Once upon a time, influencer marketing was all about the big names with millions of followers. But times have changed. These days, brands are turning to nano influencer platforms to find everyday creators who connect deeply with their small but loyal audiences.
There are some great influencer marketing platforms for brands that work with nano influencers. These tools make it easy to team up with the right creators. I’ve put together a list of the best ones to help you get started. Let’s get started with some basics!
Table of Contents
✨Key Takeaways
- Nano influencers typically have 1K-10K followers and are known for being relatable and trusted by their audience.
- Brands prefer nano influencers because they offer higher engagement, stronger trust, and more targeted reach compared to larger influencers.
- Nano influencers often focus on niche topics, making them great for precise audience targeting.
- Campaigns with nano influencers can generate strong ROI, with brands often earning $4+ for every $1 spent.
- Ainfluencer is the best free platform for finding and working with nano influencers on Instagram, TikTok, and YouTube.
- Aspire and GRIN are powerful platforms for scaling larger campaigns with nano creators, but are better suited for brands with bigger budgets.
What Is a Nano Influencer?
A nano-influencer is someone who has a small but loyal group of followers, typically ranging from 1,000 to 10,000. They’re not celebrities or internet stars. They’re everyday people who love sharing their interests on social media, like fitness tips, food recipes, fashion ideas, or just real moments from their lives.
What makes them special is how real and relatable they are. Their followers trust them like a friend, which means when they recommend a product or service, people actually listen and care.
Why Are Nano Influencers Important?
Here’s why nano influencer agencies are growing fast and brands are choosing smaller creators over big names:
Strong Trust & Authenticity
Their content feels like genuine advice, not ads. Most of Gen Z and Millennials (approximately 80%-83 %) trust influencer recommendations.
Higher Engagement Rates
They get up to 3× more engagement than larger influencers. Their small, loyal audiences actively interact with posts.
Precise Audience Targeting
Most nano influencers focus on niche topics or local interests. This makes them perfect for brands looking to reach highly targeted audiences through nano influencer platforms.
Budget-Friendly Partnerships
Most accept free products or low fees. 83% are open to product-only deals, making campaigns accessible to startups.
Scalable Word-of-Mouth
Working with many nano influencers creates broad social buzz. On average, brands see $4+ return for every $1 spent.
10 Best Nano Influencer Platforms & Agencies
By now, you know why nano influencers are making such a big impact. Let’s take a look at some of the top influencer platforms for nano influencers, helping brands connect with them.
1. Ainfluencer
Ainfluencer is one of the best free DIY influencer marketing platforms where small businesses can easily connect with nano influencers on Instagram, TikTok, and YouTube. It has over 5 million opt-in influencers, and its easy-to-use dashboard makes launching campaigns a breeze, even if you’ve never done it before.
With smart filters like niche, location, gender, and engagement rate, you can quickly narrow down your ideal influencers. Each influencer profile also includes past collaborations, so you can see what kind of brands they’ve worked with before.
Ainfluencer supports unlimited campaigns, unlimited invitations, and includes a secure escrow payment system to make deals safe for both sides. There’s even Shopify integration, which is perfect for e-commerce brands wanting to drive direct sales from influencer shoutouts.
- Best for: Brands of all sizes, including startups
- Location: Toronto
- Channels supported: Instagram, TikTok, YouTube
- Why it’s great for nano influencers: It’s free, DIY‑friendly, and has a massive opt‑in pool.
2. Aspire (Aspire.io)
Aspire is one of the top nano-influencer platforms, popular with e-commerce brands. It’s all about building lasting relationships and scaling influencer marketing campaigns. You can discover influencers, post campaigns, and let nano and micro creators apply.
It also automates tasks such as product gifting, content approval, and affiliate tracking. Plus, it connects with Shopify so you can track sales with custom discount codes. Easy to use and great for growing with your favorite creators!
- Best for: Medium to large e-commerce brands
- Location: Global (headquartered in the U.S.)
