One thing we know about family influencers is that their content is usually very entertaining. They usually share fun activities and challenges with their followers, which gives them a great opportunity to promote various products.
Now, among all these family bloggers on social media, which ones are best to collaborate with? Which ones are the most popular? Find out all the answers in this blog.
Table of Contents
Top Family Influencers on Instagram
Based on my research in social media and influencer marketing platforms, here are some of the best family influencers on Instagram:
1. Savannah & Cole LaBrant (@sav.labrant) – 7.1M Followers
Savannah Rose LaBrant and Cole LaBrant are a popular social media couple influencer known for their family-oriented content. They share their moments as a family of six.
Savannah Rose LaBrant and Cole LaBrant have collaborated with several well-known brands, such as Vivrelle, Target, Walmart, and Netflix.
- YouTube: 12.8M subscribers
- TikTok: 30.4M Followers
2. Olivia J Owen (@livjowen) – 1.3M Followers
Who says life with seven kids can’t be fun and heartwarming all at once? Olivia J. Owen proves it every day through her relatable family content, which resonates with parents everywhere.
As a proud Instagram mom Influencer and engaging content creator, she shares the real moments of motherhood like the messes, milestones, and everything in between. Olivia has teamed up with brands like Bluey and continues to be a natural match for collaborations in parenting products.
- YouTube: 802K subscribers
- TikTok: 1.5M Followers
3. Kaylla Spencer (@kaylla_spencer) – 245K Followers
Kaylla shares just that as a mom of five, giving her followers a fun and honest look into her daily routines and parenting moments. Her content feels real and relatable, which is why so many people love following her.
This family influencer has worked with brands like Aerie and Peloton, making her a great match for parenting and baby products, as well as home and lifestyle brands.
- YouTube: 144K subscribers
- TikTok: 469K Followers
4. Cindy Camponovo (@cidndycamponovo) – 321K Followers
The next popular family influencer on our list is Cidny Camponovo. As a family and mom influencer, she gained popularity on TikTok, where she shares insights into her life with her husband, Massimiliano, and their daughter, Penelope.
Cindy has promoted many products in her videos. For example, Cindy featured a Bluey-themed cake for her daughter’s birthday, showcasing the popular children’s brand.
- YouTube: 53.4K subscribers
- TikTok: 462.5K Followers
5. Kat Kamalani (@katkamalani) – 542K Followers
Our last family influencer on Instagram is Kat Kamalani. She shares her life with her husband, Keloni, and their children, showing what it’s like living in Hawaii with her family.
THis family instagram influencer teamed up with Knot + Spool to design a special Halloween-themed Ribbon Set™, adding her personal touch to holiday decor. She also promotes Clean Supplements, highlighting her go-to picks for a healthier lifestyle.
- YouTube: 761K subscribers
- TikTok: 1M Followers
Top Family Influencers on TikTok
Now let’s move to TikTok and check out some family TikTok influencers who I found on Influencer marketplaces:
6. Nic Suarez (@in_the_nic_of_time) – 8.4M Followers
As the first famous TikTok family influencer, we have Nic Suarez. He is not a father or husband; he is the child of the family. He usually creates fun videos with his siblings and parents. Nic usually promotes fashion, tech, and lifestyle brands.
- YouTube: 265K subscribers
- Instagram: (@in_the_nic_of_time) | 615K Followers
7. Steph & Lachie (@lewplustwo) – 1.6M Followers
Steph and Lachie are a popular couple and social media family influencers who share their life with their children, providing a glimpse into their daily routines, adventures, and fun moments. He has collaborated with brands such as Amazon and those in the parenting products sector.
- YouTube: –
- Instagram: @lewplustwo | 134K Followers
8. Klem Family (@klemfamily) – 3.8M Followers
The Klem Family has won over the internet with their fun-loving energy and entertaining challenge videos. Known for their family-friendly content on YouTube and TikTok, they share everyday moments filled with laughs, teamwork, and heart. They’ve partnered with a variety of brands, skillfully weaving products into their creative videos.
- YouTube: 7.09M subscribers
- Instagram: @theklemfamily | 956K Followers
9. The D’Amelio Family (@dameliofamilyofficial) – 14M Followers
The D’Amelio family consists of sisters Charli and Dixie D’Amelio, along with their parents, Marc and Heidi D’Amelio. The D’Amelio family has collaborated with numerous well-known brands such as Hollister, Dunkin’ Donuts , and Hulu.
- YouTube: 1.4M subscribers
- Instagram: –
10. Emilie (@emiliekiser) – 4M Followers
Emilie Kiser is another family TikToker known for sharing her daily life, family moments, and lifestyle content. Emilie has collaborated with skincare, beauty, and lifestyle brands. Therefore, suitable brands for collaboration with her would be in the same category.
