Social media management tools are designed to manage one or more social media profiles more effectively. They allow users to handle tasks like creating, scheduling, publishing, monitoring, and analyzing content all in one place. These SMM tools can help businesses manage their social media marketing strategies without switching between accounts and spending vast amounts of time on different apps.
Here, I’ll introduce 7 top social media management tools in one comprehensive list, highlighting their key features. So let’s get started.
Table of Contents
What Is a Social Media Management Tool?
As mentioned above, social media management (SMM) tools help with content creation, collaboration, planning, scheduling, sharing, analysis, and more. In addition, they help monitor the progress of your social media strategies so that you can make data-driven improvements as necessary.
If you have multiple social media accounts, reliable social media management tools can simplify the process by allowing you to monitor and manage all these accounts from a single dashboard. As such, choosing the right tool based on your business goals will play a vital role in the success of your social media marketing strategy.
Now, let’s dive into the list and explore what each of these top social media management tools brings to the table. Keep reading to find out which is the right fit for you.
1. AiGrow
AiGrow is the best social media management tool for Instagram and TikTok. It offers a dedicated social media manager for each account, ensuring expert handling of your social media accounts.
AiGrow’s manual, organic strategy follows platform rules, promoting organic, sustainable growth and account safety. It also offers comprehensive weekly and monthly analytics to keep you updated about your social media performance.
AiGrow Key Features
- All-in-One TikTok & Instagram Management Tool: AiGrow is a comprehensive TikTok and Instagram marketing service. It offers organic growth through skilled account managers and content curation services. AiGrow’s focus on content is the key to effective and sustainable growth on Instagram and TikTok.
- It Offers Manual Services for Managing Social MediaI: Unlike other social media management tools that rely on automated software for scheduling or analyzing social content, AiGrow offers a 100% manual, organic service managed by dedicated account managers and an experienced content team. Be aware that social media platforms strongly oppose automation. If they detect automated activities on your account, they may temporarily suspend or permanently ban it. That’s why I ensure your account remains safe and secure with AiGrow.
- Guaranteed Results: AiGrow offers a 14-day money-back guarantee, ensuring you get a full refund if you’re not satisfied with the results.
AiGrow Pros & Cons
| AiGrow Pros | AiGrow Cons |
| Offering Content Curation Services | Limited Social Media Support: it only supports TikTok and Instagram |
| Assigning a Highly Professional Social Media Manager for Each Account | Not Rapid Growth Results: AiGrow’s organic social media management approach may not deliver rapid growth results, which could be disappointing for users expecting significant growth within hours. |
| All-in-One Social Media Management Tool for Instagram & TikTok | High-Price: Pricing could be higher compared to automated Social media tools. |
| Manual, Organic Social Media Management Tool | |
| 24/7 Responsive Customer Support Team | |
| Guaranteed Growth for Instagram & TikTok | |
| Advanced Weekly & Monthly Analytical Reports | |
| Money-Back Guarantee: It offers a 14-day money-back guarantee if clients are not happy with the results. |
2. Buffer
Buffer is another effective SMM tool that can help small businesses elevate their social media strategies. It provides automated tools for tasks like scheduling, engagement, analytics, and landing page creation, all while enabling team collaboration.
Buffer Key Features
- One Comprehensive Dashboard: Buffer’s dashboard gives you a comprehensive view of your performance across multiple accounts, all from one intuitive monitoring dashboard.
- Powerful Social Listening Tool: It helps with social listening by quickly showing what people say about your brand. It also tracks industry trends and gauges sentiment.
- Social Media Account Scheduler: With Buffer, you can schedule your content across different social media platforms.
Buffer Pros & Cons
| Pros | Cons |
| User-friendly Interface | Limited Analytics: Buffer’s analytics are less advanced compared to other competitors. |
| Cost-Effective: A budget-friendly option for optimizing social media management. | No Social Media Management for Instagram: Buffer does not support Instagram, a highly lucrative platform for social media marketers. |
| One Inclusive Dashboard: to view performance across multiple accounts. | Lack of Collaboration Features: No collaboration tools, which are important for team-based social media management. |
| Responsive Customer Support | Limited app integrations: Its Social media publication options are limited. |
3. Hootsuite
Hootsuite is among the most comprehensive social media management tools for businesses. This social media managing tool can tell you when your audience is most active, helping you post at the best times for maximum engagement.
