In the hub of innovation and diverse consumer markets, who is the best influencer marketing agency UK?
For businesses in this country, partnering with the right influencer marketing agency can make the difference between a fleeting campaign and a lasting impact.
Therefore in this guide, we’ve curated the 10 best influencer marketing agencies in the UK, helping you decide to choose among them based on your needs. Let’s dive in!
Table of Contents
First, Let’s Take A Look At an Alternative: Ainfluencer
Ainfluencer is a cutting-edge influencer marketing platform designed to revolutionize influencer marketing by seamlessly connecting brands with the perfect influencers for their campaigns.
Unlike traditional influencer marketing agencies, Ainfluencer leverages technology and data to offer a more efficient, cost-effective, and transparent solution for both brands and influencers.
Why Ainfluencer is a Better Choice Than Influencer Marketing Agencies
- Cost-Effective: Traditional influencer marketing agencies often come with hefty fees, making them inaccessible for smaller brands or those with limited budgets. Ainfluencer eliminates the middleman, allowing brands to directly connect with influencers at a fraction of the cost.
- Efficiency: While agencies can take weeks or even months to match brands with influencers, Ainfluencer’s advanced algorithms can do it in minutes. This accelerated process means brands can launch their campaigns faster and capitalize on timely trends.
- Transparency: Agencies often operate behind closed doors, leaving brands in the dark about their processes and influencer selection criteria. Ainfluencer, on the other hand, offers complete transparency with easy-to-access data and analytics, ensuring that brands know exactly where their money is going and what results they are getting.
- Diverse Influencer Pool: Ainfluencer boasts a vast and diverse database of influencers from various niches and geographical locations, ensuring that brands can find influencers who perfectly align with their target audience. This wide reach is often unmatched by traditional agencies.
Features of Ainfluencer
- Advanced Influencer Search:
- Algorithm-Driven Search: Use powerful search algorithms to find influencers who match specific criteria such as niche, audience demographics, and engagement rates.
- Detailed Profiles: Access comprehensive profiles that include influencers’ past collaborations, performance metrics, and audience insights.
- Vast Database: Ainfleuncer is an influencer marketplace that boasts over 1 million influencers, with a database this large, finding the right influencer is guaranteed.
- Campaign Management Tools:
- Intuitive Dashboard: Manage multiple campaigns with ease using a user-friendly dashboard that tracks performance, engagement, and ROI.
- Collaboration Tools: Seamlessly communicate and collaborate with influencers, set goals, and monitor content creation progress.
- Real-Time Analytics and Reporting:
- Performance Metrics: Gain insights into campaign performance with detailed analytics on engagement rates, reach, and conversions.
- Custom Reports: Generate custom reports to analyze data and optimize future campaigns based on real-time feedback.
- Secure Transactions:
- Safe Payments Via Escrow System: Handle financial transactions securely through the platform’s Escrow system, ensuring timely and transparent payments to influencers.
- Contract Management: Easily manage contracts and deliverables, ensuring clarity and accountability for both parties.
- Community and Support:
- Dedicated Support Team: Access a support team dedicated to helping brands and influencers navigate the platform and maximize their success.
- Educational Resources: Benefit from a wealth of resources, including blogs and guides, to stay updated on the latest trends and best practices in influencer marketing.
How Ainfluencer Benefits Brands
- Maximize Reach and Engagement:
- Connect with influencers who have a strong and authentic connection with their audience, ensuring that your brand message resonates and drives engagement.
- Drive Sales and Conversions:
- Utilize data-driven insights to identify the most effective influencers for your campaign, leading to higher conversion rates and increased sales.
- Build Brand Awareness:
- Leverage the reach of influencers to amplify your brand’s presence and build a loyal customer base.
- Enhance Credibility:
- Collaborate with influencers who genuinely believe in your brand, enhancing your credibility and trustworthiness among your target audience.
- Optimize Marketing Budget:
- Achieve better ROI by eliminating agency fees and using Ainfluencer’s cost-effective tools and services.
With Ainfluencer, brands can take control of their influencer marketing strategy, leveraging technology and data to create impactful and authentic campaigns. Sign up today and experience the future of influencer marketing.
Now let’s review the best influencer marketing agencies in the UK:
1. ButterMilk
ButterMilk is an influencer marketing agency in London that helps brands connect with audiences through leading storytellers of our generation—creators. It specializes in crafting engaging influencer campaigns that resonate with audiences and amplify your brand’s story.
Services Offered by ButterMilk
| Service | Description |
| Brand Fans | Identifying and connecting with your brand’s fans using AI-powered tech and proprietary data. |
| Product Seeding | Strategically gifting products to fans to build brand connection and loyalty. |
| Creator Campaigns | Supercharging launches, announcements, partnerships, or events with creators at the heart of their communities. |
| Community Building | Building and nurturing your brand community from the ground up. |
Pricing
ButterMilk’s pricing varies based on the specific needs of each campaign. For accurate information, it’s best to reach out to them directly.
