The world of AI is rapidly evolving, making it challenging to stay up-to-date with all the latest breakthroughs and innovations. This time, AI has made its way through influencers.
It could be a little tricky to find AI influencers, but if you search the right way through Influencer marketing platforms and social media, you can easily find them.
In this blog, I’ll dive deep into the top AI influencers on platforms like Instagram, TikTok, and YouTube. Let’s review our AI influencers list:
Table of Contents
Top AI Influencers on Instagram
Most of the famous AI influencers are active on Instagram. Therefore, I will begin by checking this platform as of June 2025:
Miquela (@lilmiquela) – 2.5M Followers
Miquela Sousa, known as Lil Miquela or simply Miquela, is a fictional character and AI social media influencer created by the Los Angeles-based tech company Brud.
Launched in 2016, she presents herself as a 19-year-old robot of Brazilian-American heritage living in Los Angeles.
Miquela has gained significant popularity as a music influencer, model, and advocate for social causes, collaborating with major brands like Calvin Klein and Prada.
Lil Miquela’s partnerships are diverse, spanning fashion, technology, and the music industry. For instance, her collaboration with Samsung’s #TeamGalaxy campaign reportedly earned her over $10 million. These partnerships highlight her versatility and appeal across different industries.
- Instagram Followers: 2.4M
- Niche: Lifestyle, Music, Fashion
- YouTube: 274K Subscribers
- TikTok: (@lilmiquela) | 3.4M Followers
- Twitter: (@lilmiquela) | 29.3K Followers
38% of her followers are from the United States, and 6.8% are from the UK.
Lu do Magalu (@magazineluiza) – 7.6M Followers
This AI female Influencer is a prominent virtual influencer and digital content creator associated with Magazine Luiza (Magalu), one of Brazil’s largest retail companies.
She was first introduced in 2003 as a digital personality designed to enhance the online shopping experience, evolving significantly over the years into a major figure in digital marketing.
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- Instagram Followers: 7.6M
- Niche: Influencing, E-commerce
- YouTube: 2.9M Subscribers
- TikTok: (@magazineluiza) | 7.3M Followers
Lu do Magalu, a prominent AI model influencer, has revolutionized digital marketing with her engaging content and brand partnerships. She collaborates with major brands like Samsung, Red Bull, and McDonald’s, creating high-quality photos, videos, and event appearances that resonate with her audience. Her content often features product demonstrations, lifestyle showcases, and interactive engagements, blending seamlessly into her digital persona. These collaborations not only enhance brand visibility but also drive significant engagement across various platforms. 99% of her followers are from Brazil.
Barbie (@barbie) – 3.6M Followers
Barbie, the iconic doll, has evolved into a significant AI influencer with a robust social media presence. This transformation is part of a broader marketing strategy that leverages digital technology and user-generated content to engage audiences and promote various brands.
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- Instagram Followers: 3.6M
- Engagement Rate: 0.37%
- Average Reels Play: 190K
- Average Likes: 13.4K
- Average Comments: 189
- Niche: Fashion, Beauty
- YouTube: 12.6M Subscribers
- TikTok: (@barbie) | 2.1M Followers
20% of her followers are from the United States, and 13% are from Brazil.
Shudu Gram (@shudu.gram) – 238K Followers
Shudu Gram is recognized as the world’s first digital supermodel and a prominent AI influencer. Created by British photographer Cameron-James Wilson in April 2017, Shudu is a computer-generated character designed to embody the aesthetics of high fashion while advocating for diversity in the modeling industry.
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- Instagram Followers: 238K
- Engagement Rate: 2.5%
- Niche: Lifestyle, Music, Fashion
Shudu Gram, recognized as the world’s first digital supermodel, has become a prominent figure among top AI influencers. Created by British photographer Cameron-James Wilson in 2017, Shudu has collaborated with renowned brands such as Balmain and Fenty Beauty, creating high-quality photos, videos, and event appearances that resonate with her audience. Her content often features product demonstrations, lifestyle showcases, and interactive engagements, blending seamlessly into her digital persona. These collaborations not only enhance brand visibility but also drive significant engagement across various platforms. 25% of her followers are from the United States, and 11% are from the UK.