It makes your social network efficient and much less time-consuming. You can also reply to messages, brand mentions, and comments on your social networks through a single dashboard.
Hootsuite Features
- All-in-One Social Media Managing Tool: It can schedule social media posts, interact with your audience, and track brand mentions across more than 35 platforms without switching tabs.
- The Streams Feature: This feature allows you to monitor all your social media channels in one place. You can quickly respond to conversations directly within Hootsuite, no matter where they happen. It can save you a lot of time when managing multiple social media accounts.
- Analytics: Hootsuite’s analytics offer comprehensive reporting on social media performance. It includes metrics such as follower counts, engagement levels, traffic sources, and more. These insights help you measure your social media marketing progress and make data-driven decisions to improve your strategies.
Hootsuite Pros & Cons
Pros | Cons |
| Multi-account Management: Manage multiple social accounts from one dashboard without switching tabs. | Complex Interface: The platform can be confusing for first-time users and small businesses. |
| Comprehensive & Advanced Analytical Insights | Performance Issues: Based on online reviews, connecting over 1,000 social media accounts can significantly slow down the platform. |
| Powerful Social Listening Tool | Occasional Scheduling Errors: Users report that sometimes posts are not sent out as scheduled. |
| Third-Party App Integration: Integrates with a variety of apps. | High Price: Hootsuite is expensive (especially for start-ups and small businesses) with no free version and costly advanced features. |
Suggested Post: How Social Media Supercharges Your Marketing
4. Sprout Social
Sprout Social is another SMM tool that can manage all social media in one place. It provides publishing, scheduling, and reporting, simplifying social media management. With Sprout Social, you can focus on creating insights-driven strategies that elevate your brand, rather than getting overwhelmed by the details.
Sprout Social Features
- It Allows Manage All Social Media in One Place: It helps publish, schedule, monitor, analyze, report, and more—all in one easy-to-use dashboard.
- Hashtag Tracking Tool: Its hashtag tracking feature helps identify the most popular and relevant hashtags.
- Custom URL Tracking: This tool provides deeper insights into the conversion and referral traffic of your posts.
Sprout Social Pros and Cons
Pros | Cons |
| All-in-One Tool for Collaborative Social Media Management | Expensive Advanced Features & No Free Version Available |
| Smart Inbox: Gathers messages from all social channels, enabling quick responses. | Limited Content Calendar Functionality: It lacks drag-and-drop features and grouping options, making scheduling content across platforms difficult. |
| Powerful CRM | Complex Collaboration: Workflows can become disorganized as more users are added. |
| Advanced Analytical Reports |
5. HubSpot
HubSpot is considered one of the top social networking management tools. Its CRM integration provides contextual insights to enhance and personalize the customer experience.
Additionally, Hubspot enables organizing efforts by tagging marketing assets and linking posts to campaigns to measure their effectiveness. It also includes essential tools like publishing, scheduling, keyword monitoring, and reporting, turning it into a complete social media manager tool.
Hubspot Key Features
- All-in-One Social Media Marketing Platform: HubSpot provides an all-in-one marketing platform that combines email marketing, SEO optimization, and lead generation, seamlessly integrated for a unified social media management experience.
- Built-in CRM (Customer Relationship Management): This integrated feature streamlines the management of contacts, deals, and tasks, making it easier to build and maintain strong customer relationships.
- Offering Social Listening Tool: HubSpot helps you keep track of social media conversations about your brand or your competitors. By monitoring mentions, hashtags, and keywords, you can stay informed about your audience or the latest trends.
