+120 Best Fashion Hashtags on Instagram to Grow Your Account in 2025

Are you a fashion blogger and wish to show your Instagram followers the new season’s look? Or maybe a stunning range of new leisurewear? Using the right fashion hashtags on Instagram is one of the easiest ways to show off your new style.

Instagram is a perfect paradise for models, fashion brands, or anyone who loves this significant and popular industry. But, you don’t have to be a supermodel, a fashion influencer, or a couturier to go viral on Instagram and grow your account. Actually, by playing a few tricks on your Instagram, you can win the competition.

Hashtags are a crucial tool for generating targeted awareness on Instagram, and you can use them to bring your posts to the top of the exploring page. In this blog, we’ll show you the most popular fashion hashtags and share tips to boost your reach so your outfits and style posts get the attention.

Table of Contents

Why Should You Use Fashion Hashtags?

Hashtags are one of the most useful features of Instagram. You can search for a specific subject on your Instagram search page and find the latest trends. If you have a business page, it’s a great help in categorizing your posts. It won’t let them be like a mess. Also, now Instagram users can follow hashtags on Instagram to see the latest and most popular posts with hashtags on their feed.

Besides, using the right hashtags is a great way to increase your engagement rate and put you at the top search results. These digital filters and labels can help your content be visible for those searching for certain things, yet they don’t know you might happen to have them.

Thus, if the searcher finds one of your posts attractive enough, the chances that they follow you are pretty high. So, do not underestimate the power of hashtags.

Moreover, if you struggle to find new content to publish, say for the launch of a brand’s latest collection, searching among top fashion hashtags can give you some insights and fresh Instagram posts ideas.

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How to Use Top Fashion Hashtags to Grow Your Instagram Account

Using hashtags is easy. You can use up to 30 hashtags per post. Thirty is a very generous amount, but you should make the most use of them. Here are some of the best ways to manage your fashion hashtags for Instagram to increase your engagement.

Here’s a good fashion hashtags strategy that works well for Instagram:

2–3 big hashtags (broad ones like #Fashion).
3–4 mid-level hashtags (something like #StyleInspo).
4–5 niche hashtags (very specific ones like #VintageDenim or #SustainableKnitwear).

But don’t repeat the same set of hashtags too often. Keep your mix fresh so people don’t scroll past. Moreover, you should use hashtags in Stories and carousels. Polls, quizzes, and multiple slides drive more engagement and visibility.

There is a large amount of fashion-related hashtags. Have you ever wondered which one to choose?

Here is a suggestion to make the most use of hashtags: use a combination of general trending hashtags + specific clothing and accessories hashtags + niche hashtags + location hashtags + Inspirational hashtags.

1. Use General Trending Fashion Hashtags

You already know many of them, such as #fashion or #OOTD (outfit of the day). These are great hashtags to start with. Use around 15 of these hashtags on each post. It’s tempting to choose all 30 tags in this category. But there is a problem with this approach. All other Instagrammers use the same tags, and your post will be lost among an ocean of photos instead of being found. So, only use 50% of your tags in this category.

Here are some of the general fashion hashtags:

#Fashion #OOTD #Style #InstaFashion #Vintage #FashionBlogger #Fashionista #StreetStyle #Stylish #MensFashion #WomensFashion #InstaStyle #LookBook #WhatIWore #FashionDiaries #StyleInspo #FashionBlogger #LookBook #WIWT #FashionWeek #FashionStyle #StyleBlog #Blog #StyleBlogger #StreetFashion #OutfitOfTheDay

2. Add Specific Clothing and Accessories Hashtags

These types of hashtags narrow down searches and put you in a better position to be found. So, take a look at the photo that you’re going to publish. Is there any interesting accessory that you can use as a hashtag? What kind of dress or hat is your model wearing? Add them as a hashtag.

