Ever thought about how much TikTok pays for those videos that get millions of views? Would you like to make a short-form video your next big source of income?
If you are a new or an expanding channel-owner, this clean, straightforward, and brief blog would definitely help you in setting up the right level of expectation and facilitating the decision-making process.
Are you into making money out of your TikTok views? Let’s begin.
How Much Does TikTok Pay Per View
Detailed data comparison over different years demonstrates that the TikTok payment engine has changed significantly.
TikTok Creator Fund
TikTok started the Creator Fund in 2020 with an initial investment of $200 million and promised to pay up to $1 billion in three years.
The Creator Fund was the primary source of income for the creators who were directly making money from TikTok. TikTok used to pay approximately $0.02 to $0.04 under the Creator Fund for every 1000 video views.
To give you an example, a video with 100,000 views would pay the creator about $2, $4. Several creators considered the remuneration system as less than satisfactory in terms of the earning potential compared to YouTubers.
The Creator Fund is no longer available in any regions except for Italy and Spain, as of December 2023.
TikTok Rewards Program
After taking a beating over creator compensation, TikTok responded with the Creator Rewards Program, drastically improving potential earnings. This new program pays $0.40 and $1.00 for 1,000 views, a 20x increase from the previous fund.
The new program also favors videos over one minute. For creators looking to monetize TikTok, this has made a difference in how much you will earn, if at all.
The program calculates pay for rewarded views and RPM (rewards per 1,000 rewarded views) on videos that earn pay by reaching 1,000 rewarded views in the For You feed.
TikTok Earnings for 1 Million Views
The difference in earnings potential between the two programs becomes remarkably clear when examining the million-view milestone:
| Views | Creator Fund (2020-2023) | Creator Rewards Program (2023+) |
| 1,000 | $0.02 – $0.04 | $0.40 – $1.00 |
| 100,000 | $2 – $4 | $40 – $100 |
| 1,000,000 | $20 – $40 | $400 – $1,000 |
| 10,000,000 | $200 – $400 | $4,000 – $10,000 |
Contributors specify that the average earnings range is $500 for every million views in the new program; some report maximum earnings of more than $1,000 per million views, and certain content creators appear to earn even higher.
Education content in finance & tech creators are earning 3-6x more. As a point of reference, this is more competitive than how much Instagram pays its video monetization contributors.
Understanding TikTok’s Creator Fund & Rewards Program
Over the past couple of years, monetization on TikTok has been pretty much overhauled.
Both the Creator Fund and the Rewards Program are examples of how TikTok has been trying to give back to the creators in a more direct way, but both of these programs function differently.
I will explain each of them and also the reason why TikTok decided to make the changes.
What is the Creator Fund
In August 2020, the Creator Fund was TikTok’s first program to directly pay creators, initially paying $200 million and eventually promising $1 billion over three years.
The one key way that creators were paid was based on the view counts of their videos. The payments were based on a fixed amount of money offered in the form of a pool, divided equally among all eligible creators, regardless of performance.
If many creators participated and received many views, it would cause your income to drop for similar view counts.
As the creator community began to experience this program firsthand, many were noticing that YouTube pays creators around 3-4 times higher for similar view counts.
What is the Creator Rewards Program
The Creator Rewards Program, introduced in December 2023, is the first step that TikTok is taking to compensate differently. While the Creator Fund was limited by the fixed fund amount, the Creator Rewards Program pays creators with a more stable formula called RPM (rewards per thousand qualified views).
In particular, the program incentivizes videos that are longer (e.g., longer than 1 minute in length) and have a higher retention rate. A video is allowed to earn only after it has reached a minimum of 1000 qualified views on the For You Page.
The Creator Rewards Program came into existence after TikTok realized that creators were in need of a more substantial and more predictable source of income if they were to keep using their platform, while other apps like YouTube were increasing creator payments.
Key differences between the two programs
| Feature | Creator Fund | Creator Rewards Program |
| Payment Rate | $0.02-$0.04 per 1,000 views | $0.40-$1.00 per 1,000 views |
| Payment Structure | Fixed pool divided among creators | RPM-based formula |
| Video Length Preference | No strong preference | Favors videos over 1 minute |
| Payout Threshold | No minimum view requirement | 1,000 qualified views minimum |
| Content Preference | All eligible content is equal | Higher rates for educational/finance |
The biggest difference is the payout rate. Creator Rewards pays approximately 10-20x more than the Creator Fund did for the same views, which is a huge difference for someone exploring how to make money inside TikTok.
