Parenting influencers have become a big part of how families find helpful tips, real-life advice, and a little humor in the middle of the chaos. Many of them share their daily life with kids, showing everything from snack ideas and morning routines. Some make you laugh, others make you feel understood, and many do both.
Since they often include their kids and home life, many are also known as family influencers, sharing stories that feel honest. In this article, I’ve gathered the best parenting influencers on Instagram, TikTok, and YouTube that parents love following.
Let’s get started!
Table of Contents
Top 5 Parenting Influencers on Instagram
There are so many amazing creators out there, but we’ve put together a list of some of the best parenting Instagram accounts.
1. Kristin & Deena (@biglittlefeelings)
Kristin and Deena help parents with tricky toddler moments like tantrums and potty training. One’s a therapist, the other’s a parent coach, and together they share easy tips with over 3.5 million followers.
These Instagram parenting influencers share quick videos that feel like a supportive chat with a friend. They’ve also created popular online courses on toddler behavior and potty training, and they co-host the Big Little Feelings podcast to guide parents with humor and empathy.
2. Susie Allison (@busytoddler)
Susie is one of those Instagram parenting influencers who make learning at home fun and simple. She shares fun and easy activities to keep toddlers busy. She used to be a teacher and now helps over 2.4 million parents make playtime simple at home. Her “Busy Toddler” activities help kids learn through play using everyday stuff from around the house.
She’s written a book called “Busy Toddler’s Guide to Actual Parenting”, and her blog is full of helpful tips. This parent influencer has partnered with brands such as Melissa & Doug, Crayola, and KiwiCo. Moreover, she posts on YouTube and Pinterest to show parents how to set up activities step-by-step.
3. Sergei Urban (@thedadlab)
Sergei is a dad who loves doing fun science with his kids. He is a parenting influencer who turns science into family fun. He shares simple experiments like lemon volcanoes and balloon rockets with over 1.2 million followers on Instagram.
This parent influencer has published the book “TheDadLab: 40 Quick, Fun and Easy Activities to do at Home”, which became a bestseller. He’s worked with top brands like Lego, Crayola, and Thames & Kosmos, and was named a global PLAY Ambassador for promoting learning through play.
4. Dr. Shefali Tsabary (@doctorshefali)
Dr. Shefali is a psychologist who helps parents stay calm and connect better with their kids. She is one of the famous Instagram parent influencers, a clinical psychologist, and a bestselling author with 1.3 million Instagram followers.
Her books, including “The Conscious Parent” and “The Awakened Family”, have helped parents build stronger emotional bonds with their children. She partners with mindfulness apps, clean living brands, and speaks at parenting events around the world.
5. Quynh Nguyen (@quynhshoneylavender)
Quynh is a creative mom influencer who shares sweet moments from her family life, such as baking cookies with her kids or decorating the house for holidays. This parenting influencer has around 2.8M followers on Instagram and a gentle, inspiring style.
Quynh has worked with brands such as Nivea, Quaker Oats, and local children’s museums to create cozy, hands-on content.
Top 5 Parenting Influencers on TikTok
Let’s take a look at the best parenting Influencers on TikTok who are making parents smile, laugh, and feel a little more understood every day.
1. Laro Benz (@larobenz)
It’s hard to talk about parenting influencers on TikTok without mentioning Laro Benz. This U.S.-based dad has turned everyday parenting moments into hilarious skits. He has over 5.4 million followers on Instagram and 18.3 million followers on TikTok. Laro brings comedy to the chaos from daddy-daughter dance-offs to morning routine mayhem.
Laro has teamed up with big names like Nickelodeon and Hasbro, cleverly weaving their products into his relatable content. He’s one of the best parent influencers, known for a viral fatherhood parody song that skyrocketed his online presence.
2. Caitlin and Leah (@caitlinandleahh)
Among parenting influencers making a real impact, Caitlin and Leah stand out for their openness and love. This UK-based couple influencers shares their family moments with over 9.7 million TikTok fans, covering everything from IVF to new baby milestones.
These parenting influencers’ content is a beautiful mix of fun pranks and honest discussions on topics such as postpartum emotions and digital safety. They’ve collaborated with fertility clinics, baby gear brands, and have even supported online safety campaigns. Their influence was recognized with a UK TikTok LGBTQ+ Creator Award and featured on daytime television.
3. Nara Aziza Smith (@naraazizasmith)
Nara is a calm and creative parenting influencer who shares her peaceful home life. She lives in Connecticut with her husband, Lucky Blue Smith, and their kids. On TikTok, you’ll see her baking bread, making butter, or gardening, all with her children helping out.
Nara is also the co-founder of Nala’s Baby, a baby skincare brand that won awards. She’s worked with brands like Whole Foods and Le Creuset. You can find her on Instagram, too, but this parenting blogger’s TikTok videos really show how parenting can be simple and beautiful.
4. Tyler “Champagne” (@champagnetyler)
If you’re looking for parenting influencers who keep it real, Tyler is one of the best parenting influencers. He is one of the Canadian influencers who shares hilarious takes on raising toddlers, whether it’s the struggle of bedtime or cleaning up endless crumbs.
