The hottest bikini models are setting trends everywhere, from Instagram feeds to magazine covers. They’re bringing summer vibes all year round. They share amazing beach looks, stylish swimwear, and so much confidence that it’s hard not to love them. Many of them are big on Instagram, inspiring people with their photos and lifestyle.
In this article, I’ll show you some of the hottest bikini models on Instagram you should check out. Moreover, I’ll share an influencer marketplace where you can find even more bikini models to follow. Let’s dive in!
Table of Contents
Instagram Hottest Bikini Models
If you love sunny vibes and want fresh style ideas, you’ll enjoy following these influencers. These sexy bikini models light up Instagram with their beach looks and fun vibes.
1. Sommer Ray (@sommerray)
Sommer’s one of those female Bikini models you just can’t miss on Instagram. She is one of the top American influencers who shares beach photos, gym clips, and stylish bikini shots with over 23.2M followers.
Sommer even started her own cosmetics brand, Imaris Beauty, which adds another layer to her brand as a fitness model and entrepreneur. She’s a go-to for body confidence and positive vibes.
2. Jen Selter (@jenselter)
Jen was one of the first fitness influencers to blow up online, and she’s still going strong with over 13.5 million followers. She’s known for her gym content and “belfie” selfies.
This bikini Instagram model has expanded her brand by co-owning BlendJet and teaming up with Fitplan. Jen also launched her own sugar-free protein bars. Her content is a great mix of fitness motivation, bikini photos, and lifestyle tips that keep her followers engaged and inspired.
3. Alexis Ren (@alexisren)
Alexis started modeling as a teen and gained millions of fans for her beach and bikini content. With over 17 million fans on Instagram, she’s known for dreamy beach photos and strong messaging around mental and physical health.
Alexis launched Ren Active (an activewear line) and created a wellness platform called We Are Warriors. She’s worked with big names like Calvin Klein, L’Oréal, and recently collaborated with RVCA for a 2025 swimwear collection.
4. Spencer Barbosa (@spencer.barbosa)
The next is a Canadian influencer with about 3.3 million followers who makes everyone feel like a friend. She posts from fresh-out-the-shower selfies to sharing bikini pics and funny GRWM videos.
This Instagram bikini model acted in shows like Starseeker and regularly partners with brands that match her real-life interests. People love how she mixes humor, self-love, and style all in one feed.
5. Amanda Khamkaew (@amandakhamkaew)
Amanda is one of the beautiful bikini models from Switzerland with 1.4 million followers. She shares mirror selfies, stylish outfits, and vacation bikini shots. She collaborates with a mix of beauty and clothing brands, maintaining a calm, classy, and confident vibe.
6. Simone Villar (@simonevillarc)
Simone has made a name for herself as both a hot bikini model and a TV personality. With over 360K followers, she’s known for appearing on the show Calle 7 and in Interviú magazine.
Her Instagram feed is full of bold and stylish swimwear shots, often taken in tropical spots. She also collaborates with Latin American fashion brands and engages with her audience in Spanish.
7. Lauralie Chapados (@lauraliechap)
Lauralie is a total champ, literally. She’s a Canadian IFBB Bikini Pro who was crowned Ms. Bikini Olympia 2024 and has won the Arnold Classic three times. With almost 709K followers, she shares fitness tips, stage photos, and training updates. She partners with sports and supplement brands.
8. Ashley Graham (@ashleygraham)
Ashley is one of the most famous plus-size models in the world. She has 21.2M followers and promotes body positivity.
This bikini influencer made history with Sports Illustrated Swimsuit and launched swim lines with Swimsuits For All and Addition Elle. She’s won awards for her activism.
9. Demi Rose Mawby (@demirose)
Demi brings glam and travel goals together like no one else. From her start on Instagram to gracing the covers of FHM and Nuts, she’s become one of the most famous bikini models from the UK with over 18.8 million followers.
She’s an ambassador for PrettyLittleThing, runs her own podcast, and always makes her fans feel appreciated.
10. Candice Swanepoel (@candiceswanepoel)
Candice is the definition of the hottest bikini model, and we can even call her a supermodel. As a former Victoria’s Secret Angel, she’s won awards like StyleCaster’s “Best Body” and topped lists from AskMen.
She has over 20 million followers and shares luxurious travel content in bikinis from her own eco-conscious line, Tropic of C. She started the brand in 2018 and often talks about sustainability and self-love.
