Making social media videos that engage and captivate your audience can be a tricky and daunting task. There are so many factors to consider – the topic of your video, the visuals you use, how you present your information, etc. In this article, we will give you 10 successful tips for creating engaging social media videos. We’ll also discuss using SFX and quality royalty-free music for videos and how they add an extra layer of engagement.
Tip # 1
Keep it short and sweet.
The first tip is to keep your videos concise. With very few exceptions, such as a detailed how-to video, no one wants to watch a long, drawn-out video on social media. People are scrolling through their feeds quickly, and they want to be able to digest your content easily. So make sure your videos are under two minutes, and preferably around one minute.
Tip # 2
Make it visual.
Your video should be heavily visual. Research has shown that people are more likely to engage with and remember visuals over text. So use strong visuals in your video – whether that means using engaging footage, interesting graphics, or even just colorful fonts. However, be wary of overusing your visuals. According to Forbes, using visual elements in marketing requires an understanding of balance. Too much imagery can make your end product too busy and cluttered, but too much blank/white space can make your video project seem too boring.
Tip # 3
Try adding SFX and royalty-free background music.
SFX, or sound effects, and royalty-free music can add an extra layer of engagement to your social media videos. SFX can be used to accentuate certain points or visuals in your video. For example, you could use a sound effect when transitioning between scenes. Royalty-free background music can also set the tone of your video and make it more engaging. Just be sure to choose music that is high-quality and fits well with the overall message of your video.
When trying to find royalty-free music, it’s essential to find a site that is well-known and legitimate. There are lots to choose from, but some we’ve found include Soundstripe, Premium Beat, and Epidemic Sound. These sites offer unlimited access to tens of thousands of SFX and new music tracks for use in your next video project. They also allow you to create a library of your downloads so you can easily access them for future videos.
Tip # 4
Think about your audience.
When creating your social media video, it’s important to think about who your target audience is. What are their interests? What kind of information would they be interested in? Creating content that appeals to your specific target audience is key to making an engaging social media video. After all, your audience is who you’re trying to reach and engage with your video. You can learn more about your audience by how you engage with them on social media. Check and see who’s commenting and asking questions, as well as their demographics.
Tip # 5
Create a catchy title.
Your title is the first thing people will see when they come across your video, so it’s important to make it catchy and attention-grabbing. A good title will entice people to click on your video and watch it. A great headline will also give people a general idea of what your video is about, so they know what to expect when they watch it.
Tip # 6
Make sure your audio is clear.
Your video might have great visuals, but if your audio is unclear or difficult to hear, people will likely disengage with your content. This is especially important if you’re using SFX or music in your video – if the audio is unclear, it will take away from the overall effect of your video. So be sure to use high-quality microphones and recording equipment, and test your audio before you post your video.
Tip # 7
Use strong storytelling.
People love stories. They are a great way to captivate an audience and keep them engaged. When creating your social media video, think about how you can tell a story that will appeal to your target audience. What kind of problem can you solve for them? How can you help them? Telling a strong, relatable story is a great way to engage with your audience and get them to remember your video.
Tip # 8
Keep it fresh.
If you want people to keep watching your videos, you need to keep them fresh. This means regularly posting new, engaging content that your audience will want to watch. You can do this by mixing up the topics of your videos, experimenting with different formats, and using different SFX and music. Keeping things fresh will keep people coming back for more.
Tip # 9
Make sure your video is high quality.
People are more likely to engage with and remember high-quality videos. So if you want people to watch your social media video, make sure it’s high quality. This means using good lighting, filming in HD, and ensuring that your audio is clear. You should also make sure your video is edited well and doesn’t have any technical issues.
Tip # 10
Think about your call to action.
Your social media video should have a call to action, or CTA. This is what you want people to do after they watch your video. Do you want them to like and share your video? Subscribe to your channel? Visit your website? Whatever it is, make sure your CTA is clear and easy to follow.
The Bottom Line
Creating engaging social media videos doesn’t have to be difficult. By following these tips, you can create quality, engaging content that people will want to watch. Be sure to be creative, think outside the box, and have some fun with it! Your enthusiasm will be contagious, and your audience will see how much you love what you do, and that’s always a recipe for success.