500+ Most Popular Instagram Hashtags to Go Viral Fast in 2025

Hashtags are still one of the most effective ways to be seen on Instagram and connect with new audiences. It’s important to find the most popular Instagram hashtags, because this way your content will have a better chance to show up in explore pages, where your true audience is.

Plus, they categorise your content so it’s easier to find in search. Here are 500+ hashtags you need the most in 2025. 

Do Instagram Hashtags Still Get Results?

The answer is yes, hashtags are still effective on Instagram, but a few things have changed. As of December 2024, you can’t “follow” hashtags anymore, but that doesn’t mean they won’t work anymore.

Now, hashtags work more like a signal for Instagram’s algorithm. They show Instagram what your content is about and help it get shown to people who are interested in that topic.

But you have to use only relevant and targeted hashtags. You shouldn’t just use random trending tags; focus on niche-specific hashtags to get your content discoverable.

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What are the Most Trending Instagram Hashtags Today? 

It’s necessary to know the best and viral hashtags for Instagram. Even now, when hashtags aren’t as important to other creators as before. You can win if you find the best tags for your content. Here are some of the best tags you can find: 

Most Used Hashtags

In this category, we have the best hashtags for Instagram reels that have been used millions of times. But because of that, there’s a lot of content on it, so the competition can swallow your content. 

1. #love (2.1B)
2. #instagood (1.5B)
3. #fashion (1.1B)
4. #photooftheday (1B)
5. #photography (1B)
6. #art (1B)
7. #beautiful (900M)
8. #nature (800M)
9. #travel (750M)
10. #follow (735M)
11. #picoftheday (734M)
12. #happy (720M)
13. #instadaily (712M)
14. #cute (680M)
15. #style (670M)
16. #trending (650M)
17. #tbt (588M)
18. #summer (570M)
19. #followme (557M)
20. #beauty (556M)
21. #fitness (550M)
22. #food (530M)
23. #photo (515M)
24. #like4like (479M)
25. #music (477M)
26. #life (463M)
27. #me (459M)
28. #family (455M)
29. #friends (453M)
30. #ootd (450M)
31. #motivation (420M)
32. #makeup (421M)
33. #selfie (400M)
34. #inspiration (380M)
35. #viral (350M)
36. #explorepage (135M)
37. #wellness (120M)

Best Hashtags for Likes 

This category is about hashtags for Instagram posts to get likes. Here are some of the most popular ones people use to get more like:

1. #instalike (556M)
2. #like4like (480M)
3. #like (410M)
4. #daily (170M)
5. #instalove (145M)
6. #like4likes (142M)
7. #likesforlike (140M)
8. #likesforlikes (80M)
9. #like4follow (72M)
10. #liketime (54M)
11. #liker (45M)
12. #likeme (42M)
13. #likers (17M)
14. #likeit (16M)
15. #liked (12M)
16. #likethis (5.5M)
17. #like4followers (4.5M)
18. #likeplease (2.3M)
19. #likefollow (2M)
20. #likelikelike (3.8M)
21. #followforlike (50M)
22. #instalikes (90M)
23. #likesreturned (25M)
24. #likes4likes (60M)
25. #likeback (35M)
26. #doubletap (150M)
27. #likealways (8M)
28. #likebackteam (4M)

Daily Hashtags 

Daily hashtags can help you categorise your content and actually add structure to it. Here are some of the best Instagram hashtags that are trending for your content: 

