Beauty lovers are always on the lookout for top beauty influencers who bring new ideas, stunning looks, and real tips. These creators don’t just share pretty pictures; they post tips and product recommendations people will actually want to try.
From skincare routines to bold eye looks, beauty and make-up influencers know how to keep things exciting. That’s why I’ve rounded up a list of top beauty influencers you need to follow!
Let’s get started!
Top Beauty Influencers on Instagram
Are you a brand owner seeking the ideal partner to showcase your products? These top beauty bloggers can help. Let’s check out!
1. Huda Kattan (@hudabeauty)
Let’s start with Huda: one of the top beauty influencers on Instagram. She began as a beauty blogger and turned her love for makeup into a global brand called Huda Beauty. You’ll see her sharing beauty tips and honest reviews.
She’s worked with huge stars (like the Kardashians!) and created her own skincare and perfume lines too. Even though she’s super famous, Huda still jokes around with her family on Instagram and keeps things real.
2. Camila Coelho (@camilacoelho)
Camila makes beauty look effortless. This Brazilian-American beauty influencer started by working at a makeup counter and making YouTube videos. Now she’s running her own brand, Elaluz, and has partnered with big names like Lancôme.
She posts soft glam looks, skincare routines, and travel moments that feel both stylish and relatable. Camila also talks openly about living with epilepsy, which makes her even more inspiring.
3. Bretman Rock (@bretmanrock)
The next is a Filipino-American makeup influencer who mixes amazing looks with hilarious videos. He’s done hit collabs with Wet n Wild and Morphe, and he even made history as the first gay man on Playboy’s cover.
Moreover, Bretman launched his own sunglasses line and wrote a book! His feed is full of laughs, color, and personality; no wonder his fans feel like they really know him.
4. Desi Perkins (@desiperkins)
Desi is like that beauty-loving friend who always has the best tips. She’s one of the original beauty bloggers, known for her glowing skin and super helpful makeup videos.
Desi created sell-out products with Dose of Colors and Benefit, then started her own brands, DEZI (eyewear) and DEZI Skin. She also opens up about dealing with acne and being a new mom, which makes her content feel honest and comforting.
5. Amra Olević Reyes (@amrezy)
When you think of bold and confident, you think of Amra (better known as Amrezy). She became one of the most famous beauty influencers by posting bold makeup looks like sharp eyeliner, strong brows, and glowing highlighter.
Her collaborations with Anastasia Beverly Hills (such as her eyeshadow palette and highlighter) were extremely popular and sold out quickly. These days, she also shares fashion and fun moments from her life. Her posts are always stylish, and her fans love how confident and real she is.
Top Beauty Influencers on TikTok
TikTok is the platform where beauty trends are born! These beauty cosmetics influencers know how to turn quick videos into amazing makeup moments.
6. Mikayla Nogueira (@mikaylanogueira)
You might already know Mikayla! She quickly became a top beauty influencer on TikTok by starting out with product reviews in her Boston accent. Her honest opinions won millions over. In 2025, she launched her own brand, POV Beauty, and now works with some of the biggest names.
7. Kate Grant (@kategrantmodel)
Kate’s a model from Northern Ireland who also happens to have Down syndrome, and she’s changing the way people see beauty. On TikTok, this beauty influencer shares simple and happy makeup routines using mascara and bright lipsticks, along with messages about loving yourself and going after your dreams.
In 2019, she became the face of Benefit Cosmetics in Ireland, proving beauty campaigns can include everyone.
8. Patrick Starrr (@patrickstarrr)
Patrick has been in the beauty world for over a decade and has done makeup for celebrities like Kim Kardashian. In 2020, he started his own brand called ONE/SIZE Beauty, made for everyone, no matter their gender or size.
You’ll catch him dancing, joking, and snapping into glam in seconds. He always keeps things fun, and his makeup tips are amazing. Patrick is definitely a beauty influencer who knows how to mix confidence, talent, and kindness.
9. James Charles (@jamescharles)
James first became famous on YouTube, but now shines on TikTok too. His videos often showcase creative makeup looks, ranging from full face painting to everyday glam. He keeps things interesting with fast transitions and fun lip-syncs.
