How to Add a Collaborator on Instagram? Step-by-step Guide

If you’re a content creator or an influencer, you probably have received many collaboration offers and have promoted many products. Now, to be more professional, you need to create a post on Instagram and add a collaborator. Also, it is now common that if two creators are posting something important or announcing it, they collaborate on Instagram. If you don’t know how to add a collaborator on Instagram, do not worry, I’m here to teach you how to do it! First, let’s explore the deeper meaning of the collaborator feature on Instagram.

What Is ‘Collaborator’ on Instagram?

If you add a collaborator on Instagram, you can co-author a post or reel with another user. When you add someone as a collaborator, the post will appear on both your profiles and both of you will share likes, comments, and engagement from the post. 

Also, you don’t necessarily need to be an influencer or business owner to add a collaborator on your Instagram. Friends and family, non-profit organizations, public figures, and celebrities can add collaborators on Instagram too. Now let’s see how to do it:

How to Add a Collaborator on Instagram? 

To add someone as a collaborator on Instagram, follow these steps:

  1. Start making your post on Instagram like you normally do.
  2. On the final screen before posting, tap on ‘Tag People’.
    Tap on ‘Invite Collaborator’ and search for the user you want to add.
  3. Create your post. 
  4. The collaborator will receive a notification to accept the invitation. When they accept it, the post will appear on both of your profiles.

How to Add a Collaborator on Instagram

How to Add a Collaborator on Instagram Reel

To add someone as a collaborator on Instagram reels, follow these steps:

  1. Tap on the ‘+’ icon to create a new reel.
  2. Capture or select your reel
  3. Tap on ‘Tag People’ and then ‘Invite Collaborator’.
  4. Search for the user you want to add as a collaborator and share your post.

How to Add a Collaborator on Instagram Desktop

Adding a collaborator on Instagram on PC is exactly the same as doing it on the application:

  1. Tap on the ‘+’ icon to create a new post or reel.
  2. Capture or select your post. 
  3. Tap on ‘Tag People’ and then ‘Invite Collaborator’.
  4. Search for the user you want to add as a collaborator and share your post.

How to Add a Collaborator on Instagram After Posting? 

Unfortunately, you can’t add a collaborator on Instagram after posting. This is because of the privacy and ethical concerns of Instagram. A user must approve the picture or reels and accept the invitation for a collaborator post before the post gets published, if they don’t accept the request, the post won’t be published in either of the accounts.

So, if you have already made a post, you can’t add a collaborator because the other user hasn’t approved the post and it has already been published. You can tag them on your Instagram post though.  

accepting collaborate invitation

Benefits of Adding a Collaborator on Instagram 

This feature can offer so many benefits to users, especially for influencers and businesses. Let’s see why:

  1. When you collaborate with another user, the post appears on both profiles. This way, you can reach a wider audience and increase your visibility. 
  2. Collaborative posts combine the engagement from both profiles. This means likes, comments, and the shares that the post receives from both users, will contribute to the overall engagement of the post. 
  3. Collaborative posts are a great way to cross-promote products and services. Perfect for influencers and businesses. Both collaborators can benefit from exposure to each other’s audiences, which can increase sales, subscriptions, etc. 

Suggested Post: How to Tag People on Instagram After Posting?

Wrapping Up

To wrap things up, the collaborator feature on Instagram can be very beneficial. It can combine the engagement and get you many more views. Although collaborating for posts and reels is possible, Instagram hasn’t offered this feature for stories. 

Also, remember to invite users for collaboration before you make a post because you can’t directly add a collaborator to an Instagram post after it has been published.

FAQs

Now let’s answer some frequently asked questions about this topic:

Q1. Can I Add a Collaborator on Instagram After Posting?

No, you cannot directly add a collaborator to an Instagram post after it has been published.

Q2. Why Can’t I Add a Collaborator on Instagram?

There might be a couple of reasons for that:

  1. Private Account: If you have a private account, you can only collaborate with accounts that follow you.
  2. Tagging Setting: Make sure your tagging setting allows everyone to tag you, also check this with the user you want to collaborate with.

Q3. How Do I Turn on Collaboration on Instagram?

You don’t need to turn on the collaboration feature on Instagram. You can invite users to collaborate as you post on Instagram. 

Q4. How Do I Add a Collaborator on an Instagram Story?

Currently, Instagram does not support adding collaborators directly to stories. However, you can tag the person in your story, and they can share it with their own story. 

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