Suitable Brands or Businesses
ButterMilk is ideal for brands that want to:
- Boost brand awareness and engagement.
- Launch new products or breathe new life into existing ones.
- Target specific demographics, especially Gen Z and Millennials.
- Build a loyal community around their brand.
2. Purple Goat
Purple Goat is an award-winning and one of the top influencer agencies in the UK.
They are based in London and specialize in creating inclusive and diverse campaigns that connect brands with influencers from underrepresented communities, particularly those living with disabilities.
Services Offered by Purple Goat
| Service | Description |
| Inclusive Influencer Agency | Bridging the gap between brands and influencers with a focus on diversity and inclusivity. |
| Tailored Influencer Marketing Strategies | Crafting bespoke strategies to meet specific brand objectives, and selecting the right influencers, platforms, and content formats. |
| Engaging Content Strategy | Creating compelling content strategies that resonate with both the brand’s and the influencers’ audiences. |
| Global Reach, Local Expertise | Ensuring campaigns are culturally relevant and impactful, leveraging an extensive network of diverse influencers. |
Pricing
Purple Goat’s pricing varies based on the campaign’s scope and scale. For an accurate quote, it’s best to reach out to them directly.
Suitable Businesses or Brands
Purple Goat is ideal for brands that want to:
- Promote inclusivity and diversity in their marketing efforts.
- Connect with underrepresented communities.
- Amplify their message through authentic and meaningful connections.
- Drive impactful results with inclusive campaigns.
3. NewGen (Former Kairos Media)
NewGen, previously known as Kairos Media, is a creative and social media influencer marketing agency in the UK focused on bridging the gap between new-generation brands, creators, and audiences.
They bring a fresh perspective and innovative strategies to the table, making them a standout choice for brands looking to make a mark on social media.
Services Offered by NewGen Agency
| Service | Description |
| Social and Community | Engaging directly with real people in relevant communities. |
| Influencer and Creator | Partnering with progressive content creators and impactful influencers. |
| Creative and Production | Building ideas that spread, with a focus on social-first but not social-only. |
| Data and Strategy | Using insights to build impactful, creative strategies. |
| Paid and Performance | Reaching the right audience through strategic and data-informed planning. |
| Gaming and Innovation | Connecting brands to engaged gaming audiences. |
Pricing
NewGen’s pricing isn’t publicly disclosed, but it generally ranges from $150 to $199 per hour. For a more accurate quote, it’s best to contact them directly with specific project details.
Suitable Brands or Businesses For Collaboration
NewGen is ideal for forward-thinking brands that want to break free from traditional media and set new standards. This includes brands in the gaming, esports, and digital sectors that aim to engage with new audiences and drive growth through innovative strategies.
4. Ritual Network
Ritual Network is a world-leading digital video network and influencer marketing agency in the United Kingdom. They operate globally and focus on platforms like YouTube and TikTok.
Services Offered
| Service | Description |
| Influencer Management | Managing and growing the careers of top-tier influencers and creators. |
| Content Distribution | Distributing content across multiple platforms to maximize reach. |
| Monetization | Optimizing revenue streams through ads, licensing, and merchandise. |
| Creative Campaigns | Designing and executing creative marketing campaigns for brands. |
| Video Production | Producing high-quality video content. |
| Video Marketing | Handling video marketing and outreach. |
| Content ID Protection | Protecting intellectual property on YouTube by managing unauthorized use of content. |
Pricing
Ritual Network offers a three-month trial period for new clients. They take a percentage cut of the revenue they help generate, and they offer advanced payments of up to 70% of earnings.
Suitable Brands or Businesses
Ritual Network works with world-leading brands and fast-paced start-ups. They are suitable for brands looking to create bespoke influencer marketing campaigns and connect with a global audience.
5. Disrupt
Our next top influencer marketing agency in the UK is Disrupt. This company is a global influencer marketing agency headquartered in London. They specialize in connecting brands with influencers to create impactful and measurable digital success.
| Service | Description |
| Audience-First Strategy | Understanding your audience’s culture, behaviors, motivations, and key touchpoints. |
| Creator Connection | Finding influencers who align with your brand values and purpose. |
| Campaign Execution | Creating and executing tailored campaigns to meet your goals. |
| Amplification & Measurement | Amplifying your message across the right channels and providing real-time optimization and data-driven insights. |
Pricing
Disrupt’s pricing details are not publicly disclosed, but they offer transparent and competitive pricing. It’s best to contact them directly for a tailored quote based on your specific needs.
