Working with the top food influencers who create fun and tasty content is a great way to get your brand noticed. These food content creators know how to make people stop scrolling and pay attention, whether they’re sharing easy recipes, trying new snacks, or showing off their favorite kitchen finds.
In this article, you’ll find a list of top food influencers who are great to team up with. Keep reading to find the perfect match for your next collab!
Let’s review them:
Table of Contents
Popular Food Influencers on Instagram
Based on my research in social media and influencer marketing platforms, here are some of the best food content creators on Instagram:
Mark Wiens (@migrationology) – 2.3M Followers
Mark Wiens is a well-known food and travel vlogger, blogger, and YouTube personality. He travels all over the world and tries new foods everywhere.
Mark Wiens has collaborated with a variety of brands and products on his YouTube channel, often integrating them seamlessly into his food content. For example, he has featured products like Ghost Chili in his videos, often using them in spicy food challenges.
He has also partnered with brands that provide travel gear and accessories, which are essential for his frequent travels.Given his focus on food and travel, brands related to culinary products, travel gear, and lifestyle would be a great fit for a collaboration with Mark Wiens.
- YouTube: 11M subscribers
- TikTok: 1.9M Followers
Tommy Winkler (@tommywinkler) – 913K Followers
Tommy Winkler, known as “The Food Guy,” is a popular food influencer and content creator. He has gained a significant following on platforms like Instagram, TikTok, and YouTube for his engaging and entertaining food-related content.
Tommy has partnered with meal kit delivery services like HelloFresh and Blue Apron.
- YouTube: 4.3M subscribers
- TikTok: @tommywinkler | 11.3M Followers
Maya Leinenbach (@fitgreenmind) – 4M Followers
Maya Leinenbach is a prominent vegan food blogger and influencer from Germany. She is also known for her brand “Fitgreenmind,” which is a vegan cooking book.
Maya has collaborated with various brands, including KoRo, a company that offers a wide range of food items. Maya is a great fit for vegan food, kitchen gear, wellness products, and eco-friendly brands like Beyond Meat, Vitamix, and Eco-Products.
- YouTube: 1.1M subscribers
- TikTok: @fitgreenmind | 1.7M Followers
Alexia Boba – (@alexiaeatsboba) – 145K Followers
AlexiaeatsBoba is a popular food influencer known for her engaging mukbang videos and food reviews. She shares her love for various cuisines and food experiences.
This food blogger often features brands like Raising Cane’s and Samyang noodles in her mukbangs, making her a strong match for food, beverage, and delivery brands.
- YouTube: 146K subscribers
- TikTok: @fitgreenmind | 897K Followers
Janemukbangs (@janemukbangs) – 712K Followers
Janemukbangs (her real name is not publicly disclosed) is another popular food influencer known for her engaging mukbang videos and food reviews.
Jane loves showing off her favorite bites from places like Raising Cane’s and Jollibee in her videos. With her fun food content, she’s a perfect fit for brands in food, drinks, or delivery.
- YouTube: 234K subscribers
- TikTok: @janemukbangs | 3M Followers
Best Food Influencers on TikTok
Moving on to TikTok, here are some of the cooking influencers I found on this platform through Influencer marketplaces:
Tiffy Chen (@tiffycooks) – 3.3M Followers
When it comes to popular foodie influencers, Tiffy Cooks is a favorite. She’s known for sharing easy and tasty Asian recipes on TikTok, YouTube, and her blog. She introduced her own culinary products on Instagram, such as “Sizzling Black Pepper Sauce” and “Everyday Garlic Oil”.
- YouTube: 1.7M subscribers
- Instagram: @tiffy.cooks | 2.1M Followers
Calley Blue (@calleyblue) – 1.3M Followers
Calley Blue is a popular food influencer and content creator known for her engaging mukbang videos and food reviews. Among all social media, she’s mostly active on TikTok.
This snack influencer has worked with brands like Crumbl Cookies, Dustin Poirier’s Hot Sauce, and Raising Cane’s. With her food-focused content, she’s a great match for food, drink, and delivery brands.
- YouTube: 1.4K subscribers
- Instagram: @calley_blue | 23K Followers.
Eva Koper (@eva.koper) – 1M Followers
Eva Koper is a recipe creator from the Netherlands, known for her easy and healthy recipes that often include lactose-free and vegan options. She shares her culinary creations on her blog, TikTok, and Instagram.
Koper is a great fit for beverage brands and food companies looking for influencers. Her recipe content also makes her an ideal partner for kitchen gadget and wellness brands aiming to reach food-loving audiences.
- YouTube: 5K subscribers
- Instagram: (@eva.koper) | 538K Followers.
Tram Tran (@babydumplingg) – 2.2M Followers
Tram Tran, also known as Babydumplingg, is a popular food influencer known for her engaging mukbang videos and food reviews. She usually shares videos in the context of “What I eat in a day.”. Tran has collaborated with brands that work with influencers such as Taco Bell.
- YouTube: 27K subscribers
- Instagram: (@babydumplingg) | 189K Followers.
Richard Antablian (@1hourlunchbreak) – 988K Followers
Richard Antablian, known as @1hourlunchbreak, began his influencer journey by sharing videos of what he eats during his lunch breaks. Richard’s breakthrough moment came in early 2024 when his TikTok video titled “Birria Pizza Was Top 3” went viral, amassing over 20 million views.
He’s worked with creators like Luke Collins and brands such as Swing Inn Cafe and local restaurants.