1. #mondaymotivation (36M)
2. #mondayblues (19M)
3. #meatlessmonday (13M)
4. #musicmonday (11M)
5. #mondaymood (9.5M)
6. #mondaymemories (7.2M)
7. #manicmonday (6.1M)
8. #marketingmonday (4.3M)
9. #motivationmonday (21M)
10. #mindfulmonday (5.2M)
11. #mondayvibes (8M)
12. #mondayfun (3M)
13. #transformationtuesday (26M)
14. #traveltuesday (15M)
15. #tuesdaytreat (6.5M)
16. #techtuesday (5.5M)
17. #tuesdaythoughts (12.5M)
18. #tacotuesday (9.3M)
19. #triviatuesday (4.2M)
20. #tuesdaytip (3.8M)
21. #tuesdaytunes (2.8M)
22. #tuesdaytrivia (3M)
23. #tuesdayvibes (4M)
24. #tuesdayfun (2.5M)
25. #wellnesswednesday (29M)
26. #wednesdaywisdom (15.5M)
27. #workoutwednesday (21M)
28. #winewednesday (8.3M)
29. #humpday (23M)
30. #womenwednesday (5.3M)
31. #waterfallwednesday (3.2M)
32. #wanderlustwednesday (2.7M)
33. #wednesdayvibes (12.8M)
34. #wednesdayfun (4M)
35. #wednesdaymotivation (6M)
36. #throwbackthursday (51M)
37. #thankfulthursday (12.5M)
38. #thursdaythoughts (10M)
39. #thursdaytrivia (4M)
40. #thursdaytreat (5M)
41. #techthursday (3.5M)
42. #thursdaynight (7M)
43. #thriftythursday (4.2M)
44. #thirstythursday (3.8M)
45. #thursdaymotivation (9M)
46. #thursdayvibes (6M)
47. #fridayfeeling (45M)
48. #fridaynight (20M)
49. #fridayreads (8M)
50. #foodiefriday (15M)
51. #fridayfun (12M)
52. #fitnessfriday (10M)
53. #fridayfunday (9M)
54. #flashbackfriday (14M)
55. #fridayvibes (11M)
56. #fridayfavorites (8.5M)
57. #fridaymotivation (7M)
58. #fridaymood (6M)

Viral Hashtags 

A viral hashtag usually stays on top for about a week, but it’s important to know them. These are 100% viral reels hashtags in 2025: 

1. #reels (830M)
2. #trending (655M)
3. #reelsvideo (127M)
4. #business (125M)
5. #realestate (118M)
6. #creative (110M)
7. #petsofinstagram (63M)
8. #blog (57M)
9. #influencer (50M)
10. #giveaway (50M)
11. #craft (35M)
12. #lifestyleblogger (25M)
13. #parenting (23M)
14. #crypto (20M)
15. #finance (19M)
16. #homeworkout (11M)
17. #collab (8M)
18. #fashioninspo (42M)
19. #travelgram (38M)
20. #minimalism (33M)
21. #homedecor (31M)
22. #streetstyle (29M)
23. #foodlover (27M)
24. #smallbusiness (26M)
25. #styleinspo (22M)
26. #healthyrecipes (21M)
27. #dailyfashion (19M)

Holiday Hashtags 

People love seasonal and holiday content, that is why these tags are known as the best Instagram hashtags to get more followers. 

1. #springawakening (~4.2M)
2. #summervibes (~22.5M)
3. #fallcolors (~5.3M)
4. #winterwonderland (~8.1M)
5. #holidayseason (~12.4M)
6. #newyearseve (~15.2M)
7. #valentinesday (~14.3M)
8. #earthday (~7.1M)
9. #mothersday (~6.5M)
10. #fathersday (~5.2M)
11. #halloweenhorrors (~13.5M)
12. #thanksgivingday (~11.8M)
13. #christmasmagic (~18.6M)
14. #easteregg (~4.3M)
15. #hanukkahnights (~3.2M)
16. #summersolstice (~2.7M)
17. #wintersolstice (~2.6M)
18. #autumnequinox (~2.2M)
19. #springequinox (~2.4M)
20. #cincodemayo (~6.1M)
21. #stpatricksday (~7.4M)
22. #aprilfoolsday (~3.8M)
23. #memorialday (~5.5M)
24. #july4th (~12.8M)
25. #laborday (~4.6M)
26. #backtoschool (~8.3M)
27. #firstdayofspring (~3.1M)
28. #firstdayofsummer (~3.5M)
29. #firstdayoffall (~3.3M)
30. #firstdayofwinter (~2.9M)
31. #nationalpetday (~3.4M)
32. #worldbookday (~2.8M)
33. #musicfestivalseason (~4.2M)
34. #beachday (~6.2M)
35. #harvestmoon (~2.5M)
36. #pumpkinspice (~5.7M)
37. #cozyseason (~4.5M)
38. #iceskating (~3.7M)
39. #sweaterweather (~7.9M)
40. #bloomwhereyouareplanted (~2.1M)
41. #sunsetchasers (~3.9M)
42. #leafpeeping (~2.6M)
43. #snowdays (~4.0M)
44. #hotchocolateweather (~3.2M)
45. #springcleaning (~6.0M)
46. #summerreading (~3.3M)
47. #autumnbaking (~2.9M)
48. #winterhikes (~2.7M)
49. #seasonsgreetings (~5.1M)
50. #endofyearreflection (~2.2M)
51. #festiveseason (~4.7M)
52. #summerfun (~6.5M)
53. #winterfun (~4.8M)
54. #springvibes (~5.0M)
55. #fallvibes (~4.2M)
56. #holidayvibes (~6.1M)
57. #christmastime (~10.5M)
58. #newyearnewme (~8.3M)
59. #cozychristmas (~3.9M)
60. #springfling (~2.8M)

