Do you run a new business? Do you want to boost your business engagement on Instagram? Have you used Instagram as a social marketing strategy, and it hasn’t worked correctly? Maybe you should try Instagram Reels!
Instagram is the best option for all businesses to improve their engagement and growth. Now, Instagram has more than 500,000,000 active users, and according to Statista, among them, more than 200,000,000 users visit at least one Business Profile daily. As a result, you cannot underestimate the power of Instagram to drive more traffic to your business’s website.
We hope you have realized how vital your presence in the Instagram world is for your business’s growth. In this article, we are going to teach you how you can use Instagram Reels to achieve all the mentioned goals. So, keep reading.
Instagram Reels became an excellent way for business owners to engage and connect with their followers and audience. Reels provide users with an extraordinary situation in which they can create 3 to 30-second videos.
If you do not have enough time to read this article to learn how to use Reels to improve your business, let AiSchedul manage your Instagram Reels. AiSchedul provides a team of experts helping you manage your Instagram account, content, and growth. So, log in now, and let AiSchedul be your Instagram management tool.
What are Instagram Reels?
Instagram introduced its new video feature, Instagram Reels, on August 5, 2020. Generally stated, the Instagram Reel is TikTok for Instagram. Actually, Reels enable you to create videos and use four creative tools to make your Reels more appealing. Music (operating from the Instagram library or your own audio), speed (speed up or slow down your videos), effects (add different filters to your video), and timer (decide how long your video will run for between 3 to 30 seconds) are these four tools. Instagram Reels are shown on the explore page based on an algorithm. As a result, your Reels have a better chance to reach more audiences.
You can use this new Instagram feature to boost your business engagement and improve your business. In what follows, we are going to bring you some Instagram Reels ideas, helping you enhance your business.
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Instagram Reels ideas to improve your business
Today, most big companies like Sephora and Louis Vuitton have been using Instagram Reels. In this way, I strongly recommend you give Reels a try for your business.
You can use Instagram Reels to show simple things, such as recording a Reel to show your morning coffee, but why don’t you use it more effectively? Instagram Reels Ideas are given below;
1. Build a robust relationship with your audience
As far as Instagram Reel is a fun, creative video, it enables you to communicate more efficiently with your audience. When you can build a robust relationship with your audience, you can boost your business more efficiently. In this regard, there are a few things to keep in mind when creating your content:
- Keep your Instagram Reels’ content simple
Do not make your Reels too crowded, so your followers miss the main point.
- Keep your Instagram Reels short
You can now record Reels up to 30 seconds, but it does not mean you should record for 30 seconds. When you submit the content in a shorter time, you can grab your audiences’ attention quickly.
- Introduce yourself through Instagram Reels
People have a natural curiosity about your personal life independent of your business. So let them get to know you. You can also get them some information about your business history.
- Show a workday on Instagram Reels:
Instagram Reel is the best place to show what happens to you on a working day and shows your audience backstage. People love seeing behind the scenes. For example, Amazon shows their customers how their orders are prepared through Instagram Reels.
2. Educate your audience
One of the most important ways to use Instagram Reels to improve your business is by sharing educational content with your audience. The educational content gets the most saves. In this way, you can share something relevant to your business field. For example, if you run a cosmetic company, you can use Reels to teach people how to use your products.
Don’t forget that people follow you to learn from you. So do not be stingy, and teach what you know. for example, teach them how to cook the new spaghetti, how to straighten their hair, how to polish leather shoes, or how to change the room design. Use Reels to show your expertise.
3. Show your company culture
Company culture is the beliefs and ideas that a company has. Consider some great ways to show your company culture on Instagram Reels.
- Show off your company environment
Let your audience see different parts of your company environment. Instagram Reels enable you to show different angles of the company environment creatively.
- Show your audience how to work with you:
Show your audiences what they need to know before working with you. Indeed, your audience can decide whether they want to work with your company or not before a job interview process.
- Showcasing your business’s personality and values
One of the first things that your Company culture needs to do is Showcasing a business’s personality and values to those who are curious about it. Be honest and creative about your personality.
4. Show your products and highlight what differentiates them
Show how your products can be used in real-life scenarios. For example, if you sell clothes, record different places that your clothes are suitable, and highlight different styles with your products. If you sell a green product, demonstrate how your product is useful for the environment.
In this way, you had better use specific hashtags by using tools to monitor your hashtags and include purchasing instructions in your caption.
5. Repurpose content
There is no strict rule, which forces you to share new information or content. So, what can you do? Use your old information you have shared before or in different social media in Reels format. Actually, Instagram Reels provides you with a great opportunity to share your forgotten website content in a new innovative way.
6. Question and Answer
There are always some frequent questions that your followers ask. Use Instagram Reels to answer these questions toward a fun video. Take the most commonly asked questions about your business and answer them all in a Q/A Reels video.
It is a management service that provides you with many features to help you manage your Instagram account and use Instagram Reels to improve your business. Choose AiSchedul as your Instagram management, and feel relaxed about your Instagram actions.
To put it in a nutshell, Instagram Reels could be the best option to enhance your business and be your social marketing strategy. Some fantastic ideas can help you, as mentioned in this article. Using educational content and showing your products through Instagram Reels should be your priority to create content for your Reels video.
Use these ideas to enhance your business and improve your brand. Give Instagram Reels a try.
What other tactics come to your mind? And how was its impact from a scale of 1 to 10?