Here are some of the specific clothing and accessories hashtags:

#Shoes #NewShoes #Sneakers #SneakerHead #Boots #Booties #Heels #HighHeels #Accessories #Accessory #Accessorize #Jewelry #Bling #InstaJewelry #HandmadeJewelry #JewelryGram #Jewels #coat #swimsuit #bikini #reddress #comfypants #floralmaxi

3. Post Niche Hashtags

Use about five or even more specific hashtags about your niche. For example, are you using large or small models? Curve or skinny? Add them to the list, like the following Reels:

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For example: #UrbanFashion is the best hashtag for streetwear brands. Here are other examples of niche hashtags:

#skinnyfashion #loveyourcurves #size12 #petiteblogger #petitefashionblogger #skinnyblogger

4. Add Location Hashtags

Never underestimate the power of location tags. Using about 4-5 tags that contain your location is advantageous for people to find you, especially when they are in your own city. So, next time you want to upload a photo on Instagram, make sure you add the location hashtag, especially when it’s a famous or touristic place. For examples #NYFashion is one of the best fashion hashtags for New York style trends.

Tip: If you use brands, make sure you tag their Instagram account on your photo. This might be a long shot if you’re not a very famous fashion blogger or influencer. But if they happen to repost you on their account, imagine how many new followers you will get!

5. Use Inspirational Hashtags

Motivational and lifestyle hashtags encourage your followers’ interaction and create emotional connections. These types of hashtags will inspire your followers to share their own looks. For instance, #ootd is an inspirational fashion hashtag for daily outfit inspiration.

Here’s a list of fashion inspirational hashtags for Instagram:

#FashionInspo #StyleInspiration #FashionGoals #OOTDInspo #LookBook #ChicStyle #TrendSetter #StyleGoals #WardrobeGoals #FashionDaily #StreetStyleInspo #RunwayReady #FashionForward

Best Practices to Use Fashion Hashtags on Instagram

Before you start using hashtags, it helps to have a plan. Think about who you want to reach, big audiences, niche fans, or local followers. Knowing this makes it easier to pick fashion hashtags that actually grow your Instagram and get people engaging with your posts.

Use Insights: Check Instagram Insights to see how your hashtags perform and adjust your posts for better reach.
Keep Hashtags Relevant: Only use hashtags that match your post. Irrelevant tags can hurt engagement and confuse your audience.
Avoid Instagram Banned Hashtags: Don’t use hashtags flagged by Instagram or linked to spam, because using them can hide your posts.
Combine Popular and Niche Hashtags: Add a combination of trending hashtags with long-tail, specific ones to reach a wider yet engaged audience.
Join Hashtag Communities: You can also engage with posts using similar hashtags to increase visibility and connect with like-minded users.
Don’t Overuse Hashtags: You must use a few relevant hashtags instead of filling the post with 30, it keeps your captions clean.
Add Emojis: Using emojis make your fashion hashtags stand out, but keep it simple.
Do Hashtag Research: Check Twitter trends, competitors, and influencers to find effective hashtags for your niche.
Measure Your Strategy: You should also track impressions, reach, and likes using Insights.

You can also use a hashtag generator tool to find trending hashtags for inspiration and new ideas.

Final Words

Fashion hashtags on Instagram are a good way to reach bigger opportunities for your account. If you’re a fashion blogger, model, or just someone who loves sharing outfits, the right hashtags can help more people see and enjoy your posts. You should try out different categories, and don’t be afraid to experiment. With the right strategy, your content gains more audience, and your Instagram account will keep growing.

FAQs

1. How Many Hashtags Can I Use on Instagram?

Although Instagram lets you add up to 30 hashtags, it’s best to use around 5–15 that really match your post. This keeps things neat and helps you get better engagement.

2. Where Should I Put Hashtags in My Post?

You can add your topic-related hashtags in your caption or in the first comment. Both work the same, so just pick the strategy that looks better to you.

3. How to Find the Fashion Hashtags for Instagram Content?

You can check what similar accounts are using by searching on Instagram and picking related hashtags. Moreover, you can use a hashtag generator tool for new ones.

+120 Best Fashion Hashtags on Instagram to Grow Your Account in 2025

Why Should You Use Fashion Hashtags?

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