Are you looking for Russian influencers? For this blog, I have searched through influencer marketing platforms, and I’ve rounded up some of the top Russian influencers across various niches—from fashion and beauty to gaming and lifestyle. Let’s check them out.
Table of Contents
Russian Influencers on Instagram
First, let’s start with the top Russian influencers on Instagram:
1. Goar Avetisyan (@goar_avetisyan) – 12.3M Followers
Goar Avetisyan is a well-known makeup artist and beauty influencer from Russia. She gained popularity for her incredible makeup transformations, often showcasing dramatic before-and-after looks that highlight her skills in makeup artistry.
- Followers: 12 Million
- Engagement Rate: 1.32%
- Niche: Makeup, Beauty
Her videos receive 8.6M views, 294K likes, and 4.8K comments on average. In addition, 51% of her followers are from Russia, and 10% are from Kazakhstan.
Goar Avetisyan began her influencer career in her late teens, around 16, when she started sharing her makeup transformations on social media.
One notable instance was a makeover she did for a 63-year-old woman, which was shared widely and received millions of views.
Goar Avetisyan has collaborated with several well-known beauty brands throughout her career. Some of the brands she has worked with include:
- Feral Cosmetics: She collaborated with them to create a limited edition lipstick called “Rose by Goar.”
- Serums: Such as the PAESE triple hyaluronic acid serum.
- NYX: She frequently uses their eyebrow pencils.
Suitable Brands for Collaboration:
Given her niche and audience, brands that align well with their content include:
- Luxury beauty brands
- Innovative skincare brands
- Professional makeup brands
2. Maryana Ro (@maryanaro) – 7.4M Followers
Maryana Ro, whose full name is Maryana Viktorovna Rozhkova, is a prominent Russian video blogger, singer, and actress. Her rise to fame was partly due to her relationship with another popular video blogger, EeOneGuy.
- Followers: 7.4 Million
- Engagement Rate: 0.34%
- Niche: Makeup, Beauty, Lifestyle, Entertainment
Her videos usually receive 687K views, 19.1K likes, and 59 comments on average. Also, 62% of her followers are from Russia, and 15% are from Ukraine.
Maryana Ro started her influencer journey on YouTube. She started her YouTube career in 2013 and quickly gained popularity among teenagers. Maryana has over 6.5 million subscribers on YouTube, where she posts various content, including vlogs, challenges, and music videos.
Maryana Ro has worked with various brands across different industries, such as:
- Lululemon
- Sephora
- Glossier
- Zara
- H&M
- ASOS
- Samsung
- Fitbit
Suitable Brands for Collaboration:
Given her diverse content and large following, brands that align with Maryana’s interests and audience would be suitable for collaboration. These include:
- Beauty and Skincare Brands
- Fitness and Health Brands
- Fashion Brands
- Tech and Lifestyle Brands
3. Katya Adushkina (@katusha_adushkina) – 6.2 Followers
Katya Adushkina is known for her engaging content that spans vlogs, dance videos, beauty tutorials, and music.
- Followers: 6.2 Million
- Engagement Rate: 0.33%
- Niche: Beauty, Lifestyle, Entertainment
Her videos usually receive 21K likes and 50 comments. Most of her followers are from Russia.
Katya Adushkina began her influencer career in 2013 when she was just nine years old. She launched her YouTube channel, which quickly gained popularity with her engaging and relatable content.
Katya went viral through her consistent and engaging content, particularly her dance videos and lifestyle vlogs. Her participation in the “Voice. Kids” competition in 2017 significantly boosted her visibility and popularity.
She seems to perform better on YouTube than on Instagram. Her engagement rate on YouTube is 5.5%, and she has 9.3M subscribers.
Katya has worked with several notable brands, such as Rexona, targeting Generation Z.
Suitable Brands for Collaboration:
Given her diverse content and large following, brands that align with Katya’s interests and audience would be suitable for collaboration. These include:
- Beauty and Skincare Brands
- Fitness and Health Brands
- Fashion Brands
- Tech and Lifestyle Brands
4. Valeria (@valeriya) 3.6M Followers
Valeriya is another versatile Russian influencer focusing on lifestyle, fashion, and beauty. Here’s a detailed look at her niche, collaborations, and more:
- Followers: 3.6 Million
- Engagement Rate: 0.24%
- Niche: Fashion, Beauty, Lifestyle
Her videos usually receive 237K views, 12.9K likes, and 121 comments. 62% of her followers are from Russia, and 6% are from Kazakhstan.
