Planning to promote business on social media? Then your Instagram marketing strategy should include setting clear goals, planning content, gathering analytics, and other stages discussed in the article.
The amount of time that people spend watching videos is increasing in a geometric progression. Moreover, they say that they want more! 84% of users say that they were convinced to buy a product by a branded video on Instagram or other platforms. This means that any business not depending on its niche, should take social media marketing seriously. Continue reading to find out how to plan and make videos for Instagram posts, reels, and stories.
Set specific goals
When working on a social media marketing strategy, you need to start with setting clear goals. Ask yourself what you are willing to achieve? How much money can you spend? What types of videos do you like? Answers to these questions will show you in which direction to move.
We recommend starting with several goals, so you won’t feel overwhelmed. For example, to create brand awareness or double sales in the next two months. These goals will greatly impact the instruments you are using. For example, an explainer video maker when there is a need to discuss a complex issue or a collaboration with celebrities to boost sales.
If you don’t know what users like, feel, and want, your marketing strategy will most likely fail. For example, your advertisement for an American market may sound inappropriate for the Asian one and vice versa. That is why it is crucial to understand locals and their cultures. If you are not ready to hire researchers or localization managers, Instagram trends may be a great alternative. There, you will find valuable information on the market and its tendencies and will be able to make the right choices.
Systemize content production
To create catchy videos you should develop a production plan. In the long run, it will save lots of your time and allow you to avoid numerous mistakes. Here are the steps to consider:
- Make a list of the necessary equipment
- Write and edit a script
- Create a storyboard
- Plan the shoot
- Gather all the people involved in the process
- Identify the necessary location and choose the best time
- Define who will review the final version
- Check if the music is licensed
When creating the content plan, especially if it is your first experience, you might miss something. Simply add changes and make sure that you are sticking to deadlines. Instagram followers will surely notice such a comprehensive approach.
Make professional videos
Unfortunately, amateur Instagram videos can do your business more harm than use. That is why they should be good-looking and professional. To achieve great results, you should invest in a good smartphone or camera, purchase a green screen, and have professional software. You should also find natural sources of light and invite experienced videographers if the budget allows.
If you don’t have many resources, consider the alternatives. For example, a modern screen recorder can help you capture everything that’s happening on the screen and then polish files to perfection.
Add a call-to-action
Instagram is not a new social media, so its algorithms and trends have long been known. One of them is that CTAs should be an organic part of any video if you want to make users purchase your goods or services.
To create a strong call-to-action there’s no need to add a button to the video. You can simply motivate users to follow your Instagram page, share the video, or tag people who might find the content useful. Spicing up this CTA with a discount, freebie, or exclusive offer is a great idea.
Schedule and promote
A few years ago, there was a distinct rule on when to publish posts on Instagram. With time, the situation has changed, and nowadays the quality of content is as important as the publication time. However, your Instagram marketing strategy should still involve scheduling, so that the posts come out on time even if you are offline or having a short break from social media.
Promotion is also very important if you want to reach the maximum number of users. You can share videos across several platforms, engage influencers, or purchase ads in print or TV. The number of promotional instruments is countless.
Use analytical tools
Social media apps love structure and order, so to make sure that you are doing everything right, consider instruments that collect and process data. Instagram analytics tools are used to track performance and trends, monitor comments and hashtags, measure engagement, and find influencers. With the help of such programs, you can learn whether your strategy is working or not, and what steps should be taken to improve the situation.
The most popular video types
Building a strong marketing strategy using the tips above is extremely simple but not enough. You should also have a clear understanding of what videos will be useful and generate leads. Here are some of the most common types to consider in 2022:
- Educational videos create brand awareness and establish your company as an expert in the field. They should look professional, so using video editing tools is recommended.
- How-to where you describe the ways to use your products or services. These are usually short videos in the form of guidelines or instructions.
- Behind the scenes that show your office, employees, work routine, etc. The main goal of such videos is to become closer to the audience.
- Entertaining videos build stronger bonds with the community and spread positivity. Topics may include traveling, cute animals, pranks, and so on.
- Testimonials persuade followers that your product or service is worth the money.
As the popularity of videos on Instagram grows, marketers and business owners should consider this platform a great source of potential and loyal users. Set clear goals, plan your marketing strategy, use a hashtag generator, invest in professional equipment, and you’ll see how beneficial videos can be.