, where she joined in September 2019. Her first TikTok video was a filter challenge, and she quickly gained popularity with her singing, dancing, and fitness videos. After her son was born in 2022, her content mostly shifted to family and lifestyle.
Her YouTube channel is called ‘Connor and Liana,’ and she runs it with her boyfriend, Connor Darlington. They post vlogs, challenges, and other entertaining content.
Liana has collaborated with several well-known brands, including:
- Gymshark (Fitness Apparel)
- HelloFresh (Meal Kits)
- Function of Beauty (Personalized Hair Care)
- Boohoo (Fashion)
Suitable Brands for Collaboration
Given her niche and audience, brands that align well with Liana’s content include:
- Health and Wellness: Nutritional supplements, fitness products, and wellness services.
- Fashion and Beauty: Clothing, accessories, and beauty products.
- Home and Lifestyle: Home decor, furniture, and everyday household products.
- Family and Parenting Products: Baby care items, family-friendly services, and parenting resources.
- Technology and Gadgets: Electronics, smart home devices, and tech accessories.
4. Julia d’Albert (@juliadalbert)
Julia d’Albert Pusey, known for her appearance on ‘Below Deck Mediterranean,’ has transitioned into a successful entrepreneur and mom influencer.
Julia and her husband, Matty Johnson, welcomed their first child after years of fertility struggles. This personal journey has resonated with many of her followers, making her a relatable and inspiring figure for other parents.
- Followers: 102K
- Engagement Rate: 1.19%
- Niche: Family, Lifestyle, Motherhood
84% of her followers are from the United States, and 4% of them are from the United Kingdom. She has an average of 31.2K views, 1.5K likes, and 75 comments on her Instagram posts.
Other than Instagram, she’s not very active on other social media. Due to her performance in ‘Below Deck Mediterranean,’ her influencer career started in 2016.
Julia has collaborated with several brands, including:
- Boots: Her natural, organic, vegan pregnancy, postpartum, and baby skincare range is available in 400 Boots stores nationwide.
- Various Fashion Brands: She has worked with major fashion brands and launched her clothing lines.
Suitable Brands for Collaboration
Given her niche, Julia is a great fit for brands that focus on:
- Parenting and Baby Products: Diapers, baby food, and parenting resources.
- Health and Wellness: Nutritional supplements, wellness services, and natural health products.
- Home and Lifestyle: Home decor, family-friendly services, and everyday household items.
- Fashion and Beauty: Sustainable clothing, accessories, and beauty products.
5. Kass Parker (@justkass)
Kass Parker, also known as KassaDee Lee Nelson Parker, is a mom influencer who shares her motherhood journey on social media.
- Followers: 805K
- Engagement Rate: 5.13%
- Niche: Family, Lifestyle, Motherhood
Her videos usually receive 595K views, 38K likes, and 147 comments.
58% of her followers are from the United States, and 8% are from the United Kingdom. Naturally, most of her audience are females.
Other than Instagram, Kass Parker is also active on TikTok and YouTube. She began her influencer career by launching her YouTube channel, JUSTKASS, on March 15, 2012. initially, she posted makeup tutorials and fashion videos.
Her popularity grew significantly when she started the family channel ‘Not Enough Nelsons’ in 2018, which features vlogs and videos of her family. She also has 4.7M followers on TikTok, which gives her much more views and engagement than Instagram.
Given her history of fashion and beauty, Kass has collaborated with several well-known brands, including:
- Gymshark (Fitness Apparel)
- HelloFresh (Meal Kits)
- Function of Beauty (Personalized Hair Care)
- Boohoo (Fashion)
Suitable Brands for Collaboration:
Given her niche and audience, brands that align well with Kass’s content include:
- Fashion and Beauty: Clothing, accessories, and beauty products.
- Health and Wellness: Nutritional supplements, fitness products, and wellness services.
- Home and Lifestyle: Home decor, furniture, and everyday household products.
- Family and Parenting Products: Baby care items, family-friendly services, and parenting resources.
- Technology and Gadgets: Electronics, smart home devices, and tech accessories.
6. Miklaya Matthews (@mikalya__matt)
Mikayla Matthews is another one of the mom influencers from the USA. She provides parenting tips, shares family-centric content with her husband, Jace, and their children, and promotes trusted products.
- Followers: 573K
- Engagement Rate: 54.86%
- Niche: Family, Lifestyle, Motherhood
Her content often includes surprising her son, Beckham, with food, which has resonated well with her audience.