Valeria began her influencer career in 2014 by creating an Instagram account where she posted photos and videos about her daily life.
Valeria’s rise to fame is due to her consistent and high-quality content. She gained widespread attention through her TikTok videos, which featured dance routines, lip-syncs, and lifestyle content.
Valeria has worked with several well-known brands, including:
- Fashion Nova: Promoting their latest collections.
- Sephora: Featuring beauty products and makeup tutorials.
- Nike: Showcasing their activewear in her fitness posts.
Suitable Brands for Collaboration
Given her niche, Valeria would be a great fit for collaborations with:
- Fashion brands
- Beauty and skincare brands
- Lifestyle and travel brands
Suggested Post: Top American Influencers
5. Anastasia Reshetova (@volkonskaya.reshetova) – 3.5M Followers
Anastasia Reshetova is a well-known Russian model, entrepreneur, and Instagram star. Anastasia began her influencer career in 2014 after becoming the first runner-up in the Miss Russia beauty pageant.
- Followers: 3.5 Million
- Engagement Rate: 0.16%
- Niche: Fashion, Beauty, Lifestyle
Her videos usually receive 1.8K views, 4.9K likes, and 382 comments on average. 53% of her followers are from Russia, and 7.6% are from Ukraine.
She has collaborated with several high-profile brands, including Philipp Plein, Bella Potemkina, and Sephora.
Suitable Brands for Collaboration
Given her niche, Valeria would be a great fit for collaborations with:
- Fashion brands
- Beauty and skincare brands
- Lifestyle and travel brands
Russian Influencers on Tiktok
Now let’s move to TikTok and introduce some well-known Russian influencers on TikTok:
Veronika Zolotova (@zolotova_vero) – 20.8M followers
Veronika Zolotova is a popular Belarusian singer and content creator best known for her engaging presence on TikTok and Instagram. She went viral for singing a famous Russian song on TikTok during the COVID lockdown. She is also very popular because of her beauty.
- Followers: 20 Million
- Engagement Rate: 6.05%
- Niche: Content Creation, Lifestyle
Her videos usually receive 385K views, 15K likes, and 120 comments on average. Her overall likes on TikTok are 635M. Her followers are from every part of the world; only 13% are from Russia, and 5% are from the United States.
Veronika is also active on YouTube. She made her YouTube debut in June 2018 with a Q&A video. Her first video to surpass 250,000 views was titled “МОЙ ПАРЕНЬ. МОЙ ПЕРВЫЙ РАЗ, КАК ЭТО БЫЛО”
Veronika has collaborated with other influencers, including dancing with Anya Ischuk in a TikTok video. But other than this, she has collaborated with other brands such as:
- SHEIN
- Daniel Willington
- Maybelline
- Garnier
- Fitbit
Suitable Brands for Collaboration
Given her niche, Valeria would be an excellent fit for collaborations with:
- Fashion brands
- Beauty and skincare brands
- Lifestyle and travel brands
Karina Kross (@karinakross) – 21.5M Followers
Karina Kross is the second TikTok Russian influencer on our list. She gained popularity through her Instagram account, where she posts comedic sketches, lifestyle content, and beauty tips.
She started her Instagram journey in 2016 and quickly rose to fame with her engaging and humorous content. She is now pretty popular on TikTok.
- Followers: 21.5 Million
- Engagement Rate: 7.22%
- Niche: Content Creation, Lifestyle, Fashion
Her videos receive 823K views, 82K likes, and 363 comments on average. 66% of her followers are from Russia, and 10% are from Ukraine. She has an overall of 982M likes on TikTok. She also runs a YouTube channel where she posts vlogs, music videos, and behind-the-scenes content.
Karina has collaborated with so many brands, including:
- SHEIN
- Kross Cosmetic (she owns this brand)
- Maybelline
- Huawei
- Fitbit
Suitable Brands for Collaboration
Given her niche, Karina would be a great fit for collaborations with:
- Fashion brands
- Beauty and skincare brands
- Lifestyle and travel brands
Kira Simurina (@kira_smrn) – 19.1M followers
Kira Simurina is a popular Russian TikTok star and social media personality known for her energetic and comedic content.
- Followers: 19 Million
- Engagement Rate: 1.5%
- Niche: Beauty, Comedy, Lifestyle, Fashion
Her videos receive 150K views, 2.8K likes, and 129 comments on average. 11.77% of her followers are from Russia, and 9.3% are from Brazil. She has an overall of 642M likes on TikTok.
