So, you’re looking to discover some amazing food influencers? You’ve come to the right place! This blog is your guide to the top food influencers on Instagram, TikTok, and YouTube. I’ve rounded up 15 of the best and most famous food influencers to collaborate with. Let’s review them:
Table of Contents
Popular Food Influencers on Instagram
Based on my research in social media and influencer marketing platforms, here are some of the best food influencers on Instagram:
Mark Wiens (@migrationology) – 2.3M Followers
Mark Wiens is a well-known food and travel vlogger, blogger, and YouTube personality. He travels all over the world and tries new foods everywhere.
- Instagram Followers: 2.3M
- Engagement Rate: 0.83%
- Niche: Food, Travel
- YouTube: 11M subscribers
- TikTok: 1.9M Followers
His videos receive 673K plays, 26K likes, and 219 comments on average. 22% of his followers are from the United States, and 18% are from Indonesia.
Mark Wiens has collaborated with a variety of brands and products on his YouTube channel, often integrating them seamlessly into his food content. For example, he has featured products like Ghost Chili in his videos, often using them in spicy food challenges.
He has also partnered with brands that provide travel gear and accessories, which are essential for his frequent travels.
Suitable Brands for Collaboration
Given his focus on food and travel, brands related to culinary products, travel gear, and lifestyle would be a great fit for a collaboration with Mark Wiens.
Tommy Winkler (@tommywinkler) – 913K Followers
Tommy Winkler, known as “The Food Guy,” is a popular food influencer and content creator. He has gained a significant following on platforms like Instagram, TikTok, and YouTube for his engaging and entertaining food-related content.
- Instagram Followers: 913K
- Engagement Rate: 2.21%
- Niche: Food
- YouTube: 4.3M subscribers
- TikTok: @tommywinkler | 11.3M Followers
His videos receive 342K plays, 20K likes, and 179 comments on average. 35% of his followers are from the United States, and 4% are from Italy.
Tommy has partnered with meal kits delivery services like HelloFresh and Blue Apron.
Suitable Brands for Collaboration: Food, beverage, and delivery brands are suitable for working with him.
Maya Leinenbach (@fitgreenmind) – 4M Followers
Maya Leinenbach is a prominent vegan food blogger and influencer from Germany. She is also known for her brand “Fitgreenmind,” which is a vegan cooking book.
- Instagram Followers: 4M
- Engagement Rate: 0.92%
- Niche: Plant-based food and recipes
- YouTube: 1.1M subscribers
- TikTok: @fitgreenmind | 1.7M Followers
Her videos receive 1.6M plays, 32K likes, and 288 comments on average. 18% of her followers are from the United States, and 15% are from Germany.
Maya has collaborated with various brands, including KoRo, a company that offers a wide range of food items.
Suitable Brands for Collaboration: based on her niche, several brands are suitable to work with Maya, for example:
- Companies that offer meat alternatives, dairy-free cheeses, plant-based milks, and vegan snacks. Examples include Beyond Meat, Oatly, and Daiya.
- Brands that provide useful kitchen gadgets and appliances, like Vitamix (blenders), Instant Pot (multi-cookers), and Ninja (kitchen systems).
- Companies that offer vegan supplements, protein powders, and superfoods, such as Garden of Life and Sunwarrior.
- Companies that prioritize sustainable packaging solutions, such as Eco-Products and Package Free Shop.
Alexia Boba – (@alexiaeatsboba) – 145K Followers
AlexiaeatsBoba is a popular food influencer known for her engaging mukbang videos and food reviews. She has a significant following on platforms like Instagram, TikTok, and YouTube, where she shares her love for various cuisines and food experiences.
- Instagram Followers: 145K
- Engagement Rate: 6.38%
- Niche: Food
- YouTube: 146K subscribers
- TikTok: @fitgreenmind | 897K Followers
Her videos receive 261K plays, 10.6K likes, and 29 comments on average. 73% of her followers are from the United States, and 4% are from Brazil.
