Top 15 Mom Influencers You Need to Know

Mom influencers don’t just care for their families. They also inspire thousands of people every day. These influencers share their real lives, parenting experiences, helpful tips, fun ideas, and honest thoughts with their followers. 

Many brands work with these moms through influencer marketing platforms. These platforms help brands find the right influencers, set up campaigns, and grow their message.

In this blog post, I’ve rounded up 15 amazing mom influencers to follow and collaborate. Moreover, I’ll explore how to find the best mom influencers on Instagram and TikTok. Let’s get started. 

Best Mom Influencers on Instagram

If you enjoy following real moms who share helpful tips, fun moments, and everyday life, you’re in the right place. Here, I have introduced some of the best mommy influencers:

1. Kay Dudley (@kayandtayofficial)

Kay Dudley, a well-known mom influencer, collaborates with her husband, Taylor Dudley, to create comedy skits and challenges. Together, they post funny and relatable videos about their daily lives, including pregnancy habits and cravings. 

This funny mom influencer isn’t just sharing her family life; she’s doing it in a way that people love. She’s already worked with big names like Walmart, Coca-Cola, and Netflix, and it’s easy to see why. Her posts feel real, warm, and fun, like you’re part of her world.

Kay Dudley: Instagram mom influencer

2. Liana Jade (@liana_jadee)

Liana Jade Brooker is a popular Welsh TikTok star and social media influencer known for her singing, dancing, and fitness videos.

She also stands out as one of the top mom influencers on Instagram. Liana Jade is a fun and relatable blogger who shares her family life with millions of fans. She has 1.5 million followers on Instagram, over 9.8 million on TikTok, and a popular YouTube channel with her partner, Connor.

After becoming a mom in 2022, her content shifted to family and lifestyle, and her followers love it. She’s worked with big brands like Gymshark, HelloFresh, Boohoo, and more.

Liana Jade

3. Julia d’Albert (@juliadalbert)

Julia is a lifestyle and mum influencer who shares her everyday life as a parent. After facing fertility struggles, she and her husband, Matty Johnson, had their first baby, something many of her followers connect with.

Julia became known in 2016 after being on Below Deck Mediterranean, reality TV show. Since then, she’s worked with brands like Boots for her baby skincare line and also with well-known fashion brands.

Julia d’Albert

4. Kass Parker (@justkass) 

Want to see real family life mixed with style and fun? Kass Parker is a mom influencer who shares her everyday moments.

Kass started by posting makeup and fashion videos on her YouTube channel, JUSTKASS with over 5.7M subscribers. But in 2018, she started a family channel called ‘Not Enough Nelsons,’ where she shares life with her family. That’s when her popularity took off.

This famous mom influencer has worked with well-known brands like Gymshark, HelloFresh, and Boohoo. 

Kass Parker

• Followers: 805K 
• Niche: Family, Lifestyle, Motherhood
• Best for: brands in fashion, health, home, family, and tech

5. Miklaya Matthews (@mikalya__matt)

Mikayla Matthews is another one of the mom influencers from the USA. She provides parenting tips, shares family-centric content with her husband, Jace, and their children, and promotes trusted products. 

People enjoy her videos because they feel real, especially the ones where she surprises her son Beckham with food. Mikayla has worked with well-known brands like HelloFresh, Boohoo, and Function of Beauty.

Miklaya Matthews

6. Lesly Almanza (@ricky_and_lesly) 

Lesly Almanza is another famous mom influencer on Instagram. She provides parenting tips, shares family-centric content with her husband, Ricky, and their children.

She is one of the top mom bloggers on Instagram for parenting and baby brands like Pampers or Fisher-Price, as well as home and lifestyle names like IKEA or Bed Bath & Beyond. 

Lesly’s content also makes her a great match for travel companies, think airlines, hotels, or Airbnb.

Lesly Almanza

Top Mom Influencers on TikTok

Now, let’s move to TikTok, where mom influencers are most active. Here is a list of the most famous mom influencers on TikTok:

7. Addie Mccracken (@addie_maccraken123)

Addie McCracken is one of the new mom influencers on TikTok and went viral for her smart and funny toddler, Rustyn. She shares the joys and challenges of motherhood she faces. Her content often features her son, Rustyn, and her partner, Brady. 