Her high engagement rate indicates a strong connection with her audience, with her posts receiving an average of 121.8K likes per post.
Mikayla began her influencer career by launching her TikTok account in January 2020. She quickly gained popularity with her relatable and heartwarming videos, especially those involving her children, and now has over 2.9M followers.
She also has a YouTube channel, which she started in March 2014 and began uploading videos in December 2019, focusing on her life as a teen mom.
Mikayla has collaborated with several brands, including:
- HelloFresh (Meal Kits)
- Function of Beauty (Personalized Hair Care)
- Boohoo (Fashion)
Suitable Brands for Collaboration:
Mikayla Matthews primarily focuses on family and lifestyle content. She shares videos about her daily life, often featuring her children, and provides a glimpse into her experiences as a young mother. Given her niche and audience, brands that align well with Mikayla’s content include:
- Parenting and Baby Products: Diapers, baby food, and parenting resources.
- Health and Wellness: Nutritional supplements, wellness services, and natural health products.
- Home and Lifestyle: Home decor, furniture, and everyday household products.
- Fashion and Beauty: Clothing, accessories, and beauty products.
- Food and Beverage: Meal kits, snacks, and family-friendly food products.
7. Lesly Almanza (@ricky_and_lesly)
Lesly Almanza is another famous mom influencer on Instagram. She provides parenting tips, shares family-centric content with her husband, Ricky, and their children, and promotes trusted products.
- Followers: 771K
- Engagement Rate: 2.59%
- Niche: Family, Lifestyle, Comedy vlogs
33% of her followers are from the United States, and 6% of them are from Indonesia. Her videos usually receive 527K views, 15.5 likes, and 59 comments.
Lesly Almanza began her influencer career on YouTube with the channel ‘HIM & HER FAM,’ which she runs with her husband, Ricky. They started the channel to share their family adventures and have gained a significant following.
The exact date she became an influencer isn’t specified, but her rise to popularity can be traced back to the early 2020s when their content started resonating with a larger audience. She has now over 1.8 million subscribers on YouTube. She is also active on TikTok and has 4.7 million followers.
Lesly has collaborated with several brands, including:
- ECOVACS: Known for their robotic vacuum cleaners.
- Expedia: A travel company
Suitable Brands for Collaboration:
Given her niche, Lesly would be a great fit for brands in the following categories:
- Family and Parenting Products: Brands like Pampers or Fisher-Price.
- Home and Lifestyle: Companies such as IKEA or Bed Bath & Beyond.
- Travel and Leisure: Collaborations with airlines, hotels, or travel agencies like Airbnb.
- Health and Wellness: Brands like Fitbit or health food companies.
Top Mom Influencers on TikTok
Now, let’s move to TikTok, where mom influencers are most active. Here is a list of the most famous mom influencers on TikTok:
8. Addie Mccracken (@addie_maccraken123)
Addie Mccracken is one of the new mom influencers on TikTok and went viral for her smart and funny toddler, Rustyn. She shares her journey of motherhood, including the joys and challenges she faces. Her content often features her son, Rustyn, and her partner, Brady.
Addie’s content frequently features her family life, including vlogs and everyday moments with Rustyn and Brady.
- Followers: 6.9M
- Engagement Rate: 13.39%
- Niche: Family, Lifestyle
Her videos usually receive 5.3 million views on TikTok, with an average of 540K likes and 649 comments. She has an overall of 625.5 million likes on TikTok.
Addie McCracken went viral on TikTok in early 2023 with her video titled “Do You Want Nummies?” This heartwarming engagement video featuring her son, Rustyn, garnered over 9.5 million views.
She also has a YouTube channel with over 1 million subscribers, where she shares longer-form content such as vlogs and makeup routines. She has nearly 5M followers on Instagram, too.
Addie has worked with brands like Bloom Nutrition. She frequently features their products, particularly their greens powder, in her content. Due to Rustyn’s passion for Target, she has also collaborated with this chain store. Other brands that Addie has worked with so far include:
- CASETiFY phone cases
- BOND (A brand offering innovative products).
- Sephora
Suitable Brands for Collaboration
Given her niche and current collaborations, Addie would be a great fit for brands in the following categories:
- Parenting and Baby Products: Brands like Pampers or Johnson & Johnson.
- Lifestyle and Home Goods: Companies such as IKEA or Target.