Alexia Boba has collaborated with various brands, like:
- She has featured Raising Cane’s chicken in her mukbang videos, showcasing their popular chicken tenders and sauces.
- She also frequently includes Samyang spicy noodles in her content and participates in spicy noodle challenges.
Suitable Brands for Collaboration: Based on her niche, food, beverage, and delivery brands are suitable for working with Alexia Boba.
Janemukbangs (@janemukbangs) – 712K Followers
Janemukbangs (her real name is not publicly disclosed) is another popular food influencer known for her engaging mukbang videos and food reviews.
- Instagram Followers: 712K
- Engagement Rate: Hidden
- Niche: Food
- YouTube: 234K subscribers
- TikTok: @janemukbangs | 3M Followers
Her videos receive 650K plays, 60K likes, and 200 comments on average.
Let’s check out her promotion and collaborations:
- She has featured Raising Cane’s chicken in her mukbang videos, showcasing their popular chicken tenders and sauces.
- She also frequently includes Jollibee’s menu items in her content, highlighting their fried chicken, Ube pie, and peach mango dessert.
Suitable Brands for Collaboration: Based on her niche, food, beverage, and delivery brands are suitable for working with Jane.
Best Food Influencers on TikTok
Moving on to TikTok, here are some of the top food influencers I found on this platform through Influencer marketplaces:
Tiffy Chen (@tiffycooks) – 3.3M Followers
Tiffy Cooks is a popular food influencer and blogger known for her easy and delicious Asian recipes. She shares her culinary creations on platforms like TikTok, YouTube, and her blog.
- Followers: 3.3M
- Engagement Rate: 6.93%
- Niche: Food, Cooking
- YouTube: 1.7M subscribers
- Instagram: @tiffy.cooks | 2.1M Followers
Her videos receive 1M plays, 64K likes, and 237 comments on average. 50% of her followers are from The United States, and 10% are from Canada. Her overall likes on the platform are 62.5M.
Tiffy Cooks usually collaborates with kitchen gadgets and food products. Therefore, brands that will be suitable to work with her will include:
- Food and Beverage Brands
- Kitchen Gadgets
- Health and Wellness Brands
Calley Blue (@calleyblue) – 1.3M Followers
Calley Blue is a popular food influencer and content creator known for her engaging mukbang videos and food reviews. Among all social media, she’s mostly active on TikTok.
- Followers: 1.3M
- Engagement Rate: 3.88%
- Niche: Food
- YouTube: 1.4K subscribers
- Instagram: @calley_blue | 23K Followers.
Her videos receive 55K plays, 2.5K likes, and 17 comments on average. 54% of her followers are from The United States, and 7% are from the UK. Her overall likes on the platform are 84M.
She has promoted Crumbl Cookies, Dustin Poirier’s Louisiana Style Hot Sauce, and Raising Cane in her videos.
Suitable Brands for Collaboration: based on her niche, food, beverage, and delivery brands are suitable for working with her.
Eva Koper (@eva.koper) – 1M Followers
Eva Koper is a recipe creator from the Netherlands, known for her easy and healthy recipes that often include lactose-free and vegan options. She shares her culinary creations on her blog, TikTok, and Instagram.
- Followers: 1M
- Engagement Rate: 5.37%
- Niche: Food, Healthy Food, Food Recipe
- YouTube: 5K subscribers
- Instagram: (@eva.koper) | 538K Followers.
Her videos receive 42K plays, 2.3K likes, and 10 comments on average. 12% of her followers are from The United States, and 9% are from the Netherlands. Her overall likes on the platform are 32M.
Suitable Brands for Collaboration:
Considering that she shares recipes, here are the brands that would be suitable to collaborate with Eva Koper:
- Food and Beverage Brands
- Kitchen Gadgets
- Health and Wellness Brands
Tram Tran (@babydumplingg) – 2.2M Followers
Tram Tran, also known as Babydumplingg, is a popular food influencer known for her engaging mukbang videos and food reviews. She usually shares videos in the context of “What I eat in a day.”.