Addie’s content frequently features her family life, including vlogs and everyday moments with Rustyn and Brady. 

Addie McCracken went viral on TikTok in early 2023 with her video titled “Do You Want Nummies?” This heartwarming engagement video featuring her son, Rustyn, garnered over 9.5 million views. She has worked with brands like Bloom Nutrition. She frequently features their products, particularly their greens powder, in her content.

Addie Mccracken

8. Abbie Herbert (@abbieherbert)

Abbie Herbert is one of those TikTok mom influencers you can’t help but stop and watch.She shares fun, real moments from her life with her husband, Josh, and their two kids, Poppy and Jagger

She went viral in 2020 with a video of her daughter and has since worked with big brands like Pampers, Ulta Beauty, IKEA, and Bloom Nutrition. 

Abbie Herbert

9. Lottie Weaver (@lottie..weaver)

Need a mix of mom life, beauty tips, and real moments? Lottie Weaver has it all. She is one of the well-known mom influencers on TikTok.

She’s a TikTok favorite with 1.8M followers who love her fun family content, especially her videos with her daughters and her helpful hair tutorials for redheads. Brands like SmartyPants Vitamins and Amazon have already partnered with her.

Lottie Weaver

10. Kayla Kosuga (@kaylakosuga)

Kayla Kosuga keeps things real and relatable, which is why millions love following her. Her content often features sweet moments with her husband Elijah and their kids, along with makeup routines, fashion hauls, and lifestyle tips. 

With 1.6M followers, she’s earned a spot among the best mom Instagram accounts to follow. Kayla has teamed up with brands like Scentbird, Zaful, and Amazon.

Kayla Kosuga

11. Haylee Hess (@hay_hess)

Haylee Hess is one of the famous mom influencers who shares her experiences as a mother, particularly focusing on raising triplets. She usually creates videos about how she spends her day with her triplets and how she cleans the house after the triplets turn it into a complete mess. 

Haylee has teamed up with brands like SmartyPants Vitamins, often showing them in her morning routines, and regularly shares favorite Amazon finds.

Haylee Hess

Top Mom Influencers on YouTube

Now let’s review some famous mom influencers on YouTube: 

12. Bella Weems Lambert (DELLA VLOGS)

If we talk about biggest mom influencers, Bella Weems Lambert is definitely one to know. She shares her life online with her husband through their YouTube channel, DELLA VLOGS, which has over 3.3 million subscribers. Their videos are fun, full of family moments, pranks, and daily vlogs.

Bella is also active on TikTok and Instagram, where she connects with millions more through lifestyle and parenting content. And she’s not just an influencer—she started her own jewelry brand, Origami Owl, when she was only 14! She’s already worked with big names like Anker, Bloom Nutrition, and Cafe Rio.

Bella Weems Lambert (DELLA VLOGS)

13. Meg Resnikoff and Elle Walker (What’s Up Moms)

When it comes to fun, helpful, and relatable parenting content, What’s Up Moms stands out. Run by Meg Resnikoff and Elle Walker, this YouTube channel has become a favorite among parents, with over 4.5 million subscribers.

Their content mixes parenting tips, DIY projects, easy family recipes, and a good dose of humor about mom life. With around 13.2 million views every month, their videos reach a wide audience, mainly women aged 25–34 from the U.S., Canada, and the UK.

These popular mom influencers have worked with major brands like Disney, Kohler, Puffs, and Parents Magazine.

 

Meg Resnikoff and Elle Walker (What’s Up Moms)

• Subscribers: 4.5M 
• Niche: Lifestyle, Parenting
• Best for: brands in parenting, lifestyle, wellness, and tech

14. Louise Pentland

Looking for a fresh, down-to-earth voice in parenting and lifestyle? That’s Louise Pentland. With 2.2 million YouTube subscribers and nearly 200 million views, she shares everything from motherhood moments to beauty tips in a way that feels real and relatable.

Her biggest audience is in the UK, but she also reaches fans in the US, Canada, and Australia. Beyond YouTube, Louise connects with followers on Instagram and Twitter and hosts the popular Mothers’ Meeting podcast, where she talks honestly about parenting.

As a top mom influencer, Louise has worked with well-known brands like Pampers, Disney, Amazon, and Olay.

