When you hear “top music influencers,” you might just think of singers or viral TikTok creators, but they’re way more than that. These influencers shape trends, set the vibe, and influence what people listen to, wear, and even buy.
In this blog, I’ll introduce you to 15 of the top music influencers on Instagram, YouTube, and TikTok. Moreover, I’ll share why music influencers matter in marketing and how to find the right creators for your campaign through the best influencer marketplace.
Let’s jump right in.
Table of Contents
Top Music Influencers on Instagram
There are many music content creators on Influencer marketing platforms and social media. In this section, I’m introducing some of the best who are active on Instagram:
Luciana Zogbi (@lu_zogbi) | 291K Followers
Luciana Zogbi is a 30-year-old Brazilian-Lebanese singer-songwriter known for her captivating covers and original music. Her cover of John Legend’s “All of Me” went viral, accumulating over 30 million views, significantly boosting her online presence.
Beyond her solo covers, Luciana loves collaborating with other musicians. She even teamed up with fellow artists like Kenny Holland and Romy Wave for a beautiful cover of “Bella Ciao.
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- YouTube: 2.8M Subscribers
- TikTok: (@luciana_zogbi)| 57.5K Followers
Piper Landon (@piperlandon) | 1M Followers
Piper Landon is a 29-year-old pop singer and music influencer on Instagram, born in the United States. She gained widespread recognition after appearing on America’s Got Talent, featured on The Red Collective’s 2024 single “Missed It.”
Piper has collaborated with brands like SHEIN and 1800Flowers, blending her musical talent with fashion and lifestyle content. On a personal note, Piper is a breast cancer survivor who bravely shares her journey. She uses her platform to spread positivity and show others that no challenge is too tough to overcome.
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- YouTube: 620 Subscribers
- TikTok: –
Allie Bennett (@alliehbennett) | 312K Followers
Allie Bennett is a musician and Instagram and TikTok music influencer known for her engaging Treadmill Strut workouts, which gained popularity in 2021. Moreover, she has partnered with Adidas Running and Orangetheory Fitness to promote fitness and wellness through music.
She creates playlists with songs arranged in ascending beats per minute (BPM) to accompany treadmill workouts, making exercise more enjoyable and accessible for her followers.
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- YouTube: 5.1K Subscribers
- TikTok: (@alliehbennett) | 637K
Megan Botnick (@mbeeco) | 1.1M Followers
Megan Botnick is a 23-year-old singer, actress, model, and social media influencer based in Los Angeles, California. She has made a name for herself in the entertainment industry through her engaging content and vibrant personality.
Megan has collaborated with Fashion Nova, bringing her vibrant personality to fashion campaigns.
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- YouTube: 9.69K
- TikTok: (@mbeeco) | 403K
Sofia Camara (@_sofiacamara_) | 304K Followers
Sofia Camara is a 22-year-old Canadian-Portuguese singer-songwriter and multi-instrumentalist based in Toronto.
This music Influencer became popular for her music, which blends pop sensibilities with heartfelt storytelling. Sofia recently worked with Australian singer Dean Lewis on a heartfelt 2025 song called “With You.” This duet helped more people discover her emotional music. In addition, she partnered with Visible by Verizon for a campaign celebrating individuality.
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- YouTube: 80.1K Subscribers
- TikTok: (@sofiacamara) | 1M Followers
Top Music Influencers on TikTok
Moving on to our next platform, let’s check out some top TikTok music influencers:
Henry Moodie (@henrymoodie) | 6.5M Followers
Henry Moodie is a British pop singer-songwriter and TikTok music influencer. He gained popularity primarily through TikTok, where he began sharing his music and vocal covers in 2022. This song influencer has collaborated with Azar and Notion for a live performance, connecting with Gen Z audiences through emotional lyrics.
- YouTube: 648K Followers
- Instagram: (@henrymoodie) | 6.5M Followers
Dasha (@dasha) | 865K Followers
Dasha, whose full name is Anna Dasha Novotny, is an American influencer, singer, and songwriter known for her pop and country music.
Her song “Austin” gained significant popularity, peaking at No. 18 on the Billboard Hot 100 in 2024. He partnered with Boot Barn, showcasing her style and musical roots.
- YouTube: 173K Subscribers
- Instagram: (@dasha) | 315K Followers
Tate McRae (@tatemcrae) | 12.7M Followers
Who says you can’t be great at both music and fashion? Tate McRae proves you can. She is a Canadian influencer, singer, songwriter, and dancer who gained prominence at a young age. She signed with RCA Records in 2019 after her songs gained traction online. Since then, major brands such as Adidas, Neutrogena, and SKIMS have collaborated with her.
- YouTube: 6.17M Subscribers
- Instagram: (@tatemcrae) | 5.2M Followers
Jaden Hossler (@jxdn) | 8.8M Followers
Jaden Hossler, known professionally as Jxdn (pronounced “Jaden”), is an American singer-songwriter and social media personality.
He gained fame on TikTok in 2019, where his comedic and dance videos earned him millions of followers. He was part of the Sway House, a collective of music content creators.
- YouTube: 1.4M Subscribers
- Instagram: (@jadenhossler) | 3.5M Followers
Benson Boone (@bensonboone) | 9M Followers
Benson Boone is an American singer-songwriter who gained popularity through social media and his music career. He went viral in the summer of 2024 with his song “Beautiful Things.” He also briefly competed on “American Idol” before withdrawing to focus on his music career.
He has partnered with JBL, Warner Music Asia, and Amazon Music X Alpine.