- Health and Wellness: Brands like Bloom Nutrition, Fitbit, or other health food companies.
- Beauty and Personal Care: Brands like Sephora or Burt’s Bees.
9. Abbie Herbert (@abbieherbert)
Abbie Herbert is a well-known social media influencer, model, and content creator. She often shares content about her family life, including her husband, Josh Herbert, and their children, Poppy and Jagger.
- Followers: 15.6M
- Engagement Rate: 7.32%
- Niche: Family, Lifestyle, Beauty and Fashion
She has an overall of 2B likes on TikTok and an average of 2.1m views, 195K likes, and 270 comments per post. 40% of her followers are from the United States, and 6% of them are from the Philippines.
Abbie Herbert went viral on TikTok in 2020 with a video featuring her daughter, Poppy, which gained significant attention and helped her amass a large following. She is also active on Instagram and YouTube. Their YouTube channel has over 3M subscribers.
Abbie Herbert has promoted a variety of products across her social media platforms:
- Too Faced: Makeup products
- Merit Beauty: Featured in her “Get Ready With Me” videos
- Ulta Beauty: Participated in their Fall Haul Event
- Pampers: Diapers and baby care products
- Johnson & Johnson: Baby skincare products
- IKEA: Home decor and furniture
- Target: Various lifestyle products
- Bloom Nutrition: Health supplements
- CASETiFY: Customizable and protective phone cases
Suitable Brands for Collaboration
Given her niche and current collaborations, Abbie would be a great fit for brands in the following categories:
- Parenting and Baby Products
- Lifestyle and Home Goods
- Health and Wellness
- Beauty and Personal Care
10. Lottie Weaver (@lottie..weaver)
Lottie Weaver is a well-known mom influencer on TikTok. Lottie shares candid moments from her daily life as a mom, often featuring her daughters. She often posts hair tutorials and beauty tips, especially for redheads.
- Followers: 1.8M
- Engagement Rate: 8%
- Niche: Family, Lifestyle, Hair and Beauty
She has an overall of 129.8M likes on TikTok and an average of 323K views, 25.6K likes, and 75 comments per post. 61% of her followers are from the United States, and 6% of them are from the United Kingdom.
She also has a YouTube channel with around 374K subscribers. She posts vlogs, hair tutorials, and fun moments with her daughters and husband.
Lottie has worked with several brands, including:
- SmartyPants Vitamins: Promoted their vitamins in her morning routine videos.
- Amazon: Frequently features her favorite products from Amazon in her content.
Suitable Brands for Collaboration
Given her niche, Lottie would be a great fit for brands in the following categories:
- Parenting and Baby Products
- Lifestyle and Home Goods
- Health and Wellness
- Beauty and Haircare (Brands like L’Oréal or Redken, especially those catering to redheads)
11. Kayla Kosuga (@kaylakosuga)
Kayla Kosuga is a social media influencer known for her engaging content on platforms like TikTok and YouTube.
Kayla’s content frequently features her family life, including vlogs and everyday moments with her husband Elijah and their children, and provides a relatable glimpse into her daily life.
- Followers: 1.6M
- Engagement Rate: 14.65%
- Niche: Family, Lifestyle, Fashion, Lifestyle
She has an overall of 129.8M likes on TikTok and an average of 294.6K views, 39.6K likes, and 66 comments per post. 50% of her followers are from the United States, and 4.8% of them are from the United Kingdom.
Her YouTube channel has over 2 million subscribers. She shares vlogs, fashion routines, makeup tutorials, and lifestyle content. She also has half a million followers on her Instagram account.
Kayla has worked with several brands, including:
- Scentbird: Promoted their fragrance subscription service.
- Zaful: Acted as a brand ambassador for their swim.
- Amazon: Frequently features her favorite products from Amazon in her content
Suitable Brands for Collaboration
Given her niche, Kayla would be a great fit for brands in the following categories:
- Fashion and Beauty
- Lifestyle and Home Goods
- Parenting and Baby Products
- Health and Wellness
12. Haylee Hess (@hay_hess)
Haylee Hess is a social media influencer who shares her experiences as a mother, particularly focusing on raising triplets. She usually creates videos about how she spends her day with her triplets and how she cleans the house after the triplets turn it into a complete mess.
- Followers: 1.7M
- Engagement Rate: 12.32%
- Niche: Family, Lifestyle, Fashion
She has an overall of 129.8M likes on TikTok and an average of 1.4M views, 179K likes, and 540 comments per post. 26% of her followers are from the United States, and 7% of them are from the United Kingdom.
