Today, many travelers love following travel influencers who share their amazing adventures, beautiful places, and helpful tips. If you’re a brand in the travel industry or anything related, working with these influencers can help you reach more people and grow your business.
In this article, I’ll share top luxury travel influencers you should know about. If you want to promote hotels, tours, outdoor gear, or travel services, these creators have followers who love to travel.
Moreover, at the end, I’ll introduce a simple influencer marketplace that makes it easy for brands like yours to find and connect with the perfect travel influencers for your campaigns.
Let’s dive in!
Table of Contents
Top Travel Influencers on Instagram
First up, let’s check out some of the best travel accounts on Instagram that are sharing stunning photos and stories from around the world.
1. Murad Osmann (@muradosmann)
You’ve probably seen that iconic “Follow Me To” photo series. The one where a woman leads the photographer by the hand through jaw-dropping destinations? That’s the creative genius of Murad Osmann, a Russian-born travel photographer.
Featured by Forbes as one of the top Instagram travel influencers, Murad has worked with high-end tourism boards and luxury brands like Samsung. His recent collabs include dreamy visuals for Art Basel and campaigns in Times Square.
2. Loki the Wolfdog (@loki)
Now here’s an Instagram travel influencer with four paws! Say hello to Loki! A husky, arctic wolf, and malamute mix who travels the world with his owner, Kelly Lund.
This adventure-loving dog camps under the stars and enjoys nature like a true explorer. Loki has worked with outdoor brands, from dog gear to camper vans, and even has his own photo book. His Instagram is full of beautiful, nature-filled moments and has become a favorite among pet lovers and travel fans alike.
3. Tara Milk Tea (@taramilktea)
Looking for travel photos that feel like they came from a storybook? Tara Whiteman, aka Tara Milk Tea, is an Australian Travel blogger.
She’s teamed up with Wanderlust + Co on a jewelry line and collaborated with tourism boards across Japan and France. Whether it’s a dreamy café or a hidden alley in Europe, Tara turns it into a vibrant fairytale moment, mainly on Instagram, but also on TikTok and her personal blog.
4. Andre Carrillo (@andrercarrillo)
Don’t let the follower count fool you! Andre Carrillo is a micro-influencer with major impact. He is a Filipino-American Travel influencer based in Taipei.
Andre shares scenic hikes, remote waterfalls, and upbeat travel advice that has won the hearts of a loyal outdoorsy community. His recent collabs include campaigns with local Taiwan tourism and hiking gear brands. If you love tips and beautiful, nature-filled content with a personal touch, Andre’s Instagram and YouTube are worth a follow.
5. Jack Morris (@jackmorris)
Jack Morris, the British travel influencer, has built a brand that screams luxury adventure. Jack’s bold and stylish travel content has attracted top lifestyle and travel brands’ attention, including a cool luggage collab with DB Journey.
He’s also grown his fanbase on YouTube with travel vlogs and sells his own photo presets so others can copy his signature look.
Top Travel Influencers on TikTok
Next up, travel TikTokers share quick, fun, and inspiring travel moments that connect with viewers. They are perfect for brands looking to reach a vibrant community.
1. Jorden Tually (@jordentually)
Jorden is the kind of Aussie travel blogger who makes you laugh. For example, he shows you how to find a $10 hostel in Tokyo or the tastiest street food in Pakistan.
He’s one of the top travel influencers on TikTok and a favorite for Gen Z travelers who want budget trips with lots of personality. Jorden traveled to many countries, from Japan to Norway, sharing travel tips. He’s collaborated with big brands like Bounce, Booking.com, and Hostelworld. He makes budget travel feel simple, exciting, and totally doable.
2. Natasha & Cameron – The World Pursuit (@theworldpursuit)
Natasha and Cameron, the American influencers behind The World Pursuit, are one of the traveling influencers who make trips to Antarctica look easy! Their videos jump from African safaris to snowy mountain days, always with big smiles and helpful tips.
They keep things real, showing you how to travel smart while having a blast. They’ve teamed up with brands like South Africa Tourism, Columbia Sportswear, and Tropicfeel. If you’re into travel, good vibes, and couple goals, these two are a must-follow.
3. Trent and Sarah (@riotravelers)
Trent and Sarah bring classic American road trip energy to TikTok; one minute, they’re cruising through the Greek islands, the next, they’re watching the sunrise in Zion.
These travel social media influencers love sharing helpful tips, like the best time to visit Iceland or catch cherry blossoms. Their fun, “come with us!” vibe makes every video feel like you’re on the trip too. You’ll spot their signature style in collabs with brands like Monos, Samsonite, and tourism boards all over Europe.
4. Rin (@yogirl_rin)
Are you interested in surf towns, hostels, and sunny adventures? Rin’s got you. She’s one of the female travel influencers who posts low-cost travel and shows how to see the world without spending a ton. From beach days in Asia to chill spots in Central America, she keeps it real and fun.
Brands like SafetyWing and Selina Hostels team up with her to reach young, budget-loving travelers. Rin proves you don’t need a lot of money to have big adventures.
5. Gabi and Shanna (@27travels)
Travel is for everyone, and Gabi and Shanna are a couple influencers who show it. This fun LGBTQ+ couple from New York shares travel tips that are kind, helpful, and full of good vibes.