Hubspot Pros and Cons
Pros | Cons |
| All-in-One Social Media Manager | Complex interface: For smaller businesses or new users, the broad range of features may be too much to deal with. |
| Integrated CRM System for Tracking and Enhancing Customer Relationships. | Limited Analytics in Lower-Priced Plans |
| Comprehensive Social Media ROI Tracking | Automated Social Media Services that Can Lead to Account Bans or Suspensions |
6. SocialPilot
SocialPilot is an all-in-one SMM tool to automate social media marketing activities. It handles essential tasks like content scheduling, reporting, collaboration, and analytics while also offering AI-powered content curation. With detailed reports on content performance and audience insights, it can help create more engaging posts.
SocialPilot Key Features
- Social Media Content Calendar: It allows you to plan and organize your posts with a clear, scheduled overview. It helps you manage daily, weekly, or monthly publishing timelines to ensure all drafts are reviewed, finalized, and ready for release on time.
- AI Assistant Feature: This feature helps you create engaging captions, generate content ideas, and find relevant hashtags to increase your post’s visibility. AI suggests targeted hashtags, quick content generation ideas, and tailored templates for each social media network.
- Collaboration Feature: With this feature, you can integrate social media workflows and assign roles such as admin, manager, and content scheduler to run operations more efficiently. Also, you can use secure approval links to get instant feedback from clients on drafts, images, and hashtags. It also supports easy feedback through comments.
SocialPilot Pros & Cons
| Cost-effective: SocialPilot is generally less expensive than many of its competitors. | Limited Advanced Features: Lacks advanced features like content library. |
| Comprehensive SMM Set: Offers features like content scheduling, AI content curation, and analytics. | Limited Customization: Offers less flexibility in customization compared to other platforms. |
| Easy-to-use Interface: Intuitive and easy to set up, making it ideal for smaller enterprises and beginners. | Customer Service Issues: Some users report unresponsive customer service at times. |
| Built-in AI assistant: Helps auto-generate captions, hashtags, and tailored content. | Limited Reporting: Inability to choose custom date ranges for Instagram. |
| 14-Day Free Trial |
7. Tailwind
It is a practical social media management tool designed for marketers to create, schedule, and analyze posts across multiple platforms. It supports Instagram, Facebook, Pinterest, Twitter, and more, allowing you to repurpose content and also measure social media ROI.
Key Features
- Content Planning & Scheduling: In addition to creating engaging, value-rich content, it helps you make strategic content calendars for multiple social media platforms. This tool simplifies content planning and ensures a cohesive social media strategy.
- Advanced Analytics: Using Tailwind’s advanced analytics, businesses can track and measure the progress of their campaigns. brands can use it to identify which posts generate the most engagement. Furthermore, utilizing this tool will provide you with actionable insights to optimize your social media strategies.
Tailwind Pros and Cons
| Tailwind Pros | Tailwind Cons |
| Easy Setup and Intuitive Dashboard | Difficult Learning Curve: Some users find its interface challenging to navigate at first. |
| Efficient Content Scheduling Tool for Instagram | Negative Online Reviews: It can be laggy and unresponsive at times |
| Advanced Analytics | No Monitoring or Inbox Features |
Conclusion
Choosing the best social media management tool is the key factor to your brand’s success. So, I compiled a list of the top seven social media management tools as of September 2024.
The SMM (social media management) tools we discussed above can help you achieve and surpass your social media goals. Assess your specific needs to determine which tool offers the features and capabilities needed to meet your objectives.
FAQs
Q1. What Are Social Media Management Tools?
A social media management tool allows individuals or businesses to schedule, analyze, and manage social media content and interactions from one platform.
Q2. How Can Social Media Management Tools Assist Businesses?
Social media management tools can assist businesses in several ways, including:
- Manage campaigns across channels by creating, publishing, and scheduling social posts.
- Respond to comments and DMs across multiple social media accounts without switching.
- Track performance across accounts and share real-time reports.
- Stay informed about social media trends and monitor customer conversations.
- These tools for managing social media combine all your social media accounts and content into a single platform. This way, they make managing your social media easier and more efficient.
