Instagram’s got 2 billion monthly active users, and a big part, like 65%, of its influencers are nano-influencers. These are mainly with between 1,000 and 10,000 followers. What’s really good is that Instagram’s engagement is way up there, averaging about 3.5% per post across the board. That beats Facebook, X, and TikTok. Even nano-influencers can

Did you know that the average Instagram user follows about 150 accounts, but typically only 50-70% of those accounts follow back?This makes us understand why many users are interested in identifying non-followers and optimizing their social presence. How to see who doesn’t follow you back on Instagram? No worries, I got you covered. There are

We all saw it at least once, when we tried to message someone on Instagram for the first time, and this message, “you can’t message this account unless they follow you on Instagram,” appeared. Many people get confused and frustrated, especially if they’re trying to contact a brand or an influencer. This is a feature

Did you know that the best times to post on Instagram can actually be when you’re sleeping? According to the analysis of 5M+ Instagram posts, to our surprise, 5 AM is the number-one time to post for 2025. Instagram’s 2 billion monthly active users create unique engagement patterns throughout the day. We’ve examined 5 major

Hashtags are still one of the most effective ways to be seen on Instagram and connect with new audiences. It’s important to find the most popular Instagram hashtags, because this way your content will have a better chance to show up in explore pages, where your true audience is. Plus, they categorise your content so