Community Hashtags

If your content brings people with the same interest together, it’s time to use community hashtags. 

1. #community (41M)
2. #writingcommunity (14M)
3. #poetrycommunity (26M)
4. #fortnitecommunity (6M)
5. #igsneakercommunity (9M)
6. #vegancommunity (4M)
7. #ketocommunity (2.7M)
8. #hijaberscommunity (2.4M)
9. #travelcommunity (2.2M)
10. #communityfirst (4.2M)
11. #communityspirit (281K)
12. #communityvibes (35K)
13. #communitylife (79K)
14. #communityunity (67K)
15. #communitysupport (1.2M)
16. #communitymatters (314K)
17. #communitygoals (14K)

Local Hashtags

It’s important for people to find local content and know what’s going on around them, which is why people use location-based hashtags. Here are some of the most popular Instagram hashtags in this category:

1. #nycviews (~15m)
2. #londonlife (~12m)
3. #parismoments (~10m)
4. #tokyonights (~9m)
5. #sydneybeaches (~8m)
6. #berlinart (~7m)
7. #dubaiskylines (~6m)
8. #amsterdamcanals (~6m)
9. #romehistory (~5m)
10. #barcelonafoodie (~5m)
11. #chicagojazz (~4m)
12. #lawellness (~4m)
13. #miamisunsets (~4m)
14. #seattlecoffee (~3.5m)
15. #torontoseasons (~3.5m)
16. #vancouverhikes (~3m)
17. #saopaulostreetart (~2.5m)
18. #mexicocityculture (~2.5m)
19. #capetownadventures (~2m)

Awareness Hashtags 

These hashtags are great ways to get people’s attention around important topics. If you are creating content about important issues in your community, these are the best hashtags on Instagram to get likes and followers:

1. #climateaction (~12m)
2. #endpoverty (~8m)
3. #cleanwaterforall (~6m)
4. #zerohunger (~7m)
5. #equalrights (~10m)
6. #stopbullying (~9m)
7. #mentalhealthmatters (~15m)
8. #savethebees (~5m)
9. #plasticfree (~8m)
10. #lgbtqrights (~12m)
11. #blacklivesmatter (~25m)
12. #standwithrefugees (~5m)
13. #cancerawareness (~18m)
14. #educationforall (~6m)
15. #stopanimaltesting (~4m)
16. #oceanconservation (~6m)
17. #renewableenergy (~7m)
18. #endchildmarriage (~3m)
19. #digitalinclusion (~2.5m)
20. #womeninstem (~4m)
21. #foodsecurity (~3.5m)
22. #animalrescue (~5m)
23. #fightinequality (~3m)
24. #peacenotwar (~4m)
25. #disabilityawareness (~3m)
26. #saveourforests (~4m)
27. #homelessnessawareness (~3m)
28. #enddomesticviolence (~4m)
29. #hearthealth (~6m)
30. #sustainablefashion (~7m)

User-Generated Content Hashtags

User-Generated Content (UGC) is any type of content that is created by your audience, which can build trust for your business. So if you want to encourage people to share their stories about you, start by creating relevant content and using these hashtags:  

1. #ugc (~5m)
2. #usergeneratedcontent (~3.2m)
3. #sharedbyme (~1.5m)
4. #fancontent (~2m)
5. #customerlove (~2.5m)
6. #brandlove (~1.8m)
7. #myexperience (~1.2m)
8. #madebyyou (~900k)
9. #createdbyfans (~850k)
10. #communitycontent (~1m)
11. #contentcreators (~3m)
12. #photobyyou (~1.1m)
13. #repostfromfollowers (~2.2m)
14. #yourstory (~1.5m)
15. #fanshare (~1.3m)
16. #customermoments (~900k)
17. #showusyourstyle (~800k)
18. #ourcommunity (~1m)
19. #sharedmoments (~1.2m)
20. #realexperiences (~1.5m)

Industry-Specific Hashtags 

Now, it’s time to talk about categories based on specific niches. As we said before, the most effective way to use hashtags is to use the most relevant and targeted ones. These categories have today’s trending Instagram hashtags for your reels. 

