what does link in bio mean and How Can I Grow My Business with it?

what does link in bio means


Does your brand have the perfect Instagram bio yet? No? Well, let’s fix that. As you know your Instagram bio is a great opportunity to make a great impression and a key place feature a clickable link to drive traffic to your website, social media or blog.

So we put together a few tips to make the most out of your 150 characters bio and one clickable link with the best example we could find.

Keep reading this article to learn about what does link in bio mean and how to grow your business on Instagram and drive traffic to another site or social media from your Instagram.

what does link in bio mean and how you could optimize it?

what does link in bio means

If you use Instagram then you probably well aware that it is very limited in terms of using a link.
actually you can use just the one link and that is in your bio.
now if you are doing any kind of driving traffic to your blog your website, your business or maybe your video on youtube and anything like that or actually any page online that you want to drive traffic to then just this one link is not very useful.
So the link that you are using on your bio section called bio link. 
First, let’s start with a brief explanation of the biography section.

1#First up the name

Now, obviously this is where you include your brand’s name but with 30 characters to play around with.
some businesses and companies like to include keywords as well.

you see the name section of your Instagram bio is what pops up in search result.

So by including your name and the relevant keyword, you are sure to be found by people searching for you.

For instance, the brand Naked will appear in searches for its name and for the term fitness tracker which is very handy.

what does link in bio means

Just be sure not to go too overboard. Stuffing keywords in for the sake of it will result, in a less than perfect Instagram bio.


your username is your identity on Instagram. Most brands will simplify up using their name as the username itself.

of course, that is if it is available. Keep in mind that when people are tagging you on Instagram, it is this username that they will use.
So don’t male it overly complicated and also maybe try to keep it the same as other social media usernames so people can find you on different platforms.

3#the link in bio

this is the part that we like.while this section of your Instagram bio actually says the website, it really means you can include a link to anywhere that you like.

Now, rather than using a generic URL shortener for this section, we recommend you use a branded link with a brand name on it.
These links are on brand and memorable and they are more trusted than generic short URLs which can often be associated with spam.

As well as this, branded links come with the ability to customize the keyword after the slash which gives brands the ability to feature a call to action directly in their Instagram bio as a link.

Now we recommend that you do not change your Instagram link regularly.

Many bloggers often change it to update their latest post or video, but what you can do with branded links is to keep that link in your Instagram biography and instead of constantly changing it, Use the link tools, which is a very concise and professional way to put all of your latest change into one link!

Check this example from bodybuilding.com 2020.

They really win with the lovely description of bodybuilding and using their keyword as the username then their link straight away addresses you their username again.

what does link in bio means


Now that you understand what does link in bio means, it’s time to teach you how to use it properly.

You can optimize this section using the link tool!

As we said, you can only place a link in this section, and if you want to introduce a new link to users, you have to change your link frequently.

We were able to add several clickable links to Instagram biography using MyUrls.bio by AiSchedul!

In fact, this tool provides you with a link containing all your links.

The user will be redirected to a page called the landing page by clicking on your link.

Consider the following example from the page bodybuilding.com 2020 on Instagram, we clicked on their biography link and it redirected us to their landing page as shown below.

what does link in bio means

How to create your landing page using MyUrls.bio by AiSchedul?

First of all, we will give you a brief explanation of this tool and its features. In fact, by signing up for this tool you will be able to manage multiple Instagram accounts in addition to optimizing your link.

Click here to start and we will explain the steps for you.

The page you see below is the homepage. You can get a free course by subscribing to this tool, which includes all the services that this tool offers you.

These services include:

  • Feed Posting
  • Story Posting
  • Multiple Account Posting
  • Repost to your Feed
  • Schedule Posts For Deletion
  • Hold Instagram Contests
  • Search Hashtags
  • Tagging
  • Repost Stories
  • Link Your URL in Stories
  • All In One Bio Link URL
  • Post to Reward

Now click on Start Free Today. Then enter the information you are required to complete the registration process.

what does link in bio means

You will be taken to a page called Dashboard, where you can add and manage multiple Instagram accounts on the same page.

To add an Instagram account, click Add Instagram Account at the top of the page and enter your Instagram username.

After completing the process your account will be added to the dashboard page and you can manage them.

what does link in bio means

We’re going to explain how to add multiple links to your Instagram biography.

In the first case, click the Manage Account option for the account you want to optimize its biography.

then the second step, select the Bio-Link option.

what does link in bio means

In the new page that opens you can create your own landing page, you can add multiple links to that page, and finally copy the link that MyUrls.bio provides to you and pastes it on your Instagram biography.

As you can see, you could easily solve the problem in three steps.

Now, you can direct your page traffic to anywhere you want.

what does link in bio means

Continue reading to find out more about Instagram biography.

4#Profile picture

Instagram is all about appealing to customers with slick visuals.
So, of course, it can be tough to pick a photo for your account.
You want to be sure that your profile image is representative of your business.
Now major brands will often use their logo, but the smaller business might want to use a picture of their storefront or their team.
it is up to you. Whatever you choose, make sure viewers will be able to see it clearly on any size of the screen.it is no use having a low res bunch of pixels representing your company unless your company specializes in low res bunches of pixels.

5#The Bio text

So we finally arrived at the heart of your Instagram bio. The 150 characters.

Here you need to explain who you are, what you do and show off your brand personality.

Be sure to use well thought out language and a tone that speaks directly to your audience.
let customers know and possible customers that they come that they have come to the right place.

what does link in bio meanswhat does link in bio meanswhat does link in bio means

summary: Look, to sum it all up, Instagram provides you with a great opportunity into your brand and show consumers what you are all about.
hopefully, you started on the path towards creating the perfect Instagram bio for your brand. Don’t forget to experiment a bit with your bio and change things up. So hopefully you can hone your message and truly create a perfect Instagram bio and don’t forget you can drive your Instagram traffic to multiple places using one multiple links on your bio with the help of MyUrls.bio by AiSchedul!

We hope, you found this article helpful. we here at AiSchedul are big fans of Instagram so we thought we would just put that together to give everyone a hand. If you enjoyed it please be sure to let us know in the comments below.

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