Suppose you have been in the game of Amazon affiliate marketing long enough. In that case, you’d know that simply relying on Amazon’s built-in tools and marketing website for affiliates can be limiting for sellers who want more control, detailed tracking, and higher incentives for their partners. You need to leverage some of the best Amazon affiliate marketing tools to succeed and earn real, profitable money.
In short, Amazon affiliate marketing tools help automate tracking, simplify payouts, and provide better analytics, giving sellers a powerful advantage in growing their sales.
Now the question is: What are the best Amazon affiliate marketing tools?
Below we review five of the top Amazon affiliate tools available. Each of these Amazon affiliate marketing platforms offers a unique set of features to help you set up, manage, and optimize an Amazon affiliate program for your products.
By the end, you’ll know which is the best platform for Amazon Affiliate Program management that fits your needs – and why Algorift stands out as the best overall solution.
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5 Best Amazon Affiliate Marketing Tools in 2025
With over 9 million Amazon sellers worldwide the competition to stand out is fierce. Below is a comparison infographic of the top five Amazon affiliate marketing tools, followed by detailed reviews of each platform to help you win in the affiliate marketing game. Here’s a short review of the platform followed by a more detailed explanation of each platform:
1. Algorift – Best Overall Amazon Affiliate Platform
Algorift offers an end-to-end Amazon affiliate marketing platform built specifically for Amazon sellers. It provides AI-driven analytics, real-time conversion tracking, and automated payout processing – all in one dashboard.
Algorift Features
A standout feature is Algorift’s built-in affiliate marketplace: you gain access to a large network of ready-to-promote affiliates, so you don’t have to recruit partners from scratch.
The platform lets you set custom commission rates per product ASIN or per affiliate, making it easy to run targeted promotions and reward top performers.
For sellers, AlgoRift offers tools to boost visibility and sales on Amazon. You can create and manage marketing campaigns, track performance through detailed analytics, and collaborate with affiliates to promote your products.
It helps optimize product rankings by driving traffic via affiliate links, all while keeping advertising costs low. The platform also simplifies VIP club management, letting you engage buyers with exclusive offers, and provides 24/7 support to troubleshoot or refine your strategies.
For affiliates, it’s a way to earn commissions by promoting Amazon products. You can handle multiple campaigns at once, access real-time performance tracking, and climb a leaderboard to increase visibility to sellers.
There’s also a browser extension that makes it easy to spot and share deals, plus opportunities to grow into an influencer role for higher earnings.
For buyers, AlgoRift enhances the shopping experience with a Chrome extension that shows real-time offers and discounts on Amazon.
You get notifications about active campaigns, access to exclusive giveaways, and the ability to join deals directly on the platform. It’s designed to help you find the best prices and even resell products for profit if you’re into that.
The platform integrates smoothly with Amazon, keeping everything—from orders to reporting—centralized in a user-friendly dashboard. It’s built to save time and money while opening up new revenue streams, whether you’re selling, promoting, or shopping.
In short, Algorift combines robust tracking tools with affiliate recruitment, simplifying what used to require multiple Amazon Associates tools and manual effort. In a way, you could say it’s one of the best Amazon marketing services for both sellers and affiliates.
Algorift Pricing
- Free Tier: $0/month – Limited features (good for testing the waters).
- Professional: $125/month + 5% of affiliate-driven sales.
- Ultimate: $625/month + 3.5% of affiliate-driven sales.
(Algorift’s free plan is great for new sellers, while the paid tiers scale up with more advanced features and lower revenue share fees. Give it a try!)
Algorift Review (Expert Opinion)
Experts consistently laud Algorift’s intuitive dashboard and all-in-one approach. The platform integrates seamlessly with Amazon’s systems (including Amazon Attribution for tracking), and it automates the most tedious parts of running an affiliate program, like calculating and paying out commissions.
This means you can quickly launch and scale an Amazon affiliate program without wrestling with multiple-point solutions.
Overall, Algorift earns its spot among the Best Amazon Affiliate Marketing Tools by providing a comprehensive solution that saves sellers time and maximizes affiliate performance.
Algorift is Best For
Algorift is best for Amazon sellers who want a complete, turnkey solution to manage their affiliate marketing. It’s ideal for anyone who values having tracking, affiliate discovery, and payouts all handled in one place.