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Art Hashtags

Art Hashtags can give you more chances to be discovered by other art lovers. So here are some of the best tags for your creative content: 

1. #art (~1b)
2. #artist (~250m)
3. #artwork (~120m)
4. #illustration (~110m)
5. #drawing (~100m)
6. #digitalart (~90m)
7. #painting (~85m)
8. #artoftheday (~80m)
9. #creative (~109m)
10. #sketch (~75m)
11. #modernart (~60m)
12. #contemporaryart (~55m)
13. #artistic (~50m)
14. #artgallery (~45m)
15. #artistsoninstagram (~40m)
16. #fineart (~35m)
17. #artlovers (~30m)
18. #visualart (~28m)
19. #artlife (~25m)
20. #creativity (~22m)
21. #artoftheday (~80m)
22. #artistsontiktok (~18m)
23. #artinspiration (~27m)
24. #artcommunity (~32m)
25. #creativeprocess (~24m)
26. #artdaily (~20m)
27. #digitalillustration (~15m)
28. #artcollectors (~12m)
29. #artstudio (~19m)
30. #conceptart (~14m)
31. #streetart (~22m)
32. #graffitiart (~16m)
33. #landscapeart (~18m)
34. #portraitart (~17m)
35. #stilllifeart (~11m)
36. #natureart (~13m)
37. #fantasyart (~10m)
38. #comicart (~9m)
39. #animeart (~8m)
40. #mangaart (~7m)
41. #popart (~6m)
42. #folkart (~5m)
43. #renaissanceart (~4m)
44. #gothicart (~3m)
45. #surrealart (~12m)
46. #minimalistart (~9m)
47. #expressionismart (~6m)
48. #impressionismart (~7m)
49. #cubismart (~5m)
50. #realismart (~8m)
51. #watercolorart (~10m)
52. #oilpainting (~14m)
53. #acrylicpainting (~11m)
54. #inkdrawing (~9m)
55. #charcoaldrawing (~7m)

Food Hashtags 

Nowadays, creating content about food and beverages is really popular. So if you are interested in this niche, you have to save this list of the most popular Instagram hashtags: 

1. #food (~531m)
2. #foodie (~259m)
3. #foodstagram (~90m)
4. #instafood (~200m)
5. #yum (~100m)
6. #foodphotography (~120m)
7. #cooking (~150m)
8. #recipe (~19m)
9. #homecooking (~45m)
10. #delicious (~110m)
11. #healthyfood (~123m)
12. #foodlover (~75m)
13. #eeeeeats (~50m)
14. #tasty (~130m)
15. #foodblogger (~60m)
16. #foodgasm (~100m)
17. #foodpics (~55m)
18. #cheflife (~25m)
19. #mealprep (~35m)
20. #foodporn (~220m)
21. #yummy (~150m)
22. #eats (~140m)
23. #eatlocal (~40m)
24. #gourmet (~45m)
25. #baking (~80m)
26. #healthyeating (~60m)
27. #veganfood (~55m)
28. #glutenfree (~48m)
29. #plantbased (~50m)
30. #vegetarian (~65m)
31. #comfortfood (~33m)
32. #streetfood (~40m)
33. #foodtruck (~27m)
34. #foodmarket (~20m)
35. #dessertporn (~75m)
36. #sweettooth (~30m)
37. #chocolatelover (~35m)
38. #pastry (~25m)
39. #breadbaking (~18m)
40. #pizzalover (~28m)
41. #burgertime (~22m)
42. #sushiroll (~20m)
43. #wineanddine (~19m)
44. #coffeeaddict (~33m)
45. #teatime (~30m)
46. #smoothiebowl (~15m)
47. #brunchlife (~45m)
48. #farmtotable (~25m)
49. #seasonal (~22m)
50. #fressingredients (~18m)
51. #worldcuisine (~20m)
52. #foodiesofinstagram (~27m)
53. #eatwell (~16m)
54. #foodart (~14m)
55. #gastronomy (~12m)
56. #culinaryjourney (~10m)
57. #kitchenexperiments (~8m)
58. #mealideas (~12m) 
59. #quickrecipes (~9m) 
60. #foodstyling (~14m) 
61. #chefsofinstagram (~11m) 
62. #foodculture (~13m) 
63. #foodadventures (~10m) 
64. #kitchenstories (~7m) 
65. #recipeinspo (~9m) 