Kira started her YouTube channel in 2019, sharing makeup tutorials, vlogs, and other lifestyle content. She is also active on Instagram, where she posts fashion and lifestyle content. She has over 340,000 followers on the platform.
She has collaborated with brands such as:
- SHEIN
- Daniel Willington
- Maybelline
- Garnier
- Fitbit
Suitable Brands for Collaboration
Given her niche, Kira would be a great fit for collaborations with:
- Fashion brands
- Beauty and skincare brands
- Lifestyle and travel brands
Cat Sonya (@sonyakisa8) – 20M followers
Cat Sonya, also known as Cat Sonnya, is a Russian singer and social media personality known for her engaging music and vibrant online presence.
- Followers: 20 Million
- Engagement Rate: 3.28%
- Niche: Beauty, Comedy, Lifestyle, Fashion
Her videos receive 6M views, 198K likes, and 1.1K comments on average. 9% of her followers are from Russia, and 9.3% are from Indonesia. She has an overall of 392M likes on TikTok.
She also has a YouTube channel where she shares her music videos, behind-the-scenes content, and other engaging videos. Her channel has a significant following, with many of her videos receiving thousands of views.
Cat Sonya has promoted a variety of brands and products in her videos, some of which are:
- Custom Cat Toys
- Shein
- L’Oréal
Suitable Brands for Collaboration
Given her niche, Kira would be a great fit for collaborations with:
- Pet products
- Fashion brands
- Beauty and skincare brands
- Lifestyle and travel brands
Rostovetskaya (@rostovetskaya) – 1.2M Followers
Mariya Rostovetskaya is a popular Russian influencer known for her engaging and humorous content. She creates funny and relatable sketches that resonate with a wide audience.
- Followers: 1 .2 Million
- Engagement Rate: 10.9%
- Niche: Comedy, Lifestyle
Her videos usually receive 607K views, 67K likes, and 88 comments on average. 75% of her followers are from Russia, and 8% are from Ukraine. She has an overall of 51.7M likes on TikTok.
Rostovetskaya has worked with fashion brands and beauty products, including skincare routines and makeup tutorials, as well as tech brands, promoting gadgets and accessories.
Suitable Brands for Collaboration:
Given her niche, brands that are suitable to work with her include:
- Beauty and Skincare Brands
- Fitness and Health Brands
- Fashion Brands
- Tech and Lifestyle Brands
Russian Influencers on YouTube
As the last part, here are some famous Russian influencers on YouTube:
внесвич точка ком
внесвич точка ком is a popular YouTube channel that focuses on the life and travels of a family. The channel features a variety of content, including travel vlogs, daily life, challenges, and fun activities.
- Subscribers: 500k
- Engagement Rate: 3.61%
- Niche: Comedy, Lifestyle
- Average Likes: 455
73% of their followers are from Russia, and 10% of them are from Ukraine.
The creators, Nastya and Alexey, also maintain a strong presence on other social media platforms like Instagram and Telegram, where they share more personal updates and interact with their followers.
Promoted Products
1. Travel Gear: They have featured travel essentials such as luggage, backpacks, and travel accessories.
2. Home and Lifestyle Products: Items like home decor, kitchen gadgets, and family-friendly products are often showcased.
3. Tech Gadgets: They have promoted tech products that enhance their travel experiences, such as cameras, drones, and smart home devices.
Suggested Post: Top Canadian Influencers
Suitable Brands for Collaboration
Given their content and audience, here are some brands that would be suitable for collaboration with внесвич точка ком:
1. Travel and Hospitality Brands
2. Family and Lifestyle Brands
3. Tech Brands
4. Outdoor and Adventure Brands
AlexGoldenGirl
AlexGoldenGirl, also known as Milana, is a popular Russian content creator known for her motivational and educational videos. She has a significant presence on YouTube and other social media platforms, where she shares content related to productivity, study tips, and daily routines.
- Subscribers: 500k
- Engagement Rate: 7%
- Niche: Study, Daily Routine
- Average Likes: 823
69% of her followers are from Russia, and 9% of them are from Ukraine. She also maintains a Telegram channel where she shares additional content and interacts with her followers.
Promoted Products
1. Stationery and School Supplies: Milana has featured brands like Muji and Moleskine, showcasing planners, notebooks, and other study aids.
2. Tech Gadgets: She has promoted tech products such as tablets, laptops, and smart devices that help with productivity and studying.
3. Lifestyle and Wellness: Milana has collaborated with brands that focus on lifestyle and wellness, promoting items like skincare products and fitness gear.