Noonoouri (@noonoouri) – 504K Followers
Noonoouri is a virtual influencer and AI pop star, created by German designer Joerg Zuber in 2018.
She is characterized by her cartoon-like appearance and vibrant blue hair, embodying a 19-year-old fashionista from Munich, Germany.
- Instagram Followers: 497K
- Engagement Rate: 1.54%
- Average Reels Play: 135K
- Average Likes: 6.5K
- Niche: Fashion, Beauty, Music
- YouTube: 3.4K Subscribers
- TikTok: (@realnoonoouri) | 82.8K Followers
This AI-generated influencer has collaborated with 130 brands, including Versace and Warner Music. She produces CGI photos, videos, and virtual events, earning over $550K annually. 13% of her followers are from the United States, and 26% are from Brazil.
Lil Wavi (@lil_wavi) – 11 Followers
Lil Wavi, known as @lil_wavi, is a virtual influencer and digital character created by Wolf Groom in 2018. Based in London, England, he embodies the aesthetics of high-fashion streetwear and has quickly gained recognition within the virtual influencer community.
- Instagram Followers: 11K
- Average Reels Play: 135K
- Average Likes: 6.5K
- Niche: Fashion
This AI-generated influencer has carved a niche in the digital fashion world. With a growing presence on Instagram, he collaborates with brands like Waviboy, showcasing streetwear aesthetics. His content primarily consists of high-quality photos and videos, capturing his unique style and personality.
Zoe Dvir (@zoedvir) – 24.4K Followers
Zoe Dvir is another AI model influencer and digital model from Tel Aviv, Israel, who has gained recognition for her multifaceted persona and advocacy work.
Created by the Israeli company Zoe01, she debuted on social media in January 2019 and has quickly established herself in the digital fashion landscape.
- Instagram Followers: 11K
- Engagement Rate: 0.84%
- Average Reels Play: 2.6K
- Average Comments: 14
- Niche: Fashion
With over 25,000 Instagram followers, Zoe shares a mix of content, including fashion, art, and glimpses into her digital life. Her artistic and whimsical approach sets her apart from other AI influencers on Instagram. Zoe’s growing popularity showcases the creative potential of AI in digital content creation and the evolving landscape of virtual personalities.
Rozy (@rozy.oh)
Rozy is recognized as South Korea’s first virtual influencer. Created by the Seoul-based company Sidus Studio X, she debuted on Instagram in August 2020 and quickly gained popularity for her engaging content and relatable persona.
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- Niche: Lifestyle
- Engagement Rate: 2.5%
- Instagram: (@rozy.oh) | 178K Followers
Rozy Oh shines among AI influencers on Instagram. Created by Sidus Studio-X, she earns approximately $ 854,000 per year per deal. She features in CGI photos, videos, virtual fashion shows, product ads, and event spots. Her followers are mainly from the US.
Maya (@maya.gram) – 72K Followers
Maya is a Southeast Asian AI influencer created by collaborating with UM Studios and Ensemble Worldwide.
She was introduced to the public in 2023 and has quickly gained traction as a digital personality representing the vibrant culture and values of the Southeast Asian region. Maya, a Southeast Asian AI influencer on Instagram, earns money per campaign through collaborations with Puma and Myntra. She posts CGI photos, short videos, and virtual events.
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- Niche: Lifestyle, AI
- Engagement Rate: 2.3%
- TikTok Followers: 72K
- Average Play: 18K
- Average Likes: 1.3K
- Instagram: (@mayaaa.gram) – 7K Followers
Dagny (@dagny) – 10K Followers
Dagny Gram, known as @dagny.gram, is an AI influencer and digital character who first appeared on social media on March 21, 2019.
