The search for top American influencers can feel overwhelming, given the vast number of personalities dominating platforms like Instagram, TikTok, or YouTube. However, identifying the right US influencers who align with your brand’s values and goals is essential for online marketing success. With the right partnerships, businesses can amplify their reach and drive significant brand awareness and conversions.
If you are looking for the best female or male US influencers, Ainfluencer is one of the best free Influencer marketing platforms. It helps brands discover the ideal influencers for campaigns on TikTok and Instagram, simplifying this complicated Influencer marketing process.
Table of Contents
15 Top American Influencers (Quick Overview)
Here’s a summary of the top American influencers covered in this article:
| 1- Addison Rae (@addisonraee) | 9- Casey Neistat (@caseyneistat) |
| 2- Dixie D’Amelio (@dixiedamelio) | 10- Kody Antle (@kodyantle) |
| 3- Logan Paul (@loganpaul) | 11- MrBeast (Jimmy Donaldson) |
| 4- James Charles (@jamescharles) | 12- Dude Perfect |
| 5- Olivia Jade (@oliviajade) | 13- Billie Eilish |
| 6- Jonathan Peter (@iamjonathanpeter) | 14- Krysss V. |
| 7- Charlie D’Amelio (@charlidamelio) | 15- Joe & Nic’s Road Trip |
| 8- Shane Dawson (@shanedawson) |
Suggested Post: Top Canadian Influencers
Top American Influencers on Instagram
Let’s start by exploring the leading American influencers on Instagram, highlighting diverse talent from multiple niches.
1- Addison Rae (@addisonraee)
Addison, one of the top US influencers on Instagram, rose to fame with her engaging dance videos and magnetic personality on TikTok and Instagram. Born in Lafayette, Louisiana, she later ventured into acting, starring in Netflix’s He’s All That. Rae collaborates with major brands like American Eagle and L’Oréal, making her ideal for beauty, fashion, and lifestyle businesses.
Niche: Lifestyle, beauty, fashion, and entertainment
Engagement rate: 0.99% (Instagram average 1.47%)
Followers: 34.4M followers
2- Dixie D’Amelio (@dixiedamelio)
She is a rising star among American influencers on Instagram, known for her vibrant and creative content. Born in Connecticut in 2001, Dixie gained fame alongside her sister, Charli, amassing millions of Instagram followers. Her engaging posts, music releases like “Be Happy,” and appearances on TV shows also skyrocketed her popularity. Ideal for beauty, fashion, and entertainment brands, Dixie connects with audiences seeking authentic and stylish inspiration.
Niche: Music, lifestyle, and entertainment
Engagement rate: 0.13% (Instagram average 1.47%)
Followers: 20.3M Followers
3- Logan Paul (@loganpaul)
Logan, a top Instagram and TikTok influencer, is a multifaceted entertainer, professional wrestler, and entrepreneur. Through his bold personality and diverse content, he built massive followings on YouTube, Instagram, and TikTok. Co-founder of Prime and Lunchly, Paul excels in branding. Ideal for fitness, lifestyle, and entertainment collaborations, his reach and versatility make him a top choice for global campaigns.
Niche: Entertainment, fitness, and entrepreneurship
Engagement Rate: 3.34%
Followers: 27.3M followers
4- James Charles (@jamescharles)
James Charles is among the top social media influencers in the USA, known for his bold and creative makeup artistry. Born in New York in 1999, he gained fame by sharing striking looks on Instagram before transitioning to YouTube, where his tutorials earned him over 24 million subscribers. James became CoverGirl’s first male ambassador in 2016, breaking industry norms. Ideal for beauty and fashion brands, he strongly advocates inclusivity, making him a sought-after collaborator for diverse Influencer campaigns.
Niche: Beauty, makeup artistry, and LGBTQ advocacy
Engagement Rate: 1.36%
Followers: 20M followers
5- Olivia Jade (@oliviajade)
Olivia, one of the top influencers in the USA, rose to fame with her YouTube channel featuring fashion and beauty content. She started her social media journey in high school, and despite setbacks like the college admissions scandal, she made a comeback with vlogs focused on lifestyle and charity. Olivia is ideal for collaborations with beauty, fashion, and wellness brands targeting Gen Z and young millennials.