Suitable Brands for Collaboration
Given her focus on productivity, education, and lifestyle, here are some brands that would be suitable for collaboration with her:
- Stationery Brands
- Tech Brands
- Lifestyle Brands
KIDI
KIDI is a popular Russian YouTuber known for his engaging and entertaining content, primarily focused on gaming, particularly Minecraft.
- Subscribers: 500k
- Engagement Rate: 3.87%
- Niche: Gaming, Content Creator
- Average Likes: 121k
61% of his followers are from Russia, and 12% of them are from Ukraine. He is also active on VK, a popular social media platform in Russia, where he shares updates and interacts with his fans.
Promoted Products
1. Gaming Gear: KIDI has featured gaming accessories such as keyboards, mice, and headsets, often showcasing their functionality and benefits during gameplay.
2. Tech Gadgets: He has promoted tech products like gaming laptops, PCs, and other peripherals that enhance the gaming experience.
3. Software and Games: KIDI has also collaborated with game developers to promote new games and software, providing reviews and gameplay demonstrations
Suitable Brands for Collaboration
- Gaming brands
- Tech brands
- Software and games
aveniR
Avenir is a popular Russian YouTuber known for his engaging content, primarily focused on gaming, particularly the game Standoff 2.
Avenir’s channel features a variety of gaming videos, with a strong emphasis on Standoff 2. He creates content such as gameplay, tutorials, and challenges that appeal to a wide audience of gaming enthusiasts. He also makes short, fun clips.
- Subscribers: 500k
- Engagement Rate: 6.72%
- Niche: Gaming, Content Creator
- Average Likes: 10k
61% of his followers are from Russia, and 14% of them are from Ukraine. He is also active on VK, a popular social media platform in Russia, where he shares updates and interacts with his fans.
Avenir has collaborated with various brands, promoting products that align with his gaming and tech-savvy audience. Here are some examples:
1. Gaming Gear: He has featured gaming accessories such as keyboards, mice, and headsets.
2. Tech Gadgets: Avenir has promoted tech products like gaming laptops and PCs, enhancing his viewers’ gaming experiences.
Suitable Brands for Collaboration
Given his focus on gaming and technology, here are some brands that would be suitable for collaboration with Avenir:
1. Gaming Brands
2. Tech Brands
3. Software and Games
Suggested Post: Mexican Influencers
How to Find The Best Russian Influencers on Instagram and TikTok?
The best way to find influencers for your business is to get help from an influencer marketing platform. My suggestion is Ainfluencer.
Ainfluencer is an influencer marketplace with a vast database of over 1 million influencers on Instagram and TikTok. This extensive database includes influencers of all sizes, from micro-influencers to mega-influencers.
You can use smart filters to narrow the influencer search using this AI-powered platform You can filter your choices between location, language, audience, size, gender, age, follower quality, and collaboration cost. Ainfluencer offers so many other features as well:
Ainfluencer Features
Here is a short review of Ainfluencer’s features:
- 100% Free: The platform is free to use for both influencers and businesses.
- Unlimited Smart Invitations: Send unlimited offers to potential collaborators.
- Real-time Communication: Seamlessly communicate with influencers through built-in chat.
- Targeted Influencer Discovery: AI helps find the most relevant influencers for your campaigns.
- Content Brief Templates: Use customizable templates to provide clear instructions to influencers.
- Secure Payment: Ainfluencer ensures secure and transparent payments, protecting both brands and influencers from fraud.
- Comprehensive Analytics: Ainfluencer offers key metrics like reach, engagement, and conversions and provides detailed audience insights
- E-commerce Integration: You can sync with Shopify and Google Analytics to track influencer campaign performance more easily
Wrapping Up Russian Influencers
And that’s a wrap on our list of top Russian influencers you need to know. Remember, if you didn’t find the one you’re looking for in this blog, you can always search through influencer marketplaces like Ainflunecer to find the influencer you want.
FAQs
Now let’s answer some frequently asked questions about this topic:
Q1. Who Is The Popular Russian Influencer?
Gusein Gasanov is one of the most popular Russian influencers, known for his lavish lifestyle content.
Q2. Who Are The Biggest Social Media Influencers In The World?
Some of the biggest social media influencers globally include Cristiano Ronaldo, Kylie Jenner, and Dwayne “The Rock” Johnson.
Q3. What Is The Most Famous Russian Social Media?
VK (VKontakte) is the most famous social media platform in Russia.