Suitable Brands or Businesses
Disrupt is considered a great b2b influencer marketing agency in the UK and a match for brands that are eager to make an impact in the digital world. For example:
- E-Commerce Brands
- Start-Ups and Fast-Growing Companies
- Tech and Innovation-Focused Brands
- Consumer Goods and Lifestyle Brands
- Global Brands Expanding Internationally
- Entertainment and Media Companies
6. Socially Powerful
Socially Powerful is a global social media influencer marketing agency in London founded in 2017. They are pioneers in the influencer marketing industry and have offices in the UK, USA, Europe, China, and Dubai.
The agency is known for its technology-driven approach to simplifying social media complexities and creating authentic brand relationships.
| Service | Description |
| Influencer Marketing | Connecting brands with influencers to create authentic and impactful campaigns. |
| Paid Social | Managing paid social media campaigns to boost brand visibility and engagement. |
| Community Management | Handling social media interactions and building a loyal community around the brand. |
| Social Video Production | Creating engaging video content for social media platforms. |
| LinkedIn Marketing | Tailored LinkedIn marketing campaigns to reach key decision-makers and influencers. |
| Instagram Marketing | Specialized Instagram marketing services to elevate brand presence. |
| TikTok Marketing | Crafting campaigns for TikTok to engage audiences and drive brand awareness. |
Pricing
Socially Powerful has quoted that brands need to contact them directly for information about the pricing.
Suitable Brands or Businesses
Socially Powerful is suitable for brands or businesses that:
- Have a global presence or are looking to expand internationally.
- Require comprehensive social media and influencer marketing strategies.
- Are willing to invest in high-quality, technology-driven marketing solutions.
- Aim to build authentic relationships with their audience and drive meaningful engagement.
7. Urban Nerds Collective
Urban Nerds Collective, also known as NERDS Collective, is a youth and fashion influencer marketing agency in London, UK.
Founded in 2013 by Luke Hodson, they are known for their proprietary research platform, Frontline, which provides deep insights into Gen-Z street culture consumers.
Services Offered by Urban Nerds Collective
| Service | Description |
| Insight & Strategy | Providing nuanced consumer insights and cultural strategies to connect brands with youth subcultures. |
| Creative Content | Crafting creative content that resonates with youth culture. |
| Community Management | Building and managing online communities around brands. |
| Social Media Marketing | Executing tailored social media campaigns to engage youth audiences. |
| Influencer Marketing | Partnering with influencers to amplify brand messages. |
| Event Marketing | Organizing and promoting events that align with youth culture. |
| Research & Analytics | Conducting in-depth research and analysis to inform marketing strategies |
Pricing
Urban Nerds Collective does not publicly list specific pricing details on its website. For accurate pricing, it’s best to contact them directly through their contact page or by phone.
Suitable Brands or Businesses
Urban Nerds Collective is suitable for brands or businesses that:
- Target youth audiences, particularly Gen-Z.
- Seek to build authentic connections with youth subcultures.
- Are willing to invest in data-driven and culturally intelligent marketing strategies.
- Aim to elevate their brand into cultural icons within youth communities
8. Instrumental
Another one of the top influencer agencies in The UK is Instrumental Agency, a digital agency that provides brand strategy, creative direction, design, and content development.
Founded in 2009 and rebranded in 2022, they specialize in helping companies scale with HubSpot and offer a range of services from print and digital solutions to social media and content development.
Services Offered by Instrumental Agency
| Service | Description |
| Brand Strategy | Developing comprehensive brand strategies to align with business goals. |
| Creative Direction | Providing creative direction for campaigns, design, and content. |
| Design | Offering graphic design services for print and digital media. |
| Content Development | Creating engaging content for various platforms to meet marketing objectives. |
| Social Media Marketing | Executing tailored social media campaigns to engage target audiences. |
| Website Development | Building and managing websites with a focus on user experience and SEO. |
| Campaign Services | Managing and executing marketing campaigns across multiple channels. |
Pricing Information
Same as the others, Instrumental Agency has not listed its pricing on its website, it’s best to contact them for precise information.
Suitable Brands or Businesses
Instrumental Agency is suitable for brands or businesses that:
- Are looking to scale with HubSpot and leverage its ecosystem.
- Require comprehensive digital marketing and content development services.
- Aim to build a strong brand presence with creative and strategic solutions.
- Are willing to invest in high-quality, impact-driven marketing strategies.
9. SocialChain
SocialChain is a leading social media and influencer marketing agency that focuses on building stronger connections between people and brands.
They are part of the Brave Bison universe, a digital media, marketing, and technology company. SocialChain specializes in creating authentic and impactful campaigns by leveraging the power of influencers and social media platforms.