- Channels supported: TikTok, Instagram, YouTube, and more
- Why it’s great for nano influencers: It’s built to manage large campaigns with lots of small creators. Its Creator Marketplace and automation tools make it easy for nano influencers to join projects and for brands to work with them at scale.
3. Upfluence
Upfluence dubs itself as an all-in-one nano influencer marketing platform that excels at influencer discovery and analytics. It provides a comprehensive search engine and CRM, allowing you to filter millions of influencer profiles across Instagram, TikTok, YouTube, blogs, and more, by criteria such as follower count, engagement rate, niche, and more. This makes it easy to find exactly the kind of nano influencers you want.
While researching Upfluence, I found that only about 0.5% of their influencer marketplace is opt-in. Most of their database is collected through third-party aggregators, so many influencers may not even know they’re listed. This makes outreach a bit more manual, especially if you’re focused on nano creators who typically need a more personal approach.
- Best for: Medium to large e-commerce brands
- Location: France (global reach)
- Channels: Instagram, TikTok, YouTube, Blogs, Twitch
- Why it’s great for nano influencers: Comprehensive search + CRM tools that scale from nano to macro.
4. GRIN
GRIN describes itself as a full-scale influencer marketing platform (often called the #1 platform for D2C brands). It functions like an influencer CRM: you can discover influencers, add them to lists, manage outreach, and handle contracts and payments all in one place.
GRIN integrates directly with social networks and even your e-commerce store, so you can send products or coupon codes to creators and automatically track when they post and what sales result.
GRIN doesn’t share its pricing on the website, which makes it hard to compare with other nano influencer platforms. From what I found, it usually needs a yearly contract and starts at around $2,500 per month. Too expensive! 🤔
- Best for: Mid-size to large brands with dedicated marketing teams and a big budget
- Location: United States (serves global clients)
- Channels: Instagram, TikTok, YouTube, Facebook
- Why it’s great for nano influencers: It supports tiny creators while offering enterprise-grade workflow tools.
Are you looking for a detailed breakdown of Grin before making a choice? Well, check out Grin review to see if it’s the right nano influencer platform for your brand.
5. Creator.co
Creator.co is a super easy-to-use influencer marketplace built for small creators. While the platform highlights a 300M+ influencer database, this includes profiles aggregated from third-party sources. (Yep, that’s a massive number!). However, only 175K of them are real, opt-in creators who’ve signed up and are ready to team up with brands like yours.
You can run gifted, paid, or affiliate campaigns, and creators can apply directly. Once you’re set up, the nano influencer platform provides all services like shipping products, collecting content, and tracking everything. If you want to go totally hands-off, just turn on “Autopilot” and let the system handle the outreach.
- Best for: Small to mid-sized brands looking for an easy nano influencer campaign setup
- Location: Global
- Channels: Instagram, TikTok, YouTube, X (Twitter), Facebook, Pinterest, Blogs
- Why it’s great for nano influencers: Creators apply to campaigns—brands filter for the smallest, most relevant voices.
6. Trend.io
Trend.io is one of the best influencer marketing agencies in the USA that focuses on user-generated content (UGC) made by nano and micro influencers. Instead of running full influencer campaigns, you simply post a brief, and Trend.io connects you with vetted creators who make and deliver the content. It’s a great shortcut to building a content library without all the back-and-forth.
However, Trend.io isn’t particularly strong in providing detailed statistics. It doesn’t track things like reach or clicks, so it’s less about performance.
- Best for: Small to midsize brands focused on content
- Location: Austin, Texas
- Channels: Instagram, TikTok
- Why it’s great for nano influencers: Focused on creating UGC content quickly with small creators.
7. Stack Influence
Tack Influence is one of the leading micro influencer agencies, connecting brands with everyday creators. Brands simply provide products and campaign goals, and Stack Influence automates the rest, recruiting vetted nano/micro influencers, sending them the product, and coordinating all content posts.
The platform offers end-to-end campaign management (influencer discovery, vetting, content tracking, analytics, etc.) and even handles communication.
