How to Use Instagram Create Mode to Optimize Your Content in 2023

How to Use Instagram Create Mode to Optimize Your Content in 2023

If you are looking for new ways to skyrocket your online presence without taking another perfect picture, Instagram Create mode may solve your problem.

Instagram introduced many interesting features for engaging content creation to its users. Users can utilize these tools to boost engagement on Instagram and encourage their audience to participate in their community.

Instagram launched this new feature which helps you to share special moments without spending too much time creating engaging content.

Best Instagram influencers and content creators use this feature to create engaging content for their target audience. If you analyze their insights, you will understand how well using this feature is working for them.

If you want to know how to use this tool to increase your engagement, this article is for you. We will cover the basics of Instagram create mode that helps you share better stories.

Understanding Instagram Create Mode

Instagram Create mode helps users share engaging content without taking photos or videos, and it is good to know that it has up to ten styles you can use to share stories.

Using this feature, you can attract your target audience by combining interactive stickers, drawings, and texts; the best part is that you don’t need to share any eye-catching photos or videos as background.

This feature is not new, Instagram launched it in 2019 and has made many changes ever since, making the platform more fun and interesting for users.

Moreover, it provides users a great opportunity to show their brand’s values by telling compelling stories using different fonts, styles, backgrounds, and layouts.

The Importance of Storytelling on Instagram

If you have a business account on Instagram, you are aware of the importance of storytelling to capture your audience’s attention.

It is good to know, based on what Instagram points out, that when brands and businesses share stories on Instagram, it gets more views than a regular profile, which shows how crucial storytelling is.

As a business account owner, you should consider storytelling a marketing strategy and use it effectively because it helps you connect with your followers more easily.

If you know what your audience likes and understand their taste, interests, and preferences, you can choose the best storytelling method for your followers. 

Storytelling is one of the best Instagram marketing strategies for interacting with your audience because once you start a story, your audience will be waiting for you to tell the rest of each story daily, creating a loyal community for you.

Another important point to consider is that you can promote tools, products, or anything else through Instagram storytelling. It keeps your Instagram account’s engagement high.

Why Do Stories Matter on Instagram?

Instagram stories help brands and businesses establish a stronger relationship with their audiences and have many benefits for them.

Let’s see why Instagram stories matter:

  • They bring brand awareness.
  • Help you reach more people and get more followers.
  • They can make non-followers to your loyal followers. 
  • You can get instant feedback about a new product or service.
  • They increase your account’s engagement.
  • You can run Instagram story ads to get more target followers.
  • They help you use real-time marketing.
  • They increase brand transparency.
  • You can use them to highlight and show your products in more detail.

Mastering Storytelling with Instagram Create Mode

As mentioned earlier, Instagram stories are vital to attract the target audience. They have many other benefits, which you should know how to effectively use them to get the best results.

There are different ways you share stories, but don’t forget how Instagram create mode can help to share engaging content.

In the following section, we will tell you how you can master Instagram Create mode for better storytelling.

#1 Get to Know Your Audience

As you know, it is possible that Instagram stories get more views than posts if you have the right followers. Because understanding your audience’s interests and preferences helps you to share more effective stories.

You can use Instagram analytic tools to analyze how they reacted to your previous stories. It helps you better understand what they like to see from you.

Moreover, you can ask them questions using the Instagram questions box, ask their opinion by using polls in your stories, use an emoji slider feature to see what they like the most, and try other ways to know your audience better, so you can share engaging stories.

#2 Use Visual Content

There are different ways you can share visual content on Instagram; for example, you can take photos or videos with your mobile or use Instagram’s in-app camera. 

It doesn’t matter; sharing high-quality content that attracts users’ attention and convinces them to follow your stories is important.

To share quality visual content, you can use editing tools or filters to make your photos and videos more eye-catching.

Moreover, using stickers, GIFs, and emojis shows your creativity and adds emotion to your stories.

#3 Encourage Your Audience to Participate 

One of the best ways to storytelling on Instagram is to encourage your followers to participate in challenges or contests to increase engagement.

To do so, you can use Instagram features such as polls, question boxes, and quizzes in your stories or even use countdowns to announce a new product launch. All of these will help you get more attention and engagement.

#4 Balance The Visuals and Texts

One way to get your followers’ attention is to use texts in your visual content so that you can share more information about the story.

But the important point is not to use so much text in your photos or videos; remember that the key to success is to make a balance.

So, if you want to use Instagram stories effectively, it is better to share eye-catching visual content using the right font and color to write texts.

#5 Share Customer Experiences

A powerful way to increase engagement through storytelling is to share customer experiences in stories to attract more attention.

You can use related stickers or hashtags to impact your followers and show them that you are real and care about your customers.