Music Hashtags

Some of the most popular hashtags on Instagram are about music and entertainment. That can show us how much people love to see content about music. Here are some of the best ones: 

1. #music (~477M)
2. #musician (~180M)
3. #musicvideo (~120M)
4. #singersongwriter (~60M)
5. #livemusic (~80M)
6. #concert (~70M)
7. #artist (~250M)
8. #musicislife (~50M)
9. #newmusic (~40M)
10. #popmusic (~35M)
11. #hiphopmusic (~32M)
12. #musiclover (~28M)
13. #indiemusic (~25M)
14. #rapmusic (~22M)
15. #musiciansofinstagram (~20M)
16. #musicfestival (~18M)
17. #entertainment (~15M)
18. #musicproduction (~12M)
19. #rockmusic (~10M)
20. #musiccommunity (~8M)

B2B Hashtags

If your target audiences are other businesses, you need to know which hashtags get their attention more. Here we have some that creators like you use: 

1. #b2b (~1.2m)
2. #businessnetworking (~850k)
3. #entrepreneurship (~25m)
4. #smallbusiness (~30m)
5. #startuplife (~18m)
6. #businessgrowth (~3m)
7. #marketingtips (~12m)
8. #businessstrategy (~2.5m)
9. #digitalmarketing (~28m)
10. #contentmarketing (~15m)
11. #socialmediamarketing (~20m)
12. #leadgeneration (~2m)
13. #businessdevelopment (~4m)
14. #b2bmarketing (~1.5m)
15. #networking (~22m)
16. #entrepreneur (~35m)
17. #businessowner (~12m)
18. #marketingstrategy (~10m)
19. #branding (~18m)
20. #startuptips (~3m)

Adventure Hashtags

If your content boosts adrenaline and a sense of adventure in your audience, this list is filled with the most popular Instagram hashtags in the travel and adventure industry: 

1. #travel (~750M)
2. #wanderlust (~200M)
3. #adventure (~180M)
4. #travelgram (~150M)
5. #travelphotography (~120M)
6. #travelling (~100M)
7. #travelblogger (~90M)
8. #instatravel (~85M)
9. #explore (~80M)
10. #nature (~825M)
11. #vacation (~70M)
12. #traveldiaries (~60M)
13. #trip (~55M)
14. #tourist (~50M)
15. #passportready (~45M)
16. #globetrotter (~42M)
17. #adventuretime (~40M)
18. #exploring (~38M)
19. #outdoorlife (~35M)
20. #traveladdict (~32M)

Exercise Hashtags

Workout and exercise hashtags are great if you love to talk about fitness tips and a healthy lifestyle. Here are the most popular ones: 

1. #fitness (~550M)
2. #workout (~480M)
3. #gym (~400M)
4. #fit (~380M)
5. #fitfam (~220M)
6. #health (~200M)
7. #fitnessmotivation (~180M)
8. #training (~160M)
9. #bodybuilding (~150M)
10. #exercise (~140M)
11. #wellness (~130M)
12. #workoutmotivation (~120M)
13. #fitspo (~110M)
14. #cardio (~100M)
15. #gymmotivation (~95M)
16. #homeworkout (~90M)
17. #strength (~85M)
18. #personaltrainer (~80M)
19. #healthylifestyle (~75M)
20. #fitnessjourney (~70M)

Photography Hashtags 

There are so many popular Instagram hashtags in this category for you. Here are some of the best tags photographers use: 