- Followers: 2.2M
- Engagement Rate: 8%
- Niche: Food
- YouTube: 27K subscribers
- Instagram: (@babydumplingg) | 189K Followers.
Her videos receive 575K plays, 35K likes, and 150 comments on average. 64% of her followers are from The United States, and 5.8% are from the UK. Her overall likes on the platform are 116M.
Tram Tran has collaborated with famous brands such as Taco Bell.
Suitable Brands for Collaboration: based on her niche, food, beverage, and delivery brands are suitable to work with her.
Richard Antablian (@1hourlunchbreak) – 988K Followers
Richard Antablian, known as @1hourlunchbreak, began his influencer journey by sharing videos of what he eats during his lunch breaks. Richard’s breakthrough moment came in early 2024 when his TikTok video titled “Birria Pizza Was Top 3” went viral, amassing over 20 million views.
- Followers: 998K
- Engagement Rate: 8.25%
- Niche: Food
- YouTube: 417K subscribers
- Instagram: (@1hourlunchbreak) | 191K Followers.
His videos receive 631K plays, 46K likes, and 162 comments on average. 56% of his followers are from The United States, and 7.7% are from the UK. His overall likes on the platform are 43M.
Suitable Brands for Collaboration: based on his niche, food, beverage, and delivery brands are suitable to work with him.
Richard Antablian, has collaborated with fellow food creator Luke Collins. He has also collaborated with many brands, such as Swing Inn Cafe and local restaurants.
Top Food Influencers on YouTube
Now let’s check out some popular YouTubers:
Nikocado Avocado – 4.6M subscribers
Nikocado Avocado, whose real name is Nicholas Perry, is a Ukrainian-born American YouTuber and internet personality known for his mukbang videos.
Initially, Nikocado Avocado started his YouTube career as a vegan content creator but later transitioned to mukbang videos, where he eats large quantities of food on camera. He is now one of the most famous food bloggers on social media.
- Subscribers: 4.6M
- Engagement Rate: 2.98%
- Niche: Food, mukbang
- Instagram: (@real_nikocado) | 268K Followers
- TikTok: (@realnikocadoavocado) | 4.8M Followers
His videos typically receive an average of 140K views. The majority of his viewers are based in the United States. His total views on the platform is 909 million.
Nikocado Avocado has promoted various products and foods in his videos, including:
- Takis: He often features different flavors of Takis in his mukbangs.
- Fire Noodles: Spicy noodle challenges are a recurring theme on his channel.
- Fast Food Chains: He has showcased meals from McDonald’s, KFC, Taco Bell, and Pizza Hut.
Suitable Brands for Collaboration
Given his content style and audience, brands that could be suitable for collaboration with Nikocado Avocado include:
- Food and Beverage Brands: Especially those offering unique or spicy products, such as snack brands, instant noodles, and fast food chains.
Suggested Post: Top American Influencers
Brennen Taylor – 3.7M subscribers
Brennen Taylor has carved out a niche for himself as a food influencer on YouTube. He combines his love for food with his engaging and humorous personality.
- Subscribers: 4.6M
- Engagement Rate: 4%
- Niche: Food Review, Taste Tests
- Instagram: (@brennen) 1.1M Followers
- TikTok: (@brennentaylor) | 2.9M Followers
His videos typically receive an average of 206K views. The majority of his viewers are based in the United States. His total views on the platform are 741 million.
Given his YouTube content, where he visits and reviews various restaurants, food stands, and fast-food chains, he automatically promotes places that offer good food.
Suitable Brands for Collaboration
Given his content and audience, suitable brands for collaboration with Brennen Taylor include:
- Food and Beverage Brands
- Restaurant Chains
- Food Delivery Services
Nicole Hong – 276K subscribers
Nicole Hong is a YouTube star who has gained popularity for her lifestyle content, but she also has a significant presence as a food influencer.
- Subscribers: 276K
- Engagement Rate: 4%
- Niche: Food Review, Taste Tests
- Instagram: Private account
- TikTok: Not active
Her videos typically receive an average of 115K views. The majority of her viewers are based in the United States. Her total views on the platform is 3.1 million.
