The Top Most Popular Car Brands On Instagram in 2023

Car brands maintain a significant presence on Instagram, leveraging the platform to connect with their audiences, showcase their latest models and promote their brand identity. While popularity rankings may vary, here are some well-known car brands that maintain active and influential Instagram accounts:

Ferrari (@ferrari)

The official Instagram account of Ferrari features stunning imagery of their luxury sports cars, showcasing their performance, design, and racing heritage. They often share exclusive behind-the-scenes content, as well as images and videos of Formula One races in which they compete.

Ferrari car

Lamborghini (@lamborghini)

Lamborghini’s Instagram page serves up a visual feast of their iconic supercars. Their content highlights the eye-catching aesthetics, powerful engines, and exhilarating driving experience that define the brand. They also engage with their followers through contests, user-generated content, and captivating visuals.

BMW (@bmw)

BMW’s Instagram account reflects the brand’s commitment to luxury, performance, and innovation. They showcase their wide range of vehicles including sedans, SUVs, electric models, and high-performance M-series cars. BMW’s content often emphasizes cutting-edge technology, design, and driving pleasure.

Mercedes-Benz (@mercedesbenz)

Mercedes-Benz uses Instagram to showcase its luxury cars, SUVs, and electric models. His account reflects the brand’s pursuit of elegance, comfort, and advanced features. Mercedes-Benz also leverages partnerships with influencers and celebrities to engage its audience and promote its vehicles.

Audi (@audi)

Audi’s Instagram presence showcases their lineup of premium cars combining style, performance, and innovative technology. They emphasize the brand’s commitment to design, craftsmanship, and the seamless integration of digital features. Audi frequently collaborates with artists and creators to create unique and engaging content.

car brands on Instagram-audi

Porsche (@Porsche)

Porsche’s Instagram account is dedicated to sharing the beauty and excitement of their sports cars and iconic models like the 911. They highlight the brand’s racing heritage, precision engineering, and the thrill of driving a Porsche. Porsche also engages with its community by sharing user-generated content and stories from passionate Porsche owners.

Ford (@ford) 

Ford’s Instagram page showcases their diverse lineup of vehicles, including trucks, SUVs, and performance cars like the Mustang. They showcase their models in various environments and use the platform to announce new releases, highlight features, and celebrate their history and heritage.

Chevrolet (@Chevrolet)

 Chevrolet’s Instagram account features a mix of their trucks, SUVs, electric vehicles, and iconic sports cars like the Corvette. They leverage the platform to engage with their community, share customer stories and highlight the brand’s commitment to performance, style, and innovation. Chevrolet provides manuals for its vehicles that typically cover topics such as vehicle maintenance, troubleshooting, specifications, safety precautions, operating instructions, and warranty information. You can find Chevrolet manuals in a digital format on their official website.

Bugatti (@bugatti)

Bugatti’s Instagram presence is centered around their ultra-luxurious and high-performance hypercars. They share exclusive images and videos of their limited-edition models, showcasing the exceptional craftsmanship, strength, and sophistication that defines the brand.

Aston Martin (@astonmartinlagonda)

Aston Martin’s Instagram account exudes elegance and style reflecting their reputation as a British luxury sports car manufacturer. They share pictures and videos of their grand tourers, high-performance cars, and collaborations with luxury brands. Aston Martin also engages with its followers through curated content and captivating visuals.

Wrap Up

These are just a few examples of car brands with notable Instagram accounts. Several other car manufacturers including Volkswagen, Jeep, McLaren, and Rolls-Royce also maintain an active and engaging presence on Instagram to connect with their audiences and showcase their vehicles.


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