Services Offered by SocialChain
| Service | Description |
| Audience Analysis | Understanding your target audience’s demographics and behaviors. |
| Social Listening | Monitoring social media conversations to gather insights and trends. |
| Trend Monitoring | Keeping track of emerging trends to inform campaign strategies. |
| Customer Journey Mapping | Mapping out the customer journey to identify key touchpoints. |
| Platform Strategy | Developing strategies tailored to specific social media platforms. |
| Social Brand Design | Creating a cohesive and engaging brand presence on social media. |
| Copywriting & Tone of Voice | Crafting compelling copy and defining the brand’s voice. |
| Campaign Ideation & Activation | Generating and executing campaign ideas. |
| Content Strategy & Activation | Planning and producing content that resonates with the target audience. |
| Content Design & Production | Designing and creating visually appealing content. |
| Reactive Content | Creating content that responds to real-time events and trends. |
| Collaboration & Influencer Marketing | Partnering with influencers to amplify brand messages. |
| Community Management & Engagement | Managing and engaging with online communities to build brand loyalty. |
| Performance Marketing | Implementing strategies to drive measurable results. |
| Measurement Frameworks | Establishing frameworks to measure campaign performance. |
| Live Reporting Dashboards | Providing real-time reporting and analytics. |
| KPI Benchmarking | Benchmarking key performance indicators against industry standards. |
| Content Optimization | Optimizing content to improve engagement and reach. |
| Performance Monitoring | Continuously monitoring campaign performance to ensure success. |
| Innovation Programs | Implementing innovative marketing programs to stay ahead of the curve. |
Pricing
SocialChain’s pricing varies depending on the scope and complexity of the campaign, as well as the specific services required. Like the other agencies, it’s best to contact them for precise pricing.
Suitable Brands or Businesses
SocialChain is suitable for brands or businesses that:
- Have a clear target audience
- Value genuine and meaningful connections with their audience
- Are open to innovation
- Have a budget for influencer marketing
10. The Social Shepherd
The Social Shepherd is an award-winning social media agency that specializes in social-first strategies, influencer marketing, paid media, and creative campaigns.
They focus on blending creativity and performance to help ambitious brands grow their social communities and achieve measurable results.
Services Offered by The Social Shepherd
| Service | Description |
| Paid Social & Paid Search | Full-funnel media strategy, planning, buying, creative, analytics, and testing. |
| Social Strategy | Platform-specific social strategies, channel and community management. |
| Social-first Content Creation | Creating content that is native to each social platform. |
| Social Listening & Insights | Monitoring social media conversations to gather insights and trends. |
| Influencer & Creator Campaigns | End-to-end campaign management, brand awareness, and direct-response objectives. |
| Creative Campaigns | Delivering outstanding creative across video, design, and motion. |
| Performance Marketing | Implementing strategies to drive measurable results. |
| Reporting & Analysis | Creating bespoke reports for campaign performance and influencer activity. |
Pricing
Once again, you need to contact the agency for information.
Suitable Brands or Businesses
Social Shepherd is a versatile social media marketing agency that works with a variety of brands across different industries.
They focus on delivering excellent marketing results and a high return on investment (ROI). Here are some types of brands that might be suitable to work with Social Shepherd:
- E-commerce Brands: Companies selling products online can benefit from Social Shepherd’s expertise in social media ads, influencer marketing, and performance-driven campaigns.
- Health and Wellness Brands: Brands in the fitness, nutrition, and wellness sectors can leverage Social Shepherd’s experience in creating engaging content and influencer partnerships.
- Fashion and Beauty Brands: These brands can utilize Social Shepherd’s creative services, including video production and social-first content creation, to enhance their online presence.
- Tech and Gadgets Brands: Companies in the tech industry can benefit from Social Shepherd’s paid media strategies and community management to reach a wider audience.
- Food and Beverage Brands: Social Shepherd can help these brands with social media management, content creation, and influencer campaigns to boost brand awareness and sales.
Wrapping Up Influencer Marketing Agency UK
The agencies highlighted in this list stand out for their ability to blend creativity with data-driven strategies, ensuring campaigns resonate authentically with target audiences while delivering measurable ROI. Surely, each of these influencer marketing agencies in the UK can help you grow.
Also, don’t forget that there are always other alternatives like Ainfluencer that let you take full control of your influencer campaigns and save your budget.
FAQs on Influencer Marketing Agency In The UK
Let’s review some FAQs about this topic:
Q1. Why Should I Choose an Influencer Marketing Agency In The UK?
Choosing an influencer marketing agency in the UK ensures that you work with professionals who understand the local market and audience.
Q2. What Services Do Influencer Marketing Agencies In The UK Offer?
They offer services like influencer identification, campaign planning, content creation, performance tracking, and analytics.
Q3. How Do Influencer Marketing Agencies Select The Right Influencers?
Agencies use data analysis and industry expertise to find influencers who align with your brand’s values and target audience.