They talk about everything from budget hacks to the best queer-friendly cities, always keeping things warm and welcoming. They’ve worked with Orbitz, Pride365, and other LGBTQ+ travel groups. More than just travel guides, their videos are all about love, joy, and making everyone feel included one trip at a time.
Top Travel Influencers on YouTube
Next, let’s take a look at some travel bloggers on YouTube.
1. The Bucket List Family (Garrett & Jessica Gee)
These all-American family influencers have turned the world into their backyard! They have been traveling the world together since 2015! Garrett, Jessica, and their three kids share sweet, real-life moments in their weekly vlogs, like swimming with whales in Tonga or surprising the kids with a trip to Disneyland (yep, they’ve teamed up with Disney Resorts too!).
These tourism influencers are perfect for families who want to travel the world with their little ones. They also work with tourism boards and even make travel books for kids!
2. Christian LeBlanc (Lost LeBlanc)
Christian is one of those Canadian influencers who traded the 9-to-5 life for a camera and a passport, and he’s been chasing sunsets ever since.
He’s teamed up with tourism boards in places like Indonesia and Japan, plus tech brands that love his camera skills. Christian is also one of the Instagram travel bloggers posting dreamy travel pics, and he even teaches others how to turn their love for travel into a job.
3. Eva zu Beck
Eva is a fearless Polish travel influencer who loves going off the beaten path. She’s lived with nomads in Pakistan and explored remote places like Socotra, sharing stories that are both exciting and meaningful.
She’s even hosted travel shows and worked with big names like National Geographic. These days, she’s focused on eco-friendly travel and teams up with outdoor and overland brands. If you’re into real, raw adventures with heart, Eva’s channel is one to follow.
4. Mark Wolters (Wolters World)
Planning a trip and want the honest truth before you go? Mark’s best travel influencer helps you! This friendly American travel expert keeps it real with tips on what to love, what to avoid, and how to travel smart, always with a good laugh. 😀
His “What You’ll Love & Hate” videos are super popular, and travel brands trust him for his honest advice. He even teaches travel classes at a university, so yep, he really knows his stuff!
5. Sailing La Vagabonde (Riley & Elayna)
Riley and Elayna are a couple travel bloggers from Australia who sail the world with their two kids. They share their adventures on YouTube, from calm beaches to big ocean waves. Riley and Elayna even gave Greta Thunberg a ride across the ocean!
These travel influencers care a lot about the environment and work with brands that make solar panels, water filters, and sailing gear. Their videos show beautiful places, family fun, and what it’s like to live on a boat.
How to Find the Best Travel Bloggers to Collaborate with?
Finding the right travel bloggers to work with can make a huge difference for your brand or campaign. But with so many influencers out there, how do you choose the best fit? The answer is using smart, easy-to-use influencer marketing platforms like Ainfluencer.
Ainfluencer: Best Way to Find the Right Influencers
Ainfluencer is a free, DIY (do-it-yourself) influencer marketing platform designed to connect brands with influencers, including travel bloggers. Whether you’re a small business or a big brand, Ainfluencer makes it simple to find and collaborate with creators who match your style and goals.
Ainfluencer Key Features
- Massive Influencer Database: Ainfluencer has over 5 million opt-in influencers across TikTok, YouTube, and Instagram, giving brands access to a huge variety of creators, including many travel bloggers.
- Advanced Filtering: The platform lets you filter influencers by location, interests, gender, follower count, and more, helping you find the perfect travel blogger for your campaign.
- Influencer Profiles with Collaboration History: Each influencer profile shows past brand partnerships and examples of their work, so you can easily choose creators with proven experience.
- Unlimited Invitations and Campaigns: Brands can send unlimited invitations to influencers and run as many campaigns as they want, all without extra charges.
- Built-in Chat System: Ainfluencer offers a direct messaging feature that makes it easy for brands and influencers to communicate and negotiate details securely.
- Secure Escrow Payment System: Payments are held safely in escrow until the campaign is successfully completed, protecting both brands and influencers.
- Campaign Analytics: Brands can track important campaign data and see how well their influencer collaborations are performing.
- Shopify Integration: Ainfluencer connects with Shopify stores, allowing e-commerce brands to monitor sales driven by influencer marketing campaigns.
Wrapping Things Up
These top travel influencers make exploring the world look fun, real, and inspiring. I’ve introduced some of the best creators who truly connect with people. If you’re thinking of working with travel bloggers, Ainfluencer is a helpful tool. It makes it easy to find the right match and start your collaboration. The right influencer can help your brand go places, just like a great travel partner!
FAQs
1. What Is a Travel Influencer?
A travel influencer is someone who shares their travel adventures online, usually on platforms like Instagram, TikTok, or YouTube, and has a big group of followers who love to keep up with their journeys.
These social media travel bloggers often visit cool places, stay in unique hotels, eat at fun restaurants, and post about it all. Many have over 100K followers and work with brands like cities, resorts, and tourist spots to help promote them. Their followers trust their tips and experiences, which makes them super helpful for planning future trips.
2. Why Are Travel Influencers Important?
Travel influencers help us discover new places and experiences we might not have found otherwise. Their photos, videos, and honest stories inspire people to travel, and they make destinations feel more real and relatable.
For hotels, restaurants, or even entire cities, working with influencers can bring in tons of attention. Since followers trust their recommendations more than traditional ads, businesses often see better results.