1. #photography (~1B)
2. #photooftheday (~1B)
3. #photographer (~250M)
4. #naturephotography (~120M)
5. #travelphotography (~120M)
6. #instaphoto (~200M)
7. #portrait (~180M)
8. #landscape (~150M)
9. #photographylovers (~130M)
10. #photographylover (~100M)
11. #photo (~515M)
12. #photograph (~110M)
13. #picoftheday (~734M)
14. #canonphotography (~80M)
15. #nikonphotography (~70M)
16. #streetphotography (~60M)
17. #blackandwhitephotography (~55M)
18. #photographysouls (~50M)
19. #photographyart (~45M)
20. #creativephotography (~40M)

Dog Hashtags

By using these tags, you can reach a lot of dog lovers who are on Instagram in 2025. Here’s what you can use:  

1. #dog (~200M)
2. #dogs (~180M)
3. #dogsofinstagram (~150M)
4. #puppy (~120M)
5. #puppylove (~90M)
6. #doglover (~85M)
7. #dogstagram (~75M)
8. #instadog (~70M)
9. #doglife (~65M)
10. #cutedog (~60M)
11. #doglovers (~55M)
12. #dogphotography (~50M)
13. #puppiesofinstagram (~45M)
14. #petstagram (~40M)
15. #petsofinstagram (~38M)
16. #ilovemydog (~35M)
17. #doggo (~32M)
18. #puppyoftheday (~30M)
19. #dogfeatures (~28M)
20. #dailybark (~25M)

Cat Hashtags 

These days, you can see cat lovers everywhere, including on Instagram. So if you want to get their attention, you can use these popular Instagram hashtags about cats, which you can use them as the most trending TikTok hashtags, too. 

1. #cat (~180M)
2. #cats (~160M)
3. #catsofinstagram (~140M)
4. #kitty (~100M)
5. #kittens (~95M)
6. #catlover (~85M)
7. #instacat (~75M)
8. #meow (~70M)
9. #catlife (~65M)
10. #cutecat (~60M)
11. #catstagram (~55M)
12. #catoftheday (~50M)
13. #kittensofig (~45M)
14. #petsofinstagram (~40M)
15. #purr (~38M)
16. #ilovemycat (~35M)
17. #dailycat (~32M)
18. #fluffycat (~30M)
19. #catfeature (~28M)
20. #adorablecat (~25M)

How Many Hashtags Should You Use?

Instagram lets you use up to 30 hashtags, but that doesn’t mean you have to use that many. There is an unwritten rule that tells you to use 3-5 relevant and targeted tags. This way, your content looks clean and easy to read. 

What Are the Top Tools for Instagram Hashtags? 

Now, it’s time to talk about the best tools that let you see the most popular Instagram hashtags and make a better decision for your content. 

all hashtag

This tool not only lets you see other relevant hashtags, but it also analyzes your current ones and helps you use the best tags. This free tool also shows you the trending tags on Instagram every week. 

ritetag 

With this tool, you can have more tags for your content and get suggestions about what to use. You can even upload your image and see what tags are better for it. Plus, you can integrate it directly into your social profiles and see the suggestions faster.

hashtagify 

This one is an app you can download and let it generate hashtags automatically from your pictures. Also, you can see how popular they are and how they’ve trended over time. Plus, you can create hashtag groups to be more organized and find your keywords faster. 

How to Find More Related Hashtags? 

If you want to find more related hashtags, you can check your competitors and big accounts in your niche to see what works for them. Plus, you can use Instagram itself by typing a keyword in the search bar and seeing what comes up. Lastly, you can use tools that we talked about, like all hashtag, hashtagify, ritetag, and inflact, to find more hashtags. 

People’s Top Questions About Instagram Hashtags

1. Why do some hashtags blow up on Instagram?

When a hashtag connects with trending topics or anything that people relate to, it can go viral. What happens is that if many users post with the tag at the same time, Instagram pushes it to spread faster.

2. How can you work with the Instagram algorithm, not against it?

It’s important to focus on quality content, and after that, you have to find some targeted hashtags for your post, and lastly, engage with your audience to stay visible.

3. Are hashtags still important, or is something else taking over?

Hashtags are still important but there are other things too. For example, now Instagram focuses on keywords in your content. This means that using natural keywords in your posts can help your content as much as hashtags.