Originating from Weymouth, Dorset, England, Dagny is designed to embody the concept of a “digital superhuman,” showcasing a blend of fashion, lifestyle, and technology. This digital supermodel with 10K followers earns through fashion collaborations like Vogue & Balmain. As part of AI influencers on Instagram, she posts CGI photos, videos, and virtual runway events.
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Aitana Lopez
Aitana Lopez is a 25-year-old Spanish AI model created by the design agency The Clueless, led by designer Rubén Cruz.
She is characterized by her vibrant pink hair and embodies a persona that blends elements of fitness, gaming, and cosplay.
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- Niche: Fitness, Gaming, Cosplay
- Engagement Rate: 4.29%
- TikTok: (@aiitanaloopez) | 2K
- Average Views: 43K
- Total Views: 1.53M
- Instagram: (@fit_aitana) | 347K Followers
Fit Aitana, a fitness-focused AI-generated influencer from Barcelona, earns about €1K per post and up to €10K monthly. She partners with Olaplex and Intimissimi, posts CGI photos, videos, and virtual events. Fit Aitana represents a mature, effective AI-generated influencer—an attractive option for brands seeking predictability, scalability, and creative consistency.
Top AI Influencers on TikTok
I found a couple of AI influencers on influencer marketplaces who are active on TikTok. Let’s review them:
Imma (@imma.tokyo) – 466K Followers
Imma is a pioneering AI influencer and model from Japan, created by the Tokyo-based company Aww Inc.
She debuted on Instagram in 2018 and has since become a significant figure in the fashion industry, recognized for her distinctive style and engaging digital presence.
- Niche: Fashion, Lifestyle
- Engagement Rate: 0.84%
- TikTok Followers: 466K
- Average Play: 82K
- Average Likes: 1.3K
- Average Comments: 12
- YouTube: 330 Subscribers
- Instagram: (@imma.gram) | 394K Followers
Imma, Japan’s first virtual model, collaborates with brands such as IKEA, Dior, Nike, Coach, and Porsche. She earns approximately $1,000+ per post and around $ 640,000 per year. Formats include CGI photos, videos, virtual events, and even pop‑ups. 33% of her followers are from Brazil, and 10% are from Thailand.
Bermuda (@bermudaisbae) – 45K Followers
Bermuda is a notable AI influencer and digital model who has made a significant impact in the realm of social media and digital marketing.
Created by the agency Brud, Bermuda emerged around the same time as other prominent virtual influencers, such as Lil Miquela and Blawko.
- Niche: Lifestyle
- Engagement Rate: 5.25%
- TikTok Followers: 45K
- Average Play: 409K
- Average Likes: 27.3K
- Average Comments: 185
- YouTube: 330 Subscribers
- Instagram: (@bermudaisbae) | 218K Followers
Bermuda, known for bold cyberpunk style, ranks high among AI influencers on Instagram. She has 225,000 followers, a 10.6% engagement rate, earns approximately £2,500 per post, and partners with tech startups. Bermuda expands beyond IG. With 45K TikTok followers and 143K likes, this bold “Robot Queen” debuts edgy CGI clips and music content. 55% of her followers are from the United States, and 6% are from the UK.
Top AI Influencers on YouTube
As our last platform, let’s review some AI influencers on YouTube:
Thalasya (@thalasya)
Thalasya, known as @thalasya_ _, is recognized as Indonesia’s first digital influencer and a prominent figure in virtual influencers.
Created by Magnavem Studio, she debuted on social media in 2018 and has since garnered a significant following, with nearly 500,000 followers on Instagram.
- Niche: Lifestyle, Music
- Engagement Rate: 1.13%
- TikTok: (@thalasyaa) | 490 Followers
- Average Views: 10K
- Instagram: (@thalasya_) | 454K Followers
This social media AI influencer earns money through promotions with Tokopedia, Canon, hotels, and restaurants. Thalasya hosts a YouTube channel featuring story-style clips—such as travel reels and music covers (e.g., Sam Smith, PUBG gaming)—earning extra reach beyond Instagram.