@emiliekiser I can not believe they are MINE😭😭😭 #dayinmylife #lifestyle #momsoftiktok #corememories #grateful #fyp #bedbugs #viral #trending #momoftwo #newbornmom #momlife #marriage #husbandandwife ♬ We Hug Now by Sydney Rose – sydney rose 🌙
- YouTube: 153K subscribers
- Instagram: @emiliekiser | 1.7M Followers
Top Family Influencers on YouTube
As our last category, let’s check out the most popular family influencers on YouTube:
11. Familia Diamond – 11.3M Subscribers
Familia Diamond is a popular family vlog account belonging to the Ortiz family. These TikTok family influencers gained popularity on YouTube and TikTok by sharing their daily lives, fun challenges, and special family moments.
The family influencers in the USA include parents Esthalla and Sdiezzel, and their kids. They post new videos almost every week, and their fans love them. They’ve teamed up with brands in outdoor toys and home decor.
- Instagram: @familiadiamond | 1.6M Followers
- TikTok: @familiadiamond | 1M Followers
12. The ACE Family – 18.1M Subscribers
The ACE Family is a popular YouTube channel featuring the McBroom-Paiz family. They are family influencers who started their channel in January 2016 and have since gained over 18 million subscribers. This YouTuber has promoted various products and brands in their videos, such as Best Friends, HelloFresh, and Clubhouse Media Groups.
- Instagram: @theacefamily | 864K Followers
- TikTok: @theacefamily | 6.6M Followers
13. The Royalty Family – 30.9M Subscribers
The royalty family is by far the most famous family influencer from the USA. They are known for engaging vlogs, comedy sketches, and challenges.
The Royalty Family shares different products in their videos in a fun and natural way. They have worked with brands like The RealReal, Best Fiends, and HelloFresh. By including these products in their family stories, they keep their videos interesting while showing new things to try.
- Instagram: (@royaltyfamily) | 713K Followers
- TikTok: –
14. Javi’s Family Adventures – 2.21M Subscribers
Last but not least, the family influencer channel is Javi’s Family Adventures. It is a popular YouTube channel with fun and engaging content centered around family activities and adventures. The channel is run by Javi and his family, including his parents and his young aunty Mia.
Javi’s Family Adventures loves sharing products that fit perfectly with their family fun. They’ve worked with toys and games, educational products, and other family-friendly brands.
- Instagram: –
- TikTok: @javisfamilyadventures | 130K
How to Discover the Best Family Influencers on Social Media?
To find the ideal influencers for your business, consider using an influencer marketing platform like Ainfluencer. It is a marketplace boasting a vast database of over 5 million influencers on Instagram, YouTube, and TikTok, ranging from micro family influencers to mega-influencers.
With this AI-powered platform, you can utilize smart filters to refine your search based on location, language, audience size, gender, age, follower quality, and collaboration cost. Ainfluencer also offers numerous other features:
Ainfluencer Features
Here’s a brief overview of Ainfluencer’s features:
- 100% Free: The platform is free for both influencers and businesses.
- Unlimited Smart Invitations: Send unlimited offers to potential collaborators.
- Real-time Communication: Communicate seamlessly with influencers through built-in chat.
- Targeted Influencer Discovery: AI helps identify the most relevant influencers for your campaigns.
- Content Brief Templates: Use customizable templates to provide clear instructions to influencers.
- Secure Payment: Ensures secure and transparent payments, protecting both brands and influencers from fraud.
- Comprehensive Analytics: Offers key metrics like reach, engagement, and conversions, along with detailed audience insights.
- E-commerce Integration: Sync with Shopify and Google Analytics to easily track influencer campaign performance.
Conclusion
Family influencers are great at sharing real, fun moments that many people enjoy watching. Because of this, they are perfect partners for brands looking to connect with families and parents.
If you want to reach families, working with any of these popular family bloggers can grow your business. Simply explore influencer marketing platforms like Ainfluencer to discover the perfect match for your brand. Try Ainfluencer now for guaranteed results.
FAQs
Let’s answer some frequently asked questions about this topic:
Q1. What Are Family Influencers?
Family influencers are social media personalities who share their everyday family life with their followers. They often post about parenting tips, family adventures, challenges, celebrations, and fun moments with their kids.
Q2. Who Is The Best Family in Social Media?
The LaBrant Family is often considered one of the best families on social media due to their large following and engaging content. With millions of followers across different platforms, they showcase everything from fun family activities to parenting moments.
Q3. Who Is The Most Popular TikTok Family?
The D’Amelio Family is the most popular TikTok family, with a combined followership of over 200 million. Their videos often show dances, challenges, and behind-the-scenes glimpses of their life together. The family members, especially Charli and Dixie D’Amelio, have become TikTok stars, making the family very well-known worldwide.