If you’re just starting out, you can begin on the free plan; if you’re a growing brand, Algorift offers a clear upgrade path to professional and enterprise-level features. In other words, it’s perfect for both new sellers and high-volume sellers who plan to scale – and want the best overall platform to grow with them.
2. Levanta – Great for Quick Setup & Affiliate Marketplace
Levanta focuses on streamlined onboarding and speed. This Amazon affiliate marketing platform allows you to import your Amazon product listings (ASINs) with one click, so you can set up campaigns in minutes.
Levanta Features
Levanta hosts a marketplace of pre-vetted Amazon affiliates and influencers. That means you can connect with quality partners without extensive outreach — a big plus if you want to jumpstart your affiliate program.
Levanta’s interface makes it simple to list products, set flexible commission rates, and launch promotions quickly. In short, it’s an Amazon digital marketing platform designed to minimize setup hassle and get your affiliate marketing rolling fast.
Levanta Pricing
- Standard Plan: Approximately $150/month + 5% of affiliate sales.
- Premium Plan: Approximately $750/month + 3.5% of affiliate sales.
Levanta Review (Expert Opinion)
Reviews highlight how quickly you can get an affiliate program up and running thanks to Levanta’s quick import and campaign launch tools.
Some experts note that Levanta’s monthly fees are higher than a few other Amazon affiliate marketing tools, but many sellers feel the time saved and the quality of affiliates available justify the cost.
Support is also reported to be responsive and helpful, which is important when you’re managing a growing program.
On the other hand, some users are furious about the high number of fake or unauthorized accounts. Seems like this is one of the perks of a quick and fast affiliate program.
There have also been complaints about the quality of customer support, with some users finding it lacking.
Levanta is Best For
Levanta is best for established Amazon sellers who are ready to invest in a turnkey affiliate marketing solution.
If you prefer to focus on scaling your business (and avoid getting bogged down in manually finding or managing affiliates), Levanta’s marketplace and automation features will appeal to you.
3. Refersion (with Amazon Connect) – Ideal for Flat Monthly Pricing
Refersion is a well-known affiliate tracking software that offers an add-on called Amazon Connect specifically for Amazon sellers.
With Refersion, you can create a custom-branded affiliate portal for your program, track referral performance (including through unique coupon codes or links), and integrate with Amazon’s systems to attribute sales.
Refersion Features
Unlike Algorift or Levanta, Refersion doesn’t operate as an affiliate marketplace – it’s a toolset for tracking and managing affiliates you recruit yourself. (Notably, Amazon has officially recommended Refersion as a partner solution for Amazon sellers’ affiliate programs.)
If you’re comfortable finding your own affiliates, Refersion provides a stable platform to manage them with a lot of customization options and multi-channel tracking if you also run programs outside Amazon.
Refersion Pricing
- Pro Plan: $99/month (billed annually) – covers up to ~50 affiliate conversions per month.
- Business Plan: $249/month (billed annually) – covers up to ~200 conversions per month.
- Enterprise Plan: Custom pricing – supports unlimited conversions and advanced needs.
(Refersion’s pricing is a flat subscription with tiers based on conversion volume. Importantly, no revenue share is taken from your sales – you pay only the flat fee regardless of affiliate revenue.)
Refersion Review (Expert Opinion)
Refersion has a strong reputation as a stable, reputable affiliate platform. Many experts point out that its biggest advantage is the flat monthly fee structure – since it doesn’t take a cut of each sale, it can be cost-effective for high-volume affiliate programs.
On the downside, the Amazon Connect portion (which integrates your Amazon product tracking) isn’t as plug-and-play as some newer Amazon-focused tools; it can be a bit complex to set up initially.
And because Refersion doesn’t provide a built-in affiliate marketplace, you’ll need to put in the effort to recruit and manage affiliates (including handling payments if not using an integrated payment solution).
Refersion is Best For
Refersion is best for Amazon sellers who want predictable costs and are comfortable running their affiliate program independently.
If you’d rather pay a fixed subscription for software and not give up a percentage of each sale, Refersion offers that model.
It’s ideal for brands that don’t mind doing their own affiliate recruitment (through outreach or an Amazon affiliate marketplace separately) and possibly handling payouts manually or via another service.