11. Alessandra Ambrosio (@alessandraambrosio)
Alessandra is a top bikini model who brings her signature, Brazilian beach style, to every photo she posts. A longtime Victoria’s Secret Angel with over 12 million followers, she’s been a fashion icon for years.
She shares yoga, vacation, and swimwear content, trying to mix beauty, motherhood, and business. Allessandra co-founded GAL Floripa, a lifestyle and swimwear brand.
12. Kate Upton (@kateupton)
Kate has one of those classic Hollywood looks that made her a superstar in the modeling world. This bikini model is known for her Sports Illustrated Swimsuit covers and her fun, confident personality.
With around 6 million followers, she shares family life, fitness videos (#Strong4Me), and swimwear shoots. She’s worked with Guess, Bobbi Brown, and launched a dress line with Eloquii.
13. Yanet Garcia (@iamyanetgarcia)
Yanet became one of the famous bikini models as “The World’s Hottest Weather Girl.” Now with over 14 million followers, she shares bikini photos, workout clips, and wellness content. She’s a certified health coach and works with FashionNova.
14. Luma Grothe (@lumagrothe)
Luma is the hottest Brazilian bikini model with German, Japanese, and African roots. She’s walked for Victoria’s Secret and modeled for L’Oréal and Paco Rabanne. Her 298K followers enjoy her beach looks and high-fashion content.
15. Eva Murati (@evamurati)
Eva is pure elegance with a splash of sunshine. She is a female bikini model and TV host from Albania with 1.2 million followers. She shares red carpet events, fashion shoots, and vacation bikini photos. Her style is elegant and modern, mixing media and modeling work.
How to Find and Collaborate with the Hottest Bikini Models?
If you want to work with the hottest bikini models, the easiest way is through influencer marketing platforms. Instead of spending hours searching on Instagram, you can use a platform that brings everything to one place.
Ainfluencer is the best option for this! It’s 100% free and gives you access to over 5 million influencers on Instagram and TikTok, covering nano, micro, and even big names. You can filter bikini models by location, hashtags, category, gender, and more.
What makes Ainfluencer great?
- Free to use: No hidden fees, ever.
- Easy search: Find influencers fast with smart filters.
- Safe with an escrow system: Your money is held until you approve the work.
- Search all influencer types: Nano, micro, or mega influencers in one place.
- View past collaborations: See an influencer’s history before working with them.
- Built-in chat: Negotiate and close deals right in the app.
- Shopify integration: Perfect for brands with an online store.
- Real-time analytics: Easily track campaign performance..
Via Ainfluencer, you can even create a free campaign ad and let influencers come to you! If you’re ready to find the hottest bikini models and work with them easily, Ainfluencer is the way to go.
Final Words
If you love fun beach vibes or cool bikini styles, these top hottest bikini models are worth checking out. You can find lots of color, confidence, and good energy in the audience.
Moreover, if you want to team up with the bikini influencers for your brand, Ainfluencer can help you find the perfect match for free! You can chat, make deals, and even run your whole campaign right there.
FAQs
1. Who Are the Top Hottest Bikini Models on Instagram in 2025?
Here are 10 favorites bringing serious beach vibes:
1. Sommer Ray (@sommerray),
2. Jen Selter (@jenselter),
3. Alexis Ren (@alexisren),
4. Spencer Barbosa (@spencer.barbosa),
5. Amanda Khamkaew (@amandakhamkaew),
6. Simone Villar (@simonevillarc),
7. Lauralie Chapados (@lauraliechap),
8. Ashley Graham (@ashleygraham),
9. Demi Rose Mawby (@demirose),
10. Candice Swanepoel (@candiceswanepoel).
2. How Do Instagram Bikini Models Become So Popular?
It’s all because of posting great content, staying real, and connecting with followers. Most share high-quality pics, fitness tips, or positive vibes. Many also start their own brands, do big collabs, or appear in magazines, which brings even more fans!
3. Do Instagram Bikini Models Make Money from Their Posts?
Yes! Most earn through brand deals, sponsored posts, affiliate links, and even by launching their own products like swimwear or beauty lines. Some also create content for other platforms or subscribers.
4. How Can Brands Collaborate with Top Bikini Models on Instagram?
The easiest way is to use Ainfluencer! It’s a free influencer marketplace where you can find bikini models by location, category, engagement rate, or follower size. You can chat, negotiate, and pay safely through the app’s escrow system. Super easy and risk-free!