To get the most out of it, you need to create a highlight of these stories so that each new person visits your profile for the first time and trusts you easily.

Practical Guide to Using Instagram Create Mode for Storytelling

Utilize Instagram Create mode to captivate your followers with compelling storytelling. This practical guide will provide a step-by-step walkthrough of effectively using “Create” mode on Instagram. 

Discover tips and tricks for maximizing the features available, showcasing your brand’s personality, and engaging your audience through interactive elements like polls, quizzes, and countdowns. 

With the storytelling potential of the Instagram Create mode, you can create content that resonates with your audience and leaves a lasting impression. 

Don’t miss out on leveraging this powerful tool to enhance your brand’s presence on Instagram.

A Walkthrough to Instagram Create Mode

By now, you should understand the importance of using the Instagram create mode in storytelling. In the following, we will tell you how to use this feature step by step.

Because when you learn how to use create mode on Instagram stories, you’re in luck!

  • Step 1- Open the Instagram application on your device.
  • Step 2- Then, open the story camera. You should swipe the screen to the left, and the camera is on.
  • Step 3- Select “Create” at the bottom of the screen.
  • Step 4- Now, you will see a variety of options for types of stories you can create, such as texts, shoutout gifts, on this day, countdown, templates, questions, pull, and quiz.
  • Step 5- You can start creating interactive stories using the mentioned options and attract more attention. If you want to start writing something, just tap the center of the screen to add text.

Note1: Each option on Instagram create mode can be customized in different ways.

Note 2: You can change the background of your stories by tapping the colorful circle in the bottom right corner.

Note 3: Remember you can change the text’s color, style, and font like other stories you share.

Tips and Tricks for Effective Storytelling

When it comes to effective storytelling on Instagram, there are several tips and tricks that can help you create engaging and dynamic stories. 

#1 At the Moment, Content

Sharing this kind of content on Instagram stories gives an authentic feel to your business account.

So, it doesn’t matter whether you are in a coffee shop or a market or shooting videos for your Instagram; sharing in-the-moment content behind the scenes is going to give an authentic feel to your followers, which is what you exactly need to optimize your content.

#2 Tag Your Location in the Stories

Instagram allows you to add your location, which is a great way to get more exposure which helps you get more views.

So, if you want to upload more engaging content, remember to tag your location while sharing videos or photos of where you are.

#3 Be Consistent With the Font and Colors of Stories

Adding text to your stories is one of the most essential parts of getting more attention and views.

Therefore, consider using the same style and color for your stories. Doing so will keep your content style in your audience’s mind. 

#4 Tag People in the Story

When you are storytelling on Instagram, you should know that people want to know every detail. So the more details you share, the more attention you get.

One of the best ways to do so is to tag individuals in the story with you or even tag the place you visit.

For example, if you are making a video or boomerang in a restaurant, you can tag the restaurant’s account, which help you increase engagement.

#5 Use Stickers and GIFs

Using stickers in Instagram stories could be fun because you can use many stickers to add more feelings and motions to your stories.

Moreover, you can add GIFs and even different kinds of music related to your story and expect to reach new target audiences, which can be your potential customers.

Overcoming Challenges in Instagram Storytelling

There are several challenges that you may face while storytelling on Instagram. But don’t worry because you can overcome them easily.

One of the challenges can be creating content that has the potential to get lost in the market. So you need to follow a specific style that represents your brand which shows your brand value to your audiences.

Another conflict you may face is using too many hashtags or unrelated items in your stories or posts. It can confuse your followers.

Instead, try to constantly upload Instagram posts and stories to get your audiences’ attention and increase engagement with them. You can also boost your efficiency by using Instagram caption generators.

Following these simple tips, you can share quality content and overcome any possible challenges while storytelling.

Another challenge you might have is that there is a possibility that you don’t know where and how you should start the storytelling process. Or maybe your audience is not attracted enough to your content.

If you have such an issue, you can visit Social Tradia to find relevant content and useful tips that help you start your storytelling journey on Instagram.


Using Instagram Create mode, you are no longer limited to using certain styles for storytelling. Because you can combine different stickers and emojis the way you like.

It doesn’t matter why you want to use the Instagram create mode feature; whether you want to use the polls or question box to ask your followers’ ideas, you should try it.

As you know, Instagram offers different tools that help you engage with your followers, but if you are looking for better storytelling, the create mode is one of the best options.

Finally, remember that content creation on Instagram is fun, and you should enjoy it to get the best results. So, don’t forget to have fun when you are on social media for your business or any other purpose.

Now that you know how to improve your digital storytelling using Instagram Create mode, make sure you will share this article with your friends so that they can create better and optimized content.

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