With around 236K TikTok followers, his relatable content has earned him a loyal audience and brand deals with Cameo and top baby safety brands. After a potty-training video went viral, he was even invited to a Canadian morning show, showcasing his natural humor and honesty.
5. April Wu (@msaprilwu)
April is one of the parenting influencers who helps families raise kids who speak more than one language. She’s a mom and a teacher raising a trilingual baby, English, Mandarin, and Spanish. On TikTok (with around 88K followers), she shares easy tips like labeling things at home or singing simple songs.
This parenting influencer has worked with language apps, bilingual toy companies, and even book publishers. She also shares special moments from her Chinese-American culture, which got her featured on parenting blogs.
Top 5 Parenting Influencers on YouTube
YouTube is filled with creators who share honest, funny, and helpful moments from their family life. Here are the parent influencers on YouTube worth following.
1. Rob Kenney (Dad, How Do I?)
The next is an American influencer on YouTube: Rob Kenney. He makes easy videos on YouTube showing how to do everyday things, like tying a tie or changing a tire. Rob started in 2020 to help kids who don’t have a dad around, and his calm voice and kind words went viral fast.
Now he has over 5.3 million subscribers. Rob always ends his videos with “I’m proud of you,” and it means a lot to viewers. He’s written a book, been on Good Morning America, and worked with Lowe’s, Prudential, and a shaving brand.
2. Jordan Watson (How to DAD)
Jordan is a funny parenting influencer from New Zealand. He gained fame with a viral video titled “How to Hold a Baby.” His channel is full of silly but real parenting tips. Jordan has 1.47 million subscribers, published a book, and given a TEDx talk.
He’s worked with Air New Zealand, Huggies, and toy companies. His videos are also big on Facebook, even with subtitles for his Kiwi accent.
3. Eh Bee Family
This Canadian family is one of the most creative parenting influencers on YouTube. Their fun skits and family games have gained them over 10 million subscribers. They’ve partnered with Disney, Walmart, Nestlé, and Hasbro. Their prank series with LG and road trip with Flonase were big hits. They’ve also been to the White House and were Shorty Awards finalists.
4. Asa Maass & family (Fathering Autism)
Asa and his family are powerful parenting influencers who share their journey raising a daughter with autism. Their YouTube channel shows real family life: the good, the hard, and the joyful.
These parenting influencers have worked with Travel Florida, sensory-friendly brands, and autism groups. They even won a Shorty Award for their honest, helpful content.
5. J House Vlogs
J House Vlogs is a popular group of parenting influencers based in the U.S. Kendra and Jeremy show life with five kids through fun, learning, and love. With over 3.4 million subscribers, their videos include science projects, birthdays, and giving back. They’ve partnered with STEM toy brands, RV companies, and Operation Christmas Child.
How to Find & Collaborate with Parenting Influencers?
Ainfluencer is one of the free, all-in-one influencer marketing platforms that helps brands easily find and connect with trusted parenting influencers on Instagram, YouTube, and TikTok. Ainfluencer lets you search by niche, location, follower count, and engagement rate, all without needing an agency.
You can browse influencer profiles, check past collaborations, send offers directly, and manage campaigns in one simple dashboard. It’s built to make influencer marketing fast, safe, and affordable for everyone.
Ainfluencer Key Features
- Large influencer marketplace with over 5 million influencers across Instagram, TikTok, and YouTube.
- Built-in escrow system to secure payments until the job is done.
- Search and filter tools to find verified parenting influencers by niche, audience, or budget.
- View past collaborations and influencer performance metrics before you reach out.
- In-app chat to discuss campaign details directly with influencers.
- Campaign tracking dashboard for easy review and content approval.
- Zero fees to join: it’s free for both brands and influencers.
Whether you’re launching a new baby product or promoting parenting content, Ainfluencer helps you reach the right audience by partnering with real influencers in various niches safely.
Wrapping Things Up
Parenting influencers help brands become part of real family moments, like packing school lunches, bedtime routines, or playtime with toddlers. When you want to promote baby products, family-friendly snacks, educational toys, or parenting tools, these creators can share your message in a way that feels honest and relatable.
Ainfluencer makes it easy to find these creators, check their past brand deals, and collaborate safely with its built-in escrow system.
FAQs
1. Why Should I Work with Parenting Influencers?
They connect deeply with their audience and have built trust through real-life content. If you’re promoting baby products, kids’ snacks, or anything family-related, they can help you reach the right people in a natural way.
2. How do I Find the Right Parenting Influencer for My Brand?
Start by looking at what kind of content they post, who follows them, and how engaged their audience is. Make sure their style and values match your brand. You can also use a platform like Ainfluencer to search by niche, audience, location, and more, all in one place.
3. What Makes a Good Parenting Influencer?
Great parenting influencers align with your brand values, engage regularly with their followers, and consistently showcase a genuine voice, not just sponsored posts.
