music influencers

The Ultimate List of Top Music Influencers In 2025

Music influencers are not just artists; they are trendsetters, innovators, and cultural icons who shape the way we experience music. These influencers come from various backgrounds and genres, each bringing their unique flair to the table.

In this blog, stay with me to get to know 15 of the best music influencers on social media. Also, if you want to find the best music influencer that meets your criteria, you can search through influencer marketplaces like Ainfluencer, where +1M influencers are waiting to be explored!

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Top Music Influencers on Instagram

There are many music influencers on Influencer marketing platforms and social media. In this section, I’m introducing some of the best who are active on Instagram:

Luciana Zogbi (@lu_zogbi) | 297K Followers

Luciana Zogbi is a 30-year-old Brazilian-Lebanese singer-songwriter known for her captivating covers and original music. Her cover of John Legend’s “All of Me” went viral, accumulating over 30 million views, significantly boosting her online presence. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Luciana Zogbi (@lu_zogbi)

  • Instagram Followers: 297K
  • Engagement Rate: 4.44% 
  • Average Reels Play: 209K 
  • Average Likes: 21K
  • Average Comments: 296
  • Niche: Music
  • YouTube: 2.8M Subscribers 
  • TikTok: (@luciana_zogbi)| 57K Followers 

31% of her followers are from Indonesia, and 13% are from India.

Piper Landon (@piperlandon) | 1.1M Followers

Piper Landon is a 29-year-old pop singer and influencer born in the United States. She gained widespread recognition after appearing on America’s Got Talent and has since built a significant following across social media platforms.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Piper Landon (@piperlandon)

  • Instagram Followers: 1.1M 
  • Engagement Rate: 3.38% 
  • Average Reels Play: 103K 
  • Average Likes: 92K
  • Average Comments: 165
  • Niche: Music
  • YouTube: 620 Subscribers 
  • TikTok:

41% of her followers are from Kazakhstan, and 14% are from Brazil.

Allie Bennett (@alliehbennett) | 285K Followers

Allie Bennett is a musician and TikTok influencer known for her engaging Treadmill Strut workouts, which gained popularity in 2021. 

She creates playlists with songs arranged in ascending beats per minute (BPM) to accompany treadmill workouts, making exercise more enjoyable and accessible for her followers.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by allie bennett (@alliehbennett)

  • Instagram Followers: 285K 
  • Engagement Rate: 1.04% 
  • Average Reels Play: 122K 
  • Average Likes: 3.1K
  • Average Comments: 13
  • Niche: Music
  • YouTube: 4.7K Subscribers 
  • TikTok: (@alliehbennett) | 633K 

82% of her followers are from the US, and 2% are from the UK.

Megan Botnick (@mbeeco) | 895K Followers

Megan Botnick is a 23-year-old singer, actress, model, and social media influencer based in Los Angeles, California. She has made a name for herself in the entertainment industry through her engaging content and vibrant personality.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by MEGAN BOTNICK (@mbeeco)

  • Instagram Followers: 285K 
  • Engagement Rate: 5.63% 
  • Average Reels Play: 637K 
  • Average Likes: 50K
  • Average Comments: 191
  • Niche: Music, Acting, Modeling 
  • YouTube:
  • TikTok: (@mbeeco) | 387K 

73% of her followers are from the US, and 8% are from India.

Sofia Camara (@_sofiacamara_) | 242K Followers

 Sofia Camara is a 22-year-old Canadian-Portuguese singer-songwriter and multi-instrumentalist based in Toronto. 

She has gained significant recognition for her music, which blends pop sensibilities with heartfelt storytelling. 

Sofia attributes much of her success to social media platforms, particularly TikTok, where she showcases her talent and connects with a growing fan base.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sofia camara (@_sofiacamara_)

  • Instagram Followers: 242K 
  • Engagement Rate: 1.19% 
  • Average Reels Play: 191K 
  • Average Likes: 2.9K
  • Average Comments: 33
  • Niche: Music
  • YouTube: 38K Subscribers 
  • TikTok: (@sofiacamara) | 818K Followers 

30% of her followers are from the US, and 5% are from Brazil.

Top Music Influencers on TikTok

Moving on to our next platform, let’s check out some music influencers on TikTok:

Henry Moodie (@henrymoodie) | 6.5M Followers

Henry Moodie is a British pop singer-songwriter. He gained popularity primarily through TikTok, where he began sharing his music and vocal covers in 2022.