- YouTube: 5.06M Subscribers
- Instagram: (@bensonboone) | 3.6M Followers
Top Music Influencers on YouTube
As our last platform, let’s review the top music influencers on YouTube:
Sam Tsui | 3.13M Subscribers
Sam Tsui is an American singer, songwriter, and video producer who gained fame as an internet celebrity.
He became well-known for his covers, medleys, and mashups of popular songs, which he posted on YouTube. His collaboration with Kurt Hugo Schneider on one-man a cappella videos has been particularly popular. In addition, He has collaborated with brands like Coca-Cola, showcasing his musical talents in various campaigns.
- TikTok: (@thesamtsui) | 934K Followers
- Instagram: (@thesamtsui) | 341K Followers
Peter Hollens | 3.29M Subscribers
Peter Hollens is an American singer-songwriter, producer, and entrepreneur known for his a cappella music. He started his YouTube channel in 2011, where he posts a cappella covers of popular songs. This music influencer has partnered with Patreon to support independent music and help artists connect with their fans.
- TikTok: (@peterhollens) | 632K Followers
- Instagram: (@peterhollens) | 147K Followers
Andrew Huang | 2.37M Subscribers
Andrew Huang is a versatile and creative musician, YouTube personality, and video producer known for his innovative approach to music. His creativity and production skills have even led to partnerships with brands like Native Instruments.
He is known for his “Song Challenge” series, where he creates music based on viewer suggestions and for making music using unconventional objects and instruments.
- TikTok: (@andrewismusic) | 150.7K Followers
- Instagram: (@andrewismusic) | 385K Followers
Rhett Shull | 736K Subscribers
Rhett Shull is a guitar influencer, YouTuber, and educator known for his engaging content on guitar playing, gear reviews, and music tutorials. His YouTube channel, Rhett Shull, features a variety of content, including gear reviews, how-to videos, lessons, and vlogs.
His deep knowledge of guitar playing and gear has led to collaborations with music brands, helping aspiring musicians through reviews and how-to content.
- TikTok: (@rhettshull) | 26.5K Followers
- Instagram: (@rhettshull) | 110K Followers
Sarah Longfield | 249K Subscribers
Sarah Longfield is an American musician, YouTuber, and multi-instrumentalist known for her innovative guitar techniques and engaging online presence. She started her YouTube channel in 2007, where she shares her music, tutorials, and gear reviews. She has also collaborated with brands like Strandberg Guitars, showcasing her unique style.
- TikTok: (@sarah.longfield) | 2.3K
- Instagram: (@sarahlongfield) | 131K Followers
Why Collaboration with Music Influencers Matters?
Ever wondered why brands love working with music influencers? It’s simple! They know how to get people to listen and take action. People don’t always trust ads, but they do trust the artists and creators they follow. That’s where music influencers come in.
When a music influencer shares a product, a song, or even a lifestyle tip, their followers listen and often take action. Whether it’s buying concert tickets, trying a new app, or grabbing the same headphones their favorite singer uses, fans love following their lead.
For brands, collaborating with music influencers is more than just exposure; it’s a strategic partnership. It’s about gaining trust, boosting brand awareness, increasing real engagement, and making your brand part of the conversation.
Moreover, music is universal. No matter the age, location, or language, music connects people. Brands can reach new audiences in a way that feels natural, exciting, and personal.
How to Find The Best Influencers For My Brand?
Music is a very vast niche; there are singers, instrumental players, DJs, etc. Among all these influencers, it could be hard to find the best fit for your brand. However, I have a tip that could make this easy for you.
Ainfluencer: World’s First Free DIY Influencer Marketplace
Finding the perfect music influencers for your brand can be a daunting task. But with Ainfluencer, it’s easier than ever.
Here’s why Ainfluencer is the go-to platform for your influencer marketing needs:
- Massive Influencer Database: Access a vast network of over 5 million Instagram, YouTube, and TikTok influencers.
- AI-Powered Search: Utilize advanced AI to discover relevant influencers based on specific criteria like location, audience demographics, and follower quality.
- Granular Filtering: Refine your search with precise filters to find influencers who perfectly align with your target audience. Even if you’re targeting a micro music influencer with a highly engaged niche audience.
- Unlimited Smart Invitations: Send an unlimited number of offers to potential collaborators with just a few clicks.
- Real-time Communication: Seamlessly communicate with influencers through built-in chat features.
- Content Brief Templates: Provide clear instructions to influencers with customizable content brief templates.
- Secure Payment System: Ensure safe and transparent payments for both brands and influencers.
- Comprehensive Analytics: Track key metrics like reach, engagement, and conversions to measure campaign performance.
- Detailed Audience Insights: Gain an in-depth understanding of influencer audiences to optimize targeting.
- E-commerce Integrations: Integrate with platforms like Shopify and Google Analytics to track campaign results seamlessly.
- Free to Use: Start your influencer marketing journey today – it’s completely free to join!
So what are you waiting for? Sign Up on Ainfluencer For Free
Conclusion
That wraps up our list of the top music influencers on social media. Their ability to connect with audiences on a personal level through their music and messages sets them apart in a crowded digital landscape.
If you didn’t find a suitable music influencer for your brand in this blog, make sure to check out Ainfluencer to find the best match.
FAQs
Let’s answer some frequently asked questions about music influencers:
Q1. Who Is The Biggest Music Influencer?
The biggest music influencer is Nina Nesbitt, known for her engaging content on TikTok and Instagram, where she shares her music journey and collaborates with other artists.
Q2. What Is a Music Influencer?
A music influencer tries to create a significant online presence by sharing, promoting, or discussing music-related content, influencing their audience’s musical tastes and purchasing habits.
Q3. How to Find Music Influencers?
You can find music influencers by using social media platforms, influencer marketing tools like Ainfluencer, or websites.