Plus, the Rewards Program is incentivized to produce high-quality and original content, especially in more educational niches, that can pay 3-6x more than other areas of content.
All of this changes the game for TikTok’s entire creator economy, with any contributors’ rate structure to become more competitive with how much YouTubers make for their work on that platform.
Why the Creator Fund was Phased Out
TikTok has begun phasing the Creator Fund out by the end of December 2023, as the fund was the main source of dissatisfaction among creators for quite some time.
Mainly, the reason was that creators kept complaining about the unpredictability of their earnings and very low payouts for similar audience sizes when compared to a competitor.
A lot of the top creators have even gone as far as publicly attacking the fund, saying that they barely made any money for videos that got millions of views.
Most of the creators were displeased with the fixed pool model of the fund, as the number of creators was rapidly growing; therefore, creators’ earnings would be lower since the fund would be divided among a larger pool of creators, which turned out to be an unsustainable system.
The creator fund is now only operating in Italy and Spain, and its replacement is the Creator Rewards Program that has been rolled out to most markets.
Eligibility & Requirements to Get Paid on TikTok
To evaluate how much TikTok pays to creators, you must first be eligible for the platform. TikTok has established guidelines regarding eligibility that essentially outline who will be allowed to earn money.
Minimum Followers & Views Needed
Getting paid on TikTok starts with numbers. For both the Creator Rewards Program and the previous Creator Fund, you need:
- At least 10,000 authentic followers
- Minimum of 100,000 video views in the last 30 days
Every monetization program sets these kinds of requirements to check that creators have a genuine audience before they get the chance to monetize their content.
Keep in mind that followers have to be real; TikTok is always hunting for accounts that have artificially increased their followers and, as a result, are getting banned permanently.
While figuring out ways to earn money on TikTok, creators initially need to prioritize organic monetization.
Age & Region Restrictions
Not everyone in the world can monetize their TikTok content. There are strict demographic limits on the community:
- You have to be at least 18 years of age (19 in South Korea)
Live in authorized territories:
- Creator Rewards Program: US, UK, France, Germany, Spain, Italy, Japan, South Korea, and Brazil.
In addition, your account must be in good standing, and you must not violate TikTok’s Community Guidelines.
Video Length & Originality Rules
The requirements for Content have become very specific and are focused on:
- Videos need to be exactly 60 seconds or longer to be eligible
- Content must be original – designed, filmed, and produced entirely by you
- Videos must have 1,000 qualified For You feed views before generating revenue
- Each qualified view must last at least 5 seconds.
The platform rewards videos that have 80% retention past the halfway point with a bonus payment for those videos.
How Many Likes on TikTok to Get Paid?
Surprisingly, TikTok sets no specific like threshold for monetization. Unlike common misconceptions, payment eligibility depends on:
| Metric | Required for Payment? | Minimum Threshold |
| Likes | No | None specified |
| Views | Yes | 100,000 in 30 days + 1,000 per monetized video |
| Followers | Yes | 10,000 minimum |
| Video Length | Yes | 60+ seconds |
TikTok is primarily looking to see authentic viewership, rather than just how many people liked your content.
Other Ways to Make Money on TikTok
Rather than simply asking how much you earn on TikTok per view, savvy creators understand that various streams can increase how much they earn and how to make money on TikTok.
Here are four powerful ways to increase your TikTok revenue.
TikTok LIVE gifts & Diamonds
Going LIVE allows you to easily connect with followers who can send you virtual gifts that convert to Diamonds, TikTok’s virtual currency that can be redeemed for cash. To be eligible, you must:
- Be 18 years old (or 19 in South Korea)
- Live in an eligible area of the world
- Be in good standing status on the account
Gifts can range from basic Roses (it’s about $0.03) to premium gifts like the Universe gift (it’s worth over $400).
Just like with YouTube Super Chats, TikTok takes approximately 50% of the value of the gift. One successful creator was able to make over $20,000 in LIVE gifts in a single week.
Brand Sponsorships & Creator Marketplace
The TikTok Creator Marketplace connects brands with creators for paid collaborations. Requirements include:
- 100,000+ followers
- 100,000+ video views in the past 28 days
- 18+ years of age
- Three videos posted in the last 28 days
These types of deals can even be much more profitable than payments directly from TikTok.