Her YouTube channel has around 65.1K subscribers. She posts vlogs, family updates, and fun moments with her triplets.
Haylee has worked with several brands, including:
- SmartyPants Vitamins: Promoted their vitamins in her morning routine videos.
- Amazon: Frequently features her favorite products from Amazon in her content.
Suitable Brands for Collaboration
Given her niche, Haylee would be a great fit for brands in the following categories:
- Parenting and Baby Products
- Lifestyle and Home Goods
- Health and Wellness
- Beauty and Haircare
Top Mom Influencers on YouTube
Now let’s review some famous mom influencers on YouTube:
13. Bella Weems Lambert (DELLA VLOGS)
Bella Weems Lambert is an American influencer, YouTuber, and singer. She runs a YouTube channel called ‘DELLA VLOGS’ with her husband, Dallin Lambert.
- Subscribers: 3.3M
- Engagement Rate: 5.75%
- Niche: Family, Lifestyle, Parenting
She has an overall of 129.8M likes on TikTok, and an average of 1.4M views, 179K likes, and 540 comments per post. 26% of her followers are from the United States, and 7% of them are from the United Kingdom.
Bella Weems Lambert started her YouTube channel in April 2011. Initially, she posted vlogs and music videos, and over time, the channel evolved to include a variety of content. Their channel features pranks, challenges, and vlogs about their daily lives.
Their videos usually receive approximately 270,000 views per day. The majority of her audience is based in the U.S., and a significant portion of her viewers are from Canada. She also has a notable following in the UK.
They are also active on Instagram (1.1M followers) and TikTok (898.3K followers). She has an engagement rate of approximately 6.21% on Instagram. This is also quite impressive, especially considering her large following of around 1.1 million followers. Her posts typically receive an average of 74.2K likes and 267 comments.
She is also known for co-founding the jewelry company Origami Owl at the age of 14. Bella started the company with her mother, Chrissy Weems, initially selling customizable lockets. Origami Owl has since grown into a multi-million-dollar direct sales business.
Her niche primarily revolves around entrepreneurship, lifestyle, and family content. She shares her journey as a businesswoman, her family life, and various lifestyle topics on her social media platforms. Bella has collaborated with several well-known brands, including:
- Anker (Electronics)
- Bloom Nutrition (Health & Wellness)
- Cafe Rio (Restaurant)
Suitable Brands for Collaboration:
Given her niche and audience, brands that align well with Bella’s content include:
- Family and Parenting Products: Baby care items, family-friendly services, and parenting resources.
- Home and Lifestyle: Home decor, furniture, and everyday household products.
- Health and Wellness: Nutritional supplements, fitness products, and wellness services.
- Fashion and Beauty: Clothing, accessories, and beauty products.
- Technology and Gadgets: Electronics, smart home devices, and tech accessories.
14. Meg Resnikoff and Elle Walker (What’s Up Moms)
Meg Resnikoff and Elle Walker are the co-founders of the popular YouTube channel What’s Up Moms, which is the number one parenting channel on YouTube.
Their content includes parenting tips, family recipes, DIY projects, and humorous takes on motherhood.
- Subscribers: 4.5M
- Engagement Rate: 5.75%
- Niche: Lifestyle, Parenting
Their channel receives approximately 13.2 million views per month, which translates to around 438,800 views per day. Their audience is predominantly female, aged between 25-34 years old. The majority of their audience is based in the U.S., and a significant portion of her viewers are from Canada. She also has a notable following in the UK.
Meg Resnikoff and Elle Walker have collaborated with brands like:
- Kohler: Featured in home improvement and lifestyle content.
- Puffs: Promoted in family and health-related videos.
- Disney: Collaborated on family-friendly content.
- Parents Magazine: Contributed to bi-monthly columns and digital content
Suitable Brands for Collaboration:
- Parenting and Baby Products
- Lifestyle and Home Goods
- Health and Wellness
- Tech Accessories
15. Louise Pentland
Louise Pentland is a well-known British YouTuber, blogger, author, and social media personality. Louise’s content primarily focuses on beauty, motherhood, and lifestyle topics.
She started her YouTube journey in 2010, but she gained significant popularity around 2012-2013 with her beauty and lifestyle content, which helped her channel grow rapidly.