She shares recipes and cooking tips, often featuring specific food products and brands she uses in her meals.
Suitable Brands for Collaboration
Given her content and audience, the following types of brands would be suitable for collaboration with Nicole Hong:
- Food and Beverage Brands
- Kitchen Appliances
- Grocery Stores
Biteswithlily – 2.45M subscribers
Biteswithlily, whose real name is Lily Huynh, is a popular food influencer and TikTok star from Australia.
- Subscribers: 2.4M
- Engagement Rate: 2.54%
- Niche: Food
- Instagram: (@biteswithlily) | 840K Followers
- TikTok: (@biteswithlily) | 3.4M Followers
Her videos typically receive an average of 43 million views per month. The majority of her viewers are based in Australia. Her total views on the platform is 1 Billion.
Lily has promoted various brands, including:
- Tokyo DisneySea
- Jollibee
- IKEA Australia
Given her niche, brands related to food, and lifestyle would be a great fit.
KarissaEats – 3.76M subscribers
KarissaEats, whose real name is Karissa Dumbacher, is a popular food influencer known for her engaging food reviews and culinary challenges.
- Subscribers: 3.7M
- Engagement Rate: 2.97%
- Niche: Food
- Instagram: (@biteswithlily) | 1.1M Followers
- TikTok: (@biteswithlily) | 4M Followers
Her videos typically receive an average of 4 million views. The majority of her viewers are based in Australia. Her total views on the platform is 1.8 Billion.
KarissaEats has collaborated with several well-known brands in her videos. Some include:
- Cheesecake Factory
- Panda Express
- Da Bomb Hot Sauce
Based on her content, food and beverage brands are suitable to work with her.
How to Find The Right Food Influencer For Your Brand?
You’ve just enjoyed a delicious journey through the world of top food influencers. Now, imagine easily finding the perfect culinary creators to partner with for your own brand.
Ainfluencer is a 100% free platform that connects brands with the most relevant food influencers.
- Effortlessly discover a diverse range of talent: From micro-influencers to culinary celebrities, find the perfect fit for your campaign.
- Send Unlimited Invitations: Ainfluencers allows both brands and influencers to send unlimited invitations for collaboration.
- Benefit from AI-powered recommendations: The platform intelligently suggests influencers who align with your brand’s values and target audience.
- Refine your search with powerful filters: Easily narrow down your options by cuisine, location, follower count, and engagement rate.
- Enjoy secure transactions with the built-in escrow system: Ensure smooth and safe payments for all your collaborations.
- Track and analyze campaign performance: Monitor key metrics, gain valuable insights, and optimize your influencer marketing strategy.
- Real-time Communication: Seamlessly communicate with influencers through built-in chat features.
- Comprehensive Analytics: Track key metrics like reach, engagement, and conversions to measure campaign performance.
- Detailed Audience Insights: Gain an in-depth understanding of influencer audiences to optimize targeting.
- E-commerce Integrations: Integrate with platforms like Shopify and Google Analytics for seamless tracking of campaign results.
- Collaboration Tools: Facilitate smooth collaboration between brands and influencers through features like content brief templates and secure messaging.
Ready to elevate your brand with the power of food influencers?
Conclusion
This was just a glimpse into the exciting world of top food influencers. There are thousands of influencers ready for collaboration to change your business for the better! All you need to do is search through influencer marketing platforms like Ainfluencer to find the best one for your brand.
FAQs
Let’s see some FAQs about this topic:
Q1. Who is The Most Popular Food Influencer?
Gordon Ramsay is one of the most popular food influencers.
Q2. What are Food Influencers?
Food influencers create and share content about food on social media, whether they try new food or share cooking instructions.
Q3. What Do You Call a Food Influencer?
A food influencer can also be called a food blogger, foodie, or content creator.
Q4. Who Is The Most Popular Foodie on Instagram?
Olivia Tiedemann (@oliviatied) is currently one of the most popular foodies on Instagram.