Blawko (@blawko22)
Blawko is a prominent virtual influencer and digital model created by the company Brud in 2016. He is characterized by his distinctive streetwear style, tattoos, and a mask that often covers the lower half of his face, adding an air of mystery to his persona.
Blawko describes himself as a “digital model and sex symbol,” appealing to a younger audience with his edgy aesthetic and lifestyle content.
- Niche: Entertainment
- Engagement Rate: 5.25%
- YouTube: 4.6K Subscribers
55% of her followers are from the United States, and 6% are from the UK.
How to Find The Top AI Influencers For My Brand?
As you saw, more and more AI influencers are emerging on social media; however, their engagement rates are not very high, so they may not be the best fit for paid brand collaborations.
However, if you’re confused and don’t know how to find the right AI models and influencer for your brand, I’m here to guide you!
Ainfluencer: World’s First DIY Influencer Marketplace
Ainfluencer is an innovative marketplace that bridges the gap between brands and influencers, making it easier than ever to create impactful marketing campaigns. Whether you’re a small startup or a well-established brand, Ainfluencer provides the tools you need to find, collaborate with, and manage influencers effectively.
Why Should You Use Ainfluencer?
- Extensive Influencer Network: Gain access to a diverse pool of influencers across various niches, including fashion, beauty, lifestyle, fitness, tech, and more. With millions of influencers at your fingertips, you can easily find the perfect match for your brand’s identity and goals.
- User-Friendly Platform: Ainfluencer’s intuitive interface enables you to search for influencers based on specific criteria, including follower count, engagement rate, and audience demographics. This streamlined process saves you time and ensures that you connect with influencers who truly resonate with your target market.
- Real-Time Analytics: Track the performance of your influencer campaigns with detailed analytics and reporting features. Understand what works and what doesn’t by analyzing metrics such as reach, engagement, and conversion rates. This data-driven approach empowers you to make informed decisions and optimize your campaigns for maximum impact.
- Cost-Effective Solutions: Ainfluencer is 100% free for brands, with no platform fees. You can launch unlimited campaigns and connect with over 5 million Instagram, YouTube, and TikTok influencers at no cost. Payments are securely handled via escrow, with a 20% fee deducted from influencer payouts, ensuring affordable, high-quality collaborations for businesses of all sizes.
- Seamless Collaboration: The platform simplifies the collaboration process by providing tools for communication, contract management, and payment processing. This means you can focus on creating compelling content while Ainfluencer handles the logistics.
Conclusion
In 2025, top AI influencers are taking the digital world by storm. They’re changing how we interact online and how brands connect with audiences.
So, whether you’re into tech or just love scrolling through social media, keeping up with these AI influencers is a must. They’re definitely the ones to watch as they continue to shake things up in the digital space!
FAQs
Let’s see some frequently asked questions about this topic:
Q1. Who Is The Famous AI Influencer?
Lil Miquela is widely recognized as the most famous AI influencer, created by the startup Brud, with over 3 million followers on Instagram.
Q2. What Is an AI Influencer?
An AI influencer is a digital character or virtual model created using artificial intelligence and computer-generated imagery (CGI) to engage audiences on social media, often promoting brands and products.
Q3. Who Is The Highest-Paid AI Influencer?
While specific earnings can vary, Lu do Magalu is considered one of the highest-paid AI influencers, with notable brand collaborations and a substantial Instagram following.
Q4. Are AI Influencers Making Money?
Yes, AI influencers can make money through brand collaborations, sponsored content, and marketing campaigns, similar to traditional human influencers.
Q5. Are AI Influencers Real?
No, AI influencers are not real people; they are entirely digital personas created using artificial intelligence and computer-generated imagery (CGI) designed to engage with social media audiences.
Q6. Are AI Influencers More Cost-Effective than Humans?
Yes. AI influencers can slash campaign costs in the long term by eliminating travel fees, wardrobe budgets, and other ongoing expenses. They scale content nonstop and deliver consistent messaging, while human influencers still win on trust and emotional relatability.