- Subscribers: 2.2M
- Engagement Rate: 3.71%
- Niche: Lifestyle, Parenting, Motherhood, Beauty
While her primary audience is in the UK, she has viewers from various countries, including the US, Canada, and Australia. She has a total view of 195 million.
Besides YouTube, she is also active on other social media platforms like Instagram and Twitter, where she has a significant following. She is also known for her podcast “Mothers’ Meeting with Louise Pentland,” where she discusses parenting styles with various guests.
Louise Pentland has collaborated with several well-known brands, including:
- Abercrombie & Fitch
- Amazon
- Hobbycraft
- Kelloggs
- John Lewis
- Disney
- Pampers
- Olay
Suitable Brands for Collaboration:
- Parenting and Baby Products
- Lifestyle and Home Goods
- Health and Wellness
- Tech Accessories
16. Brittani Boren Leach
Brittani Boren Leach is a popular American YouTuber, social media influencer, and mother. She is known for sharing her life as a mom, including the joys and challenges of raising her children.
- Subscribers: 220K
- Engagement Rate: 0.01%
- Niche: Lifestyle, Parenting, Motherhood
Her channel has accumulated over 47.7K average views per video. Brittani’s audience primarily consists of parents and individuals interested in family life, home organization, and lifestyle content. Her followers are mostly from the United States. She also has viewers from other English-speaking countries.
Brittani’s channel gained significant attention in late 2019 when she shared her family’s journey through the tragic loss of her son, Crew.
Brittani has collaborated with several well-known brands, including:
- Pampers
- HelloFresh
- Grove Collaborative
- Lovevery
Suitable Brands for Collaboration
Given her focus on family and lifestyle content, brands that would be suitable for collaboration with Brittani include:
- Baby and Parenting Products: Huggies, Johnson’s Baby, Fisher-Price
- Home and Lifestyle: Wayfair, Target, IKEA
- Health and Wellness: Nature Made, Peloton, Fitbit
How to Find The Best Mom Influencers on Instagram and TikTok?
The best way to find influencers for your business is to get help from an influencer marketing platform. My suggestion is Ainfluencer.
Ainfluencer is an influencer marketplace that features a vast database of over 1 million influencers on Instagram and TikTok. This extensive database includes influencers of all sizes, from micro-influencers to mega-influencers.
Using this AI-powered platform, you can use smart filters to narrow the influencer search. You can filter your choices between location, language, audience, size, gender, age, follower quality, and collaboration cost. Ainfluencer offers so many other features as well:
Ainfluencer Features
Here is a short review of Ainfluencer’s features:
- 100% Free: The platform is free to use for both influencers and businesses.
- Unlimited Smart Invitations: Send unlimited offers to potential collaborators.
- Real-time Communication: Seamlessly communicate with influencers through built-in chat.
- Targeted Influencer Discovery: AI helps find the most relevant influencers for your campaigns.
- Content Brief Templates: Use customizable templates to provide clear instructions to influencers.
- Secure Payment: Ainfluencer ensures secure and transparent payments, protecting both brands and influencers from fraud.
- Comprehensive Analytics: Ainfluencer offers key metrics like reach, engagement, and conversions, and provides detailed audience insights
- E-commerce Integration: You can sync with Shopify and Google Analytics to track influencer campaign performance more easily
Conclusion
And that’s a wrap on our list of 16 fantastic mom influencers you need to know. I tried to gather the best and most famous mom influencers for you. But you can always search in influencer marketplaces like Ainflunecer to find the one you’re looking for.
FAQs
Let’s review some frequently asked questions about mom influencers on social media:
Q1. What Are Mom Influencers?
Social media personalities who share their parenting experiences and moments.
Q2. How Much Do Mom Influencers Make?
The earnings of mom influencers can vary widely based on factors like follower count, engagement rate, and the types of partnerships they secure. But we could say:
1. Micro-Influencers (1K–10K followers) typically earn around $1,420 monthly.
2. Mid-tier Influencers (50K–100K followers) can make between $500 and $5,000 per post.
3. Macro Influencers (500K–1M and more followers) often earn $10,000 or more per post.
Q3. How Do I Become a Mom Influencer?
Becoming a successful mom influencer requires consistent effort. Start by building an authentic online presence on platforms like Instagram, TikTok, YouTube, or blogs. Then, create high-quality, engaging content that resonates with your target audience.
Q4. How to Find Mom Influencers?
Use relevant hashtags, search mom groups, and explore influencer marketing platforms like Ainfluencer.