Louise Pentland

• Subscribers: 2.2M 
• Niche: Lifestyle, Parenting, Motherhood, Beauty  
• Best for: brands in parenting, home goods, health, and beauty

15. Brittani Boren Leach

Brittani Boren Leach is a well-loved American mom influencer and YouTuber who shares honest moments from her family life, the ups and downs of raising kids. With 220K subscribers, her videos get around 47,700 views each, mostly from parents in the U.S. and other English-speaking countries.

She became especially known for opening up about the loss of her son, Crew, which helped many people relate to her story.

Brittani partners with brands that focus on family and home life, like Pampers and HelloFresh. 

Brittani Boren Leach

• Subscribers: 220K
• Niche: Lifestyle, Parenting, Motherhood
• Best for:  baby products, home goods, and wellness items

How to Find The Best Mom Influencers on Instagram, YouTube, and TikTok? 

The best way to find influencers for your business is to get help from an influencer marketing platform. My suggestion is Ainfluencer. 

Ainfluencer is an influencer marketplace that features a vast database of over 5 million influencers on Instagram, YouTube, and TikTok. This extensive database includes influencers of all sizes, from micro-influencers to mega-influencers. 

Using this AI-powered platform, you can use smart filters to narrow the influencer search. You can filter your choices between location, language, audience, size, gender, age, follower quality, and collaboration cost. Ainfluencer offers so many other features as well: 

Ainfluencer Features

Here is a short review of Ainfluencer’s features: 

1. 100% Free: The platform is free to use for both influencers and businesses.
2. Unlimited Smart Invitations: Send unlimited offers to potential collaborators.
3. Real-time Communication: Seamlessly communicate with influencers through built-in chat.
4. Targeted Influencer Discovery: AI helps find the most relevant influencers for your campaigns.
5. Content Brief Templates: Use customizable templates to provide clear instructions to influencers.
6. Secure Payment: Ainfluencer ensures secure and transparent payments, protecting both brands and influencers from fraud.
7. Comprehensive Analytics: Ainfluencer offers key metrics like reach, engagement, and conversions, and provides detailed audience insights
8. E-commerce Integration: You can sync with Shopify and Google Analytics to track influencer campaign performance more easily

Conclusion 

And that’s a wrap on our list of top 15 mom influencers you need to know. I tried to gather the best and most famous ones for you. But you can always search in influencer marketplaces like Ainfluencer to find the one you’re looking for. 

FAQs

Let’s review some frequently asked questions about famous mom influencers on social media: 

Q1. What Are Mom Influencers?

Mom influencers are social media personalities, often mothers themselves, who share their real-life parenting experiences, daily routines, family moments, and advice with their followers. They connect with audiences through relatable content on platforms like Instagram, TikTok, and YouTube. 

Top mom influencers are sharing everything from pregnancy tips and toddler hacks to home organization and self-care for moms. These influencers build trust by being authentic and open about the ups and downs of motherhood.

Q2. How Much Do Mom Influencers Make?

The earnings of mom influencers can vary widely based on factors like follower count, engagement rate, and the types of partnerships they secure. But we could say:

1. Micro-Influencers (1K–10K followers)  typically earn around $1,420 monthly.

2. Mid-tier Influencers (50K–100K followers) can make between $500 and $5,000 per post.

3. Macro Influencers (500K–1M and more followers) often earn $10,000 or more per post.

Q3. How Do I Become a Mom Influencer?

Becoming a successful mom influencer requires consistent effort. Start by building an authentic online presence on platforms like Instagram, TikTok, YouTube, or blogs. Then, create high-quality, engaging content that resonates with your target audience.

Q4. How to Find Mom Influencers?

There are several ways to find mommy influencers online:

• Searching hashtags like #MomLife, #MomBlogger, or #ParentingTips
  
• Browsing parenting communities and forums
  
• Exploring social media platforms manually (Instagram, TikTok, YouTube)
  
• Analyzing influencer profiles through brand collaborations or shoutouts
  

While these methods can work, they’re often time-consuming, unorganized, and may require hours of manual research to verify authenticity, engagement, and audience fit.

That’s why many brands turn to influencer marketing platforms like Ainfluencer, a tool designed to help you quickly discover, filter, and connect with the top mom influencers based on your specific goals. It streamlines the entire process, from finding the right fit to launching a campaign, saving you time and improving results.