Since you are reading this article, you are probably considering using Ainfluencer for your social media marketing. But, you may not be sure whether to try it or look for other alternatives.
So, we are going to review important points about Ainfluencer. As you probably know, Ainfluencer is free to use. There are no fees for using Ainfluencer features including its:
- Influencer search tool,
- Database of influencers (more than 1 million influencers),
- Influencer insights,
- CRM tools,
- Shopify integration,
- Affiliate marketing tools,
- Secure payment system.
However, you still need to pay the influencers and Ainfluencer receives a 20% commission from the influencer side. For example, if a brand makes a deal with an influencer worth $100, the brand will pay the $100 and the influencer receive $80 of it, and $20 will be received by Ainfluencer.
Keeping that in mind, let’s get into details about what Ainfluencer has to offer.
Table of Contents
What Is Ainfluencer?
Ainfluencer is an influencer marketing platform that connects brands with social media influencers, primarily on Instagram and TikTok, making influencer marketing simple and accessible.
The platform is free for both brands and influencers, allowing users to create campaigns without any fees. Brands can upload their creative materials and specify their needs, while an AI system helps match them with suitable influencers based on audience demographics and engagement rates. Influencers can browse campaigns and communicate directly with brands.
Ainfluencer also features SecurePay, which holds funds until the agreed content is published, ensuring safe transactions. After campaigns, brands receive real-time performance data to evaluate their influencer partnerships.
The platform caters to all types of influencers, from nano to macro, enabling brands from various industries to collaborate effectively. In summary, Ainfluencer simplifies the influencer marketing process while ensuring security and transparency.
You can view Ainfluencer’s main features in the following photo:
Ainfluencer’s Positive Points
We’ll be reviewing some of the most important points that set Ainfluencer aside from the rest of the influencer marketing platforms. The platform offers some unique features that few other marketplaces are capable of offering.
Direct Negotiations
Ainfluencer allows you to directly negotiate and discuss your terms with the influencers. As a brand, you can send your campaign and explain what you expect from the influencers. You can also ask influencers to include bio links in their bio and keep it there for as long as you desire.
Most importantly, you can negotiate the prices with the influencers. So, you have the advantage of directly communicating with influencers without any third-party involvement.
Price Suggestions
Since Ainfluencer is a DIY influencer marketplace (we’ll get to this feature in a bit), some brands and influencers may not know how much should they charge for their sponsored posts.
Therefore, Ainfluencer tries to evaluate influencers based on their audience size, followers’ quality, reach, impressions, niche, and location and suggests a price for collaboration which can be the starting point for the negotiation between the brands and influencers.
DIY and Self-Service
It’s not very common in influencer marketplaces but Ainfluecer is a DIY marketing platform. While on most platforms you have to meet with marketers to create your campaign (and you must pay platform subscriptions or credits), you can handle everything all by yourself on Ainfluencer.
It means the platform must be very user-friendly and have strong customer support to have a seamless workflow.
And if you find self-service platforms overwhelming, you can ask them to dedicate a marketer to your campaign and handle everything for you. Therefore, your options are not limited.
Detailed Campaign Creation
You can create an unlimited number of campaigns on Ainfluencer but the positive point is that you can set up everything in detail.
As a brand that is looking for a specific type of influencer, you can select the location, language, category, hashtags, etc. of the influencers you are seeking. More importantly, you can describe your requirements in detail and provide some examples for the influencers to understand what you need.
Safe System for Payments
One of the most important features of Ainfluencer is its escrow payment system, which demonstrates the platform’s strong commitment to safety.
This system ensures that payments are held securely until the agreed-upon campaign terms are fulfilled, addressing concerns about scams by some influencers or brands in the influencer marketing industry.
In this system, the Ainfluencer holds the fees as the third party and won’t deposit the money into the influencer’s wallet until the brand approves everything.
Ainfluencer’s Negative Points
After discussing the positive points in this Ainfluencer review, let’s explore its weaknesses.
Platforms They Support
Ainfluencer supports Instagram and TikTok and although they are planning to run their YouTube support too, they are not there yet.
So, if you are planning on influencer marketing for Instagram or TikTok, they are there for you. But, for other social media platforms such as YouTube, LinkedIn, or Pinterest, you need to try other influencer marketplaces.
Invitations sent by unrelated Influencers
After creating your campaign and explaining your requirements, you may receive invitations from influencers that are not related to your campaign. So, you need to decline their offers or block them so they can’t find your campaign again.
FAQs
1. Is Ainfluencer Legit?
Ainfluencer has been around for more than 5 years and it has multiple positive reviews on the internet. Therefore, we can conclude that Ainfluencer is a legitimate marketplace with many satisfied customers.
2. What Platforms Does Ainfluencer Cover?
Ainfluencer is a marketplace for Instagram and TikTok and planning to establish its services for TikTok. But at this moment it only covers Instagram and TikTok.
3. Who Can Benefit the Most from Using Ainfluencer?
Generally, businesses of all sizes can enjoy Ainfluencer features, especially direct-to-consumer brands in industries like beauty, health and wellness, fitness, fashion, food and beverage, and technology.
Conclusion
In this Ainfluencer review, we have discussed some of the most important features of the platform and what it does better than other marketplaces. Moreover, we mentioned a few of the Ainfluencer negative points that need to be improved.
All in all, Ainfluencer is a serious option for brands that want to start influencer marketing and keep everything on budget-friendly.