Niche: Beauty, fashion, and lifestyle
Followers: 1.2M followers
Famous American Influencers on TikTok
From trending dances to innovative content, American influencers on TikTok have transformed social media and emerged as cultural icons. This section showcases leading TikTok stars—so stay tuned!
1. iamjonathanpeter
Jonathan Peter, one of the rising influencers in the USA, captivates audiences with his versatile content across TikTok and Instagram (@iamjonathanpeter). This South African-born actor creates comedy and POV videos highlighting cultural nuances and everyday realities. With over 12M TikTok followers, his engaging personality makes him ideal for collaborations with entertainment, lifestyle, and sports brands.
2. Charlie D’Amelio(@charlidamelio)
Charlie is among the most popular American Female TikTokers, known for her captivating dance videos and relatable personality. Born in Norwalk, Connecticut, in 2004, she began her TikTok journey in 2019 and quickly gained millions of followers, becoming the platform’s biggest star. Her success extends to Instagram, YouTube, and television, where she collaborates with brands like Dunkin’ Donuts and Prada. She connects deeply with Gen Z audiences and is ideal for beauty, fashion, and lifestyle businesses.
3. Shane Dawson
Shane is one of the USA’s most influential YouTubers and social media content creators. Known for his unique blend of comedy, character impersonations, and documentary-style series, he first rose to fame in 2008.
His TikTok presence is equally captivating, and his humor and storytelling continue to resonate with millions. Shane’s authenticity and creativity make him a sought-after partner for beauty, entertainment, and lifestyle brands. Influencers in the USA like Shane have helped brands like Jeffree Star Cosmetics soar. With over 23 million subscribers, he’s perfect for businesses targeting a younger audience.
4. Casey Neistat
Director, filmmaker, and entrepreneur Casey is among the top American influencers due to his daily YouTube vlogs.
His younger audiences likely relate to his high-energy content on TikTok, giving him ample opportunity to collaborate with brands who want to reach millennial and Gen Z consumers, already a big part of Casey’s partnerships, including big brands like Nike, Samsung, and Google. His growing TikTok following makes him an ideal candidate for tech, lifestyle, and fashion companies.
5. Kody Antle (@kodyantle)
Kody is a popular American influencer known for his expertise as an animal trainer and his role in Netflix’s Tiger King. Raised as the son of Doc Antle, the founder of Myrtle Beach Safari, Kody grew up by exotic animals like tigers and elephants, fostering a deep bond with wildlife. With 27.9 million followers on TikTok, his videos have won over millions of viewers. His engaging, relatable content makes him a perfect match for brands in the pet, animal conservation, and adventure sectors.
Best American Influencers on YouTube
Now, Let’s get into our curated list of the best American YouTubers in the United States.
1- MrBeast
Jimmy Donaldson, also known as MrBeast, is widely recognized as the best American YouTuber. His rise to fame is due to his extraordinary generosity and innovative content. With over 334 million subscribers, MrBeast’s viral videos, like large-scale challenges and charity initiatives, have set new standards for online entertainment.
His unique approach, blending philanthropy with entertainment, makes him highly attractive to various brands. Companies in industries like gaming, tech, and lifestyle could see tremendous benefits by collaborating with him. His highly engaged audience and influence make him a perfect fit for businesses seeking massive exposure on social media.
2- Dude Perfect
Dude Perfect is one of the best American influencers on YouTube. The group, which includes Tyler Toney, Cory and Coby Cotton, Garrett Hilbert, and Cody Jones, is known for its unique blend of sports entertainment, trick shots, and comedy. It has captured the attention of millions worldwide.
With over 48 million subscribers, this YouTube channel is a leader in sports content. Collaborating with Dude Perfect is ideal for brands in sports, gaming, and lifestyle sectors looking to reach a broad, engaged audience through creative and exciting content.
3- Billie Eilish
She is one of the most influential American female YouTube influencers. She is known for her distinctive voice, boundary-pushing style, and socially conscious music. Since her breakthrough with “Ocean Eyes” in 2015, she has garnered global fame, earning multiple Grammy Awards and Academy Awards.
Her music videos have made her a favorite on YouTube, where she boasts millions of subscribers. Brands like Apple, Calvin Klein, and H&M have already collaborated with Billie, tapping into her vast and engaged social media fanbase. Her activism and unique style make her an ideal partner for fashion, tech, and eco-conscious brands.