@henrymoodie

drunk text (live version) is now on y-tube!!! #fyp #drunktext

♬ original sound – Henry Moodie

  • Niche: Music
  • Engagement Rate: 10.48%
  • TikTok Followers: 6.5M Followers 
  • Average Play: 324K 
  • Average Likes: 37K
  • Average Comments: 224
  • YouTube: 599K Followers  
  • Instagram: (@henrymoodie) | 6.5M Followers 

23% of his followers are from the Philippines, and 19% are from the United States.

Dasha (@dasha) | 807K Followers

Dasha, whose full name is Anna Dasha Novotny, is an American influencer, singer, and songwriter known for her pop and country music work. Her song “Austin” gained significant popularity, peaking at No. 18 on the Billboard Hot 100 in 2024.

@dasha

i love u guys so much, half a million streams in the past 24 hours on Austin alone

♬ Austin (Boots Stop Workin’) – Dasha

  • Niche: Music
  • Engagement Rate: 3.43%
  • TikTok Followers: 807K Followers 
  • Average Play: 46K 
  • Average Likes: 2.2K
  • Average Comments: 65
  • YouTube: 599K Subscribers 
  • Instagram: (@dasha) | 315K Followers 

54% of her followers are from the United States, and  8% are from the UK.

Tate McRae (@tatemcrae) | 8.2M Followers 

Tate McRae is a Canadian influencer, singer, songwriter, and dancer who gained prominence at a young age. She signed with RCA Records in 2019 after her songs gained traction online. 

  • Niche: Music
  • Engagement Rate: 9.76%
  • TikTok Followers: 8.2M Followers 
  • Average Play: 1.9M
  • Average Likes: 187K
  • Average Comments: 1.1K 
  • YouTube: 5.7M Subscribers  
  • Instagram: (@tatemcrae) | 5.2M Followers 

46% of her followers are from the United States, and 7% are from the UK.

Jaden Hossler (@jxdn) | 8.8M Followers

Jaden Hossler, known professionally as Jxdn (pronounced “Jaden”), is an American singer-songwriter and social media personality. 

He gained fame on TikTok in 2019, where his comedic and dance videos earned him millions of followers. He was part of the Sway House, a collective of content creators. 

@jxdn

this ones for cooper

♬ original sound – jxdn

  • Niche: Music
  • Engagement Rate: 8.41%
  • TikTok Followers: 8.8M Followers 
  • Average Play: 738K 
  • Average Likes: 56K
  • Average Comments: 561
  • YouTube: 1.4M Subscribers  
  • Instagram: (@jadenhossler) | 3.5M Followers 

45% of his followers are from the United States, and 5% are from the UK.

Benson Boone (@bensonboone) | 600K Followers

Benson Boone is an American singer-songwriter who gained popularity through social media and his music career. He went viral in 2024 summer for his song “Beautiful Things.” He also briefly competed on “American Idol” before withdrawing to focus on his music career.

  • Niche: Music
  • Engagement Rate: 6.49%
  • TikTok Followers: 7.2M Followers 
  • Average Play: 2M 
  • Average Likes: 200K
  • Average Comments: 1.6K
  • YouTube: 3.9M Subscribers  
  • Instagram: (@bensonboone) | 3.6M Followers 

47% of his followers are from the United States, and 6% are from the UK.

Top Music Influencers on YouTube

As our last platform, let’s review the top music influencers on YouTube:

Sam Tsui | 3.13M Subscribers 

Sam Tsui is an American singer, songwriter, and video producer who gained fame as an internet celebrity. 

He became well-known for his covers, medleys, and mashups of popular songs, which he posted on YouTube. His collaboration with Kurt Hugo Schneider on one-man a cappella videos has been particularly popular.

 

  • Niche: Music 
  • Engagement Rate: 4.19% 
  • TikTok: (@thesamtsui) | 972K Followers 
  • Average Views: 1.5M per month
  • Total Views: 475M
  • Instagram: (@thesamtsui) | 341K Followers 

His followers are mostly from the US.

Peter Hollens | 3.3M Subscribers

Peter Hollens is an American singer-songwriter, producer, and entrepreneur known for his a cappella music. He started his YouTube channel in 2011, where he posts a cappella covers of popular songs.