- Best for: Small to midsize e-commerce brands, especially those in the Amazon ecosystem, seeking scalable micro-influencer campaigns with a focus on user-generated content (UGC).
- Location: Miami, Florida, USA
- Channels: Instagram, TikTok, and YouTube
- Why it’s great for nano influencers: Simple onboarding and product-focused campaigns.
9. The Goat Agency
The Goat Agency is a nano influencer marketing agency in the UK and also has offices in New York and Singapore. They use smart data and real influencer connections to help medium and large brands find the right nano influencers.
They offer lots of help with content, ads, and running campaigns smoothly. But their minimum campaign size is pretty big, around $50,000. So it’s not for small brands or tight budgets.
- Best for: Medium to large brands with big budgets
- Location: London, New York, and Singapore
- Channels: Instagram, TikTok, YouTube, Facebook, etc
- Why it’s great for nano influencers: They have a big list of influencers and match nano creators with brands that fit them well.
10. LTK (LiketoKnow.it)
LTK is a nano influencer platform and shopping app where lifestyle influencers (fashion, beauty, home) share posts with buyable links, earning commissions when followers shop. Brands can create campaigns via LTK Connect, and nanos can easily join. It’s perfect if you want influencers who love making shoppable content.
LTK is great for lifestyle brands but not for B2B or unrelated products. Since it’s mostly affiliate-focused, pure branding campaigns may not fit well.
- Best for: Small to large lifestyle brands
- Location: USA
- Channels: Instagram, TikTok (limited)
- Why it’s great for nano influencers: Nano creators thrive in its shopping-driven ecosystem.
Which Nano Influencer Platform Is Best?
Choosing the best nano influencer platform really depends on your brand’s needs and budget:
- Best overall (and free!): Ainfluencer is perfect for small to mid-size brands looking for an easy, budget-friendly way to connect with nano influencers on Instagram, YouTube, and TikTok. Great if you want full control and don’t want to pay monthly fees.
- Best for lifestyle & shopping brands: LTK. If your brand is in fashion, beauty, or home, LTK is a great pick. It’s built for creators who love sharing shoppable content and works well for affiliate-driven campaigns.
- Best for scaling eCommerce: Aspire & GRIN. Ideal nano influencer agency for mid to large DTC brands that want to manage large campaigns with lots of small influencers. They come with great tools, but you’ll need a higher budget.
- Best for hands-off campaigns: Creator.co or Stack Influence. These nano influencer platforms are great if you want the platform to handle the outreach, product shipping, and content collection for you.
Wrapping Things Up
Using nano influencer platforms is a smart and affordable way for brands to work with everyday people who really connect with their followers. Instead of big celebrities, these platforms help you team up with small creators who feel more real and trusted.
Regardless of your budget, there’s a platform available that makes it easy to find the right nano-influencers and grow your brand. If you’re ready to start your first nano-influencer campaign without spending a dime, check out Ainfluencer. It’s free, easy to use, and with creators who can’t wait to work with you!
FAQs
1. What Are the Benefits of Nano Influencer Marketing?
Nano influencers are a hidden gem for many brands. They’re affordable, have a loyal audience, and speak to specific communities. Brands love working with them because:
- You don’t need a big budget.
- They talk directly to people who care about a specific topic.
- Their followers actually stop, read, and engage with their posts.
- Their support feels genuine, not like a paid ad.
2. What Does It Cost to Hire a Nano Influencer?
It’s usually very budget-friendly! Depending on what kind of content you need and where it’s posted, you might pay as little as $20 or up to around $500 for a full campaign. That’s a great deal for personalized promotion.
3. Why Is This Type of Marketing So Powerful?
Nano influencers feel real. They’re everyday people, and their audience sees them that way, too. When they recommend something, it feels like advice from a friend, not a sales pitch. That kind of trust is hard to buy!
4. Are There Any Downsides to Using a Nano Influencer Agency?
Some businesses worry about the cost of using an agency. However, when viewed from a broader perspective, a good agency can help you achieve better results, save time, and even increase your revenue. So for many, it’s worth it.