- YouTube: 417K subscribers
- Instagram: (@1hourlunchbreak) | 191K Followers.
Top Food Influencers on YouTube
Now let’s check out some popular YouTubers:
Nikocado Avocado – 4.6M subscribers
Is there anyone who doesn’t know about Nikocado Avocado? His real name is Nicholas Perry, is a Ukrainian-born American YouTuber and social media food influencer.
Initially, Nikocado Avocado started his YouTube career as a vegan content creator, but later transitioned to mukbang videos, where he eats large quantities of food on camera.
Nikocado Avocado often promotes a variety of food products in his videos. Some of the most popular items include Takis, spicy fire noodles for his frequent food challenges, and meals from fast-food giants like McDonald’s, KFC, Taco Bell, and Pizza Hut.
- Instagram: (@real_nikocado) | 268K Followers
- TikTok: (@realnikocadoavocado) | 4.8M Followers
Suggested Post: Top American Influencers
Brennen Taylor – 3.7M subscribers
Brennen Taylor has carved out a niche for himself as a food influencer on YouTube. He combines his love for food with his engaging and humorous personality.
When it comes to food influencer collaborations, he’s a great fit for food and beverage brands, restaurant chains, and food delivery services looking to reach a wide, engaged audience through entertaining content.
- Instagram: (@brennen) 1.1M Followers
- TikTok: (@brennentaylor) | 2.9M Followers
Nicole Hong – 276K subscribers
Nicole Hong is a YouTube star who became famous for her lifestyle content, but she also has a significant presence as a food influencer.
She gives helpful tips and uses real products and brands in her recipes, making her content feel honest and relatable. Brands in food and drinks, kitchen appliances, or grocery stores would be a great match for her style and audience.
Biteswithlily – 2.45M subscribers
Biteswithlily, whose real name is Lily Huynh, is a popular food influencer and TikTok star from Australia.
Lily has worked with several well-known brands like Tokyo DisneySea, Jollibee, and IKEA Australia. Her content blends food, fun, and everyday life in a way that really connects with her audience.
- Instagram: (@biteswithlily) | 840K Followers
- TikTok: (@biteswithlily) | 3.4M Followers
KarissaEats – 3.76M subscribers
KarissaEats, whose real name is Karissa Dumbacher, is a popular food influencer known for her engaging food reviews and culinary challenges.
KarissaEats has teamed up with some big names in her videos, including Cheesecake Factory, Panda Express, and Da Bomb Hot Sauce. Her fun and flavorful content makes brand features feel natural and entertaining.
- Instagram: (@biteswithlily) | 1.1M Followers
- TikTok: (@biteswithlily) | 4M Followers
How to Find The Right Food Influencer For Your Brand?
You’ve just enjoyed a delicious journey through the world of top food influencers. Now, imagine easily finding the perfect culinary creators to partner with for your own brand.
Ainfluencer is a 100% free platform that connects brands with the most relevant food influencers.
- Effortlessly discover a diverse range of talent: From micro food influencers to culinary celebrities, find the perfect fit for your campaign.
- Send Unlimited Invitations: Ainfluencers allows both brands and influencers to send unlimited invitations for collaboration.
- Benefit from AI-powered recommendations: The platform intelligently suggests influencers who align with your brand’s values and target audience.
- Refine your search with powerful filters: Easily narrow down your options by cuisine, location, follower count, and engagement rate.
- Enjoy secure transactions with the built-in escrow system: Ensure smooth and safe payments for all your collaborations.
- Track and analyze campaign performance: Monitor key metrics, gain valuable insights, and optimize your influencer marketing strategy.
- Real-time Communication: Seamlessly communicate with influencers through built-in chat features.
- Comprehensive Analytics: Track key metrics like reach, engagement, and conversions to measure campaign performance.
- Detailed Audience Insights: Gain an in-depth understanding of influencer audiences to optimize targeting.
- E-commerce Integrations: Integrate with platforms like Shopify and Google Analytics for seamless tracking of campaign results.
- Collaboration Tools: Facilitate smooth collaboration between brands and influencers through features like content brief templates and secure messaging.
Ready to elevate your brand with the power of food influencers?
Conclusion
This was just a small list of top food influencers. There are thousands of influencers ready for collaboration to change your business for the better! All you need to do is search through influencer marketing platforms like Ainfluencer to find the best one for your brand.
FAQs
Let’s see some FAQs about this topic:
Q1. Who Is The Most Popular Food Influencer?
Gordon Ramsay is one of the most well-known food influencers in the world. He’s famous for his cooking shows, strong personality, and cooking skills. Millions of people follow him on YouTube, TikTok, and Instagram.
Q2. What Are Food Influencers?
Food influencers create and share content about food on social media, whether they try new food or share cooking instructions. They might share cooking tips, restaurant reviews, food challenges, or product recommendations on platforms like Instagram, TikTok, and YouTube.
Q3. What Do You Call a Food Influencer?
A food influencer can also be called a food blogger, foodie, or food content creator. Depending on what they focus on, like cooking, reviewing, or traveling for food, they might go by different names.
Q4. Who Is The Most Popular Foodie on Instagram?
Olivia Tiedemann (@oliviatied) is currently one of the most popular foodies on Instagram. She is known for her vibrant food photography and creative recipes. Moreover, she’s built a strong community of food lovers who enjoy her content. Her posts often highlight trendy dishes, cozy meals, and relatable kitchen moments.