4- Krysss V.
Krys V., an influential figure among American social media influencers, has built a strong online presence with her engaging Instagram, TikTok, and YouTube content. Known for her trend and beauty videos, she gained massive popularity after her first YouTube video, a no-heat curling tutorial, went viral. Her channel has since attracted over 500,000 subscribers. Krysss V.’s unique blend of comedic VR content, detailed character development, and high production value sets her apart on YouTube. Brands like K Lashes and others in the beauty and fashion industry have benefited from collaborations with her. She is a perfect fit for businesses looking to target younger, engaged audiences in the beauty and entertainment sectors.
5. Joe & Nic’s Road Trip
Joe & Nic are one of the best American road trip influencers on YouTube, offering a unique and personal look into their cross-country adventures. Joe and Nic explore the diverse towns and cities of the U.S., documenting downtowns, neighborhoods, distinctive architecture, and local culture.
Their YouTube channel has gained popularity for engaging vlogs showcasing road trip essentials, hidden gems, and practical travel tips. Brands in the travel, lifestyle, and hospitality industries have benefitted from collaborations with them. They are ideal partners for businesses targeting adventurous and engaged travelers in influencer marketing campaigns.
How to Find The Top American Influencers on Instagram or TikTok?
If you’re looking for the top American influencers for your business, this limited list might not align with your needs. You may have various factors in mind, such as your budget, niche, preferred social media platform, and more, making finding the right Influencer highly challenging. So, what’s the solution?
Finding the right influencers has never been easier with Ainfluencer, the leading platform for influencer marketing. This Influencer platform offers a rapidly expanding database of over 1 million active influencers on Instagram and TikTok, with 10,000 new creators joining monthly. Additionally, you can use Ainfluencer’s smart filters, like size, platform, gender, location, etc., to simplify your search for the right influencers.
Using Ainfluencer, you can access detailed analytics at both campaign and influencer levels. Brands can track reach, engagement, and conversions, ensuring partnerships align with their goals for maximum ROI.
Ainfluencer Is The Best Influencer Marketing Platform for Small and Mid-Sized Businesses.
Ainfluencer’s Key Features
Here are other key features that Ainflencer offers for brands and Businesses:
- 100% Free: Looking for a budget-friendly solution? With Ainfluencer, you can connect directly with influencers for free. The platform charges no fees to brands, letting you focus on campaigns and results.
- Unlimited Influencer List: Over 1 million influencers on Instagram and TikTok across various niches.
- AI-Powered Matching: Ainfluencer uses AI-powered technology to match brands with the right influencers in their niche. The platform evaluates business filters, influencer engagement metrics, demographics, and past collaborations to ensure the ideal match.
- End-to-End Influencer Campaign Management: A complete CRM system for managing influencer marketing campaigns from start to finish—discovering influencers, handling negotiations, and managing payments—all in one platform.
- Direct Communication with Influencers: The Ainfluencer platform enables brands to communicate directly and instantly with influencers through its built-in chat inbox. Custom message templates save time and ensure efficiency.
- 100% Risk-Free Payment System: Ainfluencer’s escrow system guarantees secure transactions, providing peace of mind for both brands and influencers.
- Precise Campaign Monitoring: With Ainfluencer’s platform, brands can track campaigns precisely using detailed analytics on reach, engagement, and conversions to optimize their influencer marketing strategies effectively.
- User-Friendly Setup: Setting up campaigns is simple, making it perfect for businesses of all sizes, including those collaborating with top Canadian influencers.
- DIY Influencer Marketing Platform: Taking a DIY approach, Ainfluencer lets you easily and for free find, negotiate, and partner with influencers.
Conclusion
This list explored a diverse range of American influencers across various platforms like Instagram, TikTok, and YouTube. These influencers stand out for their significant reach and engagement, effectively helping brands connect with target audiences.
If you want to collaborate with top American influencers or discover more like them, Ainfluencer is the ideal platform. With its advanced AI-powered matching, extensive influencer pool across different niches, and many other key features, Ainfluencer helps brands find the perfect fit among top Canadian influencers, ensuring successful and efficient influencer marketing campaigns. Try Ainfluencer for free and discover how it can streamline your influencer marketing campaigns.