  • Niche: Music 
  • Engagement Rate: 4.19% 
  • TikTok: (@peterhollens) | 631K Followers 
  • Average Views: 1.9M per month
  • Total Views: 922M
  • Instagram: (@peterhollens) | 147K Followers 

His followers are mostly from the US.

Andrew Huang | 2.4M Subscribers

Andrew Huang is a versatile and creative musician, YouTube personality, and video producer known for his innovative approach to music. He is known for his “Song Challenge” series, where he creates music based on viewer suggestions and for making music using unconventional objects and instruments.

  • Niche: Music 
  • Engagement Rate: 5.62% 
  • TikTok: (@andrewismusic) | 148K Followers 
  • Average Views: 457K per video 
  • Total Views: 347M
  • Instagram: (@andrewismusic) | 385K Followers 

His followers are mostly from the US.

Rhett Shull | 710K Subscribers

Rhett Shull is a professional guitarist, YouTuber, and educator known for his engaging content on guitar playing, gear reviews, and music tutorials. His YouTube channel, Rhett Shull, features a variety of content, including gear reviews, how-to videos, lessons, and vlogs.

  • Niche: Music 
  • Engagement Rate: 4.32% 
  • TikTok: (@rhettshull) | 26K Followers 
  • Average Views: 268K views per video
  • Total Views: 153M
  • Instagram: (@rhettshull) | 110K Followers 

His followers are mostly from the US.

Sarah Longfield | 250K Subscribers

Sarah Longfield is an American musician, YouTuber, and multi-instrumentalist known for her innovative guitar techniques and engaging online presence. She started her YouTube channel in 2007, where she shares her music, tutorials, and gear reviews. 

  • Niche: Music 
  • Engagement Rate: 6.08% 
  • TikTok: (@sarah.longfield) | 2.3K
  • Average Views: 109K views per video
  • Total Views: 20.2M
  • Instagram: (@sarahlongfield) | 131K Followers 

Her followers are mostly from the US.

How to Find The Best Influencers For My Brand? 

Music is a very vast niche; there are singers, instrument players, DJs, etc. Among all these influencers, it could be hard to find the best fit for your brand. However, I have a tip that could make this easy for you. 

Ainfluencer: World’s First Free DIY Influencer Marketplace

Finding the perfect music influencers for your brand can be a daunting task. But with Ainfluencer, it’s easier than ever.

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  1. Massive Influencer Database: Access a vast network of over 1 million Instagram and TikTok influencers.
  2. AI-Powered Search: Utilize advanced AI to discover relevant influencers based on specific criteria like location, audience demographics, and follower quality.
  3. Granular Filtering: Refine your search with precise filters to find influencers who perfectly align with your target audience.
  4. Unlimited Smart Invitations: Send an unlimited number of offers to potential collaborators with just a few clicks.
  5. Real-time Communication: Seamlessly communicate with influencers through built-in chat features.
  6. Content Brief Templates: Provide clear instructions to influencers with customizable content brief templates.
  7. Secure Payment System: Ensure safe and transparent payments for both brands and influencers.
  8. Comprehensive Analytics: Track key metrics like reach, engagement, and conversions to measure campaign performance.
  9. Detailed Audience Insights: Gain an in-depth understanding of influencer audiences to optimize targeting.
  10. E-commerce Integrations: Integrate with platforms like Shopify and Google Analytics to track campaign results seamlessly.
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Conclusion

That wraps up our list of the top music influencers on social media. Their ability to connect with audiences on a personal level through their music and messages sets them apart in a crowded digital landscape. 

If you didn’t find a suitable music influencer for your brand in this blog, make sure to check out Ainfluencer to find the best match. 

FAQs

Let’s answer some frequently asked questions about music influencers: 

Q1. Who Is The Biggest Music Influencer?

The biggest music influencer is Nina Nesbitt; Known for her engaging content on TikTok and Instagram, where she shares her music journey and collaborates with other artists.

Q2. What Is a Music Influencer?

A music influencer has a significant online presence who shares, promotes, or discusses music-related content, influencing their audience’s musical tastes and purchasing habits.

Q3. How to Find Music Influencers?

You can find music influencers by using social media platforms, influencer marketing tools like Ainfluencer, or websites.