James was the first male CoverGirl ambassador and launched his own makeup brand called PAINTED in 2023. He also hosted a beauty competition show on TikTok.
10. Erin Parsons (@erinparsonsmakeup)
Erin brings something unique to TikTok; she mixes makeup with history! Known as Gigi Hadid’s makeup artist, she collects super old beauty items like mascara from the 1930s and shows how they were used.
Her videos feel like watching a cool museum tour with makeup tips. This beauty influencer also shares modern looks and works with Maybelline as their global makeup artist. Erin’s calm style and fun facts make her stand out, showing that beauty can also be about learning something new.
Top Beauty Influencers on YouTube
Are you looking for detailed beauty tips and step-by-step guides? These YouTube beauty influencers make it easy and fun to learn new makeup tricks and skincare secrets.
11. Nikkie de Jager (NikkieTutorials)
Let’s start with Nikkie, one of the most loved names on YouTube. Nikkie, from the Netherlands, became famous for her bold looks and the viral “Power of Makeup” video. She’s worked with big brands like Maybelline and launched her own line, Nimya.
After coming out as transgender in 2020, she gained even more love and respect. With over 14M subscribers, she’s a true top beauty influencer who blends skill and personality in every video.
12. Jackie Aina
Jackie is one of the top American influencers known for speaking up about inclusivity in beauty. She’s worked with Too Faced and Anastasia Beverly Hills and started her own candle brand, FORVR Mood.
Her content is honest, funny, and super stylish. As a proud beauty influencer, Jackie makes everyone feel seen and fabulous.
13. Manny Gutierrez (Manny MUA)
Manny is one of the first male makeup stars on YouTube. He’s worked with Maybelline and created his own brand, Lunar Beauty. His tutorials are full of fun, color, and confidence.
With millions of fans, Manny stands out as a top beauty influencer who always keeps things real and uplifting.
14. Jaclyn Hill
Jaclyn has been sharing beauty tips on YouTube for years. She’s a beauty influencer known for her glowing makeup and helpful videos. Her collaborations with BECCA and Morphe were huge, and she also started Jaclyn Cosmetics.
15. Nyma Tang
Nyma is known for trying the darkest foundation shades to see if they really match dark skin. Her videos are honest, helpful, and full of kindness. She’s worked with brands like MAC, Fenty Beauty, and Bobbi Brown.
Nyma is a thoughtful black beauty influencer who makes people feel seen and proud of their skin.
How to Find & Collaborate with Top Beauty Influencers?
If you’re looking to connect with the right beauty influencers for your brand, Ainfluencer is one of the best influencer marketing platforms out there. If you’re a small business or a big brand, it helps you find, chat with, and collaborate with the perfect creators fast.
Ainfluencer Key Features
- 100% free for brands.
- Advanced search filters (location, niche, engagement, audience size).
- Access to a massive influencer database with verified profiles,
- Review past collaborations and influencer performance before making a decision.
- Secure escrow payment system so your money is safe until the job is done.
- Built-in chat for easy negotiations.
- Campaign management made simple for Instagram, YouTube, and TikTok
With over 5 million influencers in its influencer marketplace, Ainfluencer lets you find the right match from a beauty micro-influencer or a TikTok star with millions of fans.
Wrapping Things Up
Top beauty influencers are the ones setting the trends, breaking the rules, and inspiring millions every day. From bold makeup looks to honest cosmetics product reviews, they share it with the world, and your brand can be part of it too.
If you’re ready to get your products in front of the right audience, start building those partnerships now. The easiest way? Ainfluencer. It’s free, simple, and offers features that make influencer collaborations easy, from a huge influencer database to secure payments and easy campaign management.
FAQs
1. Why Should Brands Work with Top Beauty Influencers?
Beauty influencers help brands connect with people in a real way. They don’t just advertise, they share honest tips and personal stories that build trust.
2. Is There a Free Way to Connect with Influencers?
Yes! Ainfluencer is 100% free for brands. You can search for influencers, chat, negotiate, and manage campaigns without paying a platform fee.
3. Can Small Beauty Brands Afford Influencer Marketing?
Yes! Collaborate with micro-influencers; they often have highly engaged audiences and are more affordable. Plus, platforms like Ainfluencer make it affordable for startups and small businesses.