Sponsored posts can start around $500 or $1000, and can continue upward from there depending on your audience size. This is similar to making money on Instagram.
| Follower Count | Typical Sponsorship Rate |
| 10K-50K | $200-$500 per post |
| 50K-100K | $500-$1,000 per post |
| 100K-500K | $1,000-$5,000 per post |
| 500K+ | $5,000+ per post |
Affiliate Marketing & TikTok Shop
With an affiliate marketing program, you can earn a commission for promoting or endorsing products.
If you take the TikTok shop into account, users can purchase the item directly on TikTok. The impressive statistic is that 83% of TikTok users say TikTok affects their decision to purchase.
The program also has its own affiliate program, where you can earn rewards from referral ad spend. One fashion brand saw a 45x increase over 3 months of using TikTok Shop’s affiliate program.
For creators wondering how to make money as an influencer, this method requires a minimal follower count compared to other monetization options.
Selling Your Own Products or Services
Direct selling through TikTok Shop is an amazing way to earn money from your audience. The stats are overwhelming: 70% of TikTok users discover new brands on TikTok, and close to 3 in 4 users are likely to purchase something while on TikTok.
To set up a TikTok Shop, you must:
- Be at least 18 years old
- Have appropriate business licensing
- Live in a supported region
Once you’re set up, you can feature your products through ordinary videos or LIVE videos in a complete in-app shopping experience!
Factors That Influence Your TikTok Earnings
Your TikTok income is impacted in a number of important ways. Knowing what determines how much TikTok will pay you can help you get the most out of your revenue potential.
Engagement Rate & Watch Time
Content that keeps viewers engaged is honored heavily favored by the TikTok algorithm. Once viewers are engaged, the TikTok platform identifies it as quality content!
To count the view, viewers need to stay engaged for five seconds or more. All videos that maintain 80-100% view time get a bonus from TikTok.
The reality is, videos that get solid engagement rates above 5% for brands and TikTok are considered very valuable. For monetizing content, TikTok will take note of every like, comment, and share to identify if the audience gained value from your content.
Viewer Location & Content Niche
Where your viewers come from directly impacts your earnings. Views from the United States, United Kingdom, and Canada generate substantially more revenue due to higher ad rates. Your content category also matters tremendously:
| Content Niche | Earnings per 1,000 Views |
| Finance/Investment | $0.05-$0.08 ($500-$800 per million) |
| Technology | $0.04-$0.07 ($400-$700 per million) |
| Health/Fitness | $0.03-$0.06 ($300-$600 per million) |
| Entertainment | $0.01-$0.03 ($100-$300 per million) |
Finance creators earn nearly 5× more than entertainment creators, similar to how much does YouTube pay for premium topics.
Video Quality & Originality
High-quality original content is prioritized in TikTok monetization programs. They evaluate “originality” by noticing if your content helps in innovating perspectives and story.
To be compensated for videos, all of them need to be conceived, filmed, and produced by the content creator.
Posting Frequency & Timing
TikTok has affirmed that posting once to four times a day will give you the most exposure with their algorithm. However, it’s always better to focus on quality rather than quantity.
Research shows larger accounts (50,000+) typically post twice a day while smaller accounts post every other day, and engagement isn’t drastically different for the various accounts.
Try to space your posts 2-3 hours apart during your peak times for best results.
How to Earn More on TikTok
TikTok monetization has gradually been diversified to include various income streams apart from just views. Creator Rewards can offer a payment of around $400 to $1,000 per 1M views, but a huge scale is still necessary, so creators are usually combining different revenue sources.
One brand deal can be worth 10, 20× more than platform payouts, whereas LIVE gifts and TikTok Shop are offering immediate monetization.
Earnings are dependent on the niche as well as the viewer’s location, finance, and tech are usually better than entertainment.
Quality and retention are important: videos that are longer than a minute and have high completion rates (80%) are more likely to get favorable algorithmic treatment.
Concentrate on creating original and valuable content as well as fulfilling the eligibility criteria if you want to make the most of your income.
TikTok Payments & Influencer Earnings
- Does TikTok pay creators monthly?
TikTok sponsors eligible content creators every month via initiatives like the Creator Rewards (previously Creativity) and the Series Program. The money transfers are usually made on or about the 15th of each month.
- How much should I charge for a TikTok video with 10K followers?
Micro influencers (10K, 100K followers) generally have a rate of $200, $800 per video, which varies based on factors such as the campaign scope, deliverables, usage rights, and engagement rates.
- What is the average influencer salary (2023–2025)?
At least on average, the money made is estimated to be between $48 800 and $65 per year, but distribution is very wide: many creators only make a few thousand dollars a year, while those at the top of the earnings make six or seven figures.