High-volume programs can especially benefit from the flat fee structure here.
4. Archer Affiliates: Perfect for Commission-Only Beginners
Archer Affiliates is a platform that connects Amazon sellers with affiliates, focusing especially on micro-influencers and niche content creators.
Archer Affiliates Features
The key difference with Archer is its simplicity and zero upfront cost: there are no monthly fees for sellers at all. You simply list your product offers on Archer with a set commission percentage, and affiliates in the network can choose to promote them.
The platform handles all tracking of sales and will even process the affiliate payouts on your behalf (typically paying affiliates monthly). Essentially, you only pay a commission when you get a sale – a true pay-for-performance model.
While Archer’s affiliate network is smaller than those of Algorift or Levanta, it provides an easy, low-risk way to start an Amazon affiliate program without any budget.
This makes it one of the best tools for Amazon Associates and sellers who are just dipping their toes into affiliate marketing.
Archer Affiliates Pricing
- Cost for Sellers: $0 to join, $0 monthly. No setup or subscription fees at all.
- Commission: You pay only the commission you agree upon for each sale an affiliate generates (performance-based cost).
(For example, you might offer a 10% commission on a product. If an affiliate sells $100 worth of that product, you pay $10 to the affiliate. If no affiliate sales occur, you pay nothing.)
Archer Affiliates Review (Expert Opinion)
Archer Affiliates is a newer entrant and its affiliate community is still growing. Experts note that you might not (yet) find as many big “influencers” or high-traffic publishers there since the network leans toward smaller affiliates.
However, the simplicity of the platform is a plus: there are fewer bells and whistles, which means it’s very straightforward to list an offer and let it run.
Just keep in mind that with fewer analytics and tools, you won’t get the deep data insights that some other Amazon affiliate marketing tools provide.
Still, as a starting point or a supplementary affiliate channel, Archer Affiliates can help boost your Amazon sales without any upfront investment.
Archer Affiliates is Best For
Archer is best for startups, small sellers, or anyone on a tight budget who wants to try affiliate marketing for their Amazon products with zero financial risk.
It’s perfect for sellers who prefer a commission-only model – you only pay when you get results.
If you don’t have the budget for subscription fees or just want to experiment with an affiliate program before committing to a paid platform, Archer Affiliates is an ideal choice.
5. Amazon Creator Connections – Amazon’s Own Beta Program
It is a new program (launched in late 2023) from Amazon itself, aimed at connecting brand-registered Amazon sellers with Amazon Influencers.
Amazon Creator Connections Features
The program is basically Amazon’s in-house attempt at an affiliate/influencer marketplace. Through your Amazon Seller Central (for enrolled brands), you can set up a campaign by defining a commission rate and a total budget for influencer payouts.
Amazon then matches you with interested influencers from the Amazon Influencer Program. Amazon Creator Connections handles the tracking of sales and clicks, and since it’s within Amazon’s ecosystem, everything (from communication to link generation) happens on Amazon’s platform.
The upside is you’re working within a familiar Amazon interface and don’t have to worry about third-party integrations.
The downside is that, as a beta program, its features are basic – you have less control over campaign details, and it’s only available to sellers with Brand Registry. Think of it as Amazon’s own affiliate marketing tool for sellers, still in the early stages.
Amazon Creator Connections Pricing
- Joining: Free to join (available to eligible brand-registered sellers).
- Campaign Costs: You pay only the commissions and budget you set for your influencer campaign. Amazon does not charge any additional platform or subscription fees.
(For example, you might allocate a $5,000 budget at a 10% commission rate; influencers in the program will earn from that budget per sale they generate, and you won’t be charged extra beyond that.)
Amazon Creator Connections Review (Expert Opinion)
Amazon’s own affiliate program (Amazon Associates) is the largest in the world, commanding nearly 46% of the global affiliate market share. As a beta program, Amazon Creator Connections has garnered interest from sellers who like the idea of a fully Amazon-run affiliate system.
Early adopters report that it’s very easy to use and convenient – there’s no need to convince affiliates to use third-party links since everything is tracked by Amazon. The simplicity and zero extra cost are big positives.
However, experts also point out a few limitations: the tool currently offers limited analytics and campaign control (especially compared to dedicated third-party Amazon affiliate marketing tools).
You might not have much say in which influencers apply, and the pool of available influencers may vary depending on your niche. Also, Amazon sets some constraints (for example, minimum commission rates or budget thresholds) that might not be as flexible as external platforms.
In summary, Creator Connections is a promising Amazon affiliate marketplace initiative, but since it’s still evolving, sellers may find it works best as a supplement to other efforts, rather than a standalone solution for a robust affiliate program.
Amazon Creator Connections Is Best For
Amazon’s Creator Connections is best for brand-registered sellers who want a simple, hands-off way to try influencer marketing within Amazon’s environment. It’s ideal if you’re already enrolled in the Brand Registry and prefer not to use external Amazon marketing tools initially.
If you value having Amazon itself handle the tracking and payments – and you don’t need advanced customization – this program could be a great starting point.
It’s also a good option for those who want to experiment with offering bonus commissions to Amazon Associates/Influencers without committing to a third-party platform.
FAQs
Let’s review some frequently asked questions:
Q1. What Exactly Is Amazon Affiliate Software (Amazon Affiliate Marketing Tools)?
They are specialized tools that help Amazon sellers run their own affiliate marketing programs, giving them more control over campaigns, tracking sales, managing payouts, and communicating with affiliates.
Q2. Can Amazon Sellers Run Their Own Affiliate Program?
Yes, Amazon sellers can run their own affiliate programs to promote their products, offering extra commissions or rewards to affiliates. These programs must comply with Amazon’s policies, but many platforms help ensure compliance.
Q3. Why Is Algorift Ranked The Best Amazon Affiliate Software?
Algorift is ranked the #1 best Amazon affiliate marketing tool overall due to its comprehensive features like AI-driven analytics, real-time tracking, and a built-in affiliate network. It’s user-friendly, scalable, and cost-effective, simplifying affiliate management for Amazon sellers.
Q4. Do Affiliates Still Earn Through Amazon If I Use These Tools?
Yes, affiliates usually still earn their standard Amazon Associates commission, plus any additional bonus or increased commission you offer through the platform. It’s a seamless process that allows affiliates to earn more without losing their original earnings.
For example, if an affiliate promotes your product, they’ll get the normal 3-4% (or whatever rate) from Amazon for the sale, and you might pay them an extra, say, 5% via the platform.
Q5. Is a Monthly Fee or a Revenue Share Model Better For My Brand?
It depends on your sales volume and preferences. Flat monthly fees are predictable and potentially cheaper for high-volume sellers. Revenue share models are ideal for those just starting or with moderate volume, as costs stay low when sales are low. If you’re exploring how to sell on Amazon and testing the waters, a revenue share model can be a more budget-friendly option until your sales grow. Evaluate your budget and growth stage to choose the best fit.
Conclusion
Affiliate marketing accounts for roughly 16% of all e-commerce orders in the U.S.. So, finding the best Amazon affiliate marketing tools can make a huge difference in how efficiently and successfully you grow your Amazon business.
The right platform will save you time, provide better insight into affiliate performance, and attract quality partners to promote your products. In this roundup, we covered five top Amazon affiliate marketing platforms, each with its own strengths:
- Algorift – the best overall solution, ideal if you want an all-in-one platform with powerful features and a built-in affiliate network (plus a free plan to start).
- Levanta – excellent for quick setup and having a ready pool of affiliates; great for those willing to invest a bit more for convenience.
- Refersion – perfect if you prefer a flat monthly fee and greater control, especially for high-volume programs where a fixed cost is cheaper in the long run.
- Archer Affiliates – a no-brainer for beginners or small sellers who want a risk-free, pay-for-performance approach with zero upfront cost.
- Amazon Creator Connections – an emerging option inside Amazon’s ecosystem, suitable for brand-registered sellers who want a simple way to tap into the Amazon Influencer community.
Each of these Amazon affiliate marketing tools addresses different needs. Think about your priorities: Do you need a large affiliate marketplace? Is budget a concern? Do you prefer Amazon’s native solution or a third-party platform with more features?
By answering these questions, you can identify the best tools for Amazon Associates and sellers in your situation. For most sellers looking for a comprehensive, scalable solution, Algorift stands out as the top recommendation (it combines the benefits of an affiliate